The Paul Hertz Group

What The Paul Hertz Group does

The Paul Hertz Group is a privately held Miami Beach-based consulting and training firm that sells the proprietary PRINT (Personal Reality Inventory) psychological assessment methodology, developed by founder and CEO Dr. Paul Hertz through one-on-one research with Dr. W. Edwards Deming. PRINT is positioned as a causation-based alternative to correlation-only assessments such as Kolbe, Myers-Briggs, DISC, MAPP, and StrengthsFinder, claiming to reveal Unconscious Motivators that drive Best Self behaviors, Shadow behaviors, and the Triggers that activate them. The company holds registered trademarks on PRINT, Unconscious Motivators, and ShadowFree, and offers a portfolio of related products including the PRINT Survey (customizable individual reports), PRINT Workshops (modularized team training), PRINT Wheel (team visualization tool), the Management Excellence Survey, and the statistically validated Work Environment Survey covering 15 categories of organizational health.

The business operates a direct enterprise sales motion through its website, with quote-based custom engagements and no publicly disclosed pricing. Revenue is generated through a mix of subscription-style recurring assessment reports and professional services (workshops, team applications, executive and team coaching), serving five customer segments: corporations, small businesses, colleges and universities, government organizations, and executive/life/career coaches. Marketing is primarily content-led via blog posts, case studies, and gated white papers such as The Shadow Epidemic. The company is founder-led with a 1-10 employee footprint, no institutional funding, no M&A activity, and no disclosed partnerships, operating as a mature boutique consultancy rather than a venture-backed growth business.

Name

The Paul Hertz Group

Legal name

The Paul Hertz Group

Website

https://paulhertzgroup.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

The Paul Hertz Group is a Miami Beach-based private consulting firm that sells the proprietary PRINT psychological assessment methodology, offering customizable surveys, workshops, and coaching to corporations, small businesses, universities, government, and executive coaches.

Ownership category

akta.pro rank

Product category

Leadership development and management consulting services

akta.pro industry

PRIMARYEDAGAKAE

Assessment & Item Writing / Test Content Development

Education/Educational Publishing & Learning Content/Instructional Design & Content Development Services

Keywords

• Leadership development
• Behavioral assessment
• Executive coaching
• Team performance
• Organizational psychology

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. PRINT Survey (Customizable Reports): Individual assessment surveys that provide customized reports revealing unconscious motivators, best self behaviors, shadow behaviors, and triggers.
2. PRINT Workshops: Customizable, modularized training workshops for teams and organizations focused on understanding and applying PRINT principles.
3. PRINT Wheel: Team application tool for applying PRINT methodology at team level.
4. Management Excellence Survey: Assessment tool for evaluating management effectiveness.
5. Executive/Team Coaching: One-on-one and team coaching services using proprietary PRINT methodology to help recruit talent, develop leaders, and build high-performance teams.
6. Work Environment Survey Services: Employee attitude surveys with data collection and action plan development using PRINT methodology.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Paul Hertz Group sells the proprietary PRINT® assessment methodology and a suite of customizable tools, workshops, and coaching services that reveal unconscious motivators driving human behavior. Deliverables include customizable PRINT® Survey reports, modular PRINT® Workshops, the PRINT® Wheel team application, the Management Excellence Survey, and the Work Environment Survey, delivered through direct consultative sales to organizations and individual leaders.

Product overview

The Paul Hertz Group offers PRINT® as its core proprietary methodology—a psychological assessment system for revealing unconscious motivators that drive human behavior. The portfolio includes PRINT® Survey (customizable reports), PRINT® Workshops (modularized training), PRINT® Wheel (team visualization tool), The Management Excellence Survey, and the Work Environment Survey. These products work together: the core PRINT® assessment identifies individual unconscious motivators, while the survey and workshop tools enable customizable applications for teams, leadership development, and organizational improvement. The WHY of YOU framework ties these together, providing a roadmap for individuals to achieve their Best Self by understanding their unconscious drivers and triggers.

Differentiator

Problem solved

Functional benefit

Brands

• PRINT®: Proprietary assessment methodology for revealing core motivations and unconscious motivators that drive people's actions. Includes identification of Best Self behaviors, Shadow behaviors, and Triggers.
• ShadowFree

Products and services

• PRINT® Methodology Proprietary assessment methodology that reveals core unconscious motivators driving human behavior, including Best Self (positive) behaviors, Shadow (negative) behaviors, and Triggers. Sold to organizations and individual leaders as the company's flagship framework.
• PRINT® Survey (Customizable Reports) Customizable individual assessment reports that identify each person's unconscious motivators, enabling personalized development and team understanding. Sold on a recurring basis to organizations for leadership and team development.
• PRINT® Workshops (Customizable, Modularized) Customizable, modularized training sessions delivered to teams to help them understand their unconscious motivators and leverage them for better performance. Sold as standalone training engagements.
• PRINT® Wheel (Team Application) Team application tool that visualizes team members' PRINT® profiles to improve collaboration and understanding. Sold as a standalone team application.
• The Management Excellence Survey Assessment tool for evaluating and developing management capabilities and leadership effectiveness. Sold to organizations seeking to improve management performance.
• Work Environment Survey Statistically validated survey measuring employee attitudes across 15 critical categories of organizational health, with results used to develop action plans using PRINT® methodology. Sold to organizations as an employee attitude assessment service.
• Executive and Team Coaching One-on-one executive coaching and team coaching engagements using the PRINT® methodology to help recruit talent, develop leaders, and build high-performance teams. Sold as a professional service.

Quantifiable outcome

• Identifies Shadow behavior which is a destructive force that undermines teamwork, decision-making, project implementation, motivation, and communication
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Insights Discovery: Insights Discovery uses color-based personality assessments for personal development, team effectiveness, and leadership—directly comparable to PRINT's psychometric approach.
• Kolbe Corp: Kolbe's conative/instinct-based assessment is explicitly named in PHG's competitive landscape. Both target individual and team performance through proprietary assessment methodologies.
• Gallup: Gallup's CliftonStrengths (formerly StrengthsFinder) is the most widely deployed workplace strengths assessment, directly competing with PRINT as an assessment-based leadership development tool used by enterprises globally.
• The Myers-Briggs Company (CPP): Publisher of the MBTI, the most recognized personality assessment in the workplace. Directly comparable to PRINT as a proprietary psychometric instrument used for leadership and team development.
• Wiley (Everything DiSC): Wiley publishes the Everything DiSC workplace assessments, a direct competitor to PRINT in the behavioral assessment and leadership development space, with broad enterprise distribution.
• Hogan Assessments: Hogan publishes personality assessments focused on leadership, derailment risk, and workplace performance—directly comparable to PRINT's leadership and behavior prediction use cases.

Broad incumbents

• Center for Creative Leadership (CCL): CCL is a leading global provider of leadership development research, programs, and assessments—comparable to PHG's executive coaching and leadership development offerings, though at much larger scale and with broader program portfolio.
• Development Dimensions International (DDI): DDI provides leadership development and assessment solutions to enterprises globally—comparable to PHG's leadership assessment and development offerings, but with significantly broader capabilities, technology platform, and scale.
• FranklinCovey: FranklinCovey offers leadership, productivity, and organizational performance solutions to enterprises—comparable to PHG's leadership and team performance focus area, though with broader content portfolio and global scale.
• Korn Ferry: Korn Ferry is a global organizational consulting firm with assessment and leadership development offerings (via Korn Ferry Hay Group and Personify). Comparable to PHG's combination of assessments and leadership consulting, though at vastly larger scale and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Paul Hertz Group