WTXL ABC 27

What WTXL ABC 27 does

WTXL ABC 27 is a local broadcast television station licensed to Midway, Florida, serving the Tallahassee metropolitan area and surrounding North Florida and South Georgia communities including Crawfordville, Leon County, Wakulla County, and Lowndes County (Valdosta, GA). Founded in 1976 and affiliated with the ABC network, the station is owned and operated by Scripps Media, Inc., the local media subsidiary of the publicly traded E.W. Scripps Company (NASDAQ: SSP). Its core product is local television news broadcasting, including coverage of community events, weather (anchored by its "First To Know Weather" brand, which includes daily/hourly forecasts, interactive radar, and a Hurricane Center), local and regional sports, and breaking news alerts.

The station's technical platform is built on over-the-air (OTA) broadcast transmission, supplemented by cable and satellite retransmission agreements, plus digital distribution through its wtxl.com website and dedicated mobile applications for iOS and Android with live streaming. The business model is the conventional affiliate-station construct: revenue is generated from two streams — local/regional advertising sales and broadcast licensing/retransmission consent fees paid by cable and satellite providers — with no direct consumer charges for the broadcast product. End-viewer reach spans OTA households without pay-TV subscriptions and pay-TV subscribers across multiple MVPDs.

WTXL's advertising inventory and editorial coverage are sold and produced through a combination of local sales efforts and corporate shared services provided by Scripps. The 51–100 employee operation is led by a Director of Engineering (Dana Lyons) responsible for transmitter operations and closed-captioning compliance. The station's most recent operational milestone was the restoration of its OTA signal in December 2025 following overnight transmitter work; conversely, the loss of DirecTV carriage is a disclosed distribution headwind that has prompted the station to publish alternative-viewing guidance for displaced subscribers.

Name

WTXL ABC 27

Legal name

Scripps Media, Inc.

Website

https://wtxl.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

WTXL ABC 27 is a local ABC-affiliated television station in Midway, Florida, serving Tallahassee, North Florida, and South Georgia with local news, weather, and sports programming. It is owned and operated by Scripps Media, a subsidiary of E.W. Scripps Company, and is funded through advertising sales and retransmission fees.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

Local News & Weather Stations (MPABACAJ), News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

• Local broadcast television
• Local news coverage
• Weather forecasting
• Over-the-air broadcasting
• Television advertising sales

Headquarters

HQ city

Midway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels7 records

Core offering

WTXL ABC 27 is an ABC-affiliated local television station that broadcasts local, national, and breaking news, weather forecasts, sports coverage, and community programming for the Tallahassee, North Florida, and South Georgia markets. The station distributes its content via over-the-air transmission, cable/satellite carriage, and digital streaming through its website and mobile apps.

Product overview

WTXL ABC 27 is a local television station providing news broadcasting services. The core product is local news television broadcasting, supplemented by live streaming video services, the First To Know Weather forecasting module, and mobile applications for iOS and Android. The station covers Tallahassee, Crawfordville, Valdosta, and surrounding areas in Florida and Georgia.

Differentiator

Problem solved

Functional benefit

Products and services

• WTXL ABC 27 News Broadcasting

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Nexstar Media Group: Nexstar is the largest U.S. owner of local TV stations and operates competing network affiliates in many of Scripps's markets. It is a comparable publicly traded local-broadcast platform with similar ad-sales, retransmission, and digital-streaming economics.
• Tegna: Tegna is a publicly traded local-broadcast operator with stations across mid-sized U.S. markets. While its DMA footprint differs, its affiliate-news, weather, and digital-streaming model is comparable to WTXL's operations.
• Sinclair Broadcast Group: Sinclair operates a large portfolio of ABC, NBC, CBS, and FOX affiliates across small and mid-sized U.S. markets, including stations adjacent to or directly in WTXL's coverage area. It mirrors the network-affiliate local-broadcast business model.
• Gray Television: Gray Television owns and operates a portfolio of local TV stations concentrated in small and medium markets, including properties near the Florida/Georgia border. It is structurally comparable in scale and DMA profile to WTXL ABC 27.

Direct peers

• WCTV: WCTV is the CBS-affiliated local TV station operating in the same Tallahassee / North Florida / South Georgia DMA. It competes directly with WTXL for the same local viewers, advertisers, and retransmission agreements — the most directly comparable competitor in-market.
• WTWC-TV / WTLF: WTWC (NBC affiliate) and WTLF (FOX/CW affiliate) round out the Big Bend's network-affiliated broadcast quartet. They compete with WTXL ABC 27 head-to-head for the same Tallahassee-local audience, news share, and political/recreational ad spend.
• WFSU Public Media: WFSU is the PBS/NPR-affiliated public broadcaster serving Tallahassee and the surrounding region. It overlaps with WTXL on local news, weather, and community coverage and competes for audience attention and underwriting dollars in the same DMA.

Others

• E.W. Scripps Company (NASDAQ: SSP): WTXL is owned and operated by Scripps Media, the local-broadcast subsidiary of The E.W. Scripps Company. SSP is the publicly traded parent and the most directly comparable platform-benchmark for WTXL's economics and trajectory.
• Scripps News: Scripps News is the national streaming news brand operated by WTXL's parent. It is an adjacent, digitally distributed news service that shares the parent's news-gathering infrastructure and represents an emerging distribution / monetization path for Scripps-owned local journalism.

Regional players

• Tallahassee Democrat (Gannett / USA Today Network): The Tallahassee Democrat is the dominant daily newspaper serving the same North Florida / South Georgia region. It competes with WTXL for local-news audience, breaking-news coverage, and regional advertising budgets across overlapping coverage of Tallahassee, Leon County, and Wakulla County.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/abc27
• YouTubeyoutube.com/channel/UCqU2iMFdzqfexHNfxTcPJzw
• Facebookfacebook.com/WTXLABC27
• Instagraminstagram.com/wtxlabc27

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WTXL ABC 27