ERGO Grips
ERGO Grips is a US manufacturer of ergonomic firearm grips, rail covers, handguards, and accessories for AR-15, AK-47, handgun, and shotgun platforms, selling via direct e-commerce, a dealer network, and a Moriarty, NM retail showroom under proprietary SureGrip technology and multiple patents.
- Company typePrivate
- Founded1996
- HeadquartersMoriarty, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What ERGO Grips does
ERGO Grips is a US-based manufacturer of ergonomic firearm accessories, founded in 1996 and headquartered in Moriarty, New Mexico, operating as ERGO Industries, a subdivision of privately held ERGO Group, LLC. The company's product portfolio centers on pistol grips, rail covers, handguards, buttstocks, adapters, and supporting accessories for a broad range of firearm platforms including AR-15/AR-10, AK-47/AK-74, HK91/G3, CZ Scorpion EVO 3, Mossberg and Remington shotguns, and handgun platforms (1911, Glock, Beretta 92/M-9, Ruger Mark II/III, revolvers). A dedicated sub-brand, ERGO Air, extends the company's grip and accessory expertise into the airgun category, while branded merchandise and adjacent lines (Peltonen knives, OTIS cleaning kits, gun cleaning mats, concealment cases) round out the catalog.
The company's core technology is the proprietary SureGrip overmolded rubber system, a rubber-like material with aggressive texture designed for non-slip weapon control and resistance to oils and solvents. ERGO holds three US patents covering its differentiated mechanical designs: the WedgeLok modular M-LOK rail cover system (US 9,599,423 B2 and US 9,441,905 B2) and the Ladder Rail Cover (Patent #6,725,594). Additional proprietary innovations include the Gapper comfort insert and the MAST (Modular Armorer Stand) system for 1911 handguns. All products carry a lifetime warranty and are positioned as made-in-USA.
Revenue is generated primarily through one-time hardware sales across three channels: direct-to-consumer e-commerce at ergogrips.net, a dealer/reseller network via ergogripsdealer.com, and a flagship retail showroom in Moriarty, NM. Pricing spans $0.50 (stickers) to $321.99 (concealment cases), with core grips priced $15-$60 and premium handguards/rails up to $220. The ERGONAUT Legion loyalty program (3% ERGO Gold back, 10% welcome discount) and Sezzle buy-now-pay-later financing support customer retention and conversion. The company holds BBB accreditation and is a member of NSSF and NRABA industry associations.
ERGO Grips firmographics
Firmographics- Name
- ERGO Grips
- Legal name
- ERGO Industries, a Subdivision of ERGO Group, LLC
- Website
- https://ergogrips.net
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ERGO Grips is a US manufacturer of ergonomic firearm grips, rail covers, handguards, and accessories for AR-15, AK-47, handgun, and shotgun platforms, selling via direct e-commerce, a dealer network, and a Moriarty, NM retail showroom under proprietary SureGrip technology and multiple patents.
- Ownership category
- akta.pro rank
ERGO Grips industry classification
Industry- Product category
- Firearm Accessories
- NAICS
- Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)
- SIC
- Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)
- akta.pro primary industry
- Firearms & Ammunition Retail (CRAMAKAA)
- akta.pro secondary industry
- Hunting & Shooting Specialty Knife/Tool Retail (CRAMAKAH)
Keywords
Where ERGO Grips is headquartered
LocationHeadquarters
- HQ city
- Moriarty
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ERGO Grips business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Firearm Grips and Accessories Sales: Primary revenue from one-time sale of proprietary firearm grips (AR-15, AR-10, AK-47, shotguns, handguns), rail covers, handguards, buttstocks, and related accessories. Products sold directly to consumers via e-commerce and through dealer/reseller network.
- Merchandise and Apparel: Secondary revenue from branded merchandise including apparel (hats, shirts), stickers, decals, mugs, and other branded items.
- ERGONAUT Rewards Program: Loyalty program where customers earn ERGO Gold (3% back on purchases) redeemable toward future purchases, driving customer retention and repeat sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level grips and accessories |
| Unit Pricing | Pay-as-you-go | Core rifle grips (AR-15, AR-10, AK) |
| Unit Pricing | Pay-as-you-go | Premium products and handguards |
| Other | Pay-as-you-go | Financing option |
| Other | Pay-as-you-go | Free shipping threshold |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ERGO Grips product offering
Product offeringCore offering
ERGO Grips designs, manufactures, and sells ergonomic firearm accessories — primarily pistol grips, rail covers, handguard rail systems, and buttstocks — for AR-15/AR-10, AK-47/AK-74, HK91/G3, CZ Scorpion, shotgun, and handgun platforms. Products are built around proprietary SureGrip overmolded rubber technology and patented rail cover designs, sold direct-to-consumer via e-commerce and through an authorized dealer network with a Made-in-USA and lifetime warranty positioning.
Product overview
ERGO Grips is a firearms accessory manufacturer offering a comprehensive portfolio of ergonomic grips, rail systems, and tactical accessories. The product line centers on the Original Ergo Grip, Tactical Deluxe Grip, X Grip, and Flat Top Grip families as core offerings for AR-15/AR-10, AK-47/AK-74, HK91/G3, CZ Scorpion EVO 3, and various handgun platforms. Supporting products include Picatinny, KeyMod, and M-LOK rail covers; free-float handguard rail systems; adjustable and Pro buttstocks; shotgun grip adapters for Mossberg and Remington platforms; vertical forward grips; and safety accessories. The company also offers the ERGO Air sub-brand for airgun applications, branded merchandise, OTIS cleaning kits, and Peltonen knives. The ERGONAUT Legion loyalty program provides customer rewards. All products are designed and manufactured in the USA with a lifetime warranty.
Differentiator
Problem solved
Functional benefit
Products and services
- Original ERGO Grip – SUREGRIP® Flagship ergonomic pistol grip for AR-15/AR-10 platforms featuring overmolded SUREGRIP rubber with proprietary Rhino Hide texture for improved weapon control; includes the Gapper comfort insert.
- Tactical Deluxe Grip – SUREGRIP® Larger, more rounded grip than the Original ERGO Grip with hand-filling palm swells for both left- and right-handed shooters on AR-15/AR-10 type firearms; rated 4.87/5.
- ERGO X Grip – SUREGRIP® Extreme-texture AR-15/AR-10 grip with nearly double the texture depth of standard SUREGRIP, ergonomically correct finger grooves, and integrated rear upper extension for shooters seeking maximum grip.
- ERGO Flat Top Grip – SUREGRIP® Ergonomic flat top grip for AR-platform rifles and chassis systems with heavy textured overmolded SUREGRIP material for precision shooting comfort and control.
- ERGO 2 AR Grip – SUREGRIP® Second-generation AR-15 pistol grip with SUREGRIP overmolded rubber and original texture for improved weapon control and shooter comfort.
- ERGO TDX-0™ Tactical Deluxe Zero Angle Grip Tactical Deluxe grip with zero angle flat top design providing a more vertical grip angle for enhanced shooter comfort and control on AR-15/AR-10 platforms.
- ERGO Never Quit Magwell Grip Magazine well grip that reconfigures the squared shape of AR-15/M4 magazine wells into an ergonomic grip option, providing an aesthetic upgrade and allowing arms to stay close to the body.
- ERGO AK Classic Grip – SUREGRIP® Ergonomic grip designed specifically for AK-47 and AK-74 platforms with overmolded SUREGRIP rubber material and heavy texture for improved control.
- ERGO AK Grip – RIGID Rigid-construction grip for AK-47/AK-74 platforms providing a solid interface between shooter and firearm.
Quantifiable outcome
- Lifetime warranty on all products demonstrates confidence in product durability
Companies that use ERGO Grips
Customer profileSegments7 records
Ideal customer profiles3 records
ERGO Grips technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ERGO Grips partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- SezzleminorPayment processing partnership offering Buy Now, Pay Later financing options for customers. Allows 4-5 installment payments on products (e.g., $41.99 grip = 4 payments of $10.50).
- BBB (Better Business Bureau)minorBBB accreditation demonstrating business meets standards for customer trust. BBB seal displayed on website.
- NRABAminorNational Rifle Barrel Association member - industry association for barrel manufacturers.
- NSSFminorNational Shooting Sports Foundation member - industry trade association for firearms manufacturers.
- New Mexico MEPminorNew Mexico Manufacturing Extension Partnership - state-supported manufacturing assistance program.
- Half PixelminorWebsite design and development agency credited with building ergogrips.net.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
ERGO Grips competitors and assessment
Company assessmentDirect peers
- Magpul Industries: Magpul is the dominant manufacturer of polymer firearm grips, magazines, and AR-platform accessories. Direct competitor to ERGO in AR-15/AR-10 grips, rail covers, stocks, and accessories with overlapping customer base of MSR owners.
- Midwest Industries: Midwest Industries manufactures M-LOK and KeyMod handguards, rails, and AR-15 accessories. Competes with ERGO's Superlite rail systems and M-LOK/KeyMod rail cover products.
- Bravo Company Manufacturing (BCM): BCM manufactures AR-15 rifles, parts, and accessories including grips and rail systems. Overlaps with ERGO's AR platform grip and accessory offerings, particularly for professional and law enforcement market segments.
- Strike Industries: Strike Industries designs AR-platform accessories including grips, stocks, hand stops, and rail covers. Direct competitor in aftermarket AR furniture and accessories for the same enthusiast customer base.
- Troy Industries: Troy Industries produces AR-15/M4 accessories including rails, grips, and battle stocks. Direct competitor in the AR-platform furniture and accessories market served by ERGO.
- Mission First Tactical: Mission First Tactical designs and manufactures AR-15 furniture including grips, handguards, stocks, and accessories. Competes with ERGO in the AR-platform accessories market with similar price points and dealer distribution.
- Pachmayr: Pachmayr is a long-established manufacturer of recoil pads and firearm grips including handgun grip sleeves. Comparable to ERGO in handgun grip accessories for revolvers and semi-auto pistols.
- Hogue: Hogue manufactures firearm grips and accessories for AR, AK, shotgun, and handgun platforms with both rubber overmolding and other ergonomic technologies. Directly competes with ERGO in ergonomic grips across rifle and handgun categories.
Broad incumbents
- Daniel Defense: Daniel Defense is a major AR-15 manufacturer that also offers rails, grips, and furniture accessories. Broader firearms portfolio with accessories as part of a wider product mix; competes with ERGO in AR accessories.
- Geissele Automatics: Geissele Automatics manufactures AR-15 triggers, rails, and accessories. Larger and more established in the AR aftermarket, with overlapping M-LOK rail and furniture products competing with ERGO's offerings.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
ERGO Grips social profiles
Digital presenceERGO Grips financial estimates
Financial estimateRevenue estimate
Valuation estimate
ERGO Grips leadership team
Management profileNumber of profiles
Profiles1 record
ERGO Grips funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ERGO Grips M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ERGO Grips
What does ERGO Grips do?
ERGO Grips designs, manufactures, and sells ergonomic firearm accessories — primarily pistol grips, rail covers, handguard rail systems, and buttstocks — for AR-15/AR-10, AK-47/AK-74, HK91/G3, CZ Scorpion, shotgun, and handgun platforms. Products are built around proprietary SureGrip overmolded rubber technology and patented rail cover designs, sold direct-to-consumer via e-commerce and through an authorized dealer network with a Made-in-USA and lifetime warranty positioning.
Is ERGO Grips a public or private company?
ERGO Grips is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ERGO Grips founded?
ERGO Grips was founded in 1996. It employs 11 to 50 people.
Where is ERGO Grips based?
ERGO Grips is headquartered in Moriarty, United States, in the North America region.
How does ERGO Grips make money?
Three revenue lines are on record. Firearm Grips and Accessories Sales are the primary driver. The others are merchandise and Apparel and ERGONAUT Rewards Program.
Who are ERGO Grips's main competitors?
Direct peers on record are Magpul Industries, Midwest Industries, Bravo Company Manufacturing (BCM), Strike Industries, Troy Industries, Mission First Tactical, Pachmayr and Hogue. Broad incumbents are Daniel Defense and Geissele Automatics.
Does ERGO Grips have an API?
No public API is recorded for ERGO Grips.
What industry is ERGO Grips in?
ERGO Grips's product category is Firearm Accessories. Its primary akta.pro industry code is CRAMAKAA, Firearms & Ammunition Retail, with a secondary code of CRAMAKAH, Hunting & Shooting Specialty Knife/Tool Retail. Its NAICS code is 332994 and its SIC code is 3480.