LED Supply Co.
LED Supply Co. is a Lakewood, Colorado-based wholesale distributor of LED lighting products and smart lighting controls, serving commercial, industrial, institutional, government, and residential customers across the U.S. through an e-commerce platform and project management services, operating as a subsidiary of Applied UV, Inc.
- Company typePrivate
- Founded2009
- HeadquartersLakewood, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What LED Supply Co. does
LED Supply Co. is a wholesale distributor of LED lighting products headquartered in Lakewood, Colorado (originally founded in Denver in 2009), operating as a subsidiary of Applied UV, Inc. (NASDAQ: AUVI). The company distributes more than 300 lighting brands through an e-commerce platform covering all 48 contiguous U.S. states, with a catalog spanning interior fixtures, exterior fixtures, LED lamps, retrofit kits, and specialty systems such as the CitySafe wireless mass notification platform and Lightcloud smart lighting controls. Its technical offering combines product distribution with project services — photometric layout, specification writing, and utility-rebate navigation — that position it as a project-oriented reseller rather than a commodity shipper.
The business model is dual-channel: transactional revenue from e-commerce orders of branded lighting SKUs to contractors, resellers, and end-users, plus project-based revenue from large commercial, industrial, institutional, government, and residential deployments. Named engagements include Empower Field at Mile High, the Colorado Convention Center, Sterling Ranch, and a range of restaurant, school, healthcare, cold storage, automotive, and industrial sites, with more than 1,000 projects completed across North America. Following a 2023 rebrand that broadened the identity from LED-only into safety, sustainability, and wellness, the company now extends its distribution reach into smart-city and disinfection adjacencies carried by its Applied UV parent.
LED Supply Co. firmographics
Firmographics- Name
- LED Supply Co.
- Legal name
- LED Supply Co, LLC
- Website
- https://ledsupplyco.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LED Supply Co. is a Lakewood, Colorado-based wholesale distributor of LED lighting products and smart lighting controls, serving commercial, industrial, institutional, government, and residential customers across the U.S. through an e-commerce platform and project management services, operating as a subsidiary of Applied UV, Inc.
- Ownership category
- akta.pro rank
LED Supply Co. industry classification
Industry- Product category
- Commercial LED Lighting Distribution
- NAICS
- Hardware Merchant Wholesalers (423710)
- SIC
- Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)
- akta.pro primary industry
- Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)
- akta.pro secondary industries
- LED Retrofit & Lighting Upgrade Installation (HSAOAFAH), Commercial Lighting Fixture Installation (HSAOAFAM), LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ)
Keywords
Where LED Supply Co. is headquartered
LocationHeadquarters
- HQ city
- Lakewood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LED Supply Co. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- LED Lighting Product Sales: Wholesale distribution of LED fixtures, bulbs, lamps, and accessories from multiple manufacturers. Revenue generated through product markup on sales to commercial, industrial, and institutional customers. The company sources from over 300 lighting and controls brands.
- Project-Based Lighting Services: Full-service project management for large-scale LED lighting installations including new construction and retrofit projects. Services include product specification, energy rebate navigation, and installation oversight for major projects such as stadiums, convention centers, and commercial developments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wholesale bulk order pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
LED Supply Co. product offering
Product offeringCore offering
LED Supply Co. is a wholesale distributor of energy-efficient LED lighting technologies and controls, supplying interior and exterior LED fixtures, replacement lamps, and smart lighting control systems from over 300 brands to commercial, industrial, and institutional buyers across North America. The company complements product distribution with project management services for new construction and retrofit installations, including product specification, energy rebate navigation, and installation oversight.
Product overview
LED Supply Co. is a wholesale distributor of LED lighting products offering a comprehensive e-commerce platform for commercial and industrial lighting. The portfolio includes interior fixtures (downlights, high/low bay, panel/troffer lights, controls, UV disinfection), exterior fixtures (wall packs, canopy, landscape, security, hazardous location), and LED replacement lamps (A-lamps, reflectors, linear tubes, HID replacements). The company distributes over 350 lighting brands including RAB, Lithonia, Sylvania, Philips, and specialty products like the CitySafe™ wireless mass notification system and ESPEN RetroFlex linear LEDs. Services include project consultation, product quoting, and installation support for new construction and retrofit projects.
Differentiator
Problem solved
Functional benefit
Brands
- CitySafe: A wireless visual and audio mass notification system developed in conjunction with upgraded LED street lights for smart city safety applications.
Quantifiable outcome
- 50-70% energy savings compared to traditional lighting
- +4 more outcomes
Companies that use LED Supply Co.
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles5 records
LED Supply Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature2 records
LED Supply Co. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Nuvo LightingcoreStrategic partnership with Nuvo Lighting, a Satco brand, for distribution of decorative LED lighting products. Nuvo delivers well-crafted products with style, value and quality, with similar mission and approach to LED Supply Co. focusing on energy efficiency.
- Xcel EnergyminorUtility partner providing rebates for LED retrofit projects. Used to assist in cost-savings and drive down ROI for customers undertaking LED conversions.
- SiemenscoreStrategic partnership for smart city technology development. Collaborated on CitySafe wireless mass notification system for Sterling Ranch development, integrating LED street lighting with safety notification technology.
- Cullen Lighting StudiominorLocal design firm partnership for high-end LED lighting projects. Cullen Lighting designed lighting package for Number Thirty Eight restaurant venue.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
LED Supply Co. competitors and assessment
Company assessmentDirect peers
- 1000Bulbs.com: One of the largest online wholesale distributors of LED and conventional lighting products in the US, serving commercial and residential buyers. Directly comparable business model: e-commerce-led wholesale distribution with project support, similar to LED Supply Co.'s catalog-plus-service approach.
- Warehouse-Lighting.com: E-commerce wholesale distributor specializing in commercial and industrial LED lighting, including high-bay, low-bay, and retrofit products. Directly overlaps with LED Supply Co.'s commercial/industrial segment and project specification service model.
- ELEDLights: Online wholesale LED lighting distributor focused on commercial retrofits and energy-efficient solutions. Similar mid-market B2B buyer profile and emphasis on ROI-driven selling (energy savings, rebates) as LED Supply Co.
Broad incumbents
- Grainger: Massive industrial MRO distributor with a significant lighting category serving commercial, industrial, and institutional buyers. Overlaps in the same customer base and product categories as LED Supply Co., but as part of a much broader maintenance/repair portfolio rather than specialized lighting focus.
- Crescent Electric Supply: Family-owned US electrical distributor with full lighting category serving contractors, industrials, and institutions across multiple states. Comparable in commercial lighting distribution but operates at larger scale with broader electrical product portfolio.
- Rexel USA: US arm of global electrical distribution leader Rexel Group, serving electrical contractors with lighting, wiring, and electrical supplies. Directly competes for large commercial/institutional lighting projects but operates at significantly larger scale and with broader electrical category.
- Sonepar USA: US subsidiary of Sonepar, the world's largest electrical distribution group. Competes for commercial and industrial lighting business through contractor-focused electrical supply branches with full lighting categories alongside broader electrical product lines.
Regional players
- Atlanta Light Bulbs: Long-established wholesale lighting distributor serving the southeastern US with a broad catalog of LED, fluorescent, and specialty lamps. Comparable product breadth and trade-counter distribution model, but with primary geographic concentration versus LED Supply Co.'s nationwide US focus.
- Border States Electric: Employee-owned electrical distribution company serving utility, commercial, and industrial customers across the central and western US. Comparable in serving commercial/industrial lighting buyers but with regional concentration and broader electrical category versus LED Supply Co.'s specialized lighting focus.
Others
- Satco | Nuvo: Major lighting manufacturer and distributor with which LED Supply Co. has an established distribution partnership. Relevant as both a supplier and adjacent competitor in LED lamps, fixtures, and decorative lighting for the same commercial and residential buyer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
LED Supply Co. social profiles
Digital presenceLED Supply Co. compliance and trust
Trust signalCompliance6 records
LED Supply Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
LED Supply Co. leadership team
Management profileNumber of profiles
Profiles2 records
LED Supply Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LED Supply Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LED Supply Co.
What does LED Supply Co. do?
LED Supply Co. is a wholesale distributor of energy-efficient LED lighting technologies and controls, supplying interior and exterior LED fixtures, replacement lamps, and smart lighting control systems from over 300 brands to commercial, industrial, and institutional buyers across North America. The company complements product distribution with project management services for new construction and retrofit installations, including product specification, energy rebate navigation, and installation oversight.
Is LED Supply Co. a public or private company?
LED Supply Co. is a private company. It is classified as corporate owned and is currently operating.
When was LED Supply Co. founded?
LED Supply Co. was founded in 2009. It employs 11 to 50 people.
Where is LED Supply Co. based?
LED Supply Co. is headquartered in Lakewood, United States, in the North America region.
How does LED Supply Co. make money?
Two revenue lines are on record. LED Lighting Product Sales are the primary driver. The others are project-Based Lighting Services.
Who are LED Supply Co.'s main competitors?
Direct peers on record are 1000Bulbs.com, Warehouse-Lighting.com and ELEDLights. Broad incumbents are Grainger, Crescent Electric Supply, Rexel USA and Sonepar USA. Regional players are Atlanta Light Bulbs and Border States Electric. Satco | Nuvo is listed as an others.
Does LED Supply Co. have an API?
No public API is recorded for LED Supply Co..
What industry is LED Supply Co. in?
LED Supply Co.'s product category is Commercial LED Lighting Distribution. Its primary akta.pro industry code is CRAOAFAG, Lighting & Electrical Supplies for Home Distribution, with a secondary code of HSAOAFAH, LED Retrofit & Lighting Upgrade Installation. Its NAICS code is 423710 and its SIC code is 5063.