Cultivate

What Cultivate does

Cultivate Hospitality Group is a privately held food and beverage consultancy founded in 2017 and headquartered in West Hollywood, California. The firm operates as a strategic advisor bridging two industries — real estate development and hospitality operations — providing services to developers, property owners, and restaurant groups for the planning, programming, and operator selection of food and beverage venues within hospitality, mixed-use, and commercial developments. Its core service portfolio comprises Master Planning, Underwriting Support, Operator Search, Programming Services, Operational Assessment, and Design Oversight, covering the development lifecycle from concept through operational launch.

The company generates revenue through project-based professional services engagements structured as retainer or fixed-fee arrangements for advisory and representation work. Cultivate serves two primary client segments: real estate developers and owners seeking to program and operate F&B spaces within their properties (including Kilroy Realty, Related Companies, Reuben Brothers, Rabina Properties, Century Plaza, and Flag Luxury Group), and hospitality operators and restaurateurs seeking market expansion and real estate strategy (including Jose Andres Group, Mott 32, JKS Restaurants, and Scale Hospitality Group). Reported cumulative metrics include over 1,000 spaces conceived, 250+ operator relationships, and 50+ chef collaborations. Business development is conducted exclusively through direct enterprise sales on a project-by-project basis, supported by reputation-driven marketing via case studies, a portfolio website, and earned media in outlets such as the New York Times, Eater, Vogue, Forbes, and Observer.

Cultivate has no technology platform, API, software product, or disclosed AI/ML capabilities; the firm is described as a hospitality advisory rather than a technology company. It operates across the United States, the Middle East (UAE, Saudi Arabia), and multiple Asia Pacific markets (Hong Kong, Singapore, Thailand, Korea, Philippines, India) via project engagements. The company is founder-led by Peter Peterson, previously Vice President at Related Companies where he led F&B programs at The Cosmopolitan Las Vegas and Hudson Yards, supported by a small team including Vice President Jeremy Shartar and Director Alexa Skjodt. Cultivate is privately held with no disclosed parent company, institutional investors, or external ownership stakes, and recorded a 2020 relationship with The Silverstone Companies.

Name

Cultivate

Legal name

Cultivate Hospitality Group

Website

https://cultivate-hospitality.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Cultivate Hospitality Group is a food and beverage consultancy that bridges real estate developers and hospitality operators, providing master planning, underwriting, operator search, and programming services for F&B venues within hospitality, mixed-use, and commercial developments globally.

Ownership category

akta.pro rank

Product category

Hospitality Consulting

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Non-Operating Establishments (9995)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

Keywords

• Hospitality consulting services
• Food beverage advisory
• Real estate consulting
• Operator search services
• Master planning services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Advisory Services: Cultivate generates revenue through professional service engagements with real estate developers and hospitality operators. Services include master planning, underwriting support, operator search, and full-service consulting for food & beverage programs in hospitality and mixed-use developments. Revenue is generated on a project basis through retainer or fixed-fee arrangements for advisory and representation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Cultivate Hospitality Group is a B2B hospitality consulting firm that advises real estate developers, property owners, and hospitality operators on the planning, underwriting, programming, and operator-selection stages of food & beverage concepts within hotels, mixed-use, and commercial developments. The firm's core offerings include master planning, underwriting support, operator search, programming services, operational assessment, and design oversight, with engagements delivered on a project-by-project basis.

Product overview

Cultivate Hospitality Group offers a unified hospitality consulting platform combining strategic advisory services for real estate developers and hospitality operators. The core service portfolio includes Master Planning, Underwriting Support, Operator Search, Programming Services, Operational Assessment, and Design Oversight. These services work together to guide hospitality concepts from initial vision through development, connecting property owners with operators and chefs to maximize value across 1000+ spaces conceived and 250+ operator relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Master Planning Strategic advisory service that guides hospitality and food & beverage projects from initial concept through to meticulously crafted destinations, ensuring excellence at every stage of development. Designed for real estate developers, property owners, and hospitality operators planning new builds or major renovations.
• Underwriting Support Targeted market analysis service that evaluates essential metrics—from cover counts to labor costs—to precisely determine the operational viability of proposed food & beverage concepts. Built for developers and operators needing objective feasibility inputs before committing to F&B programming.
• Operator Search Search and matching service that connects property owners and developers with premier hospitality operators, chefs, and restaurant groups. Leverages Cultivate's network of 250+ operator relationships and 50+ chef collaborations to maximize deal value. Includes representation of operators in lease negotiations.
• Full Service Programming End-to-end hospitality development support spanning concepting, asset management, public relations, tenant coordination, and sponsorships throughout the entire development journey. Designed for developers seeking a single point of accountability across all F&B workstreams.
• Operational Assessment Property-level review service that evaluates mechanical infrastructure and operational workflows to ensure optimal setup for hospitality operators. Targeted at developers and owners seeking to validate or improve the operational readiness of F&B-capable spaces.
• Design Oversight Service that harmonises creative design direction with ownership objectives while cultivating efficiency and inspiration among internal teams. Bridges the gap between operators/chefs and property ownership during the interior design and build-out phase.

Quantifiable outcome

• Cultivate has sourced, negotiated, and closed over 40 new deals in over 10 markets for Jose Andres Group since 2020

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Danny Meyer's Union Square EventscoreStrategic or Co-development PartnerCultivate engaged by Rabina to assist in master planning of a private club space within their 1000 ft tall tower on 5th Avenue. Cultivate performed an operator search and negotiated a deal to have Danny Meyer's Union Square Events operate all F&B venues within the club at 520 5th Ave.
• Related CompaniescoreStrategic or Co-development PartnerPeter Peterson previously served as Vice President at Related Companies, where he led food & beverage efforts on major projects including The Cosmopolitan Las Vegas and Hudson Yards. Now operating independently as Cultivate Hospitality Group with continued relationships with Related.
• Millennium PartnerscoreStrategic or Co-development PartnerCultivate engaged by Millennium Partners to spearhead master planning of the F&B program within their 800,000 sqft Winthrop Center tower in downtown Boston. Venues included resident's private restaurant, office tenants lounge spaces and bar, signature restaurant, and fast casual food stalls. Cultivate negotiated a deal with Michelin Starred Chef John Fraser.
• Kilroy RealtycoreStrategic or Co-development PartnerCultivate engaged by Kilroy Realty for the San Francisco Flower Mart redevelopment, the largest development project in SF since Embarcadero Center. Project includes preservation of 115,000 sqft wholesale flower market space plus over 2 million sqft of office space and 130,000 sqft of food & beverage-focused retail.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Colliers International: Global commercial real estate services and investment firm with active hospitality and retail-services teams that perform F&B programming and tenant representation; competes for the same developer-client mandates as Cultivate but across a broader asset and service portfolio.
• Avison Young: Global commercial real estate services firm with hospitality and capital-markets teams that advise owners, investors, and developers of hotels and mixed-use assets on programming, leasing, and operator selection — similar client base to Cultivate but delivered through a multi-disciplinary brokerage platform.
• CBRE Group: World's largest commercial real estate services firm; its Hotels practice offers F&B strategy and operator-selection advisory to hotel owners and developers, overlapping with Cultivate's core services but delivered within a global, multi-disciplinary platform rather than a boutique hospitality specialty.
• Cushman & Wakefield: Global commercial real estate services firm with hospitality and retail leasing teams that perform operator search and F&B programming for mixed-use and hotel developments, competing with Cultivate on the developer-services side but from a much larger full-service brokerage platform.
• JLL: Global commercial real estate services firm with a dedicated Hotels & Hospitality practice offering F&B programming, operator search, and tenant-representation services comparable to Cultivate — but at vastly greater scale, with full-service brokerage, valuation, and capital markets capabilities rather than a hospitality niche focus.
• Newmark Group: Full-service commercial real estate advisory with a dedicated hospitality practice providing investment sales, debt placement, and consulting to hotel and mixed-use owners — overlapping with Cultivate's developer and investor clients but at the institutional capital-markets end of the relationship rather than F&B programming.

Direct peers

• HVS: Long-standing hospitality consulting firm specializing in hotel valuation, feasibility studies, operator search, and asset management — directly comparable to Cultivate's master planning, underwriting, and operator search services, with similarly deep hospitality-industry roots though a longer 40-year track record.

Others

• Eastdil Secured: Private commercial real estate investment bank that advises institutional owners, REITs, and developers on large-scale hospitality and mixed-use transactions; comparable as an advisor to the same institutional real estate clients Cultivate serves, but focused on capital markets rather than F&B programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cultivatehospitalitygroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cultivate