What Baptist Health Sciences University does

Baptist Health Sciences University (BHSU), operating as Baptist University, is a private specialized health sciences institution headquartered in Memphis, Tennessee. Founded in 1912 as part of the Baptist Memorial Health Care system and rebranded to its current name in 2024, the university operates four wholly-owned academic colleges: the College of Nursing (BSN, RN-BSN, DNP), the College of Health Professions (Medical Imaging Sciences, Medical Laboratory Science, Medical Radiography, Nuclear Medicine Technology, Radiation Therapy, Respiratory Care, Neurodiagnostic Technology, Diagnostic Medical Sonography, Surgical Technology), the College of Sciences and General Studies (Biomedical Sciences, General Education, Health Administration, Pre-Health Studies, Public Health), and the College of Osteopathic Medicine (DO program). BHSU is wholly owned by Baptist Memorial Health Care Corporation (BMHCC), which functions as both parent organization and a primary clinical placement and guaranteed-employment partner.

The university delivers education through on-campus instruction integrated with clinical rotations across the Baptist Memorial Health Care network spanning Tennessee, Mississippi, and Arkansas. Its technology stack is built on standard third-party education platforms: Canvas LMS for course delivery, Jenzabar ONE (v2024.2) powering the MyCampus student portal and SIS, Sentry MD for immunization compliance tracking (with 10-year account persistence), and Follett BookPass for affordable course materials distribution integrated with Canvas. Student-facing services include the Blue Healer Student Success Center (tutoring and success coaching), Blue Healer Cafe, an on-campus Follett bookstore, health services delivered via partnership with the University of Tennessee Health Science Center, counseling, career services, ADA accommodations, and veteran services.

Revenue is generated primarily through tuition and fees from undergraduate and graduate students, supplemented by financial aid programs (federal, state, HOPE Scholarships) and a Baptist employee/dependent tuition discount. No public pricing, enrollment, or revenue figures are disclosed. Reported student outcomes include a 97% NCLEX-RN first-attempt pass rate in 2024, a 92% nursing graduate employment rate in 2023, and a 100% DNP certification pass rate, with a Guaranteed Job Offer Program in select programs (Nursing, Medical Laboratory Science, Medical Radiography) channeling graduates directly into the parent health system.

Name

Baptist Health Sciences University

Legal name

Baptist Health Sciences University

Website

https://baptistu.edu

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

101–250 employees

Short description

Baptist Health Sciences University is a private, specialized health sciences university in Memphis, Tennessee, owned by Baptist Memorial Health Care Corporation. It offers undergraduate and graduate degrees across four colleges—Nursing, Health Professions, Sciences and General Studies, and Osteopathic Medicine—serving students pursuing healthcare careers in the Mid-South region.

Ownership category

akta.pro rank

Product category

Health Sciences Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Schools of Nursing (EDAHAGAC)

akta.pro secondary industries

Health Science & Medical STEM Programs (Pre-Med, Public Health) (EDAMABAJ), Online Healthcare & Nursing Universities (Allied Health, RN-to-BSN, etc.) (EDAHALAF)

Keywords

• Health sciences education
• Nursing degree programs
• Osteopathic medical school
• Allied health training
• Healthcare workforce development

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Distribution channels2 records

Marketing channels7 records

Core offering

Baptist Health Sciences University is a private, specialized health sciences institution that delivers undergraduate and graduate education through four academic colleges: Nursing, Health Professions, Sciences and General Studies, and Osteopathic Medicine. It offers degree programs in nursing (BSN, RN-BSN, DNP), osteopathic medicine (DO), and allied health fields including medical imaging, medical laboratory science, radiography, respiratory care, surgical technology, and public health. The university combines classroom instruction with clinical training experiences across the Baptist Memorial Health Care system throughout the Mid-South region.

Product overview

Baptist Health Sciences University (Baptist University) is a private, specialized health sciences institution offering undergraduate and graduate education through four academic colleges: the College of Nursing (BSN, RN-BSN, DNP programs), College of Health Professions (Medical Imaging Sciences, Medical Laboratory Science, Medical Radiography, Nuclear Medicine Technology, Radiation Therapy, Respiratory Care, Neurodiagnostic Technology, Diagnostic Medical Sonography, Surgical Technology), College of Sciences and General Studies (Biomedical Sciences, General Education, Health Administration, Pre-Health Studies, Public Health), and College of Osteopathic Medicine (DO program). Student-facing technology includes the Jenzabar-powered MyCampus portal for academic and campus services, Canvas LMS integration for digital course materials, BU BookPass affordable materials program, and various student services including health services (via UTHSC), counseling, career services, disability services (Access Services), and immunization tracking (Sentry MD). The university also offers a Guaranteed Job Offer Program for graduates of select programs including Nursing, Medical Laboratory Science, and Medical Radiography. Campus amenities include the Blue Healer Cafe and campus bookstore operated by Follett.

Differentiator

Problem solved

Functional benefit

Brands

• Blue Healer Cafe: On-campus cafe providing food services to students, faculty, and staff. Summer hours: Monday-Thursday 7:30 AM-2:00 PM, Friday 7:30 AM-1:00 PM.
• BU BookPass
• Blue Healer Student Success Center (BHSSC)
• Baptist HealthCORE

Products and services

• Bachelor of Science in Nursing (BSN)

Quantifiable outcome

• 97% NCLEX-RN pass rate on first attempt (2024)
• +5 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• The Sutherland Cranial Teaching Foundation (SCTF)coreStrategic or Co-development Partner · 12 June 2026Multi-day educational course in Osteopathy in the Cranial Field hosted at Baptist University College of Osteopathic Medicine. Course provided structured instruction, guided practice, and individualized mentorship for osteopathic physicians.
• Shelby County Public Health DepartmentcoreStrategic or Co-development Partner · 9 June 2026Co-host of the Delta Regional Conference held June 9-12, 2026 in Downtown Memphis. Baptist University President Dr. Hampton Hopkins delivered keynote address on Building Healthier Communities Through Education, Workforce Development & Regional Investment.
• University of Memphis School of Public HealthcoreStrategic or Co-development Partner · 9 June 2026Co-host of the Delta Regional Conference with the Shelby County Public Health Department, bringing together healthcare leaders, educators, workforce organizations, and policymakers from the Delta region.
• Ford PhilanthropyminorOthersSponsor of National Civil Rights Museum Juneteenth Community Day event on June 19, 2026, providing free admission and health services to the Memphis community.
• Vitalant with Sickle Cell FoundationminorOthersProvided health resources including blood pressure and diabetes risk-factor screenings at Juneteenth Community Day event.
• University of Tennessee Health Science Center (UTHSC)coreStrategic or Co-development PartnerUniversity Health Services at UTHSC provides health services for all BHSU students at 910 Madison Avenue, 9th Floor, adjacent to campus. Services include regular office visits at no charge, TB skin tests, flu shots, and bloodborne pathogen evaluation.

Recent moves6 records

Expansion highlights5 records

Direct peers

• National University: Private, nonprofit university with a large health sciences portfolio including BSN, MSN, DNP, and allied health. Comparable in program breadth and career-focused adult learner positioning.
• Rosalind Franklin University of Medicine and Science: Private health sciences university with medical, pharmacy, nursing, and allied health programs. Comparable as a multi-college, mission-driven health sciences institution.
• South College: Private, for-profit institution offering multiple health sciences programs (nursing, radiography, surgical technology, pharmacy, Doctor of Pharmacy). Closely matches BHSU's for-profit, multi-program health-sciences positioning and similar student demographic.
• Herzing University: Private, for-profit university with a strong nursing and allied health portfolio across multiple U.S. campuses. Directly comparable as a for-profit, career-focused health sciences educator serving similar student segments.
• Chamberlain University: One of the largest U.S. nursing-focused private institutions (Adtalem Global), offering BSN, MSN, DNP, and public health programs. Direct competitor in pre-licensure nursing education at scale.
• Marian University (Indianapolis): Faith-based private university that has launched a College of Osteopathic Medicine alongside traditional nursing and allied health programs. Closely mirrors BHSU's faith-based identity plus BUCOM expansion strategy.
• Lincoln Memorial University: Private, faith-affiliated university operating the DeBusk College of Osteopathic Medicine and a broad nursing/allied health portfolio. Comparable as a regional faith-based institution that has scaled into DO and nursing.
• A.T. Still University: Private health sciences university founded on osteopathic medicine, with nursing, allied health, and dental programs. Directly comparable as a specialized, multi-college health sciences institution with DO as a flagship.
• University of St. Augustine for Health Sciences: Private, for-profit health sciences university focused on nursing, physical therapy, occupational therapy, and education degrees. Comparable as a specialized, career-oriented health sciences institution.
• Methodist University: Private, faith-affiliated university with strong nursing and physician assistant programs and a recently launched medical school. Comparable as a regional faith-based institution expanding into terminal health degrees.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@bchsmem
• Facebookfacebook.com/BaptistU
• LinkedInlinkedin.com/company/baptist-college
• Instagraminstagram.com/baptisthealers
• Xx.com/BaptistHealers

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baptist Health Sciences University