FAT BASTARD BURRITO CO.

What FAT BASTARD BURRITO CO. does

Fat Bastard Burrito Co. is a privately held Canadian quick-service restaurant chain operating more than 95 locations across Ontario, British Columbia, Alberta, and Newfoundland, headquartered at 100 Renfrew Drive, Suite 200, Markham, Ontario. The company's core product is handcrafted Mexican-inspired cuisine — burritos, bowls, tacos, quesadillas, and empanadas — with proteins (veggie, chicken, ground beef, pulled pork) prepared fresh and cooked in-store, Pico De Gallo, Salsa, and Guacamole made daily, and a 2025-launched Power Bowls line targeting health-conscious occasions. The technology surface is a custom mobile rewards application (iOS and Android) built on the Givex platform, supporting order-ahead, loyalty point accrual, birthday bonuses, and gift-card purchase; corporate marketing runs through Instagram, Facebook, X, and TikTok.

The business operates on a franchise-led model: franchisees pay a $25,000 initial fee, an 8% ongoing royalty, and a 2% advertising fee, against a total initial investment of $400,000-$475,000 with $150,000 cash required and financing available. The chain is backed by MBI Brands (Mary Brown's), a strategic operating parent with 300+ stores that supplies shared infrastructure and capital for expansion. Revenue is generated through (a) recurring royalties and advertising fees on franchise system sales, (b) initial franchise fees on new unit openings, and (c) direct consumer sales at any company-operated locations. Customer acquisition is direct-to-consumer through physical stores, the mobile app, online ordering (Givex), in-store promotions (Monday-Wednesday daily deals, National Burrito Day), and catering for group orders. No headcount beyond 1-10 corporate employees is disclosed, consistent with a lean franchisor structure.

Name

FAT BASTARD BURRITO CO.

Legal name

Fat Bastard Burrito

Website

https://fatbastardburrito.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Fat Bastard Burrito Co. is a Canadian quick-service restaurant chain operating 95+ franchised locations across Ontario, British Columbia, Alberta, and Newfoundland, serving handcrafted Mexican-inspired burritos, bowls, tacos, and quesadillas to individual consumers via in-store, mobile app, and catering channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Quick-Service Restaurant Sales: Revenue generated from direct food sales at over 95 physical restaurant locations across Ontario, British Columbia, Alberta, and Newfoundland. Customers purchase handcrafted burritos, bowls, tacos, quesadillas, sides, desserts, and beverages.
2. Franchise Fees and Royalties: Initial franchise fee of $25,000 plus ongoing 8% royalty and 2% advertising fee from franchisees. Franchise investment ranges from $400,000-$475,000 total initial investment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fat Bastard Burrito Co. is a Canadian quick-service restaurant chain operating 95+ locations across Ontario, British Columbia, Alberta, and Newfoundland. It sells handcrafted, customizable Mexican-inspired food including burritos, bowls, tacos, quesadillas, empanadas, sides, and beverages, with all proteins prepared fresh in-store and daily-made pico de gallo, salsa, and guacamole. The company also operates a franchise program, a mobile ordering/loyalty app, digital gift cards, and a catering service for group orders.

Product overview

Fat Bastard Burrito Co. is a Canadian quick-service restaurant chain operating over 95 locations across Ontario, British Columbia, Alberta, and Newfoundland. The company offers a unified product portfolio centered on handcrafted Mexican-inspired cuisine, including burritos, bowls, tacos, quesadillas, and empanadas as core offerings. The menu is complemented by Power Bowls (a newer health-focused category), sides, beverages, and add-on items. The company provides digital services including a mobile ordering app with loyalty/rewards functionality, digital gift cards, and catering services for group orders. All proteins are prepared fresh and cooked in-store, with Pico De Gallo, Salsa, and Guacamole made fresh daily.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mucho Burrito: Canadian Mexican fast-casual/QSR chain serving burritos, bowls, tacos, and quesadillas. Closest direct competitor given overlapping Canadian footprint, comparable menu, and similar quick-service positioning.
• Burrito Boyz: Canadian burrito-focused QSR chain with multiple locations in Ontario and Western Canada. Direct competitor in the customizable burrito/bowl segment with similar value-oriented positioning.
• Qdoba Mexican Eats: Fast-casual Mexican chain serving customizable burritos, bowls, tacos, and quesadillas. Direct menu and model overlap, with a strong loyalty program and growing North American presence.
• Taco Del Mar: Mexican quick-service chain specializing in burritos, tacos, and surf-style fare. Comparable menu scope and quick-service model in the same product category.

Broad incumbents

• Chipotle Mexican Grill: Largest North American fast-casual Mexican chain offering customizable burritos, bowls, tacos, and salads. Competes for the same consumer occasion and uses a similar build-your-own model.
• Taco Bell: Mass-market Mexican-inspired QSR brand operated by Yum! Brands, present across Canada. Competes for the same price-sensitive, quick-service Mexican customer with a broader menu.
• Mary Brown's Chicken: Parent-brand sibling under MBI Brands and a major Canadian QSR chain (300+ locations). Highly relevant as the franchisor of Fat Bastard Burrito, with shared corporate infrastructure and franchise model.
• Wendy's: Large North American QSR chain present in Canada with broad menu. Competes for general quick-service traffic and value-driven meal occasions alongside Fat Bastard's combo offerings.

Emerging players

• Freshii: Canadian-born health-focused QSR chain with bowls, burritos, salads, and wraps. Competes for the same health-conscious consumer segment that Fat Bastard's Power Bowls are targeting.
• Boloco: Burrito-focused fast-casual chain with a strong loyalty/rewards app and order-ahead digital experience. Comparable tech-forward, customization-led model in the burrito category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/bastardburrito
• Facebookfacebook.com/FATBASTARDBURRITO
• Instagraminstagram.com/bastardburrito/?hl=en
• LinkedInlinkedin.com/company/fat-bastard-burrito

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FAT BASTARD BURRITO CO.