Answers Research

What Answers Research does

Answers Research is a private primary market research firm founded in 1989 and headquartered in California, United States. The company delivers custom quantitative and qualitative research engagements to enterprise clients in ten ultra-competitive verticals: Automotive, CPG, Entertainment, Financial, Gaming, Industrial, Medical, Retail, Technology, and Utilities. Its named client roster includes Apple, Microsoft, Cisco, HP, Dell, Fitbit, Twitter, Disney, Visa, Wells Fargo, Lowe's, Nordstrom, Clorox, Cummins, Brady, Agilent, FPL, SoundCure, PDC, and Pokemon, indicating long-tenured relationships with large corporations across multiple industries.

The firm operates on a project-based professional services model. Its quantitative offering uses scientific, statistics-based methodology to deliver projectable results, with an advanced analytics stack that includes conjoint analysis, adaptive choice-based conjoint (ACBC), custom menu-based choice modeling, anchored/standard Max-Diff, hierarchical Bayesian segmentation, TURF, and structural equation modeling. Its qualitative offering uses expert human moderators conducting in-depth interviews of up to two hours to elicit candid, complex responses from smaller samples. Each study is delivered through a single senior point of contact model, with senior researchers managing the full lifecycle. Research execution spans eight geographic regions: North America, South America, Western Europe, Eastern Europe, Asia, South East Asia, Australia/New Zealand, and India.

Answers Research employs between 11 and 50 people, has no disclosed funding history, no parent company, no subsidiaries, and no publicly disclosed pricing. The firm operates an enterprise field sales motion with client acquisition driven by senior researcher relationships and demonstrated research expertise. No AI/ML capabilities, M&A activity, leadership transitions, product launches, or recent corporate actions are documented in the source material, framing the firm as a long-running, mature boutique services business rather than a high-growth or technology-led research platform.

Name

Answers Research

Legal name

Answers Research

Website

https://answersresearch.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Answers Research is a California-based primary market research firm, founded 1989, providing custom quantitative and qualitative research to enterprise clients across ten industries including technology, retail, financial services, and healthcare, with international reach across eight regions.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI), Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Primary market research
• Quantitative research services
• Qualitative research services
• Conjoint analysis research
• Consumer insights consulting

Headquarters

HQ city

California City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Primary Research Services: Answers Research generates revenue through custom primary research projects conducted for client organizations. Projects are tailored to specific client needs including product development, customer needs assessment, feature prioritization, pricing optimization, and market positioning studies.
2. Quantitative Research Studies: Project-based quantitative research engagements providing statistically projectable results including awareness studies, concept testing, customer satisfaction measurement, segmentation, and pricing research.
3. Qualitative Research Services: Qualitative research engagements including in-depth interviews and expert moderation to explore customer motivations, perceptions, and complex decision-making processes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Answers Research is a primary market research firm that designs and executes custom research projects for enterprise clients to determine customer needs, prioritize features, optimize SKUs and price points, and address strategic questions driven by new initiatives. Its offerings center on quantitative research (scientific, statistics-based studies yielding projectable results with advanced design and analytics such as conjoint, choice modeling, Max-Diff, hierarchical Bayesian segmentation, TURF, and structural equation modeling) and qualitative research (expert-moderated probing interviews of up to two hours for in-depth, candid responses). Each engagement is led by a single senior researcher who serves as the client's point of contact throughout the project lifecycle.

Product overview

Answers Research is a primary market research firm offering a unified service portfolio of quantitative and qualitative research methodologies for ultra-competitive industries. The company provides a single, senior-point-of-contact research partnership model, delivering customized studies across multiple research types including awareness studies, concept testing, customer satisfaction, pricing research, and segmentation. The quantitative research service serves as the primary offering employing scientific statistical methodologies, while qualitative research provides in-depth interviewing capabilities. Advanced analytics methods (conjoint, choice modeling, Max-Diff, TURF, hierarchical Bayesian segmentation) are embedded within the quantitative research service rather than separate products. Since 1989, the company has served industries including Automotive, CPG, Entertainment, Financial, Gaming, Industrial, Medical, Retail, Technology, and Utilities, with a client roster featuring major corporations.

Differentiator

Problem solved

Functional benefit

Named customers20 records

Segments10 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Ipsos: Global market research and analytics firm offering custom quantitative and qualitative research, segmentation, conjoint, and consumer insights across the same verticals Answers Research serves. Direct competitor on enterprise custom-research RFPs.
• Escalent: Mid-sized custom market research firm offering qualitative and quantitative research, advanced analytics, and industry specialization across technology, financial, healthcare, and consumer markets - a close comparable in size and service mix.
• Maru/Blue: Custom market research and insights firm with proprietary panels and advanced analytics, focused on financial services, technology, healthcare, and consumer verticals. Direct mid-market competitor.
• Westat: Employee-owned research firm providing custom quantitative and qualitative research for government, healthcare, and commercial clients. Comparable methodology and senior-led engagement model.
• Savanta: Mid-sized custom market research agency offering quant and qual across technology, financial services, retail, and consumer verticals. Competes head-to-head on enterprise custom engagements.

Broad incumbents

• Kantar: One of the world's largest research conglomerates offering market intelligence, consumer insights, and analytics across many of the same verticals. Overlaps with Answers Research on custom primary research but operates at much greater scale with a broader portfolio of syndicated and proprietary products.
• GfK: Established consumer goods and technology market research firm providing custom consumer research, conjoint, and segmentation. Comparable methodology stack and overlapping verticals (CPG, Tech, Retail, Automotive).
• Nielsen: Global measurement and data analytics company serving consumer goods, retail, and media clients. While primarily a syndicated/measurement incumbent, it competes for custom consumer-insights work that overlaps with Answers Research's CPG/Retail practice.

Emerging players

• Material: Insight-driven product innovation consultancy combining consumer research, behavioral science, and strategy. Overlaps with Answers Research on product/concept/pricing research for tech and CPG clients, but with a more strategy-consulting flavor.
• Suzy: Tech-enabled consumer insights platform combining self-serve tools with on-demand research. Represents the DIY/automated flank threatening traditional custom research firms like Answers Research.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/answers-research

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Answers Research