Giladiskon Indonesia

What Giladiskon Indonesia does

Giladiskon Indonesia (legal entity PT. Hadiah Point Indonesia) is a Jakarta-based, web-only promotional deal aggregation platform founded in 2013. It operates a single consumer-facing website (giladiskon.com) that aggregates and curates daily promotions from 300+ Indonesian merchants across 15 categories including food, fashion, electronics, travel, beauty, baby supplies, and home and garden. The platform reports approximately 1.5 million Indonesian members and serves price-conscious consumers who visit the site to discover discounts and special offers; transactions are redeemed at the respective merchants via tracked referral links.

The underlying technology is a category- and merchant-indexed content platform rather than a transactional marketplace. The site is structured around category and merchant pages optimized for organic search of long-tail deal queries (e.g., 'promo KFC', 'diskon H&M'), with Instagram hashtags embedded in deal pages to drive social sharing. No mobile app, API, or SDK is offered, and there is no disclosed use of personalization or recommendation algorithms. The company has 11-50 employees and is led by CEO Fandy Santoso and CTO/CXO Steven Sentosa.

GilaDiskon is free to consumers and monetizes exclusively on the supply side through two streams: affiliate and referral commissions earned when users click through to merchant offers, and advertising and promotional placements (featured listings, highlighted slots, banner placements) sold to brands seeking visibility. The go-to-market is product-led growth with no enterprise sales motion, relying on SEO-driven organic discovery and Instagram co-marketing from merchant partners. The company remains privately held with a single disclosed institutional funding event in March 2020 (SOSV/Orbit Ventures/EverHaüs) and no subsequent funding rounds, acquisitions, patents, awards, or geographic expansion beyond Indonesia.

Name

Giladiskon Indonesia

Legal name

PT. Hadiah Point Indonesia

Website

https://giladiskon.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Giladiskon Indonesia is a Jakarta-based web platform that aggregates and curates promotional deals from 300+ Indonesian merchants across 15 categories, serving approximately 1.5 million price-conscious Indonesian consumers who access the site free of charge.

Ownership category

akta.pro rank

Product category

Deals Aggregation & Promotional Content

NAICS

Information (51), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Deal aggregation platform
• Promotional discounts
• Coupon aggregator
• Merchant promotions
• Lifestyle offers

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate/Referral Commission: The platform earns commissions when users click through to merchant offers or make purchases via tracked referral links embedded in deal listings. Merchants benefit from increased traffic and conversions.
2. Advertising & Promotional Placements: Featured merchant placements, highlighted deal slots, and banner placements generate advertising revenue from brands seeking visibility to the platform's audience.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

GilaDiskon is a web-based deals aggregation and curation platform that collects, organizes, and surfaces promotional offers from hundreds of merchants across Indonesia. The platform covers 15 categories — including food, fashion, electronics, beauty, entertainment, travel, and lifestyle — and directs consumers to merchant offers through tracked referral links. Consumers access deals free of charge, while the platform monetizes via affiliate commissions and merchant advertising.

Product overview

GilaDiskon is a single unified platform operated by PT. Hadiah Point Indonesia that aggregates and curates promotional deals and discounts from hundreds of merchant partners across Indonesia. The platform organizes deals by 16 categories: Alat Olahraga (Sports Equipment), Automotive, Buku (Books), Elektronik (Electronics), Entertainment, Fashion, Katalog Belanja (Shopping Catalog), Kecantikan (Beauty), Kesehatan (Health), Layanan (Services), Mainan (Toys), Makanan (Food), Perlengkapan Bayi (Baby Supplies), Rumah dan Taman (Home and Garden), and Travel. Users access the platform through a website to browse current promotions without making purchases directly on GilaDiskon — transactions occur at the respective merchant locations.

Differentiator

Problem solved

Functional benefit

Products and services

• GilaDiskon Deals Platform A web-based promotional and discount aggregation platform that collects and curates deals from hundreds of merchants across Indonesia, covering 15 categories including food, fashion, electronics, entertainment, travel, beauty, health, home and garden, baby supplies, automotive, books, sports equipment, services, shopping catalogs, and toys. The platform is free for consumers, who browse deals by category or merchant and click through to merchant offers via tracked referral links.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• RetailMeNot: Global promotional codes and cashback aggregator that curates deals from thousands of merchants across categories. Operates an essentially identical affiliate- and advertising-driven model to GilaDiskon, making it the closest mature analog.
• Slickdeals: Community-driven deal aggregation platform where users post and vote on promotional offers. Comparable in that it organizes third-party promotions by merchant and category and monetizes via affiliate links and merchant placements.
• Honey (PayPal): Coupon and cashback aggregator that surfaces promo codes and deals at online checkout. Operates a parallel value proposition (centralized deal discovery + affiliate economics) to GilaDiskon, with a stronger tech/product layer.
• VoucherCodes.co.uk: UK voucher-code and deal aggregator that curates offers from hundreds of retailers and monetizes via affiliate commissions. Operates an almost identical model to GilaDiskon in a different geography.
• Coupons.com (Quotient Technology): Digital coupon platform that aggregates manufacturer and retailer promotions for online and in-store redemption. Highly analogous business model and revenue mechanics to GilaDiskon, including affiliate and merchant placement monetization.

Broad incumbents

• Groupon: Global marketplace for local deals and discounts, with deep merchant relationships and a much larger catalog and footprint than GilaDiskon. Overlaps heavily in deal aggregation and merchant-paid placements but operates as a broader commerce platform.
• Shopee: Indonesia's leading marketplace with embedded deal feeds, flash sales, and affiliate-style merchant placements. Represents the most credible competitive threat — it can replicate deal aggregation as a feature within a closed commerce ecosystem.
• Tokopedia: Major Indonesian marketplace with native promotional features and direct merchant relationships across the same categories GilaDiskon covers. Could absorb deal-discovery use cases inside its platform, threatening GilaDiskon's independent traffic.

Emerging players

• CashKaro: India's largest cashback and coupon platform, aggregating offers from hundreds of online merchants and earning affiliate commissions. Closest emerging-market peer to GilaDiskon in geography, customer profile, and revenue model.
• GoPaisa: Indian cashback and deals aggregator that partners with online retailers and serves price-conscious consumers. Comparable business model (affiliate + advertising) and target segment (deal-seeking middle-class consumers) to GilaDiskon.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/giladiskon
• Facebookfacebook.com/giladiskonindonesia
• LinkedInlinkedin.com/company/giladiskon

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giladiskon Indonesia