gopaisa
GoPaisa is an Indian cashback and coupon aggregation platform founded in 2015 that serves 3.5+ million users by aggregating deals and affiliate offers from 1,500+ online retailers and credit-card issuers, earning revenue from affiliate commissions.
- Company typePrivate
- Founded2015
- HeadquartersDelhi, India
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What gopaisa does
GoPaisa is an Indian cashback and coupon aggregation platform founded in 2015 by Aman Jain and Ankita Jain in Delhi. The platform aggregates deals, promo codes, and cashback offers from 1,500+ online retailers and financial services providers — including Amazon India, Flipkart, Myntra, Ajio, MakeMyTrip, Nykaa, Tata 1mg, and a cluster of major Indian banks (HDFC, Axis, IDFC FIRST, SBI, Bank of Baroda, IndusInd). Users browse deals on the GoPaisa website or Android app, click through to retailer sites via tracked affiliate links, complete purchases, and earn cashback credited to an in-platform GoPaisa Wallet that can be withdrawn to a bank account, transferred to Paytm, used for mobile/DTH recharges, or redeemed as Amazon/Flipkart e-vouchers.
The underlying technology is a conventional affiliate marketing platform with cashback tracking and a digital wallet layer; no AI/ML, API marketplace, or proprietary SDKs are disclosed. The company's revenue is generated entirely through affiliate commissions paid by partner retailers and financial institutions when users complete purchases or apply for credit cards through GoPaisa's tracked links; the company retains a portion of these commissions and shares the remainder with users as cashback. Distribution is digital-first and product-led: a self-serve website, an Android app, SEO-optimized deal pages targeting seasonal sale events (Amazon Great Indian Festival, Flipkart Big Billion Days, Myntra Big Fashion Festival), a Telegram community channel for flash deals, and a 10% referral program. GoPaisa is a privately held, bootstrapped company with no disclosed institutional funding, controlling operations from its Delhi headquarters and serving only the Indian market.
gopaisa firmographics
Firmographics- Name
- gopaisa
- Legal name
- GoPaisa
- Website
- https://gopaisa.in
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- GoPaisa is an Indian cashback and coupon aggregation platform founded in 2015 that serves 3.5+ million users by aggregating deals and affiliate offers from 1,500+ online retailers and credit-card issuers, earning revenue from affiliate commissions.
- Ownership category
- akta.pro rank
gopaisa industry classification
Industry- Product category
- Cashback and Coupon Platform
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)
Keywords
Where gopaisa is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
gopaisa business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Affiliate Commission: GoPaisa earns commission from partner retailers (Amazon, Flipkart, Myntra, etc.) when users complete purchases through tracked affiliate links. The company shares a portion of this commission as cashback rewards to users while retaining the remainder as revenue.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
gopaisa product offering
Product offeringCore offering
GoPaisa operates a cashback and coupon aggregation platform that connects Indian online shoppers to deals and offers from 1,500+ partner retailers including Amazon, Flipkart, Myntra, MakeMyTrip, and Nykaa. Users earn cashback rewards on purchases routed through GoPaisa's tracked affiliate links, with earnings credited to a digital wallet redeemable via bank transfer, Paytm, mobile/DTH recharge, or e-vouchers.
Product overview
GoPaisa is a single unified cashback and coupon aggregation platform that serves as an affiliate marketing site connecting users with deals and offers from over 1500+ online retailers. The platform consists of the main GoPaisa website and mobile app, the GoPaisa Wallet for managing cashback earnings, and the GoPaisa Instant Money feature for quick withdrawals. Users can browse deals across categories like fashion, electronics, grocery, travel, and credit cards, click through to partner retailers, and earn cashback rewards that are credited to their wallet and can be withdrawn or redeemed.
Differentiator
Problem solved
Functional benefit
Products and services
- GoPaisa Cashback & Coupons Platform Cashback and coupon aggregation platform providing users with deals, offers, and promo codes from 1,500+ online shopping stores including Amazon, Flipkart, Myntra, MakeMyTrip, Nykaa, and boAt. Users earn cashback on purchases routed through GoPaisa affiliate links.
- GoPaisa Mobile App Mobile application for accessing cashback offers, deals, and coupons on-the-go, available on Google Play Store for Android users, with exclusive app-only bonus cashback offers and push notifications for flash sales and featured brand deals.
- GoPaisa Wallet Digital wallet within the GoPaisa platform where cashback earnings are credited after retailer confirmation and can be withdrawn to bank accounts, transferred to Paytm wallet, used for mobile/DTH recharge, or redeemed as e-vouchers for Amazon or Flipkart.
- GoPaisa Instant Money Feature enabling instant money transfers and withdrawals, allowing users to quickly access their earned cashback rewards.
Quantifiable outcome
- Rs. 50 crores cashback distributed to users in the past year
- +3 more outcomes
Companies that use gopaisa
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
gopaisa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
gopaisa partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Amazon IndiacoreAmazon India is a key retail partner where GoPaisa users earn up to 3.5% cashback rewards on purchases. GoPaisa provides affiliate links and promotional coverage for Amazon deals and festivals.
- FlipkartcoreFlipkart is a major partner offering up to 7% cashback rewards to GoPaisa users. The platform features Flipkart deals, festive sales, and flash sale promotions.
- MyntracoreMyntra offers up to 6.3% cashback on fashion purchases through GoPaisa. The partnership covers Myntra's major sale events including Big Fashion Festival.
- MakeMyTripminorTravel partner offering deals and cashback on flight and hotel bookings through GoPaisa affiliate links.
- NykaaminorBeauty and cosmetics retailer partner offering up to 5% cashback on purchases through GoPaisa.
- AjiocoreFashion retailer partner offering up to 7.5% cashback on purchases. GoPaisa features Ajio sale events including AJIO All Stars Sale.
- boAtminorElectronics brand partner offering deals and cashback on audio products and accessories through GoPaisa.
- MamaearthminorPersonal care brand partner featured in GoPaisa deals and offers section with cashback rewards on purchases.
- WOW SkincareminorBeauty brand partner offering deals and cashback opportunities through GoPaisa platform.
- Tata 1mgminorHealthcare and medicine e-commerce partner offering deals and cashback on health products and medicines through GoPaisa.
- IDFC FIRST BankcoreIDFC FIRST Bank Credit Cards are prominently featured on GoPaisa with up to Rs. 1000 rewards. Partnership includes multiple IDFC card variants like IDFC WOW, Hello Cashback, and First Power+.
- Axis BankcoreAxis Bank Credit Cards featured with up to Rs. 1500 cashback. Multiple card variants including Axis Neo, Axis Magnus, Axis ACE, and Axis MyZone are promoted.
- HDFC BankcoreHDFC Bank Credit Cards prominently featured with up to Rs. 1200 rewards. Various HDFC card variants including Millennia, Regalia, Freedom, and MoneyBack+ are promoted.
- SBI CardscoreSBI Credit Cards featured with lifetime 5% cashback on spends and Rs. 1500 reward benefits. SBI Cashback Card and SBI BPCL fuel card variants are promoted.
- Bank of BarodaminorBank of Baroda Credit Cards featured with Rs. 800 rewards. BOB Cashback Credit Card with lifetime flat 5% cashback is promoted.
- IndusInd BankminorIndusInd Bank Credit Cards featured with Rs. 1000 rewards. Multiple variants including IndusInd Platinum, Tiger, and Legend cards are promoted.
- ShopsycoreShopsy (Flipkart's social commerce platform) partner offering up to 7.5% cashback on purchases. Featured as a top store with promotional banners.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
gopaisa competitors and assessment
Company assessmentDirect peers
- EarnKaro: Indian reseller and affiliate platform that lets users earn commission by sharing deals and selling via affiliate links. Overlaps directly with GoPaisa's deal-sharing and cashback mechanics for the same Indian online-shopper persona.
- CashKaro: India's largest cashback and coupons platform with1.5M+ users and 1,500+ retailer partners. Direct competitor with very similar affiliate-driven cashback model and similar category coverage in fashion, electronics, travel, and credit cards.
- GrabOn: India-based coupon, deals and cashback platform offering curated codes and cashback across online retailers. Operates the same affiliate-routing, retailer-paid cashback model targeting Indian value shoppers.
- CouponDunia: Indian coupon and cashback aggregator serving10M+ users across e-commerce, food, travel and mobile recharge categories. Closely comparable on product, audience and revenue model.
- Pennyful (by Cubebo): Indian cashback site aggregating deals from500+ online retailers with similar wallet-based cashback crediting. Smaller-scale direct competitor in the same niche.
Broad incumbents
- Rakuten (global): Global cashback, loyalty and affiliate marketing incumbent operating across multiple geographies with established bank and retail partnerships. Represents the scaled-up archetype of GoPaisa's model.
- TopCashback (US/global): One of the world's largest cashback platforms with a long-tenured, mature affiliate engine. Comparable product and revenue model; serves as a benchmark for scale and partner depth.
Emerging players
- Magicpin: Indian discovery and cashback platform for offline and online shopping, restaurants and services. Comparable in cashback mechanic but broader in offline/local commerce scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
gopaisa social profiles
Digital presencegopaisa financial estimates
Financial estimateRevenue estimate
Valuation estimate
gopaisa leadership team
Management profileNumber of profiles
Profiles2 records
gopaisa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
gopaisa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about gopaisa
What does gopaisa do?
GoPaisa operates a cashback and coupon aggregation platform that connects Indian online shoppers to deals and offers from 1,500+ partner retailers including Amazon, Flipkart, Myntra, MakeMyTrip, and Nykaa. Users earn cashback rewards on purchases routed through GoPaisa's tracked affiliate links, with earnings credited to a digital wallet redeemable via bank transfer, Paytm, mobile/DTH recharge, or e-vouchers.
Is gopaisa a public or private company?
gopaisa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was gopaisa founded?
gopaisa was founded in 2015.
Where is gopaisa based?
gopaisa is headquartered in Delhi, India, in the Asia region.
How does gopaisa make money?
One revenue line is on record: affiliate Commission.
Who are gopaisa's main competitors?
Direct peers on record are EarnKaro, CashKaro, GrabOn, CouponDunia and Pennyful (by Cubebo). Broad incumbents are Rakuten (global) and TopCashback (US/global). Magicpin is listed as an emerging player.
Does gopaisa have an API?
No public API is recorded for gopaisa.
What industry is gopaisa in?
gopaisa's product category is Cashback and Coupon Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of THALAKAC, Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences).