What Digital Wholesale Solutions does

Digital Wholesale Solutions, trading as Giacom and legally structured as the Giacom Group, is a UK-based wholesale distributor of cloud, communications, hardware, and software products serving Technology Resellers and Managed Service Providers. Founded in 2005 and headquartered in Nelson with a registered office at 41 Lothbury, London, the company operates an exclusive channel-partner go-to-market model, connecting 6,000+ local technology providers to leading vendors and carriers and positioning the SMB end-customer market as its core focus.

The company's core asset is the Cloud Market Platform, a digital self-service marketplace that consolidates procurement, provisioning, automated order management, billing, and integrations for resellers across four product verticals: Cloud (Modern Workplace, Cloud Infrastructure, Cybersecurity), Comms (Connectivity/Broadband/Ethernet, Mobile/Cellular IoT, IP Communications), Hardware, and Software (including a billing module). Strategic carrier and vendor relationships span Vodafone, EE, Openreach, CityFibre, and Microsoft, with deeper platform integration delivered through a Microsoft Technology Strategist role. Two acquisitions — Giacom World Networks (2020) and Union Street Technologies (2023) — have consolidated the platform and added billing software capability. The company holds ISO 27001 certification and has been recognised with multiple 2024 industry awards plus the Vodafone Distribution Partner of the Year title for 2025/26.

Giacom generates revenue through wholesale distribution on a subscription/recurring model with monthly billing cadence, pricing is quote-based and not publicly disclosed, and the company does not sell directly to end customers. Its revenue mechanics depend on partner volume, product mix across carrier and vendor relationships, and attach of higher-value services such as the recent CFO Assist offering launched in partnership with Evolution Capital. Leadership includes CEO Terry O'Brien, founder Matthew Riley, Chairman Damian Sanders, CFO Andrew Boland, and CDO Nathan Marke, with employee headcount reported in the 251-500 range.

Name

Digital Wholesale Solutions

Legal name

Giacom Group

Website

https://digitalwholesalesolutions.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Giacom (Digital Wholesale Solutions) is a UK wholesale distributor operating the Cloud Market platform, providing cloud, comms, hardware, and software to 6,000+ Technology Resellers and MSPs serving SMB customers.

Ownership category

akta.pro rank

Product category

Cloud and Communications Wholesale Distribution

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343), Wholesale Trade Agents and Brokers (42512)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Wholesale IT distribution
• Cloud marketplace platform
• Channel partner services
• Business communications wholesale
• MSP enablement solutions

Headquarters

HQ city

Nelson

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution: Giacom operates as a wholesale distributor providing cloud, comms, hardware and software to Technology Resellers and MSPs through their marketplace platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Digital Wholesale Solutions (trading as Giacom) is a wholesale distributor that operates the Cloud Market Platform, a self-service digital marketplace through which Technology Resellers and Managed Service Providers (MSPs) procure cloud, communications, hardware, and software products from leading vendors and carriers to serve SMB end customers. Its portfolio spans Connectivity (business broadband, Ethernet), Mobile (business mobile, cellular IoT), IP Communications, Modern Workplace, Cloud Infrastructure, Cybersecurity, and Hardware, with proprietary automation tooling for sales, order management, billing, and integrations.

Product overview

Digital Wholesale Solutions (trading as Giacom) operates a platform-plus-marketplace architecture. The core Cloud Market Platform serves as the central digital marketplace where Technology Resellers and MSPs access a portfolio of products and services. This portfolio spans four main categories: Cloud (Modern Workplace, Cloud Infrastructure, Cybersecurity), Comms (Connectivity/Broadband/Ethernet, Mobile/Cellular IoT, IP Communications), Hardware, and Software (Billing). The Cloud Market Tools module provides integrated automation capabilities for sales, order management, and billing workflows within the platform. Partners access these offerings through a self-service model, enabling them to create bespoke solutions tailored for SMB customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Cloud Market Platform

Quantifiable outcome

• Vodafone Distribution Partner of the Year 2025/26
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered supporting and core.

• Evolution CapitalsupportingStrategic or Co-development Partner · 1 June 2026Giacom partnered with Evolution Capital to launch CFO Assist and Virtual CFO Services, helping MSPs improve profitability, KPIs and long-term business value.
• VodafonecoreChannel Partner/ Reseller/ Distributor · 1 May 2026Vodafone is a key mobile network operator partner. Giacom was named Vodafone Distribution Partner of the Year 2025/26, demonstrating a strong distribution relationship for mobile services.
• EEcoreChannel Partner/ Reseller/ Distributor · 1 April 2026EE was added to Giacom's wholesale mobile offering, expanding the mobile network operator partnerships available to partners on the platform.
• CityFibresupportingChannel Partner/ Reseller/ DistributorCityFibre Business FTTP is now available to residential premises via Giacom, enabling acceleration of All-IP preparation with expanded network coverage.
• OpenreachsupportingChannel Partner/ Reseller/ DistributorOpenreach provides FTTP connectivity services. Giacom offers Openreach Business FTTP through its platform, with relaxed rules for FTTP Priority Exchanges in lead up to PSTN Switch Off.
• MicrosoftsupportingTechnology or IntegrationGiacom strengthened Microsoft expertise with appointment of Andy Porter as Microsoft Technology Strategist to support partners through CSP changes and accelerate growth in Microsoft cloud solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Sherweb: Cloud distribution marketplace for MSPs focused on Microsoft, security and SaaS. Overlaps with Giacom's cloud and software categories and similar partner enablement services.
• Pax8: Global cloud marketplace for MSPs offering procurement, billing and sales tooling. Comparable cloud marketplace proposition and MSP enablement layer to Cloud Market.

Direct peers

• Westcoast: The largest UK independent IT distributor, offering hardware, software, cloud and comms to resellers. Closely comparable channel model, product breadth and SMB focus to Giacom.
• CMS Distribution: UK and Ireland IT distributor focused on networking, security and emerging tech categories. Comparable reseller channel model and SMB mid-market overlap with Giacom.
• Bytes Technology: UK-focused software and cloud licensing distributor serving resellers and MSPs. Highly comparable in vendor relationships, SMB channel focus and cloud-led proposition.
• Northamber: UK-listed IT distributor supplying networking, communications and AV products to resellers. Overlaps with Giacom's comms, connectivity and hardware distribution categories.
• Exertis (DCC Technology): Major UK and European technology distributor serving resellers and retailers across IT, mobile and consumer electronics. Overlapping product portfolio and channel-partner GTM model.

Broad incumbents

• Ingram Micro: Global IT distribution incumbent with extensive cloud, hardware and software portfolio. Overlaps broadly with Giacom's product categories but operates at far greater scale and geography.
• ALSO Group: Large European IT distribution and cloud marketplace operator with a broad vendor portfolio and reseller platform. Comparable in cloud marketplace mechanics, but materially larger and geographically broader than Giacom.

Regional players

• Gamma Communications: UK-based provider of communications, connectivity and cloud services with a significant channel partner programme. Comparable comms and cloud portfolio serving the UK SMB channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GiacomCM
• YouTubeyoutube.com/channel/UCwjyeFJQzNaL_JtxqZkCSOA
• LinkedInlinkedin.com/company/giacom
• Instagraminstagram.com/giacomgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Wholesale Solutions