PHP Group

What PHP Group does

PHP Group is a private, full-service real estate brokerage headquartered at 1290 Tully Rd in San Jose, California, serving the Bay Area market under California DRE license 01947979 and NMLS license 1184192. The company operates with a team-based service model that bundles five professional roles — real estate agent, mortgage broker, insurance agent, tax specialist, and an in-house construction team — into a single integrated offering for each client, covering property search, financing, insurance, tax filing support, and renovation/rebuild work. Core product lines include Buy, Sell, Rent, and Mortgage services, supported by a listings database of 118 residential and commercial properties spanning single-family residences, condos, townhouses, duplexes, commercial space, business properties, land, and mobile homes across Northern California.

The company makes money primarily through real estate transaction commissions on both buyer and seller representation in the Bay Area, with secondary revenue from mortgage brokerage (placing clients with multiple lenders, including non-standard loans for business professionals) and construction/renovation professional services. Pricing is transaction-based and negotiated per deal; specific commission rates are not publicly disclosed. Go-to-market is sales-led and direct-to-consumer: customers reach PHP Group through the company website, a phone line (408-528-6999), and walk-in consultations at the San Jose office. No proprietary technology platform underpins the offering — the business runs on traditional brokerage workflows with a standard website and listings portal rather than AI-driven or software-based tooling. Customer segments are predominantly individual home buyers and sellers, with a secondary base of small-to-mid-market real estate investors (including rental property acquirers) and a tertiary segment of financing customers needing mortgage support.

Name

PHP Group

Legal name

PHP Group

Website

https://phpgroup.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

PHP Group is a private, full-service real estate brokerage based in San Jose, California, serving Bay Area home buyers, sellers, and small investors through an integrated team of agents, mortgage brokers, insurance agents, tax specialists, and a construction crew.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Loan Brokers (6163), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

akta.pro secondary industry

Non-Qualified Mortgage (Non-QM) & Specialty Product Brokers (FSALABAG)

Keywords

• Real estate brokerage
• Residential property sales
• Mortgage brokerage services
• Home renovation services
• Bay Area real estate

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Real Estate Sales Commission: PHP Group earns commissions on real estate transactions when clients buy or sell properties. The company represents buyers and sellers in the Bay Area market, earning a percentage of each transaction value. The listings data shows properties ranging from $40,000 to $3,988,888, indicating a broad price range of transactions.
2. Mortgage Services: Through their team of mortgage brokers, PHP Group provides financing options to clients. The mortgage broker works with multiple lenders to offer various lending products including non-standard loans for business professionals.
3. Construction and Renovation Services: The company offers construction services for renovation projects, from kitchen and bathroom renovations to complete home rebuilds. This service supports both buying/selling clients and property management customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

PHP Group is a Bay Area full-service real estate brokerage that helps property owners and buyers with residential and commercial buying, selling, renting, and mortgage services. The brokerage bundles five professional disciplines (real estate agent, mortgage broker, insurance agent, tax specialist, and construction team) into each client engagement to support the entire transaction lifecycle from property search through renovation and ongoing management.

Product overview

PHP Group is a Bay Area full-service real estate brokerage that operates as a unified service offering rather than a modular software platform. The company provides integrated real estate services through five core product lines: Buy Services, Sell Services, Rent Services, and Mortgage Services, supported by a team-based approach that bundles real estate agent, mortgage broker, insurance agent, tax specialist, and construction team services into a single brokerage experience. The company also maintains a Property Listings Database featuring 118 residential and commercial properties including single-family residences (SFR), condos, townhouses, duplexes, commercial spaces, business properties, land, and mobile homes throughout California.

Differentiator

Problem solved

Functional benefit

Products and services

• Buy Services Real estate agent representation for home buyers, including market expertise, property search, negotiation, and transaction management for residential property purchases in the Bay Area.
• Sell Services Property listing and sales representation services for sellers, including pricing strategy, marketing, and negotiation support for residential and commercial property sales.
• Rent Services Residential and commercial rental property listing and tenant representation services in the Bay Area market.
• Mortgage Services Mortgage brokerage services connecting clients with multiple lenders for home financing, including access to non-standard loans requiring less paperwork for business professionals.
• Construction and Renovation Services In-house construction services for renovation projects, ranging from kitchen and bathroom renovations to complete home rebuilds down to the foundation, supporting both buying/selling clients and property management customers across the Bay Area.

Quantifiable outcome

• Negotiated price reduction of 7.5% from original asking price for one client
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Compass: Compass is a large national tech-enabled residential brokerage that competes head-to-head with PHP Group for Bay Area agents and clients. Both run team-based agent models and target high-end residential real estate in the same metro.
• Keller Williams Realty: Keller Williams pioneered the team-based real estate brokerage model that PHP Group also adopts, organizing agents into market-centered teams. Comparable business model with similar agent support infrastructure and commission structure.
• eXp Realty: eXp is a cloud-based brokerage with a tech-enabled agent model and rapid growth in California. Competes for the same agent talent and consumer clients in the Bay Area with a more technology-forward approach but fewer in-person support services.
• Redfin: Redfin is a digital-first residential brokerage serving Bay Area buyers and sellers, directly overlapping with PHP Group's core customers. Operates with salaried agent model and proprietary technology platform, contrasting PHP Group's traditional team-based approach.
• Sotheby's International Realty: Sotheby's International Realty focuses on luxury and high-end residential transactions in markets including the Bay Area. Comparable agent/broker model serving the same premium price segment PHP Group operates in (listings range up to ~$4M).
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a national brokerage franchise with presence in California. Comparable franchise brokerage business model targeting similar residential buyer and seller segments as PHP Group.

Broad incumbents

• Coldwell Banker: One of the largest residential real estate franchises in the US, with deep Bay Area presence. Operates a traditional brokerage model with a wide network, overlapping with PHP Group's target customers but without PHP Group's bundled mortgage/construction offering.
• RE/MAX: RE/MAX operates a large franchise network with substantial Bay Area agent presence. Comparable franchise model with commission-based revenue, overlapping customer segments but lacking PHP Group's integrated construction/renovation service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PHP Group