Concrobium
Concrobium is a consumer brand under Rust-Oleum Corporation (itself owned by RPM International) that sells chemical-free mold and mildew control products — Mold Control and Mold Control Fogger — to DIY homeowners through Rust-Oleum's US retail network.
- Company typePrivate
- Founded2003
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Concrobium does
Concrobium (legal name: Concrobium Mold and Mildew Solutions) is a consumer product brand that markets chemical-free mold and mildew control solutions for residential use. The offering comprises two core products: Concrobium Mold Control, a liquid treatment that stops existing mold growth, absorbs excess moisture, prevents recurrence, and eliminates musty odors; and Concrobium Mold Control Fogger, a fogger-format SKU delivering the same functional benefits for enclosed spaces such as basements and bathrooms. The brand's underlying technology is a chemical-free formulation rather than a software, sensor, or data platform, and no proprietary patents, AI/ML capabilities, or digital extensions are disclosed in the source material.
The company is a sub-brand operating under Rust-Oleum Corporation, a privately held Ohio-incorporated subsidiary of RPM International Inc. (NYSE: RPM), a publicly traded specialty coatings, sealants, and building materials conglomerate headquartered in Medina, Ohio. Concrobium was founded in 2003 and is listed with a Toronto address, though commercial operations and brand stewardship are run through Rust-Oleum. Go-to-market is direct-to-consumer via physical retail: products are distributed exclusively through Rust-Oleum's US retail network, with a store-locator tool on the brand website driving consumers to nearby retailers. Marketing channels are limited to Rust-Oleum's product catalog pages and inspiration/blog content, with no disclosed pricing, no app, no API, and no disclosed partnerships, awards, or regulatory actions.
The revenue model is straightforward hardware/consumer-goods sales of the two SKUs through retail channels; pricing is not publicly disclosed. Customer segments are horizontal and skew toward DIY homeowners and residential consumers concerned about both mold/moisture problems and chemical exposure. With 1–10 listed employees and two SKUs, Concrobium functions as a small, niche sub-brand within a much larger diversified industrial-coatings portfolio rather than as a standalone growth business.
Concrobium firmographics
Firmographics- Name
- Concrobium
- Legal name
- Concrobium Mold and Mildew Solutions
- Website
- https://concrobium.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Concrobium is a consumer brand under Rust-Oleum Corporation (itself owned by RPM International) that sells chemical-free mold and mildew control products — Mold Control and Mold Control Fogger — to DIY homeowners through Rust-Oleum's US retail network.
- Ownership category
- akta.pro rank
Concrobium industry classification
Industry- Product category
- Household Mold & Mildew Control Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Mold, Mildew & Algae Removers (CRAJAKAK)
- akta.pro secondary industry
- Mold & Mildew Removers (Bathroom-Specific) (CRAJADAG)
Keywords
Where Concrobium is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Concrobium business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Consumer Mold Control Products: One-time product sales of mold control solutions including the Mold Control product and Mold Control Fogger through retail distribution channels
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Concrobium product offering
Product offeringCore offering
Concrobium sells a chemical-free mold and mildew control product line consisting of Mold Control and Mold Control Fogger. The products are designed to stop mold growth, absorb excess moisture, prevent mold from returning, and combat musty odors in residential spaces such as basements and bathrooms, without the use of harmful chemicals.
Product overview
Concrobium is a product sub-brand under Rust-Oleum Corporation focused on mold and mildew solutions. The offering consists of two core products: Mold Control and Mold Control Fogger. Both products are designed to stop mold, absorb moisture, prevent mold from returning, and combat musty odors without the use of harmful chemicals. The product line positions itself as a chemical-free alternative for consumers seeking mold remediation and prevention solutions for residential use.
Differentiator
Problem solved
Functional benefit
Brands
- Mold Control: Mold Control product for stopping mold and absorbing moisture
- Mold Control Fogger
Products and services
- Concrobium Mold Control A retail mold control product that stops mold, absorbs moisture, prevents mold from returning, and combats musty odors without the use of harmful chemicals. Targeted at DIY homeowners and residential consumers treating damp areas such as basements and bathrooms.
- Concrobium Mold Control Fogger A fogger-format mold control product delivering the same mold-stopping, moisture-absorbing, and odor-combating benefits as the standard Mold Control product, designed for easy application in enclosed spaces. Targeted at DIY homeowners and residential consumers.
Companies that use Concrobium
Customer profileSegments2 records
Ideal customer profiles1 record
Concrobium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Concrobium partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Concrobium competitors and assessment
Company assessmentDirect peers
- CLR (Jelmar): CLR is a specialty calcium-lime-rust and household cleaning brand that also markets mold and mildew removal products. It targets the same DIY homeowner segment as Concrobium and competes for specialty cleaning shelf space at major retailers.
- Wet & Forget: Wet & Forget is a specialty outdoor mold/mildew cleaner brand sold through retail. It competes with Concrobium for DIY shelf space in the mold/mildew sub-category and targets the same homeowner use cases, including no-scrub application convenience.
- Sprayway Mold & Mildew Stain Remover: Sprayway is an aerosol specialty cleaning brand offering mold and mildew stain removers. It competes with Concrobium in the DIY mold/mildew cleaning category through retail distribution, targeting similar homeowner use cases.
- RMR Brands (RMR-86): RMR-86 is a leading instant mold and mildew stain remover brand sold at Home Depot and major retailers. It is the closest direct competitor to Concrobium in the specialty DIY mold/mildew cleaner category, addressing the same DIY homeowner segment with similar retail distribution and use cases.
Emerging players
- Benefect: Benefect is a botanical disinfectant and mold remediation brand focused on non-toxic, EPA-registered formulations. It competes for health-conscious consumers seeking chemical-free mold solutions, overlapping with Concrobium's core positioning in the residential cleaning category.
- Bioesque Solutions: Bioesque is an emerging botanical and non-toxic cleaning brand offering mold and mildew solutions. It overlaps with Concrobium's chemical-free positioning and DIY homeowner target, but with a broader botanical-cleaning portfolio.
Broad incumbents
- Tilex (Clorox): Tilex is Clorox's mainstream mold and mildew cleaner brand. It competes with Concrobium in the same household mold-removal category but as part of Clorox's broad cleaning portfolio, with much larger marketing and retail support.
- Mold Armor (by Clorox): Mold Armor is Clorox's purpose-built mold remediation brand for DIY homeowners. It is a broad-incumbent peer because it competes in the same niche category but benefits from Clorox's massive distribution, marketing budget, and household cleaning portfolio, offering direct competition to Concrobium at retail.
- Zinsser (RPM International): Zinsser is an RPM International sister brand offering mold-resistant primers and specialty coatings. As a sibling within RPM's portfolio, it shares parent ownership with Concrobium and addresses adjacent mold/moisture problems from the coatings side rather than cleaners.
- Concrobium (parent comparison: Mean Green): Mean Green is another Rust-Oleum consumer cleaning brand offering plant-based multi-purpose cleaners. As a sister brand within the same parent portfolio, it competes with Concrobium for Rust-Oleum's marketing investment and represents the closest internal comparison for category positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Concrobium social profiles
Digital presenceConcrobium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Concrobium leadership team
Management profileNumber of profiles
Concrobium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Concrobium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Concrobium
What does Concrobium do?
Concrobium sells a chemical-free mold and mildew control product line consisting of Mold Control and Mold Control Fogger. The products are designed to stop mold growth, absorb excess moisture, prevent mold from returning, and combat musty odors in residential spaces such as basements and bathrooms, without the use of harmful chemicals.
Is Concrobium a public or private company?
Concrobium is a private company. It is classified as corporate owned and is currently operating.
When was Concrobium founded?
Concrobium was founded in 2003. It employs 1 to 10 people.
Where is Concrobium based?
Concrobium is headquartered in Toronto, Canada, in the North America region.
How does Concrobium make money?
One revenue line is on record: consumer Mold Control Products.
Who are Concrobium's main competitors?
Direct peers on record are CLR (Jelmar), Wet & Forget, Sprayway Mold & Mildew Stain Remover and RMR Brands (RMR-86). Emerging players are Benefect and Bioesque Solutions. Broad incumbents are Tilex (Clorox), Mold Armor (by Clorox), Zinsser (RPM International) and Concrobium (parent comparison: Mean Green).
Does Concrobium have an API?
No public API is recorded for Concrobium.
What industry is Concrobium in?
Concrobium's product category is Household Mold & Mildew Control Products. Its primary akta.pro industry code is CRAJAKAK, Mold, Mildew & Algae Removers, with a secondary code of CRAJADAG, Mold & Mildew Removers (Bathroom-Specific). Its NAICS code is 32561 and its SIC code is 2842.