What Mold Armor does

Mold Armor is a consumer products brand specializing in mold and mildew detection, removal, disinfection, and prevention solutions for residential and commercial use. The brand is owned by W.M. Barr (operating under Barr Brands International), an employee-owned ESOP company headquartered and manufacturing at 2105 Channel Ave in Memphis, Tennessee. W.M. Barr, founded in 1960, is the largest national manufacturer of solvents, removers, fuels, cleaning, and surface prep products and operates a portfolio of 20+ national brands. Mold Armor sits within that portfolio as the dedicated mold and mildew remediation specialist, with sub-brands including Rapid Clean Remediation, Mold & Mildew Killer, E-Z House Wash, E-Z Deck/Fence/Patio Wash, Mold Preventer & Flood Cleanup, Concrete Sidewalk & Driveway Cleaner, and the Do It Yourself Mold Test Kit.

The product portfolio is built on bleach-based formulations with proprietary features such as Microban antimicrobial foaming technology (licensed into outdoor SKUs), one-step disinfectant action that kills, cleans, and prevents mold without scrubbing, and EPA-registered fungicide/virucide efficacy claims including 99.9% kill rates against Influenza A H1N1, RSV, and Human Coronavirus. The DIY Mold Test Kit introduces a service revenue line through an optional $40 mail-in laboratory analysis. Distribution is multi-channel across Home Depot, Lowe's, Ace Hardware, Walmart, Costco, Menards, True Value, Amazon, and additional regional retailers, plus direct-to-consumer e-commerce at moldarmor.com.

Mold Armor serves DIY homeowners and renters (primary), professional mold remediation contractors, property managers, and post-disaster water damage recovery scenarios. Revenue is generated through one-time product purchases at unit pricing between $6.59 and $16.49 with volume case discounts, supplemented by the $40 lab analysis service fee. The brand has no disclosed standalone funding, revenue, or headcount, operating as a specialty unit within the larger W.M. Barr enterprise.

Name

Mold Armor

Legal name

Mold Armor (Brand owned by W.M. Barr)

Website

https://moldarmor.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Mold Armor is a Memphis-based mold and mildew cleaning brand under W.M. Barr, selling DIY and professional-grade removal, disinfectant, and prevention products through major U.S. retailers including Home Depot, Lowe's, Walmart, Costco, and Amazon.

Ownership category

akta.pro rank

Product category

Household Mold & Mildew Cleaning Products

NAICS

Polish and Other Sanitation Good Manufacturing (325612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Mold & Mildew Removers (Bathroom-Specific) (CRAJADAG)

Keywords

• Mold removal products
• Mildew cleaners
• Disinfectant solutions
• Mold test kits
• Outdoor cleaning products

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Consumer Cleaning Products: Direct sales of mold and mildew cleaning, killing, and prevention products to homeowners and renters through retail and e-commerce channels. Products sold as one-time purchases with volume discounts available for case purchases.
2. Mold Test Kit Sales: Sales of DIY mold test kits containing petri dishes, swabs, and mold growth medium for detecting mold presence.
3. Optional Lab Analysis: Mail-in laboratory analysis service for $40.00 to determine mold type from collected samples, with results within 3 weeks.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels6 records

Core offering

Mold Armor manufactures and sells branded mold and mildew cleaning, killing, detection, and prevention products for residential and light-commercial use. The portfolio spans one-step indoor disinfectant sprays and gallons (Rapid Clean Remediation), flood and water-damage mold controllers, exterior cleaners with Microban foaming technology for house wash, deck/fence/patio wash, concrete and driveway cleaning, and a DIY mold test kit with optional mail-in laboratory analysis.

Product overview

Mold Armor is a consumer-focused mold and mildew remediation brand under W.M. Barr (ESOP company, Memphis, TN). The product portfolio centers on solutions that detect, clean, kill, and prevent mold and mildew for both DIY homeowners and professionals. The core product lines include: (1) the Rapid Clean Remediation family (32oz spray, 1-gallon, and 2.5-gallon sizes) providing one-step disinfectant, sanitizer, fungicide, and virucide action for indoor/outdoor hard surfaces; (2) the Mold Preventer, Disinfectant & Flood Cleanup line (32oz and 1-gallon) for post-flood/water damage recovery; (3) the E-Z House Wash outdoor cleaners (with hose-end adapters and pressure washer concentrates) for siding, brick, concrete and trim; (4) E-Z Deck, Fence & Patio Wash products for wood and composite decks; (5) Concrete Sidewalk & Driveway Cleaners; and (6) the Do It Yourself Mold Test Kit with optional mail-in lab analysis. The portfolio also includes the Mold & Mildew Killer + Quick Stain Remover for indoor use. All products are bleach-based formulations with Microban foaming technology (outdoor products) and are distributed through major retailers including Lowe's, Home Depot, Walmart, Amazon, Ace Hardware, and Costco.

Differentiator

Problem solved

Functional benefit

Brands

• E-Z House Wash: Exterior house cleaner for brick, concrete, trim, and siding
• Rapid Clean Remediation
• Mold & Mildew Killer + Quick Stain Remover
• Mildew Stain Remover Plus Blocker
• Do It Yourself Mold Test Kit
• E-Z Deck Wash
• E-Z Siding & House Wash Pressure Washer Concentrate
• Deck, Concrete & Driveway Wash
• Concrete Sidewalk & Driveway Cleaner
• Mold Preventer, Disinfectant & Flood Cleanup

Products and services

• MOLD ARMOR Rapid Clean Remediation – 32oz. Spray Bottle One-step mold and mildew cleaner, disinfectant, sanitizer, fungicide, and virucide that kills, cleans, and prevents mold growth with visible results in 1 minute. Effective on hard non-porous surfaces including acrylic, glass, stainless steel, and sealed grout. Targeted at DIY homeowners and professionals.
• MOLD ARMOR Rapid Clean Remediation – 2.5 Gallon One-step mold and mildew cleaner, disinfectant, sanitizer, fungicide, and virucide in 2.5-gallon container for high-volume use. Kills 99.9% of bacteria and viruses including Influenza A H1N1, Respiratory Syncytial Virus, and Human Coronavirus.
• MOLD ARMOR Rapid Clean Remediation – 1 Gallon One-step house cleaner that kills, cleans, and prevents mold and mildew growth in a one-gallon ready-to-use format. Multi-action cleaning power that works instantly on hard non-porous surfaces.
• MOLD ARMOR Mold Preventer, Disinfectant & Flood Cleanup – 32 oz. Spray Bottle One-step multipurpose disinfectant cleaner and mold controller. Kills bacteria, viruses, fungus, and controls mold/mildew growth. Suitable for water damage cleanup after hurricanes, sewage backup, and flooding. Deodorizes carpets, drapes, drywall, and other porous materials.
• MOLD ARMOR Mold Preventer, Disinfectant & Flood Cleanup – 1 Gallon One-step multipurpose disinfectant cleaner and mold controller in gallon size. Kills bacteria, viruses, fungus, and controls mold/mildew growth within minutes on hard non-porous surfaces. Effective deodorizer for use after water damage.
• 64 oz. E-Z House Wash – Brick, Concrete, Trim & Siding Cleaner Exterior house cleaner with Microban foaming technology that blasts away dirt, mold and algae stains. Safe for vinyl, brick, stucco, aluminum, concrete and more. Features hose-end adapter for easy application.
• 1 Gal. E-Z House Wash – Brick, Concrete, Trim & Siding Cleaner Exterior house cleaner with Microban foaming technology. Blasts away dirt, mold and algae stains without scrubbing. Safe for vinyl, brick, stucco, aluminum, concrete and more. Cleans up to 4,500 square feet per gallon.
• Mold Armor E-Z Deck Wash for Wood Surfaces, Composite Deck & Fence, 64 oz. Outdoor deck, fence and patio cleaner with Microban foaming technology. Cleans and brightens wood, removing dirt, mold and mildew stains while killing mold down to the roots. Safe for vinyl, brick, concrete, painted wood, and composite materials.
• Mold Armor E-Z Deck Wash for Wood Surfaces, Composite Deck & Fence, 1 Gal. One-gallon outdoor deck, fence and patio wash that cleans and brightens wood with Microban foaming technology. Removes dirt, mold and mildew stains while killing mold to the roots. Suitable for composite decks.
• MOLD ARMOR E-Z Deck, Fence & Patio Wash Bleach-based deck and fence cleaner that cleans and brightens in minutes. Kills exterior mold and mildew, restores natural look of weathered wood. No scrubbing required. Suitable for composite decks, PVC, restored and resurfaced finishes.
• MOLD ARMOR Concrete Sidewalk & Driveway Cleaner, 1 Gallon Outdoor concrete cleaner with powerful bleach-based formula that kills mold and mildew. Removes stains caused by algae, dirt, and grime. Safe for concrete, brick, driveways, sidewalks, PVC, plastic, masonry and gutters.
• MOLD ARMOR Deck, Concrete & Driveway Wash Pressure Washer Concentrate, 1 Gallon Powerful outdoor surface cleaner and mold killer for pressure washers. Kills mold and mildew and removes tough dirt and grime. Ideal for sealed decks, composite decks, fences, driveways, cement, concrete, and asphalt. Contains anti-corrosive to protect pressure washer parts.
• MOLD ARMOR E-Z Siding & House Wash Pressure Washer Concentrate, 1 Gallon Outdoor pressure washer concentrate that kills mold and mildew and powers away dirt and grime. Ideal for vinyl siding, brick, stucco, aluminum, trim, PVC, plastic, and gutters. Anti-corrosive formula protects pressure washer parts.
• MOLD ARMOR Do It Yourself Mold Test Kit DIY mold test kit with three testing methods (indoor air quality, HVAC sampling, surface sampling). Includes petri dish, swab, and mold growth medium with optional mail-in lab analysis for mold type identification ($40). Results in 48 hours. For homeowners concerned about unseen mold.
• MOLD ARMOR Mold & Mildew Killer + Quick Stain Remover Indoor mold and mildew killer with quick stain removing action. Provides immediate reassurance of a safe and healthy home. For homeowners addressing visible mold and mildew stains indoors.
• Mold Armor Optional Lab Test Analysis Optional mail-in lab analysis service ($40) for mold test kit samples. Identifies mold type within 3 weeks. Supports multiple sampling methods including indoor air, outdoor air, HVAC, and swab samples. For homeowners who want to identify the specific mold species present.

Quantifiable outcome

• Visible results in as little as 1 minute
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered parent company and core.

• Barr Brands International (W.M. Barr)parent companyOthersMold Armor is a brand under Barr Brands International, which is 100% employee-owned through an ESOP. W.M. Barr is the largest national manufacturer of solvents, removers, fuels, cleaning, and surface prep products, with over 50 years of industry experience.
• Home DepotcoreChannel Partner/ Reseller/ DistributorNational home improvement retailer and key distribution channel for Mold Armor consumer products. Products prominently featured in Home Depot stores and online marketplace.
• Lowe'scoreChannel Partner/ Reseller/ DistributorMajor national home improvement retailer serving as a primary distribution channel. Products available in Lowe's stores nationwide and via Lowe's e-commerce platform.
• Ace HardwarecoreChannel Partner/ Reseller/ DistributorNational hardware cooperative providing neighborhood hardware store distribution for Mold Armor products across the United States.
• AmazoncoreChannel Partner/ Reseller/ DistributorGlobal e-commerce marketplace enabling direct consumer access to Mold Armor products nationwide and internationally through Amazon's fulfillment network.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tilex (Clorox Company): Tilex is Clorox's flagship mold and mildew remover brand, sold across the same mass and home improvement channels. It is the most direct competitor to Mold Armor's core indoor mold/mildew cleaner SKUs and competes on shelf placement, efficacy claims, and price.
• 30 Seconds Outdoor Cleaner: 30 Seconds Outdoor Cleaner is a bleach-based outdoor mold, mildew, and algae remover sold at Home Depot, Lowe's, and Walmart. It directly competes with Mold Armor's E-Z House Wash and Concrete/Driveway SKUs on outdoor surface cleaning.
• Lysol (Reckitt Benckiser): Lysol's mold & mildew disinfectants and multi-surface cleaners target the same DIY consumer use cases as Mold Armor's Rapid Clean Remediation. Reckitt's scale, advertising, and disinfectant positioning make it a primary share-of-shelf competitor in retail mold/mildew cleaning.
• Spray & Forget (W.M. Barr): Spray & Forget is a sister brand under the same W.M. Barr parent, focused on outdoor roof, siding, and deck cleaners. It targets overlapping DIY homeowner and pro customers as Mold Armor and shares the parent's manufacturing, formulation, and retail relationships.
• Wet & Forget: Wet & Forget is a specialty outdoor mold/mildew and algae remover brand sold at Home Depot, Lowe's, and Amazon. It competes head-to-head with Mold Armor's E-Z House Wash, E-Z Deck Wash, and Concrete Cleaner lines on outdoor surface-care positioning.
• RMR Solutions (RMR Brands): RMR Brands produces RMR-86 and similar pro-grade mold/mildew stain removers sold at Home Depot, Lowe's, and Walmart. It is a direct professional and DIY competitor to Mold Armor, particularly for restoration contractors.
• Concrobium (Siamons International): Concrobium is a leading no-bleach mold and mildew control brand targeting both consumers and mold remediation professionals. It competes directly with Mold Armor's indoor mold-killer SKUs and is increasingly present in the pro/contractor channel Mold Armor is building.

Broad incumbents

• CLR (Jelmar): CLR is a household specialty cleaner brand (calcium/lime/rust/mold) sold across mass and hardware channels. It competes with Mold Armor in mildew stain removal at the bathroom/kitchen level, though CLR's portfolio extends well beyond mold remediation.
• Zinsser (Rust-Oleum): Zinsser, a Rust-Oleum brand, offers mold-resistant primers and specialty coatings alongside cleaning products, sold through the same home improvement channel. It is a broader incumbent competing with Mold Armor's prevention/coating-adjacent use cases.

Emerging players

• Benefect (Cleanwell): Benefect makes botanical, EPA-registered mold disinfectants and deodorizers targeted at green-conscious consumers and remediation professionals. It overlaps with Mold Armor's indoor mold remediation use cases but differentiates on natural/green chemistry — a regulatory tailwind that could pressure bleach-based incumbents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/moldarmor
• Facebookfacebook.com/MOLDARMOR

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mold Armor