House of Doolittle

What House of Doolittle does

House of Doolittle Ltd. is a privately held US manufacturer of eco-friendly calendars, desk pads, and appointment books headquartered and operating from a single facility at 3001 Malmo Drive in Arlington Heights, Illinois. Founded in 1919 and transitioned to a fully recycled product line in 1990, the company produces its entire catalog on 100% post-consumer recycled paper with soy-based inks, 90% recycled wire binding, and 50% recycled cover materials, with no premium pricing applied to the sustainability attributes. The product portfolio spans wall calendars (photographic, monthly, three-month, and daily formats), desk calendars (desk pads and tent/flip designs), and planners (teacher, academic, monthly, non-dated weekly/monthly, student, and daily appointment), plus imprinted promotional merchandise sold under the LeBaron sub-brand.

The business operates three distinct go-to-market motions: direct-to-consumer e-commerce through houseofdoolittle.com with a $50 free-shipping threshold and 24-48 hour fulfillment; sales through a network of office product dealers stocking stock SKUs for business buyers; and a separate promotional products distribution channel under LeBaron that is not sold directly to the public. All orders ship from the Illinois facility, and the company is not currently accepting orders outside the United States. Pricing is unit-based, ranging from roughly $7 for economy daily refills to $37 for premium daily desk calendars with holders, with most SKUs priced between $11 and $20.

Customer segments are horizontal rather than vertical, spanning individual consumers, K-12 educators (a specialized teacher planner line is a visible area of product depth), students, and corporate buyers purchasing through promotional products distributors for branded merchandise. The company maintains trade association memberships in ASI and PPAI, and partnerships with Sage Supplier and UPIC, supporting its promotional products distribution. There are no disclosed funding rounds, no parent company, no AI/ML capabilities, and no disclosed revenue or headcount detail beyond the 11-50 employee range.

Name

House of Doolittle

Legal name

House of Doolittle Ltd.

Website

https://houseofdoolittle.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

House of Doolittle is a privately held, US-only manufacturer founded in 1919 that makes eco-friendly calendars, desk pads, and planners from 100% recycled paper, selling direct-to-consumer, through office product dealers, and via promotional products distributors under the LeBaron brand.

Ownership category

akta.pro rank

Product category

Eco-Friendly Calendar and Planner Manufacturing

NAICS

Stationery Product Manufacturing (322230), Converted Paper Product Manufacturing (3222)

SIC

Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670), Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780)

akta.pro primary industry

Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)

Keywords

• Recycled paper calendars
• Desk pad calendars
• Wall calendars
• Teacher planners
• Promotional planners

Headquarters

HQ city

Arlington Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Product Sales: Direct sales of calendars, planners, and desk pads to individual consumers through e-commerce website. One-time product purchases with no subscription component.
2. Dealer/B2B Sales: Sales through office product dealers and promotional products distributors for business customers. Bulk orders and imprinted promotional products for corporate branding.
3. Promotional Products: Imprinted products sold through promotional products distributors for corporate marketing and branding purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

House of Doolittle manufactures and sells eco-friendly calendars, desk pads, wall calendars, planners, teacher planners, student planners, and appointment books made from 100% post-consumer recycled paper with soy-based inks. The company also operates a LeBaron branded line of imprinted promotional products distributed through promotional products distributors for corporate marketing use. All products are manufactured and shipped from a single facility in Arlington Heights, Illinois.

Product overview

House of Doolittle offers a comprehensive portfolio of eco-friendly calendar and planner products unified by 100% recycled materials, 100% post-consumer paper, and soy-based ink printing—all made in the USA with no extra cost to consumers. The product line consists of four core categories: (1) Wall Calendars available in Photographic, Monthly (one month per page), Three-Month (three months per page), and Daily formats with various themes including Earthscapes nature photography, Bar Harbor, Zodiac, Seasonal Holiday, and more; (2) Desk Calendars encompassing Desk Pad Calendars (large format desk mats in 22x17 and other sizes with dozens of themes like Earthscapes, EcoTones, Geometric, Vintage, Wild Flower, Honeycomb for pollinator conservation) and Desk Top Calendars (tent-style and flip calendars in compact formats); (3) Planners including Teacher Planners (with Class Record, Lesson Planner, and Combination variants in multiple sizes and colors), Academic Planners (14-month format), Monthly Planners (Stargazers celestial theme), Non-Dated Weekly/Monthly Planners (14 design themes with waterproof synthetic covers), Student Planners, and Daily Appointment Planners; (4) Promotional Products under the LeBaron brand for imprinted business advertising. The entire product line emphasizes environmental sustainability with 90% recycled wire binding, 50% recycled cover materials, and 5% of profits donated to environmental organizations.

Differentiator

Problem solved

Functional benefit

Brands

• LeBaron: A line name for promotional products.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• Sage SupplierminorGTM or Marketing PartnerSupplier partner within the Sage business network, facilitating B2B sales through Sage's distribution channels.
• UPIC (Uniform/Promotional Ideas Corporation)minorGTM or Marketing PartnerUPIC partner for promotional products distribution and marketing support within industry networks.

Scale indicators3 records

Expansion highlights4 records

Direct peers

• Blue Sky Calendars: Blue Sky is a direct competitor in wall calendars, desk pads, and planners, with overlapping themes and sizes. Comparable mid-sized US-based calendar and stationery brand selling through mass-market retail and DTC channels.
• Day-Timer (ACCO Brands): Day-Timer is a long-established direct competitor in planners and appointment books, now under ACCO Brands. It competes in the same dated/nondated planner categories House of Doolittle targets, with similar professional and consumer use cases.
• Mead (ACCO Brands): Mead produces planners, calendars, and organizational paper products with overlapping SKUs in school and office channels. Comparable product mix in student planners and wall calendars, distributed through mass-market retail.
• TF Publishing: TF Publishing is a US-based calendar and planner manufacturer with a similar product breadth across wall, desk, and planner categories. Comparable size and channel mix (DTC, retail, promotional) make it a close mid-market competitor.
• Sellers Publishing: Sellers Publishing designs and distributes calendars, planners, and journals with overlapping themes and sizes. Comparable mid-sized competitor with similar eco- and design-forward positioning in the calendar category.

Broad incumbents

• AT-A-GLANCE (ACCO Brands): AT-A-GLANCE, part of ACCO Brands' office products portfolio, offers planners, calendars, and desk pads with broad retail and B2B distribution. A larger incumbent with overlapping product categories but a much wider portfolio spanning binding, laminating, and office supplies.
• Andrews McMeel Universal: Andrews McMeel is a larger calendar and gift publisher whose calendar division directly competes in wall and desk calendars, particularly licensed and themed product. A broader incumbent with extensive content licensing that overlaps House of Doolittle's themed Earthscapes and design-forward SKUs.
• Samsill Corporation: Samsill manufactures binders, planners, and organizational products with overlapping planner and calendar SKUs. A broader incumbent in the office products category with comparable B2B distribution into office supply dealers.

Emerging players

• Workman Publishing (Page-A-Day Calendars): Workman Publishing's Page-A-Day calendar line competes in the specialty and themed wall/desk calendar market. A focused niche publisher with overlapping premium and design-led calendar SKUs aimed at gift and book channels.
• EcoPaper (Calendars.com parent): Calendars.com aggregates calendar brands and custom-printed calendars, competing in personalized and themed wall calendars. Comparable eco-themed and customized promotional calendar offerings that overlap with House of Doolittle's LeBaron promotional line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HouseofDoolittle
• LinkedInlinkedin.com/company/house-of-doolittle

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Doolittle