What Leaderology does

Leaderology LLC is a privately held, women-owned (WBENC-certified) consulting firm founded in 2016 and headquartered in West Palm Beach, Florida. The company provides executive coaching, leadership development, strategy and team alignment facilitation, and 360-degree assessment services to enterprise organizations. Its delivery is anchored on two registered proprietary frameworks — the Fearlessly Authentic Operating System (faOS™), built around four movements (Root, Risk, Rise, Renew), and the S.C.O.P.E.™ assessment (Strategy, Culture, Objectives, Purpose, Ecosystem). Service delivery is tiered through the Pathways x Leaderology program ladder: Clarity for frontline supervisors, Mastery for mid-level managers, Legacy for executives, alongside individualized executive coaching and Precision 360 assessments.

The firm's core technology is its methodology and coaching framework rather than a software product. Revenue is generated through custom-quoted, enterprise-priced engagements — recurring subscriptions or annual contracts for the tiered development programs and executive coaching, project-based fees for strategy facilitation, and per-engagement fees for 360 assessments. The company also monetizes thought leadership via a freemium content library (toolkits, playbooks, webinars, and the Leaderologist newsletter) that functions as a top-of-funnel acquisition channel for enterprise sales. Distribution is founder-led and community-led: direct enterprise sales, annual brand event (FAAF Awards at the Ebell of Los Angeles in 2025), content marketing (Lights Camera Leadership web series across LA and SF, The ONE Thing), and podcasts. The company was recognized on the 2023 Inc. 5000 list at #2094.

Operational scale is small — headcount is in the 1-10 range — with leadership consisting of Marissa Waldman (Chief Excellence Officer) and Kay Basi (Chief Strategy & Marketing Officer). No external funding, parent company, M&A activity, or public financial disclosures are recorded in the available data. Customer logos named in content spans span diverse industries (food service, utilities, logistics, HR technology, nonprofits), and pricing is quote-based with 'Request a demo' / 'Contact us' calls to action, implying mid-market to enterprise contract sizes but no disclosed concentration data.

Name

Leaderology

Legal name

LEADEROLOGY LLC

Website

https://leaderology.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Leaderology is a women-owned, WBENC-certified consulting firm that delivers custom executive coaching, tiered leadership development programs (Clarity, Mastery, Legacy), strategy and team alignment facilitation, and Precision 360 assessments to enterprise organizations, anchored on its proprietary faOS™ and S.C.O.P.E.™ frameworks.

Ownership category

akta.pro rank

Product category

Leadership Development Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

akta.pro secondary industries

Organizational Culture & Values-Based Leadership (EDABAAAE), Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Leadership development
• Executive coaching
• Management consulting
• Team alignment
• 360 assessments

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Executive Coaching Services: Individualized coaching programs providing tools for developing self-confidence, improving working relationships, enhancing communication styles, and leveraging personal strengths.
2. Leadership Development Programs: Tiered programs including Pathways, Legacy (enterprise/executive level), Mastery (mid-level managers), and Clarity (frontline supervisors). Programs use multi-modality learning approaches including live virtual sessions, eLearning, assessments, and coaching.
3. Strategy & Team Alignment Services: Facilitation services to help leadership teams gain alignment around strategic intent and organizational objectives.
4. 360 Assessments: Precision 360 assessment services for leadership evaluation.
5. Leadership Resources & Toolkits: Free and premium resources including The Performance Playbook, Leading Through Chaos webinar series, delegation assessments, and leadership toolkits.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Leaderology delivers customized executive coaching, leadership development, and team alignment services to mid-market and enterprise organizations. Its offerings span four service lines (Executive Coaching, Leadership Development, Strategy & Team Alignment, and Precision 360 Assessments) and four tiered programs (Pathways, Legacy, Mastery, Clarity), all anchored in proprietary frameworks (faOS and S.C.O.P.E.). The firm sells programs by quote-based pricing to HR, L&D, and senior leadership buyers seeking to develop authentic, psychologically safe leaders.

Product overview

Leaderology is a leadership development and executive coaching company offering a comprehensive portfolio of services, programs, and tools centered on developing 'fearlessly authentic' leaders. The core offerings include Executive Coaching, Leadership Development (via LeadershipSOPs), Strategy & Team Alignment, and 360 Assessments (Precision 360). These are delivered through structured programs spanning from frontline (Clarity) through mid-level (Mastery) to executive (Legacy) leadership, organized under the Pathways x Leaderology framework. The proprietary Fearlessly Authentic Operating System (faOS) and S.C.O.P.E. assessment framework anchor all development work. The portfolio also includes practical tools and resources (Fearlessly Authentic Blueprint, The Performance Playbook, Discover Your Delegation Style, Leading Through Chaos) and content series (The Leaderologist newsletter, The ONE Thing), plus the FAAF Awards program. The company positions itself as serving organizations seeking to build authentic, psychologically safe leadership cultures.

Differentiator

Problem solved

Functional benefit

Brands

• Pathways x Leaderology: A program combining pathways with Leaderology's leadership development approach
• FAAF Awards
• LeadershipSOPs
• faOS

Products and services

• Executive Coaching Individualized coaching for executives providing tools for developing self-confidence, improving working relationships, enhancing communication styles, and leveraging personal strengths.
• Leadership Development Customized leadership development program using innovative LeadershipSOPs to provide a roadmap for optimizing the SCOPE of teams, departments, and organizations, reaching deeper than traditional soft skills training.
• Strategy & Team Alignment Facilitated process that enables leadership teams to gain alignment around the strategic intent and objectives of the organization.
• Precision 360 Assessments Comprehensive 360-degree assessment tool providing structured feedback to inform leadership development and self-awareness.
• Pathways x Leaderology Comprehensive leadership development program offering multiple pathways for different leadership levels and needs, anchored in the faOS framework and S.C.O.P.E. assessment.
• Legacy Executive-level leadership development program designed for senior leaders and C-suite executives.
• Mastery Mid-level management leadership development program for managers and directors bridging strategy and execution.
• Clarity Frontline leadership development program for supervisors, store managers, and first-time managers, using a multi-modality learning approach that includes eLearning, live virtual sessions, assessments, and playbook creation.
• FAAF Awards (Fearlessly Authentic AF Awards) Annual awards program celebrating leaders who demonstrate fearlessly authentic leadership and advancing the Fearlessly Authentic AF Movement.

Quantifiable outcome

• Organizations invested $166 billion in leadership development in 2020 (industry stat)
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor.

• Working WardrobesminorOthersOrange County nonprofit workforce readiness organization. Marissa Waldman (CEO of Leaderology) serves on Working Wardrobes' 19-member Board of Directors. Leaderology supports the organization's mission to help at-risk individuals achieve the dignity of work through assessments, job training, career placement, and wardrobe services.
• NHRA (National Hot Rod Association) Orange CountyminorOthersMotorsports organization in Orange County that Leaderology supports through community engagement initiatives.
• NHRA Los AngelesminorOthersMotorsports organization in Los Angeles that Leaderology supports through community engagement initiatives.
• Project AccessminorOthersCommunity organization supported by Leaderology through giving back initiatives.
• National MS SocietyminorOthersNonprofit organization fighting multiple sclerosis that Leaderology supports through community engagement.
• Rosie's HouseminorOthersCommunity organization supported by Leaderology through giving back initiatives.
• Sweet FarmminorOthersOrganization supported by Leaderology through community engagement initiatives.
• StepsoCalminorOthersCommunity organization supported by Leaderology through giving back initiatives.
• Planned ParenthoodminorOthersHealthcare organization supported by Leaderology through community engagement initiatives.
• Little Bird MarketingminorGTM or Marketing PartnerMarketing agency where Leaderology's Kay Basi (CSMO) appeared on podcast 'Ponderings from the Perch' to discuss leadership development and fearless authenticity.
• Norse Creative LLCminorOthersWebsite design partner responsible for Leaderology's website design and development.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Center for Creative Leadership (CCL): Nonprofit leadership development provider offering executive education, assessments, and coaching. Comparable in target audience (C-suite and high-potential leaders), use of proprietary assessment tools, and content-led thought leadership.
• The Ken Blanchard Companies: Leadership and management training company offering situational leadership programs, coaching, and consulting to enterprise. Direct comparable on methodology-led leadership development sold via enterprise sales.
• FranklinCovey: Large-scale provider of leadership development training, coaching, and content (e.g., '7 Habits') sold to enterprise and mid-market organizations. Highly comparable business model targeting the same HR/L&D buyer with subscription-style training and coaching programs.
• Marshall Goldsmith Group: Executive coaching and leadership development firm built around a single recognized practitioner's methodology. Highly comparable founder-brand model, executive coaching focus, and thought leadership-driven GTM.
• Development Dimensions International (DDI): Global leadership development firm offering assessment, training, and coaching across frontline to executive levels. Direct comparable given similar tiered program architecture, 360 assessments, and enterprise sales motion to HR leaders.

Emerging players

• BetterUp: Digital-first coaching and leadership development platform combining 1:1 coaching with AI-driven personalization. Comparable end-customer (enterprise L&D) and product category, with a tech-enabled delivery model that contrasts Leaderology's high-touch approach.
• CoachHub: Digital coaching platform providing scalable 1:1 leadership and executive coaching to enterprise clients globally. Comparable in targeting enterprise HR/L&D buyers with subscription-style coaching, but using a tech-enabled marketplace model.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a substantial leadership development and executive coaching practice. Comparable buyer (CHRO/head of L&D) and engagement type, though operating as part of a broader talent and consulting portfolio.
• Gallup: Research-based leadership and management consulting firm offering CliftonStrengths-based coaching, manager development programs, and assessments. Comparable buyer (HR/L&D) and engagement type, with strong brand recognition and proprietary assessment IP.
• Harvard Business Publishing Corporate Learning: Enterprise learning provider offering leadership development curricula, coaching, and digital learning solutions from Harvard Business School faculty. Comparable enterprise L&D buyer and recurring subscription revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/19037391
• Xx.com/leaderologyllc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leaderology