Graddus

What Graddus does

Graddus, legally EDADVISOR MAPAL SL, is a Madrid-based EdTech founded in 2023 by Manuel Toledo (CEO), Alberto Martín (CTO), and Pablo Fandiño (CPO). The company operates an AI-powered academic and career orientation platform that helps Spanish secondary and pre-university students select university degrees, vocational training (FP), or master's programs through a free 20-minute vocational assessment (Test Vocacional) and dedicated search tools for FP and master's offerings. Its proprietary matching algorithms process student interests, academic performance, location, and preferences to deliver personalized program recommendations, with the company reporting that 70% of users accept the first option presented. The platform also reaches over 120,000 students annually (~15% of Spain's EBAU/EvAU cohort), with a projected 180,000-200,000 in the next academic cycle.

Graddus runs a hybrid B2C/B2B model: the student-facing test and search tools are free (freemium), while the company monetizes via a B2B lead-generation service (marketed under GraddusMatch and the Educational Centers product) that delivers qualified, verified student leads to universities, FP centers, and other educational institutions on quote-based contracts. Named B2B customers include IES Carmen Laffon, Agora Madrid International School, IES Príncipe Felipe, and at least eight other Spanish secondary schools. Distribution combines SEO/organic acquisition, content marketing via a 60+ article blog, earned media (Cadena SER, Onda Madrid, Europa Press), and institutional referrals through partner schools.

The company is seed-stage, having closed a €600,000 round on March 12, 2026, led by Successful Fund I FCRE with an additional €102,000 ENISA public loan and Neotec program support; prior recognition includes the SIMO EDUCACIÓN IMPULSO 2023 award and the Madri+d 'Mejor oportunidad de inversión' prize. Institutional backers include Microsoft for Startups, EOI, and ENISA. The platform is currently single-country (Spain) with stated plans to extend to international students and to deepen its master's and postgraduate orientation offering.

Name

Graddus

Legal name

EDADVISOR MAPAL SL

Website

https://graddus.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Graddus is a Madrid-based EdTech that operates an AI-powered academic orientation platform helping Spanish pre-university, vocational, and graduate students match with educational programs, monetizing through B2B lead generation to universities and training centers.

Ownership category

akta.pro rank

Product category

EdTech — Academic and Career Orientation

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

College & Program Discovery, Matching & Fit Tools (EDAFAMAA)

akta.pro secondary industry

Enrollment Yield, Matriculation & Onboarding Platforms (EDAFAMAG)

Keywords

• Academic orientation platform
• Vocational assessment software
• Student matching algorithms
• Education lead generation
• Career guidance tools

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. B2C Free Platform / Freemium Model: The core vocational test and program search for students is offered for free, generating user traffic and data that is monetized through B2B channels and potentially future premium features.
2. B2B Lead Generation for Educational Centers: Graddus sells qualified leads and student placement services to educational centers (universities, vocational training schools). Centers pay for access to student profiles that match their academic offerings, with data including verified email and phone, location, study level, and interests.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Graddus operates an AI-powered academic and career orientation platform that matches Spanish students with university degrees, vocational training (FP), and official master's programs through a free 20-minute vocational test and dedicated program search tools. The platform also operates a B2B service (GraddusMatch / Lead Generation for Educational Centers) that sells qualified, verified student leads and segmentation data to universities and training centers to improve their enrollment conversion.

Product overview

Graddus is a Madrid-based edtech platform that offers an integrated suite of academic and career orientation tools for Spanish students. The core offering consists of the Graddus Platform, which combines a free vocational test (Graddus Test), a master's program search engine, and an FP online search tool—all powered by proprietary matching algorithms. The platform serves both direct-to-consumer (B2C) students seeking guidance and B2B educational centers through its lead generation service (GraddusMatch and B2B Lead Generation). The ecosystem enables students to take a personalized assessment, receive matched recommendations for universities, vocational training, or master's programs, and optionally connect directly with relevant educational institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Graddus Platform AI-powered academic and career orientation platform that helps Spanish students discover and decide their educational path by matching their profile, interests, and academic performance with suitable university degrees, vocational training (FP), and master's programs in Spain.
• Graddus Test (Test Vocacional) Free 20-minute vocational assessment that evaluates students' interests, preferences, personality, and academic performance to recommend the best-fit degree, vocational training, or master's program.
• Master's Program Search (Buscador de Másteres) Dynamic search and filtering tool for official master's programs in Spain, allowing students to find and compare programs based on their profile, location, and career goals.
• FP Online Search Search feature enabling students to find and compare online vocational training (Formación Profesional) programs in Spain by location, preferences, and situation.
• B2B Lead Generation for Educational Centers B2B service providing educational centers with qualified leads, verified contact data, and student profile information, with targeting capabilities based on interests, location, academic level, and preferences to improve enrollment conversion.
• GraddusMatch Service that connects students with educational centers based on their academic profile, automatically generating connections with centers whose offerings match the student's interests and aspirations.

Quantifiable outcome

• 120,000+ students guided in the 2024-2025 academic year, representing approximately 15% of Spain's university entrance exam students
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Madri+d FoundationcoreStrategic or Co-development PartnerThe Madri+d Foundation supported Graddus through its SIMO EDUCACIÓN IMPULSO program, recognizing Graddus with the 'Mejor oportunidad de inversión' award and providing visibility as one of the 7 most innovative EdTech projects in 2023. The foundation is a key institutional partner for innovation in the Madrid region.
• SEK-LabminorStrategic or Co-development PartnerSEK-Lab, the innovation arm of SEK Education Group, co-sponsored the SIMO EDUCACIÓN IMPULSO platform and evaluated Graddus as part of its startup evaluation process.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Emagister: Emagister is a Spain-headquartered education marketplace where prospective students search and compare degrees, FP programs, and master's. Like Graddus, it monetizes B2C student intent by connecting users to educational centers, making it the closest direct competitor in the Spanish market.
• BridgeU (Study Group): BridgeU built an AI-driven university matching and career guidance platform for high-school students before being acquired by Study Group. It overlaps with Graddus on the vocational assessment + university recommendation workflow, though BridgeU was global rather than Spain-specific.
• Cialfo: Cialfo is a college and career guidance platform used by international high schools to support students through university applications and matching. It is comparable to Graddus as a SaaS-style student orientation and counseling tool with B2B distribution through educational institutions.
• College Confidential: College Confidential is a long-standing US college admissions platform combining program discovery, peer advice, and counseling content. It is comparable to Graddus in serving prospective students deciding where to apply, with similar content-and-community plus matching mechanics.

Emerging players

• Crimson Education: Crimson Education is a global university admissions coaching and guidance company with strong traction across Latin America and Spain. It addresses the same decision (which degree/university) but with a high-touch, premium-services model rather than a self-serve AI test.

Broad incumbents

• Universia (Santander): Universia, backed by Santander, operates a large Spanish/Portuguese-language higher-education portal serving students and universities. It is a broader incumbent with comparable reach into the same student and university audience Graddus targets.

Others

• Adventus.io: Adventus.io is an international student recruitment platform that connects prospective students with universities worldwide. It shares the B2B lead-generation and student-university matching model with Graddus, though it is upstream (lead acquisition) rather than an orientation tool.
• Studocu: Studocu is a student-driven study materials platform popular in Spain and Latin America. It is an adjacent ecosystem player reaching the same student persona during academic decision-making, though it solves a different problem (study content vs. program selection).

Regional players

• Smartick: Smartick is a Madrid-headquartered EdTech focused on K-12 math and adaptive learning. It is a regional Spanish peer in the EdTech category, though its product focus (supplemental math tutoring) differs from Graddus's orientation and matching use case.
• Mextudia: Mextudia is a Mexican-focused student guidance platform that helps learners choose universities and careers. It addresses a comparable orientation problem to Graddus, but operates in a different Spanish-speaking geography and would be a regional competitor if Graddus expands into Mexico.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gradduseducation

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graddus