Bimpli

What Bimpli does

Bimpli is a French employee benefits platform that issues meal vouchers (titres-restaurant), gift vouchers (CADO), CESU domestic service vouchers, and CSE (Social and Economic Committee) management software to enterprises, public sector entities, and works councils. The platform serves 85,000+ employer clients and 5.5M+ employee beneficiaries through a unified mobile application paired with an open-network Mastercard card accepted at 250,000+ merchants and 180+ online ordering platforms. Core technology includes cloud-hosted (AWS) card-issuing infrastructure, mobile wallet integration (Apple Pay, Google Pay), real-time employer back-office tools, and a structured-data recipe recommendation engine powered by a third-party foodtech partnership with Appetia.

Revenue is generated primarily through transaction-based fees and merchant interchange on meal voucher face value, with the daily employer contribution capped by French regulation at €6.91 per voucher (2023). Secondary revenue streams include margins on gift voucher issuance (paper, card, and CADO Lib dematerialized formats), subscription and per-employee fees for the Comitéo CSE management platform (4,000 CSE clients), and marketplace economics via the Bons Plans discount portal (1M+ offers). The proprietary Bimpli+ feature enables employees to combine voucher balances with personal bank funds on a single transaction, exceeding the €25/day spending ceiling and increasing card transaction velocity.

The company is a brand within the Swile ecosystem following the January 1, 2024 merger, with BPCE (France's second-largest banking group) as the primary shareholder of parent Swile — a French Tech unicorn. Bimpli is regulated by CNTR, URSSAF, and ACOSS, and operates CESU issuance under habilitation No. 2005001 granted December 20, 2005. Go-to-market combines direct B2B sales to HR and CSE decision-makers with self-serve portals for employers, employees, and merchant affiliates.

Name

Bimpli

Legal name

Swile

Website

https://bimpli.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

251–500 employees

Short description

Bimpli is a French employee benefits platform issuing meal vouchers, gift vouchers, CESU, and CSE management software to 85,000+ enterprises and 5.5M+ employees via an open-network Mastercard and mobile app. It is a brand within parent Swile, which is backed by BPCE.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Meal voucher (titre-restaurant) issuance and transaction fees: Bimpli issues meal vouchers (tickets, cards, dematerialized) to enterprises. Revenue is derived from commissions charged to employers (per-transaction/service fees) and from merchant interchange on card transactions. The platform handles employer contributions and co-financing (50–60% employer, 40–50% employee). The employer pays for the vouchers; merchants pay interchange on acceptance.
2. Gift voucher (Bimpli CADO) sales: Bimpli CADO gift vouchers sold to employers and CSEs in paper check, physical card, or dematerialized (CADO Lib) formats. Employers purchase gift vouchers; Bimpli earns margin on issuance and processing.
3. CSE platform and software services (Comitéo): All-in-one CSE management platform (Comitéo by Bimpli) offering software for ASC management, subsidies, accounting, beneficiary databases, communication tools, and community modules. Revenue generated through subscription or per-employee fees bundled with the meal/gift voucher offering.
4. Well-being and bons plans marketplace: Well-being food recommendation services (Appetia partnership) provided at no extra cost to all Bimpli resto clients. Bons plans (discount marketplace) with 1M+ offers generates value through merchant partnerships and increased card usage engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Bimpli issues and manages employee meal vouchers (titre-restaurant) and gift vouchers (CADO) in multiple formats — reloadable open-network Mastercard cards, paper vouchers, and dematerialized mobile tickets — accepted at 250,000+ merchant partners across France. The platform also provides an all-in-one CSE management SaaS (Comitéo), an AI-driven well-being recipe recommendation service, a discount marketplace (bons plans), pre-funded domestic service vouchers (CESU), and group crowdfunding (Le pot commun), all unified under a single mobile application and payment card for 85,000+ enterprises and 5.5+ million employees.

Product overview

Bimpli is an employee benefits platform offering a comprehensive suite of benefits including meal vouchers (Bimpli Titre-restaurant), gift vouchers (Bimpli CADO), CSE management services (Comitéo), well-being recommendations, discount marketplace, pre-funded domestic service vouchers (CESU), and group crowdfunding. The platform operates as a mobile app combined with physical and virtual cards, serving 85,000+ companies and 5.5+ million employees across 250,000 merchant partners. Since January 2024, Bimpli has been part of Swile, a FrenchTech unicorn.

Differentiator

Problem solved

Functional benefit

Brands

• Apetiz: Former brand name for restaurant tickets - Bimpli was previously known as Apetiz for restaurant ticket solutions
• Comitéo
• CADO
• CADO Lib
• CADO Culture
• Le pot commun
• Bimpli Bien-être

Products and services

• Bimpli Titre-restaurant Employee meal voucher solution available in three formats — reloadable payment card, paper vouchers, and dematerialized e-tickets — accepted at 250,000+ restaurants, retailers, and takeaways, plus 180+ online delivery platforms in France. The card is valid for 5 years, supports Apple Pay and Google Pay, and enables employers to provide tax-exempt meal benefits up to €6.91/day (2023 ceiling).
• Bimpli CADO Multi-brand gift voucher solution offered to employers and CSEs in three formats — paper cheque (500+ national brands, 25,000 acceptance points, face value €10–€50), physical card (500+ brands, 20,000 points, €20–€250), and dematerialized CADO Lib (600+ brands, 20,000 physical and 180 online acceptance points).
• Comitéo by Bimpli All-in-one CSE (Comité Social et Économique) management SaaS platform for French works councils, including discount marketplace with 1M+ offers, dedicated mobile app with community modules, accounting software, communication tools, gift solutions (CADO Culture, Le pot commun), and legal training for CSE representatives. Used by 4,000 CSEs.
• Bimpli Bien-être AI-powered well-being service providing personalized recipe recommendations through an exclusive partnership with Appetia, a French foodtech. The intelligent dietary assistant (Abracada) considers user dietary preferences (vegetarian, vegan, gluten-free, lactose-free), cooking intentions, daily activity levels, and already-consumed meals to generate personalized recipe suggestions in approximately 46 seconds. Provided at no extra cost to Bimpli resto clients.
• Bimpli Bons Plans Discount marketplace integrated into the Bimpli mobile app offering 1M+ discounted deals from partner merchants across France, with employer subsidy management capabilities for CSE-driven benefits.
• Bimpli CESU Préfiancé Pre-funded universal service employment vouchers (CESU) enabling payment for home services, offered in partnership with Domalin. Authorized under habilitation No. 2005001 granted by Agence Nationale des Services à la Personne on 20 December 2005.

Quantifiable outcome

• 5.5 million+ employees use Bimpli services daily
• +3 more outcomes

Named customers9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• SwilecoreOthers · 1 January 2024Bimpli officially merged with/joined Swile effective 1 January 2024. Bimpli operates as a brand within the Swile ecosystem. Swile is a French Tech unicorn specializing in employee experience, with BPCE (France's 2nd largest banking group) as its primary shareholder. Together, Swile and Bimpli are co-leaders of the French meal voucher market.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Swile: French employee experience platform and meal voucher issuer; parent entity of Bimpli since January 2024 merger. Most direct comparable: same French meal voucher market, same open-loop card model, same target customer (HR/CSE/employers).
• Edenred: Global leader in prepaid corporate benefits (Ticket Restaurant, Ticket Compliments, etc.). Direct competitor to Bimpli in the French meal voucher market and dominant globally in the same product category.
• Pluxee: Sodexo's spun-off benefits and engagement division; direct competitor in French meal vouchers with a comparable open-loop card infrastructure and enterprise sales motion.
• Up: Cooperative group offering prepaid meal vouchers and gift solutions across Europe. Direct French market competitor to Bimpli in both meal voucher and gift voucher segments.
• Wedoogift: French digital gift card and incentive platform. Direct competitor to Bimpli CADO in the French gift voucher market with a digital-first product offering.
• Illicado: French multi-brand gift card and voucher provider. Comparable to Bimpli CADO across paper check, card, and dematerialized gift voucher formats.
• Comitéo (independent historical entity): CSE management software platform (now under Bimpli as 'Comitéo by Bimpli'). Direct comparable in the CSE software / works council management market; Bimpli absorbed this product line through acquisition.
• ProwebCE: French CSE management software platform serving works councils with budget management, communication, and benefits tools. Direct competitor to Comitéo by Bimpli in the CSE software category.

Broad incumbents

• Sodexo: Global food services and benefits giant; parent of Pluxee (now spun off). Operates broadly in food services and facilities management while its former benefits division competes directly with Bimpli.

Emerging players

• PayFit: French HR and payroll SaaS platform integrating with Bimpli (per FAQ). Comparable in serving French employers with employee-facing products, though focused on payroll vs. benefits administration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bimpli_officiel
• YouTubeyoutube.com/channel/UCmSWVuSGCLbeFwLlUCdMAuw
• Facebookfacebook.com/Bimpli.officiel
• LinkedInlinkedin.com/company/apetiz/?viewAsMember=true
• Instagraminstagram.com/bimpli_officiel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bimpli