What Kirei USA does

Kirei USA LLC is a private, US-based designer and distributor of acoustic design elements for commercial interiors, founded in 2003 and headquartered in San Diego, California. The company manufactures wall, ceiling, and screen products (panels, tiles, baffles, clouds, fins, and wallcovering) from post-consumer recycled PET containing at least 60% recycled content, with performance ratings spanning NRC 0.45 to 0.85+. Its proprietary Kirei Ink printing technology applies Greenguard-certified water-soluble PROGRAPHIC UV ink to acoustic PET substrates, enabling hyper-realistic wood, natural material, biophilia, and geometric prints, and the company has a portfolio of patent-pending product designs (Matrix Grid, Tessellate Cloud, Breeze Cloud, Contour Tile, HyperFly Baffle) that form the basis of an expanding specification catalog.

Kirei sells to architects, interior designers, and end-clients across commercial office, education, healthcare, and hospitality segments, distributing through a nationwide network of regional sales representatives accessed via a find-a-rep, sample-request, and quote-request system. Revenue is generated through one-time hardware sales on a quote-based pricing model with no public e-commerce checkout. The product portfolio is supported by a deep certification stack (ASTM E84 Class A, CDPH, Greenguard, Declare Red List Free, LEED, WELL, HPD, EPD) that aligns the catalog with green-building specification requirements. Kirei has built a small set of strategic relationships that extend beyond distribution: Carnegie Design Services provides complimentary acoustic layout, rendering, and BIM support to specifiers; a co-development partnership with RESOLUTE Lighting produced the Get Lit Collection of acoustic-plus-illumination baffles and clouds; and a partnership with ArtLifting, a Public Benefit Corporation, supports custom-printed acoustic panels featuring artwork by artists with disabilities. Sub-brands include Kirei Ink, Get Lit, EchoSky Neu, Mezzo, Tuned, and Hyper Rhythm.

The business model is a privately-held, bootstrapped B2B specification sales operation with 1-10 employees, no disclosed outside funding, and US-only operations. The competitive position rests on sustainable materials, extensive design customization, a layered design-services offering, and a growing IP portfolio of patent-pending system designs rather than on scale, technology platform, or AI capability.

Name

Kirei USA

Legal name

Kirei USA LLC

Website

https://kireiusa.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Kirei USA designs and distributes acoustic panels, baffles, clouds, tiles, and screens made from post-consumer recycled PET, selling through regional sales representatives to architects and interior designers across commercial office, education, healthcare, and hospitality markets in the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Solana Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Acoustic Panel and Product Sales: One-time product sales of acoustic design elements including panels, baffles, clouds, tiles, screens, and related mounting hardware. Products are sold through a quote-based system with no e-commerce checkout visible on the website.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Kirei USA manufactures and sells acoustic design elements for walls, ceilings, and space division, including panels, tiles, baffles, clouds, screens, and wallcovering made from at least 60% post-consumer recycled PET material. Products are specified by architects and interior designers for commercial interior projects and offer customizable surface finishes via Kirei Ink printing technology. The company distributes through a regional sales representative network and provides complimentary design support through Carnegie Design Services.

Product overview

Kirei USA offers a comprehensive portfolio of acoustic design elements for walls, ceilings, and space division, all manufactured from post-consumer recycled PET material containing at least 60% recycled content. The product lineup spans multiple categories including: wall solutions (EchoLine textured panels, Embossed Panel Series, 3D Formed Panels, Fins, Tiles, and Mura Wallcovering); ceiling solutions (ACT acoustic ceiling tiles, Baffles, Clouds, EchoSky modular systems, and Grids); screens and partitions; and integrated lighting products (Lit Baffles and Clouds). The company differentiates through its Kirei Ink custom printing technology enabling hyper-realistic wood, natural materials, biophilia, and geometric prints on acoustic panels, and through partnerships like ArtLifting for social-impact artwork. Design services including BIM support and complimentary acoustic planning are offered through Carnegie Design Services.

Differentiator

Problem solved

Functional benefit

Brands

• Kirei Ink: Custom printed acoustic panels using recycled PET material with Kirei Ink technology, available in Wood, Biophilia, Natural Materials, and Geo collections.
• Get Lit
• EchoSky Neu
• Mezzo
• Tuned
• Hyper Rhythm
• ArtLifting

Products and services

• EchoLine Panels Textured wall panels with various surface patterns including Groovy, Crackle, Braid, and geometric designs for acoustic treatment of interior walls.
• Embossed Panel Series 3D-formed wall panels including Gem, Ion, Nalu, Pico, Umi, and Zen designs for sculptural acoustic surfaces in commercial interiors.
• 3D Formed Panels Deep-formed wall panels including Column and Curtain designs for dramatic acoustic installations on interior walls.
• Fins Linear wall elements including Level Fins, Pulse Fins, and Wave Fins for vertical acoustic treatment in commercial spaces.
• Tiles Wall-mounted acoustic tiles in various shapes including Ascent, Balance, Barcode, Contour, Dash, Diamond, Dune, Fold, Pixel, Racetrack, Ramp, Ridge, Sync, Tartan, Texture, and Wave designs.
• Mura Wallcovering PET-based acoustic wallcovering for seamless wall treatment in commercial interiors.
• Acoustic Ceiling Tiles (ACT) Acoustic ceiling tile systems including Fold ACT, Gather ACT, Hatch ACT, Ridge ACT, and Sidebar ACT for suspended ceiling installations.
• Baffles Suspended acoustic baffle systems including A, Ace, Capsule, Cutout, H, HyperFly, I, Lipstick, Matrix Grid, O, Pointed, Simple, Spline, Tessellate, Tessellate Pendants, V, and Void baffle designs for ceiling-mounted noise reduction.
• Clouds Suspended acoustic cloud panels including 3D Hex, Breeze, Deep, Diamond, EchoStar+, Flat, HyperFly, Matrix Grid, Pizzelle, Plaza, Polygon, Tessellate, and Ziggy designs for ceiling installations.
• EchoSky Systems Modular baffle ceiling system including EchoSky, EchoSky Neu Linear, EchoSky Neu Steppe, and EchoSky Neu Tide for customizable large-scale acoustic skyscape installations.
• Screens Freestanding and wall-mounted acoustic screens including PET Panels, Coral, Current, EchoPanel Print, EchoScreen Classics, Ellipse, Fifty3, Fizz, Flow, Hexa, and Kirei Ink print collections for space division.
• Lit Baffles and Clouds Acoustic baffles and clouds with integrated RESOLUTE Lighting including Lit versions of H, HyperFly, O, Tessellate Pendants, V baffles, and HyperFly and Tessellate clouds.
• Kirei Ink Custom printing technology using water-soluble PROGRAPHIC UV ink on recycled PET panels, offering hyper-realistic Wood, Biophilia, Natural Materials, and Geo print collections for custom decorative surfaces on acoustic products.
• ArtLifting Acoustic Panels Custom-printed acoustic panels featuring artwork by contemporary artists with disabilities through partnership with ArtLifting Public Benefit Corporation, enabling designers to support ESG and CSR initiatives.
• Carnegie Design Services Complimentary design services providing professional acoustic layout planning, BIM library access, curated sample packages, and renderings to architects and interior designers implementing Kirei acoustic solutions.

Quantifiable outcome

• Products made from 60% post-consumer recycled content, each panel diverting hundreds of plastic bottles from landfills
• +3 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• RESOLUTE LightingcoreStrategic or Co-development PartnerKirei partnered with Seattle-based RESOLUTE Lighting to develop the Get Lit Collection, combining Kirei's acoustic expertise with RESOLUTE's lighting technology. This partnership enables integrated acoustic and illumination solutions for ceiling applications, featuring products like HyperFly Baffles Lit, HyperFly Clouds Lit, Tessellate Clouds Lit, Tessellate Pendants Lit, A Baffles Lit, V Baffles Lit, H Baffles Lit, and O Baffles Lit.
• ArtLiftingcoreStrategic or Co-development PartnerKirei partnered with ArtLifting, a Public Benefit Corporation and certified women's business enterprise, to offer custom-printed acoustic panels celebrating the work of contemporary artists with disabilities. This partnership enables designers to contribute to ESG and CSR initiatives while creating economic opportunities for artists with disabilities who earn 55% of profits from art sales and royalties.
• Carnegie Design ServicescoreImplementation/ SI/ Consulting PartnerKirei offers Carnegie Design Services as a complimentary service providing professional design layouts, renderings, and project support to help architects and interior designers implement acoustic solutions. The service includes curated sample packages and professionally executed design layouts based on specific project requirements.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Offecct (Flokk): Swedish design-driven maker of acoustic furniture, screens, and wall solutions for commercial interiors; directly comparable in product format and design-led A&D channel overlap.
• Carnegie (Carnegie Fabrics / Xorel): Carnegie (Xorel) is the high-performance woven acoustic and wallcovering brand with deep A&D specification relationships, and the source of "Carnegie Design Services" referenced by Kirei; directly comparable in product and channel, and effectively a heritage reference for the Kirei brand.
• Arktura (incl. Turf): Arktura acquired Turf, the closest directly competitive maker of PET-felt acoustic baffles, clouds, and wall systems sold to architects and interior designers; overlaps with Kirei on materials, applications, and specification channel.
• Spinner (Acoustic Innovations): Maker of acoustic baffles, pendants, and integrated acoustic-lighting solutions for modern workplaces; directly comparable to Kirei's ceiling baffle and Get Lit categories.
• FilzFelt (Maharam / Mohawk Group): FilzFelt produces PET-felt acoustic panels, baffles, screens, and tiles sold through the A&D specification channel; highly comparable to Kirei's recycled-PET product portfolio, with the added backing of Mohawk Group.
• BAUX (BAUX Acoustic Panels): Swedish manufacturer of sustainable acoustic panels and tiles for commercial interiors, with strong focus on recycled materials and designer-friendly aesthetics; directly comparable in sustainability positioning and A&D go-to-market.
• BuzziSpace: Belgian acoustic products company making felt baffles, clouds, walls, and space dividers for open-plan offices and hospitality; similar product mix and European design language competing for the same specification projects.

Broad incumbents

• Steelcase (workplace acoustics): Large workplace furniture and architectural solutions provider with acoustic privacy and space-division offerings; competes for the same corporate open-plan and meeting-room specification budgets as Kirei.
• 3M DI-NOC Architectural Finishes: 3M's DI-NOC and architectural finishes franchises compete for interior wall specification budgets against Kirei's printed PET panels; broader portfolio incumbent, not a pure acoustic play.

Emerging players

• Acoufelt: Australian manufacturer of acoustic PET-felt panels and flooring products targeting global commercial interiors; comparable product and A&D positioning, but with primary roots and brand strength in Australia / APAC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kireidesignmaterials
• LinkedInlinkedin.com/company/kirei-usa-llc
• Instagraminstagram.com/kirei.design.materials
• Xx.com/kireiusa

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kirei USA