Filzfelt
FilzFelt manufactures sustainable acoustic products from 100% Wool Design Felt — including panels, baffles, and ceiling systems — sold primarily through architectural specification to enterprise clients across workplace, healthcare, education, and hospitality segments, operating within the MillerKnoll collective.
- Company typePrivate
- Founded2008
- HeadquartersGetzville, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Filzfelt does
FilzFelt is a US-based manufacturer of sustainable acoustic products made from 100% Wool Design Felt, founded in 2008 by Kelly Smith and Traci Roloff and headquartered in Getzville, New York. The company produces acoustic panels, hanging baffles, ceiling tiles, floor coverings, and felt-by-the-yard materials in four thicknesses (3mm, 5mm, 8mm, 10mm) and over ninety colors, augmented by Akustika recycled-content substrates (60% post-consumer recycled) and Søuld eelgrass composites. Its manufacturing operations sit within a 500-mile Northeast US radius, and products are produced with CNC cutting, custom dyeing, stitching, embroidery, and lamination capabilities, including robotic mosaic assembly via a partnership with Artaic.
The business operates on a project-based, quote-driven specification model targeting enterprise customers — primarily architects and interior designers specifying installations for corporate, healthcare, education, hospitality, institutional, and residential projects. Revenue streams include architectural acoustic product sales, custom fabrication services, raw felt materials by the yard, and sample/swatch book sales. Distribution combines dedicated regional sales representatives across all US states plus 10+ international markets, MillerKnoll showroom access (FilzFelt is part of the MillerKnoll collective alongside sister company Spinneybeck), a direct e-commerce storefront for standard products and discounted end-of-bolt/remnant inventory, and an online Design Tool for specification visualization. The company holds multiple third-party certifications (Oeko-Tex Standard 100, Living Building Challenge Red List Free, Declare Label, CDPH v1.2, LEED MR Credit 6.0, Prop 65 compliant) and operates landfill-free, positioning around natural-material acoustic performance and ESG-compliant specification.
Filzfelt firmographics
Firmographics- Name
- Filzfelt
- Legal name
- FilzFelt
- Website
- https://filzfelt.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- FilzFelt manufactures sustainable acoustic products from 100% Wool Design Felt — including panels, baffles, and ceiling systems — sold primarily through architectural specification to enterprise clients across workplace, healthcare, education, and hospitality segments, operating within the MillerKnoll collective.
- Ownership category
- akta.pro rank
Filzfelt industry classification
Industry- Product category
- Architectural Acoustic Products
- NAICS
- Nonwoven Fabric Mills (313230), Fabric Coating Mills (313320)
- SIC
- Miscellaneous Fabricated Textile Products (2390)
- akta.pro primary industry
- Thermal & Acoustic Insulation Textiles (Insulation Felts/Soundproofing) (IMAOADAL)
Keywords
Where Filzfelt is headquartered
LocationHeadquarters
- HQ city
- Getzville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Filzfelt business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Architectural Acoustic Products: Sale of acoustic panels, wall tiles, ceiling treatments, hanging panels, and floor coverings made from 100% Wool Design Felt for commercial and residential interior applications
- Custom Solutions: Bespoke fabrication services including custom colors, CNC cutting, stitching, embroidery, lamination, and full installation for unique project requirements
- Wool Design Felt Materials: Sale of felt by the yard in various thicknesses (3mm, 5mm, 8mm, 10mm) available in over ninety colors, plus end of bolts and remnants at discounted prices
- Samples and Swatches: Sale of swatch books and product samples for designer and architect specification purposes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Wool Design Felt by the Yard |
| One time/ perpetual license | Pay-as-you-go | Swatch Book |
| Unit Pricing | Pay-as-you-go | End of Bolts |
| Unit Pricing | Pay-as-you-go | Remnants |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Filzfelt product offering
Product offeringCore offering
Filzfelt manufactures and sells acoustic and decorative products made from 100% Wool Design Felt, including felt by the yard in four thicknesses (3mm, 5mm, 8mm, 10mm) and over ninety colors, plus finished acoustic panels, hanging panels, ceiling baffles, floor coverings, and custom fabricated solutions for commercial and residential interiors. The company also offers a Design Tool for visualizing wall installations and sells swatch samples for specification purposes.
Product overview
FilzFelt is a manufacturer of sustainable acoustic products made from 100% Wool Design Felt, offered in over ninety colors. The product portfolio includes: (1) Wool Design Felt in four thicknesses (3mm, 5mm, 8mm, 10mm) sold by the yard; (2) Acoustic Panels including Akustika-backed products (baffles, suspended, and wall panels), ceiling tiles, and wall panels; (3) Hanging Panels for space division in numerous patterns (Arcade, Circle, Hex, Square, Arrow, and many more); (4) Floor Coverings including Circle Floor Mats, Rectangle Floor Mats, and Custom Floor Coverings; (5) Designer Collections including ARO Plank (1-8), ARO Block (1-4), ARO Grid (1-6), ARO Shingle (1-5), ARO Baffle, ARO Array, Nest Baffle, Drift/Mesa/Peak/Valley, Grain/Reeds, Hive, Tac-Tile, Plectere, Mosaik, Søuld Eelgrass, Cork-backed, and Block Collections; (6) Custom Products and CNC-cut Wool Design Felt for bespoke applications; and (7) A Design Tool for visualizing wall installations. FilzFelt collaborates with designers worldwide including Architecture Research Office, Artaic, Bernd Benninghoff, Kelly Harris Smith, Eva Zeisel, Nina Bruun, and others. The company is part of the MillerKnoll collective and operates from headquarters in Getzville, NY with European operations in Dublin, Ireland.
Differentiator
Problem solved
Functional benefit
Products and services
- Wool Design Felt by the Yard 100% Wool Design Felt sold by the yard in four thicknesses (3mm, 5mm, 8mm, 10mm) and over ninety saturated colors for interior applications including wallcovering, furniture, accessories, and custom installations. Available to architects, designers, and direct consumers.
- Acoustic Panels Wall, ceiling, and space-dividing acoustic solutions pairing 100% Wool Design Felt with recycled substrates. Designed for open offices, conference rooms, and collaborative spaces with customizable sizes, patterns, and colors.
- Floor Coverings Standard shapes (Circle Floor Mat, Rectangle Floor Mat) plus custom floor coverings in durable wool felt with natural texture for underfoot applications in residential and commercial settings.
- Hanging Panels Colorful space-dividing hanging panels in naturally soft wool felt with fixed and sliding hardware options. Available in standard patterns or one-of-a-kind custom designs for open-plan environments.
- Custom Products Bespoke fabrication services ranging from modification of standard products to fully custom solutions, including custom colors, CNC cutting, stitching, embroidery, lamination, and full installation services for unique project requirements.
- Akustika-backed Products Acoustic panels and baffles pairing 100% Wool Design Felt with Akustika substrate (containing minimum 60% post-consumer recycled content) for all-natural texture and high-performance sound absorption in commercial interiors.
- ARO Plank Wall System
Quantifiable outcome
- NRC ratings from 0.2 (direct applied felt) to 1.2 (acoustic baffles)
- +3 more outcomes
Companies that use Filzfelt
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles2 records
Filzfelt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Filzfelt partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- ArtaiccorePartnership with Boston-based Artaic to create Mosaik acoustic wall tiles using robotic technology and proprietary Tylist software. Artaic specializes in custom mosaic fabrication combining ancient craft with modern automation. The partnership enables creation of mosaic patterns from 100% Wool Design Felt tiles in over ninety colors, assembled robotically for precise installation.
- Architecture Research Office (ARO)coreLong-standing collaboration with New York architecture firm Architecture Research Office to design wall systems including ARO Plank (8 designs), ARO Grid (6 designs), ARO Block (4 designs), ARO Baffle, ARO Shingle (4 designs), and ARO Array hanging panels. ARO's research-driven approach creates innovative products balancing aesthetics and performance.
- SøuldmajorPartnership with Søuld to create acoustic products combining 100% Wool Design Felt with Søuld eelgrass. Products include Søuld + Felt Baffle and Søuld + Felt Wall, offering completely natural materials with enhanced acoustic properties.
- SubmaterialmajorPartnership with Submaterial for acoustic panel designs. Submaterial contributes contemporary pattern-based acoustic wall systems to the FilzFelt collection.
- SpinneybeckcoreSister company within MillerKnoll collective specializing in full grain upholstery leather. Spinneybeck | FilzFelt work together on sustainability initiatives and share manufacturing capabilities. Both companies emphasize natural and renewable materials.
- MillerKnollcoreParent company of FilzFelt. MillerKnoll is a globally recognized design collective encompassing multiple furniture and interior brands. FilzFelt products are distributed through MillerKnoll showrooms and sales network.
- Kelly Harris SmithcoreBoston-based designer and co-founder of FilzFelt (until 2017) who continues as independent collaborator. Has designed numerous products including Nest Baffle, Mosaik textile-inspired patterns, and various hanging panels. Award-winning designer specializing in natural and sustainable materials.
- Bernd BenninghoffcoreGerman furniture designer and interior architect based in Mainz. Collaborator for nearly a decade, Benninghoff has created products including Drift, Mesa, Peak, Valley, Grain, Reeds, Hive, Tac-Tile, and other acoustic panels. Known for designs that play with light and shadow using authentic materials.
- Eva ZeiselmajorLegendary industrial designer Eva Zeisel created the Eva Zeisel Collection for FilzFelt featuring playful curved forms in acoustic products. The collection celebrates organic shapes and timeless design.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Filzfelt competitors and assessment
Company assessmentDirect peers
- BAUX: Swedish manufacturer of sustainable acoustic panels from wood wool, recycled PET, and natural fibers sold globally to architects and designers. Closest direct peer: same natural-material acoustic panel positioning, similar sustainability narrative, competing for the same LEED-driven spec.
- Turf Design: Design-forward maker of PET-felt acoustic wall, ceiling, and baffle systems for commercial interiors, formerly Turf Acoustics. Directly competes with Filzfelt's acoustic panel product category with a similar specification-driven GTM.
- Submaterial: Boulder-based maker of pattern-based acoustic wall systems using wool felt and other natural materials. Already a Filzfelt design partner for acoustic panels, making it both a collaborator and a competitor in felt acoustic panels.
- Carnegie Fabrics: US manufacturer of architectural textiles including acoustic wallcoverings and panel fabrics, serving the same A&D specification channel. Comparable product overlap in acoustic wallcoverings and a comparable sustainability/textile-innovation positioning.
Broad incumbents
- 3form: Architectural surfaces manufacturer (translucent panels, acoustic PET felt, resin partitions) under the Gensler umbrella. Overlaps with Filzfelt on acoustic panel category but at much larger scale, with broader SKU portfolio and global distribution.
- Knoll Textiles: Sister company within the MillerKnoll collective producing upholstery and panel textiles for commercial interiors. Same parent distribution, same A&D specification channel, and complementary product portfolio to Filzfelt.
- Spinneybeck: Sister company within the MillerKnoll collective producing full-grain upholstery leather and natural-material wall systems. Same parent, shared sustainability messaging, and same architect/designer specification channel as Filzfelt.
- Steelcase: Global office furniture manufacturer with acoustic solutions under its Designtex textile brand. Competes for the same corporate acoustic specification budgets but at much larger scale and broader product portfolio.
- Haworth: Global commercial furniture manufacturer offering acoustic panels, architectural walls, and textile-based sound products. Overlaps with Filzfelt on workplace acoustic specification but at broader enterprise scale.
Regional players
- Spiqo / Spigogroup: Spanish-headquartered manufacturer of decorative and acoustic architectural panels (PET and mineral substrates) with strong European project footprint. Comparable in product category but primarily Europe-focused, competing with Filzfelt for institutional and transport-hub projects in EMEA.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Filzfelt social profiles
Digital presenceFilzfelt compliance and trust
Trust signalCompliance6 records
Filzfelt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Filzfelt leadership team
Management profileNumber of profiles
Profiles1 record
Filzfelt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Filzfelt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Filzfelt
What does Filzfelt do?
Filzfelt manufactures and sells acoustic and decorative products made from 100% Wool Design Felt, including felt by the yard in four thicknesses (3mm, 5mm, 8mm, 10mm) and over ninety colors, plus finished acoustic panels, hanging panels, ceiling baffles, floor coverings, and custom fabricated solutions for commercial and residential interiors. The company also offers a Design Tool for visualizing wall installations and sells swatch samples for specification purposes.
Is Filzfelt a public or private company?
Filzfelt is a private company. It is classified as corporate owned and is currently operating.
When was Filzfelt founded?
Filzfelt was founded in 2008. It employs 101 to 250 people.
Where is Filzfelt based?
Filzfelt is headquartered in Getzville, United States, in the North America region.
How does Filzfelt make money?
Four revenue lines are on record. Architectural Acoustic Products are the primary driver. The others are custom Solutions, wool Design Felt Materials and samples and Swatches.
Who are Filzfelt's main competitors?
Direct peers on record are BAUX, Turf Design, Submaterial and Carnegie Fabrics. Broad incumbents are 3form, Knoll Textiles, Spinneybeck, Steelcase and Haworth. Spiqo / Spigogroup is listed as a regional player.
Does Filzfelt have an API?
No public API is recorded for Filzfelt.
What industry is Filzfelt in?
Filzfelt's product category is Architectural Acoustic Products. Its primary akta.pro industry code is IMAOADAL, Thermal & Acoustic Insulation Textiles (Insulation Felts/Soundproofing). Its NAICS code is 313230 and its SIC code is 2390.