Latitude Investment Management

What Latitude Investment Management does

Latitude Investment Management is a London-based boutique investment partnership founded in 2016 by Freddie Lait. The firm manages two Irish-domiciled UCITS funds: the Latitude Horizon Fund, an absolute-return strategy combining a concentrated global equity portfolio with non-equity instruments (fixed income, currencies, cash, commodities) for risk diversification; and the Latitude Global Fund, a long-only high-conviction global equity portfolio launched in September 2020. Both funds use a fundamental, qualitative investment process with no use of shorts, leverage, or derivatives, targeting large-cap liquid equities (generally above £10bn market cap) and 5-10 year holding horizons. Latitude Investment Management LLP is authorised and regulated by the Financial Conduct Authority (FRN 774437) and operates from St James's, London.

The firm's revenue model is asset-based: management fees and performance fees on approximately £2.4bn of combined AUM (£574m Horizon + £1,814m Global as of June 2026). Distribution is multi-channel: direct institutional sales led by Head of Distribution Patrick Valentine (institutional minimums of GBP 20m for Horizon and GBP 1m for Global), supplemented by availability across major UK retail platforms including Hargreaves Lansdown, AJ Bell, Interactive Investor, Quilter, Aegon, FE Invest, Transact, Raymond James, and Novia. Target clients are institutional investors (pensions, endowments, foundations), wealth managers, and family offices, with Witan Investment Trust publicly disclosed as an anchor institutional client since 2018.

Name

Latitude Investment Management

Legal name

Latitude Investment Management LLP

Website

https://latitudeim.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Boutique Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (52591)

SIC

Investment Advice (6282)

akta.pro primary industry

Multi-Asset Mutual Funds & UCITS (Balanced/Allocation Funds) (FSAAAJAA)

akta.pro secondary industry

Global/International & Emerging Markets Mutual Funds (FSAAAEAK)

Keywords

• Boutique asset management
• Equity fund management
• Absolute return strategy
• Global equity investing
• UCITS fund management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Fund Management Fees: Latitude generates revenue through management fees and performance fees charged on assets under management across the Latitude Horizon Fund and Latitude Global Fund. The firm operates as a percentage of AUM model, typical for boutique asset managers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Latitude Investment Management is a boutique investment partnership managing two Irish-domiciled UCITS funds: the Latitude Horizon Fund, an absolute return strategy combining a concentrated global equity portfolio with non-equity instruments (fixed income, currencies, cash, commodities), and the Latitude Global Fund, a long-only high conviction global equity portfolio of 20-30 large-cap positions. Both strategies pursue long-term capital appreciation with minimal correlation to market indices and no use of short strategies or derivatives.

Product overview

Latitude Investment Management offers two distinct fund products: the Latitude Horizon Fund (launched October 2016) and the Latitude Global Fund (launched September 2020). The Horizon Fund is an absolute return strategy combining equities with non-equity instruments including fixed income, currencies, cash and commodities for risk diversification. The Global Fund is a long-only equity strategy focused on high conviction, style agnostic global equity investments. Both funds operate as Irish Domiciled UCITS Funds managed with a rigorous long-term investment approach, emphasizing qualitative idea generation and intensive due diligence.

Differentiator

Problem solved

Functional benefit

Brands

• Latitude Horizon Fund: An absolute return strategy combining a high conviction, long-term global equity portfolio with optimal asset allocation to fixed income, currencies, cash and commodities. Launched October 2016.
• Latitude Global Fund

Products and services

• Latitude Horizon Fund Absolute return strategy combining a high conviction, long-term global equity portfolio with optimal asset allocation to fixed income, currencies, cash and commodities, designed to deliver capital appreciation over the long term while lowering equity risk and enhancing returns. Available to institutional investors (minimum GBP 20m) and retail investors via primary share classes.
• Latitude Global Fund High conviction, long-term, style agnostic global equity portfolio of typically 20-30 concentrated positions in liquid, large-cap global equities (generally larger than GBP 10bn market cap), managed with a focus on long-term capital appreciation and minimised correlation with market indices. Available to institutional investors (minimum GBP 1m) and retail investors via primary share classes.

Quantifiable outcome

• +18.2% performance since inception October 2016
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, notable and minor.

• Waystone UCITS Platform ICAVcoreTechnology or Integration · 10 October 2016The Latitude Horizon Fund and Latitude Global Fund are structured as sub-funds of Waystone UCITS Platform ICAV, an Irish collective asset-management vehicle with segregated liability between sub-funds. Waystone Investment Management Services (Europe) Limited serves as the Management Company providing management company and investment management services. This is the core fund structure enabling Latitude to operate as a regulated UCITS fund.
• United Nations Principles for Responsible Investment (UNPRI)notableOthersLatitude is a signatory to UNPRI, committing to incorporate ESG issues into investment analysis and decision-making processes. This demonstrates commitment to responsible investment practices.
• UK Stewardship CodenotableOthersLatitude is a signatory to the UK Stewardship Code, supporting its objectives of enhancing engagement between institutional investors and companies to improve long-term returns.
• Independent Investment Management Initiative (IIMI)notableOthersLatitude actively participates in IIMI. COO James Foster serves on the IIMI board. The firm collaborates with other investors on collective engagement opportunities through this initiative.
• UK Investment AssociationminorOthersLatitude is an active participant in the UK Investment Association, working with other investors on a range of investment and policy matters.

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Fundsmith: UK-based boutique asset manager founded by Terry Smith running a concentrated, long-only global equity strategy with a 'buy good companies and do nothing' philosophy. Closest direct comparable to Latitude Global Fund in philosophy, structure, and target client base. Publicly cited by analysts as Latitude's main peer comparison.
• Lindsell Train Global Equity Fund: UK boutique manager of a concentrated global equity fund with a long-term, quality-tilted approach. Directly comparable on investment philosophy, fee structure, and distribution channels. Frequently mentioned alongside Fundsmith in the UK long-only global equity boutique peer group.
• Blue Whale Capital: UK boutique running a concentrated global equity fund with a long-term investment horizon. Similar boutique model, target retail/institutional client mix, and UCITS structure. Frequently referenced in the same UK concentrated global equity category as Latitude.
• Troy Asset Management: London-based boutique running value-tilted global equity strategies with a long-term horizon. Comparable as a UK boutique, partner-aligned manager serving institutional, wealth manager, and family office clients through similar distribution channels.
• Majedie Asset Management (Liontrust): UK boutique equity manager (now part of Liontrust) running concentrated equity strategies. Several Latitude team members (Mike Totton) came from Majedie, making this a direct talent and strategy comparable.

Broad incumbents

• Baillie Gifford: Larger Edinburgh-based asset manager known for long-term global equity strategies including Scottish Mortgage and Long Term Global Growth. Competes for the same institutional and retail allocations into concentrated global equity, though with a much broader product range.
• Schroders: Global asset manager with significant UK boutique-alternative strategy offerings including global equities. Competes for institutional and retail capital against Latitude on UK platforms, but at much larger scale with broader product portfolios.

Others

• Witan Investment Trust: Multi-manager investment trust that is itself a client of Latitude (invested in Global Long Only Equity since 2018). Adjacent comparable as a UK-listed investment trust channel for boutique manager exposure, often cited in the same media coverage as Latitude.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latitude Investment Management