What PraKom does

PraKom Software GmbH is an Austrian ERP vendor founded in 2008 and headquartered in Kundl, Tirol. The company develops and sells VenDoc, a modular branch-software (Branchensoftware) platform for craft (Handwerk), trade (Handel), construction and service businesses in the DACH region and South Tyrol. Its customer base exceeds 1,000 (recently cited at 1,100+) companies, with documented reference customers including Baustoff+Metall (B+M, 14 European countries, 500+ to >800 users), Strabag AG, ETECH, ALOIS MAYR and Elektro Buder. Since May 2022 PraKom has operated as a member of the OneQrew corporate software group (a roll-up of TAIFUN, M-SOFT, P Software & Service, extragroup, bauOffice and Engel Dataconcept, backed by LEA Partners), with founders Hannes Koidl and Martin Praxmarer re-investing and remaining Managing Directors.

VenDoc is built as a Windows-based modular ERP (C# on SQL with DevExpress UI) supplemented by a platform-independent Web Client and offline-capable iOS/Android mobile apps. The platform consists of a CRM base package plus more than 40 add-on modules covering sales, purchasing, warehouse/inventory, BOM/article management, resource planning, service management, equipment rental, contract management, workflow automation, BI/analytics, RKSV-certified POS, e-invoicing to the Austrian federal government, Italian Fattura Elettronica PA, and an extensive standards-integration layer (Datanorm, ÖNorm A2063/B2063, GAEB 90/200/XML, SIA, ONRE, LBHT, EDI). Domain depth is evidenced by a BIM-conform Inndata connection for tendering/cost estimation and a 'Connect to' integration family for Outlook, Exchange, DocuWare, Magento, time-tracking, accounting and TMS systems.

The business model is a hybrid of one-time per-seat licence sales (referenced deployments range from ~15 to 500+ users per customer), recurring software-maintenance and Helpdesk contracts, and multi-year implementation and rollout services. Pricing is quote-based and not publicly disclosed; go-to-market is sales-led via a 'Gratis Demo' appointment and partner channels, most notably the Kufgem joint channel combining VenDoc with hardware and infrastructure, the Expert Österreich official software partnership for electrical retail, and the r2 business solutions partnership for Switzerland/Liechtenstein. PraKom monetises its B2B integration suite (UGL, Rexel/Ecosio, Redzac, Expert, Schrack, Prodanet, Hilti, IGH, IDS, DOIS, GfK/NielsenIQ) as a separately licensed module, and operates a 24/7 Serviceportal plus a dedicated training and webinar portal (kurs.prakom.net).

Name

PraKom

Legal name

PraKom Software GmbH

Website

https://prakom.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

PraKom Software GmbH is an Austrian ERP vendor (VenDoc) serving 1,000+ craft, trade and construction SMBs in the DACH region and South Tyrol. Founded 2008 in Kundl, it is part of the OneQrew software group backed by LEA Partners.

Ownership category

akta.pro rank

Product category

Vertical ERP / Branchensoftware (Craft, Trade and Construction)

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

akta.pro secondary industries

Sales Force Automation (SFA) CRM (HDAEAFAA), CRM Managed Services & Support (BPAEAGAD)

Keywords

• ERP software
• Craft trade software
• Construction industry software
• Modular business software
• Wholesale B2B integration

Headquarters

HQ city

Kundl

HQ country

Austria

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Softwarebetreuer / Helpdesk recurring support: Ongoing software maintenance, customer support (telefonsupport, ticketsystem, 24/7 Serviceportal), updates and module roll-outs delivered by PraKom's in-house specialist team and partner network — recurring revenue characteristic of ERP maintenance contracts.
2. Enterprise implementation & rollout projects: Multi-year, multi-site ERP roll-outs (e.g. B+M across 14 European countries with >800 users, Strabag AG, ALOIS MAYR with ~100 users) — large one-off project revenue combining software, configuration, training and migration.
3. ERP software licences (per user / per seat): Per-seat/per-licence software licences for the VenDoc platform and its 40+ add-on modules; described in case studies by specific user counts (e.g. 100 users at ETECH, 500+ users at B+M, 15 office + 27 app licences at Elektro Buder).
4. Add-on module licences: Modular monetisation via 40+ Zusatzmodule (e.g. Kassenlösung, Workflowserver, B2B, Datamanagement-Portal, Datanorm, GAEB, ÖNorm, SIA, mobile Aufmaß, e-Rechnung an den Bund, Webshop-Anbindung Magento, various 'Connect to …' integrations), allowing upsell into the base installation.
5. Training, Schulungen & Webinare: Revenue from individual Kundenschulungen (on-site or online), the recurring webinar programme (VenDoc basics, Kalkulation, Administration, Inventur, Workflow, BI-Dashboards, Artikelstamm) and the dedicated course portal kurs.prakom.net.
6. Hardware & infrastructure resale via Kufgem (JV channel): Via the Kufgem partnership, PraKom offers a 'Gesamtlösung' bundling VenDoc with hardware, network infrastructure and helpdesk services; revenue share / referral model on the hardware/infrastructure portion.

Pricing tiers

Go-to-market motion1 record

Core offering

PraKom develops, sells and supports VenDoc, a modular ERP/branch software for the craft (Handwerk), trade (Handel) and construction (Baugewerbe) sectors, delivered on Windows desktop, via a browser-based Web Client, and through an offline-capable iOS/Android mobile app. The offering consists of a base CRM/ERP package and 40+ add-on modules (sales, purchasing, warehouse, inventory, BOM, service, POS, BI, B2B wholesale integration, e-invoicing, ÖNorm/GAEB/Datanorm, workflow, customising), complemented by recurring maintenance/support and paid training services. Customers span more than 1,000 businesses across Austria, Germany, Switzerland, South Tyrol and Liechtenstein.

Product overview

PraKom (PraKom Software GmbH, headquartered in Kundl, Austria) delivers VenDoc, a single flagship product designed as a platform-plus-modules architecture rather than a single monolithic application. The VenDoc CRM Grundpaket forms the foundational base, onto which a large library of modular add-ons is layered — including VenDoc ERP Verkauf/Einkauf, VenDoc Lager und Inventur, VenDoc Artikel und Stücklistenverwaltung, VenDoc Ressourcenplaner, VenDoc Service-verwaltung, VenDoc Gewerbe, VenDoc Produktions-auftrag, VenDoc Workflowserver, VenDoc Auswertungen (BI), VenDoc Kassenlösung (RKSV-certified POS), VenDoc Barcode-verwaltung, VenDoc Gerätevermietung, VenDoc Miet- und Wartungsverträge, VenDoc Customizing, VenDoc Seriennummernverwaltung, VenDoc Offene Postenverwaltung, VenDoc Provisions-abrechnung, VenDoc Fuhrpark-einteilung, VenDoc Intrastatmeldung, VenDoc E-Rechnung an den Bund, VenDoc Fatturazione elettronica PA, and standards modules (ÖNorm, GAEB, Datanorm, SIA-Norm, EDI). Two cross-cutting delivery channels run alongside the core: the platform-independent VenDoc Web Client (browser-based) and the offline-capable VenDoc Mobile iOS/Android app. Connectivity is provided through the VenDoc B2B Multi module (UGL, Rexel/Ecosio, Redzac, Expert, Schrack, Prodanet, Hilti, IGH, IDS, DOIS) and the GfK standard interface (since v19.2), plus a "Connect to" family of add-ons for Outlook, Exchange, Fibu, DocuWare, Easy-Archiv, 123-erfasst, Fink Zeit, IMS Zeit, PayLife, accantum, levatis, Consolidate, GNP, Autopool, Datenmanagement-Portal, and Magento. PraKom complements the product with on-site and online Schulungen, Webinare, a 24/7 Serviceportal, and an in-house Helpdesk. Since 2008 VenDoc has scaled from a single CRM core to more than 40 add-on modules serving over 1,000 craft, trade and construction businesses across the DACH region and South Tyrol, and since 2022 PraKom has been part of the OneQrew software group.

Differentiator

Problem solved

Functional benefit

Brands

• VenDoc: Branded product line (ERP software platform) covering VenDoc ERP, VenDoc Web Client, VenDoc Mobile (iOS/Android offline app), and a large catalogue of add-on modules (e.g., VenDoc B2B, VenDoc Kassenlösung, VenDoc Connect-to-*). Marketed separately under its own name across all PraKom communications.
• VenDoc Mobile

Products and services

• VenDoc ERP Flagship modular ERP/branch software for craft, trade, construction and service businesses; central platform for offer/order/invoicing, materials management, mobile time capture, service management, controlling and integrated POS. Delivered on Windows, browser (Web Client) and mobile (iOS/Android).
• VenDoc CRM Grundpaket Foundational CRM base package that forms the basis of the VenDoc platform on which the other ERP and add-on modules build.
• VenDoc Web Client Platform-independent browser-based UI for VenDoc enabling sales, service, time, material, document/photo capture, customer signature, BI dashboards and order/invoice workflows on PC, tablet and smartphone.
• VenDoc Mobile Offline-capable iOS and Android app for capturing working times, party-hour bookings, material, device usage, activities, photos and signatures on-site; synchronises directly with the customer's own on-premise infrastructure and supports voice input.
• VenDoc B2B Multi B2B integration module supporting UGL, Rexel (Regro, Schäcke), Ecosio (Sonepar, Frankstahl), Redzac, Expert, Schrack, Prodanet, Hilti, IGH (Switzerland), IDS (Direktlink Webshop) and DOIS (Bauprofi) for automated article/pricing retrieval, order dispatch via WebServices, inbound delivery-note/invoice receipt, and metal-price maintenance.
• VenDoc Kassenlösung Fully integrated POS solution within VenDoc, RKSV-certified for Austria (compliant with 2016+ RKSV requirements), supporting cash sale, delivery note, invoice and order capture with multiple payment variants, OP-linked customer payments, till count and optional bankomat/cash-drawer/external-display integration.
• VenDoc ERP Verkauf Sales-side ERP module covering quoting, order processing, dispatch and invoicing within VenDoc.
• VenDoc ERP Einkauf Procurement-side ERP module covering purchasing and supplier-side processes within VenDoc.
• VenDoc Lager und Inventur Warehouse management and inventory module covering stock processes and stocktaking within VenDoc.
• VenDoc Ressourcenplaner Resource planning module for staff and operational resources within VenDoc.
• VenDoc Service-verwaltung Service management module for service orders, planning and execution within VenDoc.
• VenDoc Workflowserver Workflow server module enabling automated, configurable business workflows within VenDoc.
• VenDoc Auswertungen / BI Built-in business intelligence / reporting module providing configurable dashboards and analyses within VenDoc.
• VenDoc Customizing Customisation module that lets customers adapt VenDoc's UI, data model, views and workflows to their own operations, with all customisations remaining update-capable across upgrades.
• VenDoc ÖNorm Import – Export Module for importing and exporting ÖNorm A2063/B2063 tendering and calculation data, including BIM-compliant cost estimation via the native Inndata connection.
• VenDoc GAEB Import – Export Module for importing and exporting GAEB 90, 200, XML and SIA-Norm tender data within VenDoc.
• VenDoc Datanorm Import / Export Module for Datanorm standard import and export of article data within VenDoc.
• VenDoc E-Rechnung an den Bund E-invoicing module for issuing electronic invoices to the Austrian federal government (Bund).
• PraKom Schulungen, Webinare, Serviceportal und Helpdesk On-site and online customer training (VenDoc trainings, webinars via kurs.prakom.net), 24/7 Serviceportal with learning videos, documentation and tickets (incl. CodeRed priority), project onboarding support, and in-house Helpdesk telephone support by PraKom specialists.
• VenDoc Demo (Demoversion) Free demo/trial version of VenDoc that prospective customers can arrange via a "Gratis Demo" appointment to evaluate the branch software solution.

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

AI capability2 records

Feature8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• TAIFUN Software: Sister software house inside the OneQrew group (formerly MSQft/TAIFUN consortium) selling trade/craft ERP in the DACH region. Same parent, same vertical (Handwerk/Handel) and same Kufgem/OneQrew distribution story, making it the most direct comparable for PraKom.
• Simba Computer Software: DACH-based retail/wholesale ERP vendor covering Großhandel, Einzelhandel and Baustoffhandel with comparable per-seat, modular architecture. Direct competitor in the Handel vertical where PraKom's B2B Multi and Kassenlösung compete.
• bauOffice: Construction-focused ERP and project management software house within the OneQrew group, overlapping directly with PraKom's Baugewerbe module set (ÖNorm, GAEB, BIM-konforme Baukalkulation) and Strabag-class references.
• M-SOFT Computerlösungen: Craft/trade ERP vendor also folded into the OneQrew group alongside PraKom. Targets the same Handwerk and Handel verticals in Germany and offers comparable per-seat, modular licensing — a direct competitor for the same DACH mid-market accounts.
• Engel Dataconcept: Another OneQrew sister software house serving trade and craft with ERP solutions in DACH. Comparable product breadth, target customers and Go-to-market (partner-led, modular), making it a closely matched peer within the same corporate group.
• AWEK GmbH: Hamburg-based ERP vendor for retail, wholesale and franchise networks (e.g., Expert, Euronics) — same DACH retail/Handel vertical and same franchise/wholesale partner ecosystem (UGL, Redzac) as PraKom.

Broad incumbents

• Microsoft Dynamics 365 Business Central: Cloud-first Microsoft SMB ERP that increasingly competes with on-prem German branch ERPs like VenDoc, especially among customers standardising on Microsoft 365, Outlook/Exchange and Power Platform integrations.
• SAP Business One: Global incumbent SMB ERP platform frequently used by mid-sized DACH craft and trade firms. Not as vertically specialised as VenDoc, but competes in larger B+M/Strabag-style deals where SAP's brand and partner ecosystem matter.
• Haufe-Lexware: Broad German incumbent for craft, trade and SMB ERP/accounting software (Lexware, Haufe Business Cloud). Much larger scale and broader portfolio than PraKom, but competes head-to-head for the same German Handwerk and Handel Mittelstand accounts.

Regional players

• Streit Datentechnik: Specialist ERP/branch software vendor for Handwerk in southern Germany/Austria. Smaller and more regionally focused than PraKom, but offers directly comparable craft trade functionality (offer/order/invoicing, service, mobile time capture).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PraKom