What Betshop does

Betshop is the trading brand of B2B GAMING SERVICES Ltd, a Malta-registered private limited company (registration C. 41936) that operates the betshop.gr online gambling platform. The platform offers Type 1 (general online gaming) and Type 2 (online sports betting) services to Greek consumers under licenses issued by the Hellenic Gaming Commission (ΕΕΕΠ), specifically license HGC-000026-LH and license HGC-000027-LH, both granted on 5 July 2021 and valid through 5 July 2028. Distribution is direct-to-consumer exclusively through the betshop.gr website, with revenue generated via the house take on customer wagers (transaction-fee economics); no pricing schedule is publicly disclosed. The operator carries ISO 27001 and ISO 9001 certifications from a Swiss Certification Body as well as eCOGRA certification for responsible gambling and fair gaming, and integrates KETHEA gambling-addiction support contacts into the platform as part of its responsible-gambling framework. The company serves roughly 101–250 employees and is registered at 170 Pater House, Birkirkara, Malta, with its customer-facing banking relationship historically held at Piraeus Bank in Greece.

From July 2024 onward, the operating posture shifted materially. On 9 July 2024 the Greek State froze the company's customer funds account at Piraeus Bank in connection with a 2013–2014 withholding-tax dispute, prompting the company on 11 July 2024 to announce the forced suspension of all Greece operations. The Greek State withdrew the customer funds on 31 July 2024, ahead of a 6 August 2024 interim ruling by the President of the 2nd Summer Section of the Athens Administrative Court of Appeal that suspended execution of the tax assessment in the company's favor. On 23 September 2024 the company announced a customer-balance settlement plan funded by liquidating €1 million of letters of guarantee that had been posted to the Hellenic Gaming Commission as licensing collateral. Source materials record the operating status as closed, with the website retained for informational purposes only, and ongoing cooperation with ΕΕΕΠ focused on completing customer reimbursements.

Name

Betshop

Legal name

B2B GAMING SERVICES Ltd

Website

https://betshop.gr

Company type

Private

Founded year

2014

Operating status

Closed

Headcount range

101–250 employees

Short description

Betshop, operated by Malta-registered B2B GAMING SERVICES Ltd, runs the betshop.gr online gambling platform offering licensed sports betting and gaming services to Greek consumers under Hellenic Gaming Commission Type 1 and Type 2 licenses; operations in Greece have been suspended since July 2024 due to a state tax seizure.

Ownership category

akta.pro rank

Product category

Online Gambling

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

In-Play (Live) Betting Exchanges (MPAEAIAD)

akta.pro secondary industry

Player Wallets, Escrow & Custodial Account Services (MPAEALAK)

Keywords

• Online sports betting
• Online casino gaming
• Regulated gambling services
• Football betting markets
• IGaming platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Others

Revenue model

1. Online Gambling Services: The company operates an online gambling platform (betshop.gr) offering sports betting and other online gambling games. Revenue is generated through customer wagers on betting and gaming activities. The platform is licensed by the Hellenic Gaming Commission (ΕΕΕΠ) for Type 1 (gaming services) and Type 2 (betting services) operations.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Betshop (betshop.gr), operated by B2B Gaming Services Ltd, is an online gambling platform that offers licensed sports betting and online casino/gaming products to individual customers in Greece. The service is delivered over the web under Hellenic Gaming Commission licenses and supported by ISO 27001, ISO 9001, and eCOGRA certifications. Operations in Greece were suspended in July 2024 following a regulatory/tax dispute.

Product overview

Betshop (operated by B2B GAMING SERVICES Ltd, Malta) operates a unified online gambling platform at betshop.gr. The company provides Type 1 (general gambling) and Type 2 (sports betting) online gambling services in Greece under licenses issued by the Hellenic Gaming Commission. The platform appears to be a single integrated service offering rather than a modular product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• betshop.gr Online Sports Betting (Type 2)

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core, support and minor.

• Hellenic Gaming Commission (ΕΕΕΠ)coreOthers · 5 July 2021The Hellenic Gaming Commission (ΕΕΕΠ) is the regulatory authority that licenses and supervises Betshop's online gambling operations in Greece. Betshop holds Type 1 license (HGC-000026-LH) for gaming services and Type 2 license (HGC-000027-LH) for betting services, both issued on July 5, 2021 and valid until July 5, 2028.
• KETHEAsupportOthersKETHEA is a Greek therapeutic organization providing support for individuals with gambling addiction problems. Betshop displays KETHEA's help line contact information (210 9237777) on its platform as part of responsible gambling practices.
• Piraeus BankminorOthersPiraeus Bank is the financial institution where Betshop maintains its customer account. In July 2024, the Greek tax authorities froze and subsequently seized funds from this customer account, leading to the company's forced suspension of operations in Greece.

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• Stoiximan / Betano (Kaizen Gaming): Greek market-leading online sportsbook and casino operator (Stoiximan.gr) holding both Type 1 and Type 2 HGC licenses; directly comparable in product mix, license stack, and Greek consumer target market.
• Novibet: Greek-licensed online sportsbook and casino (Novibet.gr) targeting the same HGC-regulated Greek consumer base with sports betting and casino offerings; direct competitor on product, market, and license type.
• NetBet: Online gambling operator with HGC licenses in Greece offering sports betting and casino; directly comparable DTC online gambling proposition aimed at Greek consumers.

Broad incumbents

• OPAP: Greek state-licensed lottery, sports betting (Pamestoixima), and online gambling incumbent; comparable as a domestic operator under HGC oversight with overlapping sports betting and gaming product lines.
• Kindred Group (Unibet): Large European online gambling operator with multi-jurisdiction licenses; comparable in product breadth, regulated-market operating model, and compliance posture.
• Entain (bwin / Ladbrokes): Global online gambling and sports betting operator with European regulated-market presence; comparable as a broad incumbent offering sportsbook and casino under multiple licenses.
• Flutter Entertainment (Paddy Power / Betfair): World's largest online gambling operator with sportsbook, exchange, and casino products across regulated jurisdictions; comparable in regulated DTC sports betting at scale.
• Bet365: Privately held global online sportsbook and gaming operator; comparable in DTC online sportsbook-led product strategy and regulated-market compliance.

Regional players

• Betsson: Nordic-listed operator with a Greek-facing brand (Betsson.gr) offering sportsbook and casino under HGC licenses; comparable in regulated European online gambling footprint.

Others

• Playtech: B2B gambling technology and platform provider serving many of the same regulated European operators; relevant as ecosystem participant supplying the type of platform infrastructure Betshop operates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/BETSHOPgr
• Facebookfacebook.com/betshopofficial

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betshop