Novibet
Novibet is a Malta-based online gambling operator offering sports betting and live dealer casino games directly to consumers in regulated markets, with documented operations in Greece under HGC licensing and a multi-channel digital acquisition strategy.
- Company typePrivate
- Founded2006
- HeadquartersSan Gwann, Malta
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Novibet does
Novibet is a Malta-headquartered, privately held online gambling operator founded in 2006, providing a web-based sports betting and casino platform directly to consumers in regulated markets. Its core products are an online sportsbook covering football, basketball, and other sports with bet builders, parlays, and live betting options, and a Live Casino vertical offering live dealer games including roulette variants. The Live Casino offering is delivered through a long-term partnership with Amusnet, which supplies signature content such as Vegas Roulette 500x and Dynamic Roulette 120x.
The company operates as a self-serve, direct-to-consumer platform requiring users to register accounts and deposit funds to place wagers. Revenue is generated via transaction fees on sports betting wagers, live dealer casino play, and online slots/table games. Underlying technology is a standard web-based betting platform with session management, live chat (Zendesk), cross-channel analytics (Google Analytics), ad-tech integrations (Meta/Facebook, Microsoft Advertising), fraud protection (Cheq), and consent management (Cookiebot). The platform is geographically restricted, excluding players in the United States and Netherlands, and is documented as operating under Hellenic Gaming Commission oversight in Greece.
Novibet's go-to-market relies on multi-channel digital customer acquisition: social media, YouTube, paid digital display, affiliate programs, and influencer partnerships. Its primary disclosed market is Greece, where it competes among approximately 20-25 active online licensees under a 35% GGR tax regime, and where online channels now account for 70% of total gaming revenues. The company employs 501-1,000 staff and is actively investing in Live Casino co-marketing campaigns (scheduled March-April 2025) to strengthen its position in the competitive Greek iGaming sector.
Novibet firmographics
Firmographics- Name
- Novibet
- Website
- https://novibet.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Novibet is a Malta-based online gambling operator offering sports betting and live dealer casino games directly to consumers in regulated markets, with documented operations in Greece under HGC licensing and a multi-channel digital acquisition strategy.
- Ownership category
- akta.pro rank
Novibet industry classification
Industry- Product category
- Online Gambling and iGaming
- NAICS
- Casinos (except Casino Hotels) (713210), Other Gambling Industries (713290)
- akta.pro primary industry
- Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)
- akta.pro secondary industries
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), iCasino Compliance, KYC/AML & Responsible Gaming Services (MPAEABAN)
Keywords
Where Novibet is headquartered
LocationHeadquarters
- HQ city
- San Gwann
- HQ country
- Malta
- HQ region
- Europe
Markets served
Novibet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Technology or R&D, Operations, Personnel, Infrastructure
Revenue model
- Sports Betting: Revenue generated from sports betting wagers placed on various sporting events and outcomes
- Live Casino Gaming: Revenue from live dealer casino games including roulette and other table games
- Online Gaming: Digital iGaming products including slots and other casino games available through the online platform
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Novibet product offering
Product offeringCore offering
Novibet operates a direct-to-consumer online gambling platform offering sports betting (pre-match, in-play, bet builders, parlays) and live dealer casino gaming. Its flagship Live Casino content is delivered in partnership with Amusnet, featuring signature roulette variants such as Vegas Roulette 500x and Dynamic Roulette 120x. The platform is accessible via web at novibet.com and is regulated in licensed markets including Greece under the Hellenic Gaming Commission.
Product overview
Novibet is an online gaming company operating in the iGaming sector with two primary product lines: Sports Betting (online sports wagering with bet builders and live betting) and Live Casino (live dealer games powered by Amusnet partnership). The company operates in multiple markets including Greece, with marketing campaigns targeting the competitive Greek iGaming sector through multi-channel strategies.
Differentiator
Problem solved
Functional benefit
Products and services
- Sports Betting Online sports wagering platform covering football, basketball, and other sports markets, featuring bet builders, parlays, and live in-play betting options for individual consumer bettors.
- Live Casino Live dealer casino gaming offering featuring roulette variants such as Vegas Roulette 500x and Dynamic Roulette 120x, powered through a strategic partnership with Amusnet and targeted at online casino players in regulated markets including Greece.
Quantifiable outcome
- Marketing campaign scheduled March-April 2025 targeting Greek iGaming market
Companies that use Novibet
Customer profileSegments3 records
Ideal customer profiles3 records
Novibet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
Novibet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmusnetcoreAmusnet launched an extensive marketing campaign with its long-term partner Novibet for Live Casino products in the Greek market. The campaign, scheduled for March-April 2025, utilizes multiple channels including social media, YouTube, digital platforms, and affiliate and influencer partnerships. The collaboration showcases signature games such as Vegas Roulette 500x and Dynamic Roulette 120x, aiming to strengthen both companies' presence in Greece's competitive iGaming sector.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Novibet competitors and assessment
Company assessmentDirect peers
- Bet365: One of the world's largest private online sports betting and gaming operators. Directly comparable as a multi-vertical iGaming and sportsbook operator serving European regulated markets including Greece.
- Betsson: Stockholm-listed online gaming operator offering sports betting, casino, and live dealer products across multiple European regulated markets. Comparable multi-vertical iGaming business model targeting similar European consumer segments.
- Kindred Group (Unibet): Operator of Unibet and other online gaming brands across European regulated markets, offering sports betting, casino, and live dealer products. Closely comparable vertically integrated iGaming operator.
- Entain: Global digital gaming and sports betting operator (Bwin, Ladbrokes, Coral, PartyPoker). Directly comparable multi-brand online sportsbook and casino operator in regulated European markets.
- 888 Holdings (Evoke): Multi-vertical online gaming operator offering sports betting and casino products across European regulated markets under brands including 888casino and 888sport.
- Kaizen Gaming (Stoiximan / Betano): Greek-founded online gaming and sports betting operator behind Stoiximan and Betano brands, holding HGC license in Greece. Closest direct head-to-head competitor in the Greek market.
- LeoVegas: European mobile-focused online casino and sports betting operator active across multiple regulated jurisdictions. Comparable multi-vertical iGaming operator with similar mid-cap scale.
Regional players
- OPAP: Greek-listed incumbent operator with dominant lottery and sports betting presence in Greece. Comparable as a Greek-licensed operator, though weighted toward retail and lottery with growing online exposure.
Broad incumbents
- Flutter Entertainment: Parent of Paddy Power, Betfair, PokerStars, and FanDuel — the world's largest online gaming operator by revenue. Comparable as a multi-brand sportsbook and casino operator; a much larger, broadly diversified incumbent.
- William Hill: Established UK heritage sportsbook and casino operator (now part of 888/Evoke). Comparable as a broader incumbent offering overlapping sports betting and casino products in regulated European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Novibet social profiles
Digital presenceNovibet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novibet leadership team
Management profileNumber of profiles
Novibet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novibet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novibet
What does Novibet do?
Novibet operates a direct-to-consumer online gambling platform offering sports betting (pre-match, in-play, bet builders, parlays) and live dealer casino gaming. Its flagship Live Casino content is delivered in partnership with Amusnet, featuring signature roulette variants such as Vegas Roulette 500x and Dynamic Roulette 120x. The platform is accessible via web at novibet.com and is regulated in licensed markets including Greece under the Hellenic Gaming Commission.
Is Novibet a public or private company?
Novibet is a private company. It is classified as unknown and is currently operating.
When was Novibet founded?
Novibet was founded in 2006. It employs 501 to 1,000 people.
Where is Novibet based?
Novibet is headquartered in San Gwann, Malta, in the Europe region.
How does Novibet make money?
Three revenue lines are on record. Sports Betting is the primary driver. The others are live Casino Gaming and online Gaming.
Who are Novibet's main competitors?
Direct peers on record are Bet365, Betsson, Kindred Group (Unibet), Entain, 888 Holdings (Evoke), Kaizen Gaming (Stoiximan / Betano) and LeoVegas. OPAP is listed as a regional player. Broad incumbents are Flutter Entertainment and William Hill.
Does Novibet have an API?
No public API is recorded for Novibet.
What industry is Novibet in?
Novibet's product category is Online Gambling and iGaming. Its primary akta.pro industry code is MPAEABAA, Real-Money Online Casino Operators (RNG Slots & Table Games), with a secondary code of MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 713210.