Birchwood Farms Golf & Country Club

What Birchwood Farms Golf & Country Club does

Birchwood Farms Golf & Country Club is a private, member-owned country club and residential community located on 1,600 acres in Harbor Springs, Northern Michigan. Founded in 1972 with the opening of the Birches and Farms courses (designed by Bruce Matthews Sr. and Jerry Matthews of the Matthews family of Michigan golf architects), the club added a third nine-hole layout, The Woods Course, in 1998. The current asset base comprises 27 holes of championship golf, nine Har-Tru clay tennis courts, four pickleball courts, a heated outdoor pool, fitness and wellness facilities, multiple dining venues (Grill Room, Casual Bar, Main Dining Room), 7 miles of cross-country ski trails, and 13 miles of community roads, plus approximately 138 residential lots and existing homes.

The club monetizes through four membership tiers — Property Membership (bundled with home/lot ownership), General Membership for non-residents, Social Membership (non-golf), and Junior Membership (age-based dues) — generating recurring dues revenue. Supplemental streams include real estate sales of lots and existing homes, dining and beverage revenue, guest green fees and day-play charges, weddings and private event hosting, and amenities such as bocce and fishing. Distribution is direct: membership inquiries are handled by an internal membership team, real estate sales are facilitated through approved builders and realtors, and event bookings are processed in-house. Marketing relies on the company website (birchwoodcc.com), member referrals, and an organic social presence across Facebook, Instagram, and TikTok.

The customer base is concentrated among affluent, multi-generational families and retirees seeking a Northern Michigan lifestyle, supported by testimonials emphasizing community belonging, retirement fulfillment, and family traditions. Governance is through a member-elected Board of Trustees, with no parent company, institutional investor, or external ownership disclosed. The club has 101-250 employees and was recognized in 2026 as a Best & Brightest Company to Work For, indicating investment in service quality and employee retention as a core operational lever.

Name

Birchwood Farms Golf & Country Club

Legal name

Birchwood Farms Golf & Country Club

Website

https://birchwoodcc.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Birchwood Farms Golf & Country Club is a private, member-owned country club and residential community on 1,600 acres in Harbor Springs, Michigan, offering 27 holes of golf, full amenities, and bundled real estate to affluent multi-generational members and event clients.

Ownership category

akta.pro rank

Product category

Private Country Club & Golf

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industries

Golf Courses & Golf Facilities (MPAKAEAD), Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Private country club
• Championship golf
• Country club membership
• Residential real estate
• Event venue

Headquarters

HQ city

Harbor Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Golf Membership Dues: Annual and monthly membership dues from Property, General, Social, and Junior membership tiers. Membership provides access to golf, dining, fitness, racquet sports, pool, and community amenities.
2. Real Estate Sales and Property Ownership: Sale of homes and home lots within the 1,600-acre community. Property ownership includes full club membership, creating an integrated real estate and club amenity offering.
3. Dining Services: Revenue from Grill Room, Casual Bar, and Main Dining Room food and beverage sales to members and their guests.
4. Weddings and Events: Catering and venue rental for weddings, rehearsal dinners, receptions, and private celebrations.
5. Guest Fees and Day Play: Green fees and amenity access charges for non-member guests of members.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Birchwood Farms Golf & Country Club operates a 1,600-acre private membership club in Harbor Springs, Michigan, offering 27 holes of championship golf across three courses (The Farms, The Birches, and The Woods), a full suite of recreational amenities (tennis, pickleball, swimming, fitness, dining), residential real estate (130+ lots and existing homes), and event hosting for weddings and private celebrations. Membership is granted through property ownership, General, Social, or Junior tiers, providing year-round access to facilities and community programming.

Product overview

Birchwood Farms Golf & Country Club is a private country club community offering a comprehensive suite of recreational and lifestyle services centered around its 27-hole championship golf facility across three distinct courses (Farms, Birches, and Woods). The club provides property ownership opportunities with membership (130+ lots available), multiple membership tiers, and extensive amenities including racquet sports (tennis and pickleball), swimming, fitness and wellness, diverse dining venues, and trails for year-round outdoor recreation. The community spans 1,600 acres in Harbor Springs, Michigan, with residential options ranging from custom lots to move-in ready homes and condominiums. Event services include wedding and special occasion hosting.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Courses

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• The Homestead: Historic Northern Michigan resort in Glen Arbor featuring golf, lodging, spa, and beach amenities. Comparable lakeside, multi-generational leisure positioning; competes for wedding and destination-event business.
• Treetops Resort: Northern Michigan golf resort in Gaylord offering multiple courses, lodging, and conference/event facilities. Overlaps with Birchwood's golf and wedding/event business but operates as a destination resort rather than private membership community.
• Grand Traverse Resort and Spa: Larger-scale Northern Michigan resort with multiple golf courses, lodging, and spa amenities in Williamsburg, MI. Competes for the same affluent recreational and event market but as a broader hospitality portfolio rather than a pure membership club.
• Country Club of Detroit: Historic private country club in Grosse Pointe Farms, MI with two championship courses and extensive amenities. Comparable Michigan private-club model serving an affluent membership base, though serving the Detroit metro rather than Northern Michigan.

Direct peers

• Forest Dunes Golf Club: Northern Michigan private/semi-private golf club featuring highly-ranked championship courses in Roscommon. Comparable in Northern Michigan geography and premium golf positioning, though slightly inland.
• Crooked Tree Golf Club: Private golf club in the Petoskey/Walloon Lake area of Northern Michigan. Comparable membership-based golf and country club model serving the same regional HNW and seasonal resident market.
• True North Golf Club: Private golf club located in Harbor Springs, MI — the same town as Birchwood Farms. Offers a comparable Tom Doak-designed course and serves the same affluent Northern Michigan membership base, making it the most direct head-to-head competitor.
• Bay Harbor Golf Club: Premier private golf club in Bay Harbor, MI (also Northern Michigan) with Arthur Hills-designed links-style holes on Lake Michigan. Comparable in scale, lakeside luxury positioning, and HNW target market.
• Point O'Woods Country Club: Long-established private country club in Benton Harbor/St. Joseph, MI with golf, tennis, dining, and social amenities. Comparable private-membership country club model in Michigan, though located in southwestern Lower Peninsula.
• Plum Hollow Golf Club: Private country club in Southfield, MI with golf, tennis, dining, and pool. Comparable Michigan private-membership country club offering similar amenity mix and HNW family target demographic.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Birchwoodcc
• Instagraminstagram.com/birchwoodfarmsgcc/?hl=en
• TikToktiktok.com/@birchwood.farms.g
• Xx.com/birchwoodcc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birchwood Farms Golf & Country Club