Lights Out Sports

What Lights Out Sports does

Lights Out Sports is a U.S.-based combat sports and entertainment platform headquartered in Sheridan that operates the Lights Out Xtreme Fighting (XF) MMA promotion, a self-produced live fighting events business. Its core technology is the owned direct-to-consumer streaming platform LightsOutSportsTV.com, which delivers 24/7 access to live and on-demand combat sports content and is distributed via native applications on Roku, iOS, Android, Apple TV, Google TV, and Amazon Fire TV. The company was founded by former NFL All-Pro Shawne Merriman and, in January 2026, became majority-owned by Applied Real Intelligence (A.R.I.), with A.R.I.'s Founder and Managing General Partner Dr. Zack Ellison installed as Chairman, President, and CEO.

The business operates three identifiable revenue streams: (i) direct-to-consumer streaming subscriptions on the owned platform (pricing not publicly disclosed), (ii) content licensing via a multi-year media rights agreement with ESPN and Disney+ covering South America and the Caribbean, and (iii) live event monetization through ticket sales, pay-per-view, and event sponsorships for the Lights Out XF MMA promotion. Distribution is structured as a dual track: a global self-serve DTC channel via the streaming app/web platform and a regional enterprise channel through ESPN broadcast and Disney+ streaming in South America and the Caribbean.

The company serves two primary customer segments: combat sports enthusiasts who seek live MMA events and 24/7 streaming access (a long-tail, persona-driven DTC segment), and media distribution partners (notably ESPN and Disney+) that license XF content for programming and subscriber engagement (an enterprise B2B segment). Strategic priorities under the new A.R.I.-led management are scaling live events, expanding digital streaming, and growing brand partnerships. No revenue, headcount, or pricing data is publicly disclosed, which limits external validation of scale.

Name

Lights Out Sports

Legal name

Lights Out Sports

Website

https://lightsoutsportstv.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Lights Out Sports is a U.S. combat sports entertainment platform that owns the Lights Out Xtreme Fighting (XF) MMA promotion and a 24/7 DTC streaming service (LightsOutSportsTV.com), distributing content globally via its own apps and through a multi-year ESPN and Disney+ media rights agreement covering South America and the Caribbean.

Ownership category

akta.pro rank

Product category

Combat Sports Streaming & Media

NAICS

Spectator Sports (7112), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mixed-Discipline/Hybrid Combat Promotions (Multi-sport cards) (MPAKAHAF)

akta.pro secondary industries

Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA), Virtual Sports & Esports Live Events (Broadcast + Interactive Viewing) (MPAGAOAH)

Keywords

• Live combat sports streaming
• MMA promotion events
• Direct-to-consumer sports OTT
• Combat sports media licensing
• Multi-platform sports streaming

Headquarters

HQ city

Sheridan

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Media Rights Agreements: Multi-year media rights agreements with ESPN and Disney+ for distribution of Lights Out Xtreme Fighting (XF) content across South America and the Caribbean, generating revenue from content licensing.
2. Direct-to-Consumer Streaming Subscriptions: Owned streaming platform (LightsOutSportsTV.com) available 24/7, with direct-to-consumer subscription access across multiple device platforms including Roku, iOS, Android, Apple TV, Google TV, and Amazon Fire TV.
3. Live Events: Revenue generated from live combat sports events including ticket sales, pay-per-view, and event sponsorships for the Lights Out Xtreme Fighting (XF) MMA promotion.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Lights Out Sports operates a combat sports entertainment platform built on two pillars: the owned Lights Out Xtreme Fighting (XF) MMA promotion, which produces live combat sports events, and the LightsOutSportsTV.com streaming platform, which delivers 24/7 access to live events and on-demand programming. Content is distributed both directly to consumers via multi-device native streaming apps and through multi-year media rights agreements with ESPN and Disney+ for distribution across South America and the Caribbean.

Product overview

Lights Out Sports operates a combat sports and entertainment platform centered on two interconnected offerings: the Lights Out Xtreme Fighting (XF) MMA promotion featuring live combat sports events, and the LightsOutSportsTV.com streaming platform that delivers 24/7 access to this content. The company distributes its XF content through a multi-year media rights agreement with ESPN and Disney+, covering South America and the Caribbean, while also offering its owned streaming service directly to consumers across multiple devices.

Differentiator

Problem solved

Functional benefit

Brands

• Lights Out Xtreme Fighting (XF): MMA promotion operated by Lights Out Sports featuring combat sports events and content distributed via ESPN and Disney+.

Products and services

• LightsOutSportsTV.com Streaming Platform Owned and operated streaming platform providing 24/7 access to Lights Out Sports content, including live combat sports events, original programming, and on-demand material; available to individual consumers across major streaming devices.
• Lights Out Xtreme Fighting (XF) Owned MMA (Mixed Martial Arts) combat sports promotion operated by Lights Out Sports, featuring live fighting events distributed through media rights agreements and the company's streaming platform.
• Live Combat Sports Events Live MMA and extreme fighting events hosted by the Lights Out XF promotion, monetized through ticket sales, pay-per-view access, and event sponsorships.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

One partnership is on record.

• ESPN and Disney+coreChannel Partner/ Reseller/ Distributor · 1 January 2026Lights Out Sports secured a multi-year media rights agreement with ESPN and Disney+ for distribution of Lights Out Xtreme Fighting (XF) content across South America and the Caribbean. The partnership expands the company's combat sports offerings and audience reach through established sports broadcasting and streaming platforms.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• DAZN: Global sports streaming platform that distributes combat sports (boxing, MMA) via subscription. Comparable as a sports streaming distribution competitor and potential media rights partner for niche combat sports content.
• Top Rank: Established boxing promotion with long-standing ESPN media rights relationship. Comparable as a combat sports promoter with multi-year network distribution and parallel ESPN partnership dynamics.
• UFC (Ultimate Fighting Championship): The dominant global MMA promotion owned by TKO Group Holdings, operating UFC Fight Pass as its DTC streaming platform. Direct comparable as the category leader that Lights Out XF competes with for fans, athletes, and sponsorship dollars.
• Golden Boy Promotions: Major boxing promotion distributing content through DAZN and other streaming partners. Comparable as a combat sports promotion monetizing content via streaming-first distribution rather than traditional PPV.

Direct peers

• PFL (Professional Fighters League): Global MMA promotion operating a season-based league format with Bellator absorbed into the organization. Direct competitor pursuing similar media rights, fighter signings, and DTC streaming economics that Lights Out XF is also targeting.
• FloSports: Subscription-based OTT platform focused on niche and combat sports including wrestling, MMA, and martial arts. Direct comparable on the DTC streaming/distribution side, serving the same combat sports enthusiast segment.
• ONE Championship: Asia-headquartered combat sports promotion covering MMA, Muay Thai, and kickboxing with a strong DTC and broadcast distribution model. Comparable as a multi-discipline combat sports platform pursuing international media rights deals.
• FITE TV: Combat sports-focused live streaming and PPV platform distributing boxing, MMA, and wrestling events. Comparable as a niche combat sports streaming service with PPV and live event monetization models similar to Lights Out XF.

Emerging players

• Invicta FC: All-women's MMA promotion with streaming-based distribution. Comparable as a smaller-scale MMA promotion that complements or competes with Lights Out XF in the niche combat sports streaming segment.
• Triller (Triller Fight Club): Short-form video platform that expanded into combat sports event production with Triller Fight Club. Comparable as an emerging combat sports promoter leveraging celebrity-driven events and alternative streaming distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lights Out Sports