MyNorthwest

Regional News & Broadcastingmynorthwest.com

MyNorthwest is a Seattle-based regional digital media platform operated by Bonneville International Corporation, delivering local news, weather, traffic, sports, and political opinion content to Puget Sound audiences via three radio stations, four mobile apps, podcasts, and the mynorthwest.com website on a free, ad-supported model.

Company typePrivate
Founded-
HeadquartersSeattle, United States
Headcount11–50
GTM typeB2C
OfferingServices

What MyNorthwest does

MyNorthwest is a Seattle-based regional digital media and broadcast platform operated as a subsidiary of Bonneville International Corporation, a privately held multimedia company headquartered in Salt Lake City, Utah. The platform delivers local news, weather, traffic, sports coverage, and political opinion content to Puget Sound area audiences through an integrated multi-channel footprint that includes the mynorthwest.com website, three owned-and-operated terrestrial radio stations (KIRO Newsradio 97.3 FM, KIRO-AM 710 Seattle Sports, and KTTH 770 AM Seattle Red), four branded mobile applications distributed on iOS and Android, podcast feeds, YouTube channels per brand, email newsletters, and a video platform called KIRO Watch. Utility tools such as the Earthquake Tracker (integrated with USGS ShakeAlert) and live traffic/weather modules supplement editorial content to drive repeat engagement.

The underlying technology is a conventional digital media platform with live radio streaming, podcast distribution, and mobile application delivery systems; no proprietary AI/ML, API, or SDK capabilities are disclosed. The product portfolio is segmented by audience vertical, with KIRO Newsradio serving general news and talk, Seattle Sports focused on coverage of the Seahawks, Mariners, Kraken, and UW Huskies, and Seattle Red hosting conservative political commentary. Named on-air personalities (Gee & Ursula, Jake & Spike, Jason Rantz, Brock and Salk, Bump and Stacy) anchor habitual listenership and brand differentiation.

MyNorthwest operates on a freemium, ad-supported business model with no subscription or paywall. Revenue is generated across four streams: digital display advertising on mynorthwest.com and mobile apps, broadcast radio advertising across the three stations, sponsored content in a dedicated Sponsored Stories section (with disclosed advertisers including Home Comfort Alliance, Aegis Living, and Swedish Medical), and mobile-app-driven advertising inventory. The primary customer segments are the Puget Sound general audience consuming local information and radio/podcast listeners seeking on-the-go audio content; the customer base on the advertiser side is predominantly local and regional SMBs and healthcare/home-services advertisers.

MyNorthwest firmographics

Firmographics

Name: MyNorthwest
Legal name: MyNorthwest (operated by Bonneville International Corporation)
Website: https://mynorthwest.com
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: MyNorthwest is a Seattle-based regional digital media platform operated by Bonneville International Corporation, delivering local news, weather, traffic, sports, and political opinion content to Puget Sound audiences via three radio stations, four mobile apps, podcasts, and the mynorthwest.com website on a free, ad-supported model.
Ownership category
akta.pro rank

MyNorthwest industry classification

Industry

Product category: Regional News & Broadcasting
NAICS: Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
SIC: Radio Broadcasting Stations (4832)
akta.pro industry: PRIMARYMPAIAEAA
Commercial Terrestrial Radio Broadcasting (AM/FM)
Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)
SECONDARYMPABACAD
Independent Local Radio Stations
Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)
SECONDARYMPAIAEAG
Talk/News/Sports Radio Networks & Syndication
Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)
SECONDARYMPABABAD
News/Talk Radio Networks
Media, Entertainment & Sports/Broadcasting (TV & Radio)/Broadcast Radio Networks
SECONDARYMPAIADAJ
Radio Streaming & Catch-Up Audio Platforms
Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Audio Streaming & Podcast Platforms

Keywords

Local news media
Radio broadcasting
Digital journalism
Regional news coverage
Sports news content

Where MyNorthwest is headquartered

Location

Headquarters

HQ city: Seattle
HQ country: United States
HQ region: North America

Offices2 records

Markets served

MyNorthwest business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

Digital Advertising: Display advertising on mynorthwest.com website and mobile applications across news, sports, weather, and lifestyle content sections.
Radio Advertising: Broadcast advertising on KIRO Newsradio 97.3 FM, KIRO-AM, and KTTH (Seattle Red) radio stations reaching Puget Sound listeners.
Sponsored Content: Sponsored articles featured in the Sponsored Stories section, including sponsored content from partners like Home Comfort Alliance, Aegis Living, Swedish Medical, and others.
Mobile App Downloads: Free mobile applications for KIRO Radio, Seattle Sports, and Seattle Red drive user engagement and advertising inventory.

Pricing tiers

Model	Billing	Price
Freemium	—	Free ad-supported content

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

MyNorthwest product offering

Product offering

Core offering

MyNorthwest is a Seattle-based regional digital media platform that produces and distributes local news, weather, traffic, sports coverage, and conservative political commentary for the Puget Sound audience. The platform combines three owned-and-operated radio stations (KIRO Newsradio 97.3 FM, KIRO-AM 710 Seattle Sports, KTTH 770 AM Seattle Red) with websites, mobile applications, podcasts, and video content to deliver multi-channel local media services free to consumers.

Product overview

MyNorthwest is a multi-platform news and media company operated by Bonneville International, featuring a core news website supplemented by radio broadcasting (KIRO Newsradio 97.3 FM), sports coverage (Seattle Sports), and conservative commentary (Seattle Red). The portfolio includes four mobile applications (MyNorthwest App, KIRO Newsradio App, Seattle Sports App, Seattle Red App), on-demand podcasts, video content via KIRO Watch, and specialized tools like Earthquake Tracker. The various brands operate under the unified MyNorthwest network while maintaining distinct content focuses.

Differentiator

Problem solved

Functional benefit

Products and services

MyNorthwest website

Companies that use MyNorthwest

Customer profile

Segments2 records

Ideal customer profiles2 records

MyNorthwest technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

MyNorthwest partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

Bonneville InternationalcoreOthersParent company operating MyNorthwest, KIRO Newsradio, Seattle Sports, and Seattle Red. Bonneville International is a privately held multimedia company headquartered in Salt Lake City, Utah, operating radio stations and digital media properties across multiple markets.
Associated PressminorGTM or Marketing PartnerNews wire partnership providing national and international news content syndicated on MyNorthwest websites, including Supreme Court rulings, national politics coverage, and breaking news from AP reporters.
Apple App StoreminorChannel Partner/ Reseller/ DistributorKIRO Newsradio app distributed through Apple App Store for iOS devices, enabling mobile access to live radio, podcasts, and exclusive app features.
Google Play StoreminorChannel Partner/ Reseller/ DistributorKIRO Newsradio app distributed through Google Play Store for Android devices, enabling mobile access to live radio, podcasts, and exclusive app features.
Home Comfort AllianceminorOthersSponsored content advertiser on MyNorthwest. Home Comfort Alliance is an HVAC contractor serving the Greater Puget Sound area. Note: This is an advertising relationship, not product distribution.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

MyNorthwest competitors and assessment

Company assessment

Direct peers

KUOW Puget Sound Public Radio: NPR member station for the Seattle market delivering local news and talk programming; competes for the same news-radio listenership and digital news audience in Puget Sound.
KING 5 (KING-TV): Seattle's leading local TV broadcaster with comparable news, weather, and sports coverage; competes for the same Puget Sound audience and local advertiser base across digital and broadcast channels.
KOMO News: Seattle-based local broadcast and digital news outlet covering news, weather, and traffic; directly overlaps with MyNorthwest's editorial scope and serves the same regional advertising market.
Seattle Times: The dominant regional newspaper serving the Puget Sound market with local news, sports, and opinion coverage; directly competes with MyNorthwest for Seattle-area audience attention and regional advertising dollars.

Broad incumbents

iHeartMedia: National radio conglomerate operating AM/FM stations and the iHeartRadio digital platform; comparable multi-station, multi-format radio-plus-digital business model and competes for the same ad budgets.
Audacy: Major U.S. radio broadcaster operating news, talk, and sports stations with digital streaming; offers the same broadcast-plus-digital hybrid model that MyNorthwest pursues at national scale.
Cumulus Media: Large U.S. radio operator with news, talk, and sports formats; comparable in operating multi-format local radio stations with digital extensions in similar markets.

Regional players

The Seattle Medium: Seattle-focused community news outlet covering local news, politics, and community events; competes for overlapping local advertising dollars and audience share in the Puget Sound region.

Emerging players

Axios Local: Digital-native local news venture building city-level newsrooms; competes for the same digital local-news audience and sponsored-content ad dollars with a leaner editorial footprint.
Patch Media: Hyperlocal digital news network covering community-level news; represents an alternative model for delivering local news online that competes for the same regional ad dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

MyNorthwest financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MyNorthwest leadership team

Management profile

Number of profiles

Profiles3 records

MyNorthwest subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

MyNorthwest funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MyNorthwest M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyNorthwest

What does MyNorthwest do?

Is MyNorthwest a public or private company?

MyNorthwest is a private company. It is classified as corporate owned and is currently operating.

When was MyNorthwest founded?

MyNorthwest was founded in -1. It employs 11 to 50 people.

Where is MyNorthwest based?

MyNorthwest is headquartered in Seattle, United States, in the North America region.

How does MyNorthwest make money?

Four revenue lines are on record. Digital Advertising is the primary driver. The others are radio Advertising, sponsored Content and mobile App Downloads.

Who are MyNorthwest's main competitors?

Direct peers on record are KUOW Puget Sound Public Radio, KING 5 (KING-TV), KOMO News and Seattle Times. Broad incumbents are iHeartMedia, Audacy and Cumulus Media. The Seattle Medium is listed as a regional player. Emerging players are Axios Local and Patch Media.

Does MyNorthwest have an API?

No public API is recorded for MyNorthwest.

What industry is MyNorthwest in?

MyNorthwest's product category is Regional News & Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPABACAD, Independent Local Radio Stations. Its NAICS code is 516110 and its SIC code is 4832.