SMT Data
SMT Data A/S, founded in 1990 in Holte, Denmark, provides the ITBI managed-cloud analytics platform and consultancy services for IBM mainframe cost optimization. It serves banks, insurers, government agencies, and IT outsourcers with capacity management, business mapping, and cost transparency across Europe and Canada.
- Company typePrivate
- Founded1990
- HeadquartersHolte, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SMT Data does
SMT Data A/S is a Danish private IT company founded in 1990 and headquartered in Holte, Denmark, that specializes in mainframe cost optimization and transparency for organizations operating IBM z/OS environments. The company's flagship product, ITBI (IT Business Intelligence), is a cloud-hosted analytics platform delivered as a managed service (ITBIaaS) that ingests IBM mainframe SMF, DCOLLECT, HSM, and RMM data into a Data Lake, processes it through structured Data Cubes against a SQL Server warehouse, and serves over 500 standard reports covering capacity, performance, storage, cost allocation, and compliance. A central technical feature is the business mapping engine, which translates technical metrics (jobs, transactions, packages, users, servers) into business-relevant terms (applications, departments, organizations) to support showback, chargeback, and IT-finance conversations. In 2025 the company launched Grace, a domain-specialized AI assistant built on the open Model Context Protocol (MCP) and powered by retrieval-augmented generation, enabling natural-language queries against mainframe knowledge through ChatGPT, Claude, GitHub Copilot, and other MCP-compatible tools.
SMT Data makes money through two revenue streams: recurring subscriptions for the ITBIaaS managed cloud service and project-based or retainer consulting services. Consulting offerings span Managed Services for ITBI for IBM Z, Mainframe Cost Optimization, Outsourcing Health-Check, Modernization Advisory, FinOps: Mainframe Cost Distribution, Journey to Tailored Fit Pricing, DevOps Optimization, and Outbound Workload Evaluation, delivered by senior consultants with deep mainframe expertise. Customers are predominantly large enterprises with substantial mainframe installations across financial services (DNB, BMO, Danske Bank, NAV), insurance (Topdanmark, Gjensidige, Signal Iduna), government (NAV, KMD), retail and logistics (Posten Norge), and IT outsourcers (KMD, Semler), with documented outcomes of 10-30% mainframe consumption reductions and stated self-funding payback typically within months.
The company goes to market through consultative direct enterprise sales, supported by a thought-leadership content engine (blog, webinars, whitepapers, customer cases), active participation in industry events such as SHARE, and ecosystem alliances including a consulting partnership with Living Mainframe and a collaboration with ISAM announced in June 2026. SMT Data is SOC 2 Type II and ISO 27001 certified, supports GDPR and DORA compliance, and operates from a small team (11-50 employees) of specialized mainframe practitioners, with operations spanning Denmark, Norway, Germany, and Canada.
SMT Data firmographics
Firmographics- Name
- SMT Data
- Legal name
- SMT Data A/S
- Website
- https://smtdata.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SMT Data A/S, founded in 1990 in Holte, Denmark, provides the ITBI managed-cloud analytics platform and consultancy services for IBM mainframe cost optimization. It serves banks, insurers, government agencies, and IT outsourcers with capacity management, business mapping, and cost transparency across Europe and Canada.
- Ownership category
- akta.pro rank
SMT Data industry classification
Industry- Product category
- Mainframe Cost Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Facilities Management Services (541513), Other Computer Related Services (541519)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cloud FinOps & SaaS Spend Management (BPAEAOAH)
- akta.pro secondary industry
- IT Service Management (ITSM) Platforms (HDAEALAA)
Keywords
Where SMT Data is headquartered
LocationHeadquarters
- HQ city
- Holte
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
SMT Data business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- ITBIaaS (ITBI as a Service): Cloud-hosted managed service delivery of the ITBI platform. Customers pay a recurring subscription for access to the ITBI solution, data processing, standard reports, and the managed cloud infrastructure. The service includes support, maintenance, and continuous updates. Implementation typically requires initial setup and data mapping, followed by ongoing subscription billing.
- Consultancy and Professional Services: SMT Data offers a broad portfolio of consulting services including Managed Services for ITBI for IBM Z, Mainframe Cost Optimization, Mainframe Modernization Advisory, FinOps: Mainframe Cost Distribution, DevOps Optimization, Mainframe Outsourcing Health-Check, Journey to Tailored Fit Pricing, Evaluation of distributed workloads on MIPS usage, and Understanding the Mainframe offload boomerang. Services are delivered by senior consultants and priced as project-based or ongoing retainer engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | ITBIaaS subscription with standard and customized reporting tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
SMT Data product offering
Product offeringCore offering
SMT Data sells and operates ITBI (IT Business Intelligence), a cloud-based analytics platform that ingests IBM mainframe SMF, DCOLLECT, HSM, and RMM data to deliver technical and financial transparency into mainframe operations. The platform is delivered as a managed cloud service (ITBIaaS) and complemented by Grace, a domain-specialized AI engine for natural language mainframe expertise, plus an extensive portfolio of professional services including mainframe cost optimization, outsourcing health-checks, modernization advisory, and FinOps consulting.
Product overview
SMT Data offers ITBI (IT Business Intelligence) as a unified platform for mainframe cost optimization and transparency. The platform consists of core components—ITBI Essentials, Standard Reports (500+ reports), Data Lake, LakeView visualization, Integrations & AI, and Cost Allocation—delivered via cloud-hosted ITBIaaS. The platform is complemented by Grace, an MCP-based AI assistant enabling natural language queries against mainframe knowledge. SMT Data also provides an extensive portfolio of professional services including Managed Services for ITBI for IBM Z, Mainframe Cost Optimization, Mainframe Outsourcing Health-Check, Mainframe Modernization Advisory, FinOps, Tailored Fit Pricing migration, DevOps Optimization, and related consulting engagements.
Differentiator
Problem solved
Functional benefit
Brands
- Grace: Open AI for the Mainframe - a domain-specialized AI designed to make deep IBM mainframe expertise more accessible to developers and enterprises. Built on the Model Context Protocol (MCP) open standard.
Products and services
- ITBI (IT Business Intelligence) Cloud-hosted mainframe IT Business Intelligence platform that turns raw mainframe performance and cost data into actionable insights. Collects SMF data from z/OS environments, processes it in a cloud-based Data Lake with Data Cubes, and delivers over 500 standard reports covering capacity, performance, storage, cost allocation, and compliance. Enables business mapping that translates technical MIPS/MSU usage into business accountability and supports chargeback/showback models.
- Grace — Open AI for the Mainframe Domain-specialized AI assistant for IBM mainframes that makes deep mainframe expertise accessible to developers via natural language queries. Built on the open Model Context Protocol (MCP), enabling integration with ChatGPT, Claude, GitHub Copilot, and other MCP-compatible AI tools. Powered by RAG grounded in curated mainframe knowledge sources.
- Managed Services for ITBI for IBM Z Ongoing consulting service in which SMT Data analysts conduct continuous capacity and performance analysis using ITBI, deliver regular reports on anomalies, and ensure skills transfer to customer staff to maximize the value of the ITBI platform.
- Mainframe Cost Optimization Consulting service delivering significant cost savings through deep analysis of mainframe setup and cost drivers using ITBI and other capacity and performance analysis tools.
- Mainframe Outsourcing Health-Check Service analyzing capacity data and billing models to validate whether outsourcer invoicing matches actual usage and aligns with industry best practices.
- Mainframe Modernization Advisory Service helping customers understand capacity, performance, and cost implications before, during, and after mainframe modernization projects, creating transparency into real cost drivers.
- FinOps: Mainframe Cost Distribution Financial operations service focused on mainframe cost distribution and allocation across business units.
- Journey to Tailored Fit Pricing Advisory service helping organizations transition to IBM's Tailored Fit Pricing model, including analysis of consumption patterns and pricing optimization.
- DevOps Optimization Service optimizing DevOps processes and capacity management practices for mainframe environments.
- Evaluation of Distributed Workloads on MIPS Usage Service analyzing how distributed workloads impact mainframe MIPS consumption and capacity planning.
- Before and After Study with ITBI Comparative analysis service measuring capacity and cost changes before and after optimization implementations using ITBI data.
- Understanding the Mainframe Offload Boomerang Advisory service explaining the phenomenon where offloading components from mainframe to distributed platforms results in increased costs or worse performance when remaining dependencies are not addressed.
Quantifiable outcome
- 15-20% reduction in capacity-related mainframe costs
- +1 more outcomes
Companies that use SMT Data
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles5 records
SMT Data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature9 records
SMT Data partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ISAMcoreSMT Data announced a collaboration with ISAM. The specific nature and scope of this collaboration was announced on June 25, 2026, but details were not fully disclosed in the source material. The partnership appears to be strategic in nature, expanding SMT Data's ecosystem of mainframe expertise.
- Living MainframecoreLiving Mainframe is a German consulting company founded in 2018, specializing in IBM Mainframe Systems projects. They are SMT Data's consulting partner, advising and supporting mainframe modernization projects. Living Mainframe ensures that the mainframe remains an attractive option for innovative IT projects and works with SMT Data on customer engagements involving IBM Tailored Fit Pricing and mainframe cost optimization.
- KyndrylminorKyndryl is the mainframe hardware and IBM software license outsourcing partner for SMT Data's customer Topdanmark. While Kyndryl is not a direct partner of SMT Data, Topdanmark's mainframe is outsourced to Kyndryl, and SMT Data's ITBI solution helps Topdanmark manage the outsourced environment, validate invoices, and optimize capacity within this arrangement.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
SMT Data competitors and assessment
Company assessmentDirect peers
- Macro 4: Macro 4 provides mainframe software including performance, automation, and output management tools for IBM Z environments. It addresses the same capacity/performance management IT buyer as ITBI.
- IntelliMagic: IntelliMagic provides mainframe performance and capacity analytics for IBM z/OS environments, including visualization, anomaly detection, and capacity planning. It is a direct competitor to SMT Data's ITBI in the same mainframe performance management category.
Regional players
- Datavail: Datavail provides managed services for mainframe, database, and application management, with strong North American presence. It addresses the same capacity management/outsourcing oversight buyer as ITBI's managed services.
Broad incumbents
- Precisely: Precisely provides data integrity, integration, and analytics software with mainframe heritage. While broader than pure mainframe cost optimization, it overlaps with ITBI in enterprise cost and performance analytics contexts.
- OpenText: OpenText (including acquired Micro Focus/Vertica) offers analytics, data management, and mainframe heritage tools. It provides overlapping data warehousing and analytics infrastructure to ITBI's Data Lake approach.
- IBM (OMEGAMON): IBM OMEGAMON is IBM's native monitoring and performance suite for z/OS, sold alongside IBM Z hardware and software. It overlaps directly with ITBI's capacity/performance analytics but is bundled with IBM's mainframe stack rather than delivered as an independent FinOps/transparency layer.
- Rocket Software: Rocket Software provides a broad portfolio of mainframe software, including data, modernization, and operations tools. It competes in the adjacent mainframe tooling market and could expand into cost/performance analytics.
- Broadcom (CA Mainframe): Broadcom acquired CA Technologies and now offers a significant portfolio of mainframe software including performance and operations tools (e.g., CA SYSVIEW, CA Datacom). It is a broad incumbent that competes with ITBI through enterprise-wide mainframe product suites.
- BMC Software (Compuware): BMC (including acquired Compuware mainframe products) offers mainframe development, performance, and operations tools as part of a much broader enterprise software portfolio. It competes with ITBI in mainframe performance and analytics but is a general-purpose incumbent, not a niche specialist.
Emerging players
- Astadia: Astadia specializes in mainframe modernization, cloud migration, and DevOps for IBM Z environments. It intersects with SMT Data's advisory services around Tailored Fit Pricing and modernization transparency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Customer concentration
SMT Data social profiles
Digital presenceSMT Data compliance and trust
Trust signalCompliance3 records
SMT Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMT Data leadership team
Management profileNumber of profiles
Profiles12 records
SMT Data funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMT Data M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMT Data
What does SMT Data do?
SMT Data sells and operates ITBI (IT Business Intelligence), a cloud-based analytics platform that ingests IBM mainframe SMF, DCOLLECT, HSM, and RMM data to deliver technical and financial transparency into mainframe operations. The platform is delivered as a managed cloud service (ITBIaaS) and complemented by Grace, a domain-specialized AI engine for natural language mainframe expertise, plus an extensive portfolio of professional services including mainframe cost optimization, outsourcing health-checks, modernization advisory, and FinOps consulting.
Is SMT Data a public or private company?
SMT Data is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SMT Data founded?
SMT Data was founded in 1990. It employs 11 to 50 people.
Where is SMT Data based?
SMT Data is headquartered in Holte, Denmark, in the Europe region.
How does SMT Data make money?
Two revenue lines are on record. ITBIaaS (ITBI as a Service) is the primary driver. The others are consultancy and Professional Services.
Who are SMT Data's main competitors?
Direct peers on record are Macro 4 and IntelliMagic. Datavail is listed as a regional player. Broad incumbents are Precisely, OpenText, IBM (OMEGAMON), Rocket Software, Broadcom (CA Mainframe) and BMC Software (Compuware). Astadia is listed as an emerging player.
Does SMT Data have an API?
No public API is recorded for SMT Data.
What industry is SMT Data in?
SMT Data's product category is Mainframe Cost Management Software. Its primary akta.pro industry code is BPAEAOAH, Cloud FinOps & SaaS Spend Management, with a secondary code of HDAEALAA, IT Service Management (ITSM) Platforms. Its NAICS code is 518 and its SIC code is 7370.