What Dial 7 Car & Limousine Service does

Dial 7 Car & Limousine Service, Inc. is a privately held New York City–based ground transportation company, founded in 1977, that operates one of the largest licensed fleets in the NYC car-service market with 600+ vehicles. The company runs a multi-vertical operation spanning standard sedans, luxury sedans, hybrids, SUVs, minivans, vans, Mercedes Sprinter, stretch limousines, wheelchair-accessible vehicles, and 24-30 passenger party buses, supported by a 17,500 square foot operations hub in Long Island City and a Manhattan executive office.

The core platform is a TLC-licensed for-hire base (License # B00887) with a computerized dispatch system and automated call distribution built around the proprietary WebRes booking portal, complemented by native iOS and Android apps, an SSL-secured website with PayPal prepayment, and a UK freephone booking channel. Add-on modules include a Corporate Account program (electronic billing, voucher-free booking, dedicated account executives), Select 7/Select SUV premium sub-brands, and a Meet & Greet in-terminal pickup service with flight tracking and complimentary wait windows.

Revenue is generated primarily on a per-ride transaction basis, with rates varying by vehicle class and destination (sedan from $55 at LaGuardia; party bus flat-rate $900), supplemented by corporate subscription/enterprise billing relationships and hourly/as-directed charter services. Customers span individual leisure travelers, business travelers, corporate accounts, special-occasion users (weddings, proms, events), inbound UK visitors, and inter-city travelers across the Tri-State area of New York, New Jersey, and Connecticut, with airport transportation to JFK, LaGuardia, Newark, Teterboro, Westchester, and MacArthur airports as the primary use case.

Name

Dial 7 Car & Limousine Service

Legal name

Dial 7 Car & Limousine Service, Inc.

Website

https://dial7.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Dial 7 is a private NYC-based for-hire car and limousine operator, founded in 1977, running a 600+ vehicle TLC-licensed fleet that serves over 1 million rides annually across the New York Tri-State area, with airport transportation as its core use case.

Ownership category

akta.pro rank

Product category

Ground Transportation Services

NAICS

Limousine Service (485320), Limousine Service (48532)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Pre-Booked Private Hire / Chauffeur (PHV/Limo) (THAIAGAD)

akta.pro secondary industries

Party Transportation (Limo, Shuttle) Services (HSACACAN), Dispatch / Call Center Taxi Services (THADAEAB)

Keywords

• Airport car service
• Ground transportation
• Limousine services
• Chauffeur services
• Corporate transportation

Headquarters

HQ city

Long Island City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Per-Ride Transportation Services: Dial 7 generates revenue primarily through per-ride transportation fees based on vehicle type and distance. Pricing varies by vehicle class (Sedan, Luxury, SUV, Minivan, Van, Limousine, Sprinter, Bus) and destination (airport vs. local). Rates include tolls, gratuity, waiting time, and additional stops as add-on charges.
2. Corporate Account Services: Corporate accounts offering online booking, electronic billing, account management, and voucher-free systems for business travelers. Dedicated hotline and account executive services included.
3. Hourly/As-Directed Service: Hourly rental service for transportation between meetings or city touring, with minimum hour requirements varying by location (2 hours Manhattan, 3 hours Boros, 3 hours out of town).
4. Prepay Options: Advance payment options through PayPal or credit card pre-authorization with 150% hold on quoted fare to secure reservations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Dial 7 Car & Limousine Service operates a 24/7 chartered ground transportation business serving the New York Tri-State area with a fleet of 600+ TLC-licensed vehicles. Core offerings include airport car service (JFK, LaGuardia, Newark, Teterboro, Westchester, MacArthur), hourly/as-directed service, round-trip service, and city-to-city service, booked via phone, web, or mobile app. Vehicle classes range from standard and hybrid sedans to luxury sedans, SUVs, minivans, vans, Mercedes Sprinter vans, stretch limousines, and party buses, with supplementary corporate account services and Meet & Greet inside-terminal pickup.

Product overview

Dial 7 Car & Limousine Service is a single, unified transportation platform offering ground transportation services in the New York Tri-State area since 1977. The core product portfolio centers on Airport Car Service (JFK, LaGuardia, Newark, Teterboro, Westchester, MacArthur) supported by a diverse vehicle fleet ranging from Standard Town Cars to Stretch Limousines and Party Buses. Additional service tiers include the premium Select Town Car/Select SUV sub-brand and a Hybrid Sedan option. The offering is extended by self-service platforms (Mobile Application, WebRes online booking portal, PrePay by PayPal) and add-on modules (Corporate Account Services with billing/management tools, Meet & Greet inside-terminal pickup). Hourly/As-Directed, Round Trip, and City-to-City services complement scheduled airport runs.

Differentiator

Problem solved

Functional benefit

Brands

• Select 7: Premium town car service with executive amenities including bottled water and New York Times
• Select SUV
• Meet & Greet
• Party Bus

Products and services

• Airport Car Service Transportation to and from major NYC-area airports including JFK, LaGuardia, Newark, Teterboro, Westchester, and MacArthur. Includes flight tracking, curbside pickup, and optional Meet & Greet inside-terminal service for leisure and business travelers.
• Standard Town Car Service Standard sedan transportation using Toyota Camry or comparable vehicles for up to 4 passengers with standard luggage, representing the most affordable transportation option in the fleet.
• Luxury Sedan Service Discreet executive sedan service accommodating 1–4 passengers with three standard luggage pieces, providing spacious town car transportation for executive travel and evening outings.
• Select Town Car / Select SUV Premium sub-brand offering late-model black-on-black L-series Lincoln Town Cars or GMC Denali/Cadillac Escalade SUVs with professional chauffeurs in executive attire, including complimentary bottled water and New York Times.
• Hybrid Sedan Service Green alternative transportation using Toyota Camry hybrids accommodating up to 3 passengers and 3 standard luggage pieces for environmentally conscious travelers.
• Minivan Service Roomier seating for up to 5 passengers with adequate room for 5 luggage pieces, ideal for group outings and airport trips requiring additional seating capacity.
• Van Service (9–13 Passengers) Van transportation for corporate parties, wedding events, and group outings with removable seating accommodating up to 13 passengers without luggage or 10 with luggage, also used for airport shuttle duty.
• Mercedes Sprinter Service Mercedes Benz Sprinter van with separated, comfortable seating for up to 14 passengers and 13 pieces of luggage, offering premium group transportation.
• Stretch Limousine Service 8 or 10 passenger stretch limousines for proms, weddings, graduations, and special nights out, with amenities including A/C, tinted windows, ice bins, glasses, flutes, CD sound system, TV, DVD, and cabin partition. Mandatory 20% gratuity applies.
• Party Bus Service

Quantifiable outcome

• Over 1 million rides per year
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Carmel Car & Limousine Service: One of the largest NYC-based car and limousine service operators with a comparable fleet spanning sedans, SUVs, and limos serving JFK/LaGuardia/Newark. Directly competes with Dial 7 for the same Tri-State corporate and leisure airport travelers on price, fleet depth, and dispatch reliability.
• Carey International: National executive chauffeured transportation platform with a strong NYC presence, offering pre-booked chauffeur service with corporate account programs and multi-city coverage. Operates the same pre-booked, driver-supplied premium model that Dial 7 targets, frequently on shared corporate RFPs.
• Blacklane: Global premium chauffeur service with deep NYC operations offering airport and city-to-city black-car service via app and web booking. Competes directly with Dial 7 on international inbound travelers and corporate accounts, especially for inter-airport and city-to-city transfers.
• Empire Limousine: Established NYC-area chauffeur and limousine operator serving corporate, airport, and special-event markets with a comparable sedan-to-stretch-limo fleet mix. Closely overlaps Dial 7 in target customers (corporate accounts, wedding/prom, hourly as-directed) and Tri-State service geography.
• Groundlink: NYC-headquartered pre-booked ground transportation operator offering airport, hourly, and corporate black-car service across the Tri-State area. Direct competitor for corporate TMC contracts and online-booked leisure airport transfers where Dial 7 also competes.
• Luxe Car Service: NYC-based black-car and livery operator serving JFK, LaGuardia, and Newark with a multi-tier fleet including SUVs and vans. Competes head-to-head with Dial 7 on Tri-State airport sedan/SUV transfers and corporate accounts at comparable price points.

Broad incumbents

• Uber (Uber Black & Uber Comfort): Global rideshare platform with NYC's largest on-demand and pre-booked chauffeured product offerings (Uber Black, Uber Comfort, Uber Reserve). Broader, app-led incumbent that overlaps heavily with Dial 7's airport, hourly, and pre-booked use cases across a much larger geographic footprint.
• Lyft: Major US rideshare platform operating in NYC with Lyft XL/Black categories and corporate Lyft Business accounts. Competes for the same Tri-State airport and evening-out transportation demand as Dial 7, primarily through app-based booking rather than phone reservations.

Emerging players

• Revel Transit: NYC-based all-electric rideshare and mobility operator launching ride-hail services via app in the five boroughs. Emerging, EV-native competitor targeting similar airport and in-city travel demand with app-led convenience that could pressure Dial 7's standard sedan tier over time.
• Wingz: Pre-booked airport and long-distance ride platform with scheduled private-driver service in NYC and other US metros. Comparable to Dial 7's pre-booked airport model where travelers value reliability and fixed pricing over street-hail alternatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dial7carservice

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dial 7 Car & Limousine Service