Green Mountain Club

Name

Green Mountain Club

Legal name

Green Mountain Club

Website

https://greenmountainclub.org

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Outdoor Recreation Trail Stewardship Services

NAICS

Nature Parks and Other Similar Institutions (71219), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hiking, Trekking & Mountain Guiding (THAJABAA)

Keywords

• Trail maintenance
• Hiking trail stewardship
• Nonprofit conservation
• Outdoor recreation
• Backcountry accommodations

Headquarters

HQ city

Waterbury Center

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees at various tiers (Protector $150, Guardian $250, Steward $500) providing access to member benefits including discounts, publications, and community engagement.
2. Corporate Sponsorship: Corporate sponsorship program at multiple levels ($1,000-$30,000) providing logo placement, publicity, and event visibility for partner businesses.
3. Retail Sales: Sales of guidebooks, maps, merchandise, and publications through Visitor Center and online store (store.greenmountainclub.org).
4. Donations: Individual donations and fundraising supporting trail maintenance and conservation work.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Green Mountain Club maintains approximately 500 miles of hiking trails in Vermont, including the 272-mile Long Trail (America's oldest long-distance hiking trail), the Appalachian Trail in Vermont, and the Kingdom Heritage Trails in the Northeast Kingdom. The organization provides overnight accommodations through 70+ backcountry sites and rental cabins, sells guidebooks and maps via its online store and Visitor Center, and delivers educational programming through workshops, guided hikes, and the James P. Taylor Outdoor Adventure Speaker Series.

Product overview

Green Mountain Club operates as a non-profit hiking and conservation organization offering trail-related products and services. The core offering is the maintenance and promotion of the Long Trail system (500+ miles), supported by publications (Long Trail Guide, Long Trail Map, End-to-Ender's Guide), digital mapping products (Avenza Maps), and overnight accommodations (shelters, cabins, caretaker sites). Education programs include the James P. Taylor Outdoor Adventure Speaker Series, guided hikes, and workshops. The organization also operates a retail store, visitor center, and membership programs for both individuals and businesses. The product portfolio centers on physical goods and services rather than software platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Long Trail Guide (29th Edition) Comprehensive printed guidebook for hiking the Long Trail, providing trail descriptions, planning information, and resources for hikers.
• Long Trail Map (7th Edition) Detailed printed trail map of the Long Trail System.
• Digital Maps (Avenza Maps)

Quantifiable outcome

• 200,000 hikers use the Long Trail each year
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major and potential.

• Vermont Outdoor Recreation Economic Collaborative (VOREC)coreStrategic or Co-development Partner · 1 January 2017VOREC was formed in 2017 as a public-private steering committee by Governor Phil Scott. GMC Executive Director Mike DeBonis sits on the committee to engage businesses, government, and nonprofits in outdoor recreation economic development.
• Vermont Trails and Greenways Council (VTGC)coreStrategic or Co-development Partner · 1 January 2016VTGC sponsored an analysis of the economic and fiscal impact of Vermont trail networks including the Long Trail System in 2016. Report shows approximately 200,000 people use the Long Trail each year.
• Vermont Housing and Conservation Board (VHCB)coreStrategic or Co-development PartnerPartnership to permanently protect all 272 miles of the Long Trail. Recently conserved the 12-acre Deer Camp property in Johnson, VT as part of Long Trail State Forest. Has conserved 163+ acres over five years through multiple properties.
• Vermont Department of Forests, Parks and Recreation (FPR)coreStrategic or Co-development PartnerFPR co-manages Long Trail State Forest lands with VHCB and GMC. Acquired Deer Camp property as part of the Long Trail Protection Campaign. Provides state funding through Long Trail protection funds.
• Vermont Youth Conservation CorpsmajorStrategic or Co-development PartnerPartnership with Vermont Youth Conservation Corps for trail work projects. Corps members supplement GMC's field crews on projects like puncheon upgrading between FR 10 and Little Rock Pond.
• National Civilian Conservation CorpspotentialStrategic or Co-development PartnerPotential partnership for future trail work projects. GMC hopes to partner with NCCC (AmeriCorps) to supplement professional trail crews.
• GreenagersmajorStrategic or Co-development PartnerMassachusetts youth corps that began relocation work on LT/AT north of Stage Road in the 2024 field season. GMC completes and supports their flood-damaged section rebuilding of Lye Brook Falls Trail.
• Appalachian Trail Conservancy (ATC)coreStrategic or Co-development PartnerATC partners with GMC on the Appalachian Trail in Vermont. Jointly treating four stands of ash trees with insecticide to fight emerald ash borer along the AT. ATC's Senior Natural Resource and Land Stewardship Manager oversees treatment program.
• U.S. Forest Service (USFS)coreStrategic or Co-development PartnerUSFS partners with ATC and GMC on emerald ash borer treatment along the Appalachian Trail. Provides funding through Forest Legacy Program for Long Trail protection. Manages Green Mountain National Forest where much of the LT/AT passes.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Appalachian Mountain Club: New England-based nonprofit that maintains 1,800+ miles of trails and operates backcountry shelters, lodges, and educational programs. The closest direct peer to GMC in mission (conservation + trail stewardship), geography (Northeast U.S.), and operating model (membership-driven nonprofit with lodging and education revenue).
• Appalachian Trail Conservancy: Manages the 2,194-mile Appalachian Trail in partnership with 31 local maintaining clubs, including GMC. Operates as a membership nonprofit with similar stewardship, conservation, and trail-management mandate. Active partner of GMC (joint emerald ash borer treatment) and operates the same business model.
• Pacific Crest Trail Association: Manages the 2,650-mile Pacific Crest Trail through California, Oregon, and Washington. Membership nonprofit with comparable scale, volunteer-driven trail maintenance model, publishing (maps and guidebooks), and revenue mix (memberships, donations, retail, corporate sponsorships).
• Continental Divide Trail Coalition: Stewards the 3,100-mile Continental Divide Trail across five states. Similar nonprofit membership structure focused on long-distance hiking trail protection, volunteer engagement, and educational programming, though at an earlier stage of organizational development than GMC.
• American Hiking Society: National nonprofit advocating for trails and hiking, providing grants, volunteer coordination (National Trails Day), and education. Operates a similar nonprofit membership model and directly complements GMC's mission while serving a national rather than regional constituency.
• Leave No Trace: National nonprofit focused on outdoor ethics education that GMC actively promotes on its platform. Operates with a similar education-and-stewardship mission and partners with land-management agencies, though without GMC's specific trail-corridor ownership model.

Regional players

• Vermont Land Trust: Vermont-based land conservation nonprofit that permanently protects natural and working lands. Closely aligned with GMC's conservation work (both partner with VHCB) and shares geographic concentration but focuses on broader land conservation rather than trail-specific stewardship.
• Vermont State Parks: State-operated park system in Vermont managing 55+ parks with trails, camping, and overnight accommodations. Operates as a public-sector peer in the same Vermont geography and outdoor recreation space but as a state agency rather than membership nonprofit.

Broad incumbents

• Sierra Club: One of the largest and oldest U.S. environmental nonprofits (founded 1892) with active outing-based chapters nationwide including trail maintenance, hut-to-hut systems, and educational programming. Operates at much larger scale than GMC and offers overlapping but not directly competing capability.
• National Park Trust: National nonprofit completing land acquisition projects within and adjacent to national parks, with trail and conservation programming. Operates in adjacent conservation space rather than as a direct competitor to GMC's specific long-distance trail management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/GreenMountainClubVT/featured
• Facebookfacebook.com/groups/greenmountainclub
• Instagraminstagram.com/greenmountainclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Mountain Club