Wohlfahrtswerk fur Baden

What Wohlfahrtswerk fur Baden does

Wohlfahrtswerk für Baden-Württemberg is a nonprofit charitable foundation (Stiftung) headquartered in Stuttgart that provides a comprehensive elderly-care platform across more than 19 locations in Baden-Württemberg, Germany. Founded approximately 200 years ago by Queen Katharina von Württemberg and operating under the umbrella of the Paritätischer Wohlfahrtsverband, the foundation serves roughly 2,000 elderly residents with approximately 1,900 staff drawn from 44 nationalities. Its service portfolio spans inpatient nursing homes (Pflegeheime), assisted living (Betreutes Wohnen), day care (Tagespflege), short-term care (Kurzzeitpflege), mobile home care (Mobile Dienste), specialized dementia groups (Domus-Wohngruppen), young care for under-65s with nursing needs (Junge Pflege), ambulatory shared living (Ambulante Wohngemeinschaften), mental-health assisted-living support (Assistenz im Wohn- und Sozialraum), meal delivery (Essen auf Rädern), and household services (PICOBELLO). Pricing is list-published per Pflegegrad (1-5), with full nursing home fees ranging from €4,111 to €6,224 per resident per month, of which a defined share is covered by Pflegekasse long-term care insurance and the balance by private payment and social assistance.

The foundation's underlying operating platform combines physical care infrastructure with its own Bildungszentrum vocational education center, the PEP (Pflege-Einsatz-Pool) flexible cross-facility nursing staffing model across eight Stuttgart-area sites, and a DHBW partnership for dual study programs in Applied Health and Care Sciences. Service quality is underwritten by a stack of independent certifications (IQD across nursing homes, ambulatory services, day care, and dementia care; DIN 77800 for assisted living; Grüner Haken) and annual MDK plus Heimaufsicht regulatory inspections. The organization also deploys select technology tools - NIKA robot assistance in care facilities and Qwiek.up ceiling video projection from relatives - and runs an annual innovation project cycle (e.g., 2026 'Gemeinsam erleben') that has earned it four TOP 100 Innovation Awards (2013, 2016, 2022, 2026). It is supported by resident Förderverein associations at individual homes, a centralized corporate communications function, and a regional office network spanning Stuttgart, Heilbronn, Mannheim, Freiburg, and Radolfzell.

Revenue mechanics are predominantly service-fee based, blending recurring monthly or per-day resident charges (nursing, day, short-term, assisted-living rent of roughly €400-€770 per month, household services) with education and training fees from the Bildungszentrum, public funding tied to FSJ and BFD voluntary service programs, and donations. As a registered foundation rather than a shareholder-owned entity, all surplus is reinvested into the charitable mission under nonprofit governance. No M&A, funding rounds, or equity events are evident, and operating geographies remain confined to Baden-Württemberg.

Name

Wohlfahrtswerk fur Baden

Legal name

Wohlfahrtswerk für Baden-Württemberg

Website

https://wohlfahrtswerk.de

Company type

Private

Founded year

1820

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Wohlfahrtswerk für Baden-Württemberg is a nonprofit foundation providing integrated elderly care - nursing homes, assisted living, day care, mobile care, dementia and young care - across 19+ locations in Baden-Württemberg, Germany, serving approximately 2,000 residents with 1,900 staff and an in-house vocational education center.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Nursing and Residential Care Facilities (623), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industries

Dementia/Alzheimer’s Respite Care (Specialized) (HLADAKAG), In-Home Respite Care (Hourly/Short-Shift) (HSABAGAA), Dementia & Alzheimer’s Respite Care (HSABAGAF), Live-In Respite Care (Multi-Day) (HSABAGAC)

Keywords

• Elder care services
• Nursing home care
• Assisted living facilities
• Home care services
• Dementia care

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Elder Care Services Revenue: Revenue generated from nursing home care, assisted living, day care, short-term care, and mobile care services. Funded through a combination of long-term care insurance (Pflegekasse), private payments, and social assistance. Residents pay for accommodation, food, and care services based on their care level (Pflegegrad 1-5).
2. Education and Training Services: The Bildungszentrum (Education Center) provides vocational training in nursing care, continuing education, and dual study programs with DHBW. Revenue from training programs and courses.
3. Voluntary Service Programs (FSJ/BFD): Freiwilliges Soziales Jahr and Bundesfreiwilligendienst programs, potentially receiving public funding for volunteer coordination.
4. Household Support Services (PICOBELLO): Household help and shopping assistance services, including 'Essen auf Rädern' (meals on wheels) delivery service.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wohlfahrtswerk für Baden-Württemberg is a charitable foundation that operates residential nursing homes, assisted living communities, day care centers, short-term care, mobile home care services, specialized dementia and young-care programs, household assistance, meal delivery, and an in-house vocational education center for nursing across roughly 19 locations in Baden-Württemberg, Germany, serving approximately 2,000 elderly residents.

Product overview

Wohlfahrtswerk für Baden-Württemberg is a foundation-based elderly care provider offering a comprehensive portfolio of residential, ambulatory, and community-based care services across 19+ locations in Baden-Württemberg. The organization operates as a unified platform of interconnected services including Pflegeheime (nursing homes), Betreutes Wohnen (assisted living), Tagespflege (day care), and Mobile Dienste (home care services). Key service modules include specialized offerings such as Junge Pflege for younger adults with care needs, Domus-Wohngruppen for severe dementia, and Generationenhaus for multi-generational living. The Bildungszentrum provides vocational training, while PEP (Pflege-Einsatz-Pool) enables flexible staffing across facilities. Supporting services include PICOBELLO household assistance, Essen auf Rädern meal delivery, and ViA home-based assisted living. All services operate under IQD quality certification standards and are periodically audited by MDK.

Differentiator

Problem solved

Functional benefit

Products and services

• Pflegeheime Stationary nursing homes with 24/7 residential care, full nursing support, and specialized dementia units for elderly residents across all German care levels (Pflegegrad 1-5).
• Betreutes Wohnen Assisted living apartments with emergency call systems, social events, optional care services, and barrier-free design under DIN 77800 standard.
• Tagespflege Day care services with transportation, meals, activities, and medical care support for elderly persons living at home; available at €129.54 per day across all Pflegegrade.
• Kurzzeitpflege Short-term residential care for temporary periods, typically after hospital discharge or for family caregiver relief; €243.29 per day with Pflegekasse subsidies.
• Junge Pflege Specialized care program for younger adults (under 65) with nursing needs from conditions such as multiple sclerosis, stroke, or accident-related disability.
• Domus-Wohngruppen Specialized small-group living arrangements for residents with severe dementia featuring higher staffing ratios, fixed daily structures, rituals, and dedicated caregivers with dementia qualifications.
• Ambulante Wohngemeinschaften Ambulatory shared living arrangements with 24-hour on-site caregivers and individual nursing contracts for residents who need round-the-clock presence but not large institutional care.
• Generationenhaus Multi-generational housing combining barrier-free elderly apartments with shared community meeting spaces, intergenerational activities, and on-site services.
• Mobile Dienste Home care services delivered at the client's residence including ambulatory nursing, household assistance, meals on wheels, day care transportation, and the ServiceAgentur für Gesundheit, Alter & Pflege zu Hause.
• ViA - Vertrauen im Alltag Supported living at home service providing a 24-hour emergency call system and personal advisors for elderly people who want to remain in their own homes with safety assurances.
• Essen auf Rädern / Menü Mobil Meal delivery service providing freshly cooked warm meals to seniors' homes with balanced, age-appropriate menus as part of the Mobile Dienste portfolio.
• PICOBELLO Household assistance service for seniors and families including cleaning, laundry, shopping, and window washing.
• Pflegeberatungsbesuch Mandatory consultation visits for family caregivers receiving nursing care allowances (Pflegegeld), as required by German law.
• Schulungen für pflegende Angehörige Training programs for family caregivers covering nutrition, body mechanics, mobility aids, and treatment care delivered by Wohlfahrtswerk trainers.
• WIR GEBEN ZEIT Individual home-based companionship service providing several hours of daily support, assistance, and social interaction at home for elderly clients.
• Assistenz im Wohn- und Sozialraum (AWS) Assistance program for adults aged 18+ with mental health conditions (depression, anxiety, bipolar, personality disorders, psychotic illnesses, trauma, ADHD) providing daily life, housing, and community integration support in cooperation with local clinics and counseling centers.
• Bildungszentrum Wohlfahrtswerk Educational center offering vocational training in elderly care, nursing assistant programs, continuing education, and dual study programs in Applied Health and Care Sciences with DHBW.
• FSJ und BFD Voluntary service programs (Freiwilliges Soziales Jahr / Bundesfreiwilligendienst) placing young people aged 16-27 in elderly care settings with training and stipends.
• PEP - Pflege-Einsatz-Pool Flexible staffing employment model allowing nurses to rotate across eight Stuttgart-area Wohlfahrtswerk facilities for varied clinical experience and flexible scheduling.

Quantifiable outcome

• TOP 100 Innovation Award winner in 2013, 2016, 2022, and 2026 - recognizing innovative performance, experimentation, openness, and willingness to change

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Duale Hochschule Baden-Württemberg (DHBW)coreStrategic or Co-development PartnerCooperation with DHBW for dual study programs in Applied Health and Care Sciences (Angewandte Gesundheits- und Pflegewissenschaften), allowing students to combine practical training in Wohlfahrtswerk facilities with academic study.
• Kliniken (Hospitals)minorStrategic or Co-development PartnerClose cooperation with clinics, specialist doctors, counseling centers, and other social institutions in the region for the Assistenz im Wohn- und Sozialraum (AWS) program supporting adults with mental illness.
• Aktiv für Senioren in Filderstadt e.V.minorGTM or Marketing PartnerLocal support organization that finances 'Clowns im Dienst' visits to Haus am Fleinsbach, bringing joy to seriously ill, bedridden, and dementia-affected residents.
• Paritätischer WohlfahrtsverbandcoreOthersWohlfahrtswerk is a member of the Paritätischer Wohlfahrtsverband, one of the largest welfare associations in Germany.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Diakonie Deutschland: The Protestant welfare federation in Germany, operating thousands of stationary Pflegeheime, ambulanter Dienste, and Tagespflege facilities. Directly comparable as a large faith-based welfare organization offering the same nursing, assisted living, dementia, and home care services across multiple Bundesländer.
• Deutscher Caritasverband: Germany's largest Catholic welfare organization with an extensive network of Altenpflegeheime, ambulanter Pflegedienste, and Kurzzeitpflege. Directly comparable as a welfare umbrella organization delivering the same continuum of elder care services as Wohlfahrtswerk.
• Arbeiterwohlfahrt (AWO) Bundesverband: Major German welfare association operating senior residences, Tagespflege, and mobile Pflegedienste. Directly comparable as a non-denominational welfare federation offering the same mix of residential and ambulatory elder care under the same Paritätische Wohlfahrtsverband umbrella as Wohlfahrtswerk.
• Arbeiter-Samariter-Bund (ASB) Deutschland: German welfare and care organization running Pflegeheime, Betreutes Wohnen, Tagespflege, and Mobile Pflegedienste. Directly comparable as a Paritätische member federation operating the same nursing and assisted-living portfolio nationally.
• Malteser Deutschland: Catholic welfare organization providing stationary and ambulatory Altenpflege alongside healthcare services. Directly comparable as a faith-affiliated elder care operator with similar service breadth including dementia care and mobile services.
• Augustinum: Munich-based nonprofit operating large multi-building senior residences with nursing, assisted living, and community services across Germany. Directly comparable to Wohlfahrtswerk's campus-style facilities (e.g., Haus am Kappelberg) and its nonprofit foundation operating model.
• Kursana (Dussmann Group): Private German operator of senior residences, Pflegeheime, and Tagespflege, owned by Dussmann Group. Directly comparable as a multi-site German care provider competing for the same residents, staff, and Pflegekasse reimbursements.
• Alloheim Senioren-Residenzen: One of Germany's largest private Pflegeheim operators with hundreds of facilities. Directly comparable as a multi-site stationary nursing care provider competing in the same Pflegekasse-funded market, though for-profit and substantially larger than Wohlfahrtswerk.
• Korian Deutschland: Major European (French-origin) private operator of Pflegeheime, Betreutes Wohnen, and ambulanter Dienste in Germany. Directly comparable as a large multi-site nursing and assisted living provider competing for residents, staff, and Pflegekasse funding.
• Orpea / emeis Deutschland: European (now emeis-branded) operator of senior residences, nursing homes, and home care services across Germany. Directly comparable as a multi-site Pflegeheim and assisted-living provider serving similar resident populations and competing for the same nursing talent pool.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/altenburgheim-altenpflegeheim

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Wohlfahrtswerk fur Baden