Buyers Laboratory
- Company typePrivate
- Founded1960
- HeadquartersHackensack, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Buyers Laboratory firmographics
Firmographics- Name
- Buyers Laboratory
- Legal name
- Keypoint Intelligence
- Website
- https://buyerslab.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Buyers Laboratory is headquartered
LocationHeadquarters
- HQ city
- Hackensack
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Buyers Laboratory business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Access (bliQ Platform): bliQ platform access through login authentication for registered users to access product research, search, compare, and tools
- Report and Newsletter Sales: Purchase reports and newsletters through the Order Desk for non-registered users
- Advisory and Consulting Services: Professional advisory and consulting engagements providing strategic guidance on product strategy, go-to-market execution, operations, and technology transformation
- Testing Services: Independent testing services for print and digital technology products
- Training Services: Sales development training programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | bliQ Registered User Access |
| One time/ perpetual license | Pay-as-you-go | Order Desk Reports and Newsletters |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Buyers Laboratory product offering
Product offeringCore offering
Buyers Laboratory (operating as Keypoint Intelligence) provides independent market intelligence, consulting, and lab testing services for the global print and digital imaging industry. Its central offering is the bliQ product research platform, complemented by sales-enablement modules (quote iQ, ProPrintPerformance, Q2, Keypoint Engage, UVERCE) and professional services (advisory, consulting, testing, training, business intelligence, and content production).
Product overview
Keypoint Intelligence (which owns Buyers Laboratory) offers a platform-plus-modules architecture centered on its bliQ independent product research platform, complemented by sales enablement tools including quote iQ (quoting solution), ProPrintPerformance (print-focused sales and marketing), Q2 (sales automation), Keypoint Engage (AI-powered execution), and UVERCE (e-commerce). These are supported by professional services encompassing Advisory, Consulting, Business Intelligence, Testing, Training, and Content Studio, collectively serving the print and digital technology industry with market intelligence, consulting, and independent testing capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- bliQ: Independent product research platform for the imaging industry providing product comparisons, reviews, and market intelligence.
- bliQ App
Products and services
- bliQ Independent product research platform providing intelligence for the imaging industry, enabling users to search, compare products, and access research tools and TCO analysis.
- quote iQ Quoting solution for streamlined sales operations, helping sales teams generate quotes efficiently.
- ProPrintPerformance Sales and marketing solution designed specifically for the print industry to drive performance.
- Q2 Sales and marketing automation platform to help organizations automate workflows and drive growth.
- Keypoint Engage AI-powered business execution platform designed to help organizations adapt and stay ahead through technology and innovation.
- UVERCE E-commerce platform for online sales enablement and transaction capabilities.
- Advisory Services Advisory services providing clarity that drives decisions for organizations navigating change in the print and digital technology industry.
- Consulting Services Consulting services offering strategies that drive results for business challenges in the print and digital technology industry.
- Testing Services Independent testing services with expert advice for the print and digital technology industry.
- Training Services Sales development training services to build team capabilities for organizations in the print and digital technology industry.
- Business Intelligence Business intelligence services that turn data into actionable intelligence for organizations navigating digital transformation.
- Content Studio Content creation services producing stories that inspire action for marketing purposes within the print and digital technology industry.
Companies that use Buyers Laboratory
Customer profileSegments8 records
Ideal customer profiles2 records
Buyers Laboratory technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Buyers Laboratory partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Total Specific Solutions (TSS)coreKeypoint Intelligence has been acquired by Total Specific Solutions (TSS). This acquisition represents a significant ownership change where TSS, a software company, has brought Keypoint Intelligence under its umbrella, integrating it into their portfolio of business software solutions.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Buyers Laboratory competitors and assessment
Company assessmentDirect peers
- Smithers: Independent provider of testing, consulting and market research with strong print, packaging and paper industry practices. Smithers overlaps with Buyers Lab's lab testing and market intelligence offerings in the print and imaging supply chain.
- InfoTrends (now part of Keypoint Intelligence): Pre-2015 independent print and digital imaging research firm acquired by Buyers Laboratory. Historically a direct competitor covering production printing, wide format and document workflow; now consolidated inside Keypoint Intelligence but historically served as the most direct peer.
- Quocirca: UK-based analyst and market research firm focused squarely on the print, imaging and document solutions industry. Quocirca is the closest direct competitor to Buyers Laboratory, serving the same OEM, dealer and channel audience with vendor-neutral research and advisory.
Broad incumbents
- IDC: Global IT market intelligence and advisory firm covering imaging, print and document solutions as part of a much broader portfolio. IDC overlaps with Buyers Lab in imaging/print research and serves overlapping OEM and enterprise buyers, but at much greater scale.
- Gartner: Largest pure-play IT research and advisory firm, offering subscription research, advisory and consulting across enterprise technology. While not print-focused, Gartner competes for the same executive advisory budgets at OEMs and large enterprise customers.
- Forrester: Global research and advisory firm covering technology, digital transformation and customer experience. Forrester overlaps with Buyers Lab on digital transformation advisory and competes for similar enterprise research subscriptions.
- The 451 Group (S&P Global Market Intelligence): Enterprise technology research and data provider under S&P Global. Provides subscription research, benchmarks and advisory that partially overlaps with Buyers Lab's intelligence subscriptions for enterprise technology buyers.
- Omdia: Technology research arm spun out of IHS Markit, covering components, devices, IT and enterprise services. Omdia covers adjacent imaging/print segments from a broader technology lens and competes for OEM research budgets.
Others
- Hoovers / D&B: Provider of company-level business intelligence and sales enablement data. While not a print-specific peer, Hoovers competes for sales enablement and go-to-market intelligence budget that Buyers Lab's quote iQ, Q2 and ProPrintPerformance modules also target.
Emerging players
- Photizo Group: Niche consulting and research firm focused on managed print services and the imaging channel. Photizo targets a more specialized slice of Buyers Lab's dealer and MPS audience with channel-specific advisory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Buyers Laboratory social profiles
Digital presenceBuyers Laboratory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Buyers Laboratory leadership team
Management profileNumber of profiles
Profiles2 records
Buyers Laboratory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Buyers Laboratory M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Buyers Laboratory
What does Buyers Laboratory do?
Buyers Laboratory (operating as Keypoint Intelligence) provides independent market intelligence, consulting, and lab testing services for the global print and digital imaging industry. Its central offering is the bliQ product research platform, complemented by sales-enablement modules (quote iQ, ProPrintPerformance, Q2, Keypoint Engage, UVERCE) and professional services (advisory, consulting, testing, training, business intelligence, and content production).
Is Buyers Laboratory a public or private company?
Buyers Laboratory is a private company. It is classified as corporate owned and is currently operating.
When was Buyers Laboratory founded?
Buyers Laboratory was founded in 1960. It employs 51 to 100 people.
Where is Buyers Laboratory based?
Buyers Laboratory is headquartered in Hackensack, United States, in the North America region.
How does Buyers Laboratory make money?
Five revenue lines are on record. Subscription Access (bliQ Platform) is the primary driver. The others are report and Newsletter Sales, advisory and Consulting Services, testing Services and training Services.
Who are Buyers Laboratory's main competitors?
Direct peers on record are Smithers, InfoTrends (now part of Keypoint Intelligence) and Quocirca. Broad incumbents are IDC, Gartner, Forrester, The 451 Group (S&P Global Market Intelligence) and Omdia. Hoovers / D&B is listed as an others. Photizo Group is listed as an emerging player.
Does Buyers Laboratory have an API?
No public API is recorded for Buyers Laboratory.