What Packtion.com does

Packtion B.V. is a privately-held Dutch trading company (B.V.) headquartered in Apeldoorn, Netherlands, operating since 2000 with 1-10 employees and serving the packaging and label printing industry across the Benelux region. The company functions as the exclusive Benelux channel partner for a curated set of leading international manufacturers of flexographic printing equipment and consumables — including Mark Andy (narrow/mid-web flexo and digital presses), Koenig & Bauer (mid/wide-web flexo presses), Flexo Wash (cleaning systems), JM Heaford (prepress and plate mounting), Zecher (anilox rolls), XSYS Rotec (sleeves), Esterlam and CBG Acciai (doctor blades), Orafol and Novacel (mounting and splicing tapes), OFRU (solvent recovery distillation), Ashe (slitters and rewinders), and others — providing printing companies and converters with consolidated access to machines, parts, and materials.

The product offering is organized into three catalogs: Machines (printing presses, cleaning equipment, prepress systems, distillation apparatus, slitter/rewinders), Parts (anilox rollers and sleeves, control systems, ink pumps, CI drum cleaning robots, sleeve storage), and Materials (doctor blades, tapes, cleaning agents, and chamber blade seals). Underlying technology centers on flexographic printing — narrow web, midweb, and wide web flexo presses — plus adjacent systems for ink viscosity control, anilox cleaning, plate mounting, and solvent recovery. Packtion also distributes three proprietary house brands: iClean (cleaning chemicals), 2Close (chamber blade seals), and 2Print (printing cylinders, magnetic cylinders, and rubber rollers).

The revenue model is a hybrid of one-time capital equipment sales (machines), recurring consumables and spare-parts distribution (kept in stock for same-day dispatch), and value-add technical services including process optimization, technical question resolution, and capital-investment advisory. Pricing is quote-based, non-public, and billed in Euro with 30-day net terms (with surcharges past 30 and 60 days). Go-to-market is purely direct, consultative field sales to printing and converting companies in the Benelux, supported by a basic website storefront and a one-time RTL-Z 'How It Is Done' television appearance. The company has been a member of VLGA (Vereniging van Leveranciers voor de Grafische en Aanverwante Industrie) for over 60 years, providing industry-standard terms and a code of conduct as trust signals. No funding rounds, M&A activity, or AI-related capabilities are disclosed in the available sources.

Name

Packtion.com

Legal name

Packtion B.V.

Website

https://packtion.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Packtion B.V. is a Dutch trading company that exclusively represents leading international manufacturers of flexographic printing equipment, parts, and consumables for printing companies and converters across the Benelux region.

Ownership category

akta.pro rank

Product category

Flexographic Printing Equipment and Consumables Distribution

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Cartoning & Case Packing Systems (IMAHAOAB)

Keywords

• Flexographic printing equipment
• Packaging production supplies
• Industrial printing consumables
• Anilox rolls and sleeves
• Label printing machinery

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Machines and capital equipment sales: Sale of printing presses (flexo and digital), cleaning equipment, prepress equipment, slitters and rewinders, and distillation apparatus. Packtion provides technical consultation to support investment decisions in production equipment.
2. Consumables and spare parts: Sale of technical consumables including anilox rolls and sleeves, doctor blades, tapes, ink pumps, filters, cleaning chemicals, and sealing products. Many consumable items are kept in stock for same-day dispatch.
3. Technical services and advisory: Technical support for process optimization, technical question resolution, and investment decision guidance within packaging production, provided through close collaboration with both producers and end users.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Packtion B.V. is a specialized trading company that supplies machines, components, and technical consumables to the packaging and label printing industry in the Benelux region. The company exclusively represents leading international manufacturers of flexographic printing presses, prepress equipment, cleaning systems, anilox rolls, doctor blades, tapes, ink pumps, and sealing products, and acts as the technical and commercial link between these manufacturers and printing companies/converters. It also sells three private-label brands (iClean, 2Close, 2Print) of cleaning chemicals, chamber blade seals, and printing cylinders/tooling.

Product overview

Packtion B.V. is a specialized trading company serving the packaging and label printing industry in the Benelux region. Their product portfolio is organized into three main categories: Machines (printing presses, cleaning equipment, prepress equipment, distillation equipment, and slitter/rewinders), Parts (rollers, sleeves, cylinders, control systems, ink pumps, and CI drum cleaning systems), and Materials (doctor blades, tapes, cleaning agents, and seals). They exclusively represent leading international manufacturers including Mark Andy, Koenig & Bauer, Flexo Wash, JM Heaford, Ofru, Zecher, Xsys Rotec, Esterlam, CBG Acciai, Orafol, and Novacel. Packtion also offers three house brands (iClean, 2Close, and 2Print) for cleaning agents, seals, and printing cylinders respectively. The company provides same-day shipping for many consumable items from stock and technical consultation services.

Differentiator

Problem solved

Functional benefit

Brands

• iClean: House brand cleaning products of Packtion
• 2Close
• 2Print

Products and services

• Flexographic and digital printing presses (Mark Andy, Koenig & Bauer) Capital equipment for flexographic and hybrid flexo/digital printing of labels and packaging. Mark Andy covers narrow web and midweb flexo and digital presses, including hybrid presses combining flexo and digital; Koenig & Bauer covers midweb and wide web central impression (CI) flexo presses for high-speed flexographic printing. Sold to printing companies and converters in the Benelux.
• Cleaning and distillation equipment (Flexo Wash, OFRU Recycling) Cleaning machines for anilox rolls, clichés, flexo/letterpress plates, sleeves, machine parts, screens, and intaglio cylinders, together with distillation equipment for solvent recovery in flexographic printing operations. Targeted at printing companies and converters seeking automated cleaning and solvent reclamation.
• Prepress and slitter/rewinder equipment (JM Heaford, Ashe) Prepress mounting and proofing systems for flexo and gravure printing (plate mounting, plate demounting, sleeve change systems, flexo and intaglio proofing systems), plus slitter and rewinder machines for cutting and rewinding printed materials. Used by printing companies and converters in prepress and finishing operations.
• Anilox rolls, sleeves, and cylinders (Zecher, XSYS Rotec, 2Print) Anilox rolls and sleeves (Zecher, XSYS Rotec) for precise ink transfer and consistent print results, sleeve adapters from XSYS Rotec, and Packtion's 2Print house-brand magnetic cylinders, print cylinders, and related tooling. For flexographic printers and converters.
• Process control and ink delivery components (Opti Color, Powerwise, Defi, Flexstor) Viscosity measurement and control systems, temperature control for ink and coating, centrifugal/peristaltic/diaphragm ink pumps, mixers, tanks, filters, hose couplings; CI drum cleaning robots for flexo presses; and sleeve storage and transport systems. Used by printing companies and converters for process control, ink delivery, and sleeve handling.
• Doctor blades (Esterlam, CBG Acciai) Plastic and steel doctor blades (rakelmessen) for ink metering and transfer in flexographic printing, supplied from Esterlam (UK) and CBG Acciai (Italy). Used by printers and converters in flexo ink rooms.
• Mounting and splicing tapes (Orafol, Novacel) Flexographic mounting tapes, double-sided plate mounting tapes, roll core bonding tapes, roll closure tapes, and splicing tapes from Orafol (Germany) and Novacel (Italy). Consumable tapes used by flexographic printers in plate mounting and roll handling.
• Cleaning agents and chamber blade seals (iClean, 2Close, Flexo Wash, CBG Acciai) Cleaning agents suitable for cleaning machines and general graphic cleaning, supplied by Flexo Wash and Packtion's iClean private label, plus chamber doctor blade seals and end seals from Packtion's 2Close private label and CBG Acciai. Consumables for printing companies and converters.
• Technical advisory and process optimization services Consultative technical services for printing companies and converters, including technical question resolution, process optimization support, and investment decision guidance for flexographic production equipment and consumables, delivered in close collaboration with represented international manufacturers.

Quantifiable outcome

• Same-day shipping for many consumable items

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core.

• Mark AndycoreTechnology or IntegrationMark Andy is a manufacturer of narrow web and midweb flexo and digital presses (including hybrid presses combining flexo and digital). Packtion exclusively represents Mark Andy in the Benelux market.
• Koenig & BauercoreTechnology or IntegrationKoenig & Bauer AG is a manufacturer of midweb and wide web flexo presses (central impression flexo presses). Packtion exclusively represents Koenig & Bauer in the Benelux market.
• Flexo WashcoreTechnology or IntegrationFlexo Wash (ApS, Denmark) manufactures automatic cleaning machines for anilox rolls, clichés, and machine parts; flexo and letterpress plate cleaning machines; sleeve cleaning machines; and intaglio cylinder cleaning machines. Packtion exclusively represents Flexo Wash in Benelux.
• JM HeafordcoreTechnology or IntegrationJM Heaford Limited (UK) manufactures flexo plate mounting equipment, plate demounting systems, sleeve change systems, flexo proofing systems, and intaglio proofing systems. Packtion exclusively represents JM Heaford in Benelux.
• ZechercoreTechnology or IntegrationZecher GmbH (Germany) manufactures anilox rolls for precise ink transfer and consistent printing results. Packtion represents Zecher products in Benelux.
• XSYS Rotec (Flint Group)coreTechnology or IntegrationXSYS Rotec, a division of Flint Group, manufactures anilox rolls and sleeves, sleeve adapters, and related products. Packtion exclusively represents XSYS Rotec in Benelux.
• EsterlamcoreTechnology or IntegrationEsterlam International Ltd (UK) manufactures doctor blades for long life and optimal ink yield. Packtion represents Esterlam products in Benelux.
• CBG AcciaicoreTechnology or IntegrationC.B.G. Acciai SRL (Italy) manufactures doctor blades for flexographic printing. Packtion represents CBG Acciai products in Benelux.
• OrafolcoreTechnology or IntegrationORAFOL Europe GmbH (Germany) manufactures adhesive tape systems for flexographic printing, including mounting tapes and splicing tapes. Packtion represents Orafol products in Benelux.
• Novacel TapescoreTechnology or IntegrationNovacel Tapes (Italy) manufactures flexo graphic mounting tape, double-sided plate mounting tape, roll core bonding tape, roll closure tape, and splicing tapes. Packtion represents Novacel products in Benelux.
• OFRU RecyclingcoreTechnology or IntegrationOFRU Recycling GmbH & Co. KG (Germany) manufactures distillation machines for solvent recovery. Packtion exclusively represents OFRU in Benelux.
• PowerwisecoreTechnology or IntegrationPowerwise Inc. (USA) manufactures centrifugal ink pumps, peristaltic ink pumps, diaphragm ink pumps, and mixers for ink delivery systems. Packtion represents Powerwise products in Benelux.
• Opti ColorcoreTechnology or IntegrationOpti-Color Mess- und Regelanlagen GmbH (Germany) manufactures viscosity measurement and control systems, temperature control for ink and coating, ink pumps, stirrers, tanks, filters, and hose couplings. Packtion represents Opti Color products in Benelux.
• Ashe Converting EquipmentcoreTechnology or IntegrationAshe Converting Equipment (UK) manufactures slitters and rewinders including cutting machines and winding machines. Packtion represents Ashe products in Benelux.
• FlexstorcoreTechnology or IntegrationFlex Essentials Inc. (Canada) manufactures sleeve handling and storage systems. Packtion represents Flexstor products in Benelux.
• DeficoreTechnology or IntegrationDEFI SAS (France) manufactures CI drum cleaning robots for flexographic printing. Packtion represents Defi products in Benelux.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Edale: UK-based manufacturer of narrow web flexo and digital label presses. Competes for the same Benelux label converter capex Packtion addresses via Mark Andy and KBA.
• SOMA Engineering: Czech manufacturer of mid- and wide-web flexographic printing presses for flexible packaging. Overlaps directly with Packtion's wide-web KBA franchise at the higher-end of the Benelux press market.
• Mark Andy: US-based manufacturer of narrow web and midweb flexo and digital label presses. Packtion is Mark Andy's exclusive Benelux representative; Mark Andy is therefore both a principal partner and the most directly comparable flexo equipment supplier operating in Packtion's market.
• MPS (Multi Print Systems): Netherlands-based manufacturer of flexographic and hybrid printing presses for label and packaging converters. Most direct domestic (Dutch) competitor to Packtion's Mark Andy flexo franchise.
• Gallus Group: Swiss label and packaging printing equipment manufacturer (part of Heidelberger Druckmaschinen). Competes head-to-head with the flexo and digital press lines Packtion distributes for narrow and midweb label converters.
• Flexo Wash: Danish manufacturer of automatic cleaning machines for anilox rolls, plates, sleeves and cylinders. Packtion is Flexo Wash's exclusive Benelux representative; comparable as a specialised equipment manufacturer addressing the same converter base.
• Koenig & Bauer (KBA): German manufacturer of mid-web and wide-web flexo (central impression) presses. Packtion represents KBA exclusively in Benelux; comparable as a flexo press principal competing for the same converter capex.

Broad incumbents

• BOBST: Swiss global supplier of packaging printing and converting machinery (flexo, gravure, folder-gluers, etc.). Operates broadly in the same space as Packtion via direct sales and selective agents across Benelux.
• Heidelberger Druckmaschinen: Global printing press manufacturer and parent of Gallus; sells directly and via channel partners, including flexo-adjacent label and packaging press lines that compete with Packtion's portfolio.

Emerging players

• Xeikon (Flint Group): Manufacturer of digital label printing presses. Represented alongside flexo because converters increasingly evaluate digital alongside flexo, putting Xeikon on the same shortlist as Packtion's principal press brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/packtionbv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Packtion.com