Capita Financial Network

What Capita Financial Network does

Capita Financial Network is a privately held, SEC-registered investment advisory firm headquartered in Sandy, Utah, founded in 2008 and operating with a team size in the 11-50 range. The firm positions itself as a 'Financial Network' rather than a single-advisor practice, bundling Financial Advisors with CPAs, Estate Attorneys, Medicare providers, and Social Security specialists to deliver comprehensive retirement and wealth planning. Its service menu spans Investing, Tax Planning, Estate Planning, Income Planning, Social Security optimization, Charitable Giving, Medicare & Insurance, and Business Owner planning. Client engagement is segmented into three primary personas — Retirees/Pre-Retirees, High-Income Professionals, and Business Owners/Entrepreneurs — supported by illustrative case studies (Susan the Retiree, Paul the Professional, Mark & Rachel the Entrepreneurs).

The business model is fee-based advisory recurring revenue under an annual billing cadence, with pricing disclosed through Form ADV Part 2A on a quote basis rather than public tiers. The go-to-market is sales-led and relationship-driven, initiating engagement through a website 'Get Started' call-to-action or phone contact at (801) 566-5058. Underlying technology is third-party rather than proprietary: Orion Advisor for the client portal and eMaplan for client management, with no public API, SDK, or proprietary model disclosed.

Marketing is content-led rather than performance-led. The firm's primary digital acquisition and thought-leadership vehicle is the recently launched 'Zacc Money Education' YouTube channel hosted by Zacc Call, which reached 10,000 subscribers in four months, complemented by an in-site Education Center with categories such as Money & Mind, Investing, Tax Planning, Social Security, Estate Planning, Insurance, Business Owners, Charitable Giving, and Money & Kids. Geographic footprint is regional, anchored in Utah, with no disclosed international markets or expansion filings.

Name

Capita Financial Network

Legal name

Capita Financial Network

Website

https://capitaonline.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Capita Financial Network is an SEC-registered investment advisory firm in Sandy, Utah, delivering fee-based retirement, tax, estate, Social Security, Medicare, and business-owner financial planning through a multi-disciplinary expert network serving individuals, families, and entrepreneurs.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industry

Digital/Hybrid Robo-Wealth & Retirement Advisory (FSAEABAK)

Keywords

• Financial planning services
• Retirement income planning
• Investment advisory services
• Wealth management services
• Tax planning services

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Financial Advisory Services: As an SEC registered investment advisor, Capita Financial Network generates revenue through financial advisory fees. The firm's Form ADV Part 2A and Client Relationship Summary documents govern the fee structure for advisory services provided to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Capita Financial Network is an SEC-registered investment advisory firm that provides comprehensive, personalized financial planning to individuals, families, and business owners. Its service suite spans investing, tax planning, estate planning, retirement income planning, Social Security optimization, Medicare and insurance guidance, charitable giving strategies, and dedicated planning for business owners, delivered through a multi-disciplinary network of Financial Advisors, CPAs, Estate Attorneys, Medicare providers, and Social Security experts.

Product overview

Capita Financial Network is a comprehensive financial planning network offering a coordinated suite of services including investing, tax planning, estate planning, income planning, Social Security optimization, charitable giving, Medicare & insurance guidance, and business owner planning. The company also provides educational content through their Money & Mind program and YouTube channel (Zacc Money Education). The network includes a team of Financial Advisors, CPA's, Estate Attorneys, Medicare providers, and Social Security experts working together to provide customized retirement plans. They serve retirees, professionals, and entrepreneurs through hypothetical case studies illustrating their planning approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Investing

Quantifiable outcome

• 10,000 subscribers in four months on YouTube channel

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Mariner Wealth Advisors: Comprehensive planning-focused RIA offering investment, tax, estate, and retirement services to individuals and business owners. Highly comparable multi-disciplinary model targeting similar client segments, though materially larger in scale.
• Carson Group: RIA and advisor platform that explicitly combines financial advisors with tax, estate, and business specialists under a unified offering. Closely aligned with Capita's network model and growth-by-acquisition trajectory.
• Pure Financial Advisors: Fee-only RIA specializing in retirement income planning, tax planning, and wealth management for individuals and business owners. Directly comparable in scope of services and target client profile.
• Ronald Blue Trust: Planning-led RIA offering integrated financial, investment, tax, and estate services to individuals, families, and business owners. Directly comparable planning-centric approach and client segmentation.
• Buckingham Strategic Wealth: Planning-led, fee-only RIA with comprehensive wealth management services for individuals and business owners. Closely comparable in fiduciary model, planning-first philosophy, and use of evidence-based investing.
• Mercer Advisors: National RIA delivering comprehensive wealth management including investment, tax, estate, and retirement planning to individuals and business owners. Directly comparable service breadth and planning-led positioning.

Broad incumbents

• Creative Planning: One of the largest independent RIAs in the U.S., offering comprehensive financial planning across investing, tax, estate, and retirement. Comparable service breadth but at meaningfully greater scale and geographic reach.
• Edelman Financial Engines: Massive RIA offering comprehensive financial planning, retirement income planning, and investment management. Comparable service suite and retirement-income focus, but materially larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ZaccMoneyEducation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capita Financial Network