WGME
WGME (CBS 13) is a local CBS-affiliated broadcast television station in Portland, Maine, owned and operated by Sinclair Broadcast Group, delivering local news, weather, sports, and entertainment content to Maine viewers via broadcast, cable, mobile apps, and digital platforms.
- Company typePublic
- Founded2008
- HeadquartersPortland, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What WGME does
WGME (branded on-air as CBS 13) is a local broadcast television station licensed to and operating in the Portland, Maine Designated Market Area. It produces and distributes local news, weather forecasts, sports coverage including the statewide Friday Night Rivals high school football franchise, and entertainment programming, with an investigative unit branded I-Team ("On Your Side"). Distribution is multi-channel: traditional over-the-air broadcast as a CBS network affiliate, carriage via cable and satellite providers including DirecTV and Dish Network, the wgme.com website, dedicated iOS and Android mobile applications, live streaming via wgme.com/watch, and a presence on YouTube, Facebook, TikTok, Twitter/X, and Pinterest. The technical foundation is conventional digital broadcast television with supplementary web and mobile platforms running on the shared Sinclair Storyline publishing infrastructure.
WGME firmographics
Firmographics- Name
- WGME
- Legal name
- Sinclair Broadcast Group
- Website
- https://wgme.com
- Company type
- Public
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WGME (CBS 13) is a local CBS-affiliated broadcast television station in Portland, Maine, owned and operated by Sinclair Broadcast Group, delivering local news, weather, sports, and entertainment content to Maine viewers via broadcast, cable, mobile apps, and digital platforms.
- Ownership category
- akta.pro rank
WGME industry classification
Industry- Product category
- Local Broadcast Television
- NAICS
- Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Local News & Weather Stations (MPABACAJ)
- akta.pro secondary industry
- News OTT & Live News Streaming Channels (MPABAHAK)
Keywords
Where WGME is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WGME business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising: Local broadcast television station generating revenue through advertising sales, including local and national commercials, digital advertising on website and mobile platforms, and sponsored content segments.
Distribution channels3 records
Marketing channels8 records
WGME product offering
Product offeringCore offering
WGME is a CBS-affiliated local broadcast television station serving the Portland, Maine market. It distributes locally produced news, weather forecasts, sports coverage (including Friday Night Rivals high school football), and entertainment programming alongside CBS network national content via over-the-air broadcast, supported by digital platforms including wgme.com, mobile apps, and live streaming.
Product overview
WGME is a local television news station (CBS 13) based in Portland, Maine, operated by Sinclair Broadcast Group. The station provides local news coverage, weather forecasting, sports reporting, and entertainment content through its broadcast television channel, website (wgme.com), and mobile applications. The core offering is local broadcast television with digital extensions including a news and weather mobile app and live streaming capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- WGME News & Weather App Mobile application available on iOS and Android that delivers WGME's local news, weather updates, and breaking news alerts to users in the Portland, Maine market.
- WGME Live Streaming / Watch
Companies that use WGME
Customer profileSegments1 record
Ideal customer profiles1 record
WGME technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WGME partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CBS NetworkcoreWGME operates as a CBS affiliate station, carrying CBS network programming and news content while producing local Maine-focused news coverage.
- Sinclair Broadcast GroupcoreWGME is owned and operated by Sinclair Broadcast Group, one of the largest local television broadcasting companies in the United States, providing corporate resources and network affiliations.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
WGME competitors and assessment
Company assessmentDirect peers
- WMTW: WMTW is the ABC-affiliated local television station serving the same Portland, Maine DMA as WGME. It is a direct competitor for local news viewers, advertisers, and CBS/ABC network programming reach in the market.
- WCSH / NewsCenter Maine: WCSH is the NBC affiliate operating in the Portland, Maine market (NewsCenter Maine). It competes head-to-head with WGME for local news, weather, and sports audiences and for the same local advertiser pool.
Broad incumbents
- Sinclair Broadcast Group: Sinclair is both WGME's parent and the largest U.S. owner of local TV stations. As a broader incumbent, Sinclair's portfolio of stations shares WGME's broadcast model, retransmission economics, and ad-driven revenue structure at scale.
- Nexstar Media Group: Nexstar is the largest U.S. local television broadcaster by station count. It operates comparable local affiliate stations with the same broadcast-advertising and retransmission revenue model as WGME.
- Tegna: Tegna is a major owner of local Big Four network affiliates across mid-sized U.S. markets. Its station-level economics, content mix (news/weather/sports), and advertiser base closely resemble WGME's operating profile.
- Gray Television: Gray Television operates a portfolio of local CBS, NBC, ABC, and FOX affiliates in small and mid-sized U.S. markets. It is a direct comparable on portfolio economics and local-market strategy to WGME.
- E.W. Scripps Company: Scripps owns a portfolio of local broadcast stations plus national networks. Its local stations compete with WGME in similar mid-sized DMAs with comparable news-driven programming and ad-sales models.
- Hearst Television: Hearst Television operates local broadcast stations affiliated with major networks (NBC, ABC, CBS) across U.S. markets. Its station-level operations, newsroom-driven programming, and ad revenue mix mirror WGME.
- Cox Media Group: Cox Media Group owns and operates local TV stations and radio stations across multiple U.S. markets. Its TV stations share WGME's broadcast-plus-digital revenue model and local advertiser relationships.
Regional players
- New England Cable News (NECN): NECN is a regional cable news network serving New England, including Maine. It competes with WGME for New England and Maine regional news viewers and advertisers but is distributed primarily via cable rather than over-the-air broadcast.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
WGME social profiles
Digital presenceWGME financial estimates
Financial estimateRevenue estimate
Valuation estimate
WGME leadership team
Management profileNumber of profiles
WGME funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WGME M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WGME
What does WGME do?
WGME is a CBS-affiliated local broadcast television station serving the Portland, Maine market. It distributes locally produced news, weather forecasts, sports coverage (including Friday Night Rivals high school football), and entertainment programming alongside CBS network national content via over-the-air broadcast, supported by digital platforms including wgme.com, mobile apps, and live streaming.
Is WGME a public or private company?
WGME is a public company. It is classified as public and is currently operating.
When was WGME founded?
WGME was founded in 2008. It employs 51 to 100 people.
Where is WGME based?
WGME is headquartered in Portland, United States, in the North America region.
How does WGME make money?
One revenue line is on record: advertising.
Who are WGME's main competitors?
Direct peers on record are WMTW and WCSH / NewsCenter Maine. Broad incumbents are Sinclair Broadcast Group, Nexstar Media Group, Tegna, Gray Television, E.W. Scripps Company, Hearst Television and Cox Media Group. New England Cable News (NECN) is listed as a regional player.
Does WGME have an API?
No public API is recorded for WGME.
What industry is WGME in?
WGME's product category is Local Broadcast Television. Its primary akta.pro industry code is MPABACAJ, Local News & Weather Stations, with a secondary code of MPABAHAK, News OTT & Live News Streaming Channels. Its NAICS code is 516120 and its SIC code is 4833.