WMTW-TV
WMTW-TV is a Hearst Television-owned local broadcast station on Channel 8 in Portland, Maine, delivering news, weather, sports, and community content to Maine viewers via over-the-air broadcast, cable/satellite, web, mobile apps, and the Very Local streaming platform.
- Company typePrivate
- Founded1954
- HeadquartersWestbrook, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What WMTW-TV does
WMTW-TV is a local broadcast television station licensed by the FCC and operating on Channel 8 in Portland, Maine, with a founding date of 1954. It is owned and operated by Hearst Television, a subsidiary of Hearst Properties Inc., and serves the broader Maine market with local news, weather forecasts, sports coverage, and community-oriented programming. The station's core technology stack comprises standard broadcast transmission infrastructure supplemented by digital video production, weather radar integration, and a digitized video archive containing tens of thousands of historical news stories available for licensing.
The company reaches viewers through a multi-platform distribution footprint: over-the-air broadcast on Channel 8, cable and satellite carriage via DirecTV, Comcast, and Dish Network, the wmtw.com website with streaming, native mobile applications on iOS and Android, and original series content distributed through the Very Local streaming platform across Roku, Amazon Fire, and smart TVs. It maintains active social media presences on Facebook, Twitter/X, and YouTube, and offers email newsletter subscriptions for breaking news and weather alerts.
WMTW generates revenue primarily through local advertising — including broadcast commercial spots, website/app display ads, and sponsored content — sold to Maine-area businesses under quote-based multi-year contracts. A secondary revenue stream comes from licensing archival news footage to documentary makers, production companies, and other media organizations. The station's customer base is geographically segmented: a broad consumer audience of Maine residents consuming free local content, and a business audience of local advertisers seeking regional market reach. Operational headcount is in the 11–50 range, and the company has no publicly disclosed revenue or independent funding history.
WMTW-TV firmographics
Firmographics- Name
- WMTW-TV
- Legal name
- Hearst Properties Inc.
- Website
- https://wmtw.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WMTW-TV is a Hearst Television-owned local broadcast station on Channel 8 in Portland, Maine, delivering news, weather, sports, and community content to Maine viewers via over-the-air broadcast, cable/satellite, web, mobile apps, and the Very Local streaming platform.
- Ownership category
- akta.pro rank
WMTW-TV industry classification
Industry- Product category
- Local Television Broadcasting
- NAICS
- Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
- akta.pro secondary industries
- Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA), Local News & Weather Stations (MPABACAJ)
Keywords
Where WMTW-TV is headquartered
LocationHeadquarters
- HQ city
- Westbrook
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WMTW-TV business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Advertising Revenue: The station generates revenue primarily through advertising, including sponsored content, display ads on the website and app, and commercial breaks during broadcast programming.
- Content Licensing: Revenue generated from licensing archived footage to third parties including documentaries, productions, and other media companies seeking historical Maine news content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Advertising packages for businesses |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
WMTW-TV product offering
Product offeringCore offering
WMTW-TV (Channel 8) is a local ABC-affiliated television station based in Portland, Maine, owned and operated by Hearst Television. It produces and delivers local news, weather forecasts, sports coverage, and community-oriented programming to Maine viewers via over-the-air broadcast, cable/satellite carriage, its website (wmtw.com), iOS and Android mobile applications, and the Very Local streaming platform. The station also licenses archived news footage to third-party producers.
Product overview
WMTW-TV (Channel 8) is a local television station based in Portland, Maine, owned by Hearst Television. The station offers news content through its primary broadcast channel, a mobile application (WMTW News 8 App), and the Very Local streaming platform. Content categories include local news, weather, sports, politics, health, and entertainment coverage for the Maine region.
Differentiator
Problem solved
Functional benefit
Products and services
- WMTW News 8 App Mobile application for iOS and Android that provides local news, weather updates, breaking news alerts, and live streaming of WMTW Channel 8 content for Maine viewers.
- WMTW Channel 8 Broadcast Over-the-air television broadcast on Channel 8 (ABC affiliate) serving the Portland, Maine market with local news, weather, sports, politics, health, and entertainment programming, also carried by cable and satellite providers including DirecTV, Comcast, and Dish Network.
- News Video Footage Licensing Licensing of WMTW's extensive video archive — tens of thousands of digitized historical news stories from the Portland/Maine market — to documentary producers, production companies, and other media organizations seeking historical Maine news content.
- Very Local Original Series Original streaming series content (e.g., 'Stitch') produced by WMTW and distributed through the Very Local streaming platform to audiences on connected TV and mobile devices.
- Local Broadcast and Digital Advertising Advertising placements across WMTW's broadcast, website, and mobile app inventory — including commercial spots, display ads, and sponsored content — sold to local Maine businesses seeking local-market reach.
Companies that use WMTW-TV
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
WMTW-TV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
WMTW-TV partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Hearst TelevisioncoreWMTW-TV is owned and operated by Hearst Television, providing access to national news content, shared resources, advertising networks, and corporate support infrastructure.
- Very LocalcoreWMTW produces original series content including 'Stitch' that is distributed through the Very Local streaming platform, reaching audiences on Roku, Amazon Fire, iOS, Android, and smart TV platforms.
- FCC Public Inspection File SystemminorRegulatory partnership for public file accessibility as required by FCC regulations.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
WMTW-TV competitors and assessment
Company assessmentEmerging players
- Bangor Daily News: Largest Maine-focused digital news outlet. Competes with WMTW for Maine local news audience, digital ad spend, and breaking-news coverage, especially among younger cord-cutting consumers.
Direct peers
- WPFO (Fox 23): Fox-affiliated station in the Portland, Maine market. Competes directly with WMTW for local news audiences and the same local advertising pool.
- WGME-TV: CBS affiliate (Channel 13) serving the same Portland, Maine market as WMTW. Directly competes for the same local audience, advertisers, and news coverage in the Portland-Auburn DMA.
- WPTV (NewsChannel 5): Hearst Television-owned NBC affiliate in West Palm Beach, Florida. Sister station under the same parent, providing a direct comparison for station operations, ad sales approach, and digital product strategy.
- WCSH 6 / WLBZ 2: NBC-affiliated duopoly covering Portland and Bangor, Maine — the closest direct in-market competitor to WMTW for news viewers, ad spend, and political coverage across the state.
- WCVB Channel 5: ABC affiliate in Boston owned by Hearst Television. Larger-market sister station serving as a benchmark for content, technology, and audience scale within the same Hearst portfolio.
- WMUR-TV: ABC-affiliated sister station in Manchester, New Hampshire, also owned by Hearst Television. Closest operational peer — identical network affiliation, parent, technology stack, and programming model, but serving an adjacent New England market.
Broad incumbents
- NECN (New England Cable News): Regional 24/7 cable news channel covering New England including Maine. Competes for the same regional advertisers and audience attention that WMTW targets, though on a different distribution platform.
Regional players
- WVII (Fox 7) / WFVX (Fox 22): Fox affiliates serving Bangor and central Maine. Overlaps with WMTW's statewide coverage ambitions and competes for the same Maine regional advertisers.
- Maine Public (MPBN): Maine's public broadcasting network (PBS/NPR affiliate). Competes for audience attention and some local advertising in Maine, while also serving as a content-sharing partner for statewide news and weather coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WMTW-TV social profiles
Digital presenceWMTW-TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
WMTW-TV leadership team
Management profileNumber of profiles
Profiles2 records
WMTW-TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WMTW-TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WMTW-TV
What does WMTW-TV do?
WMTW-TV (Channel 8) is a local ABC-affiliated television station based in Portland, Maine, owned and operated by Hearst Television. It produces and delivers local news, weather forecasts, sports coverage, and community-oriented programming to Maine viewers via over-the-air broadcast, cable/satellite carriage, its website (wmtw.com), iOS and Android mobile applications, and the Very Local streaming platform. The station also licenses archived news footage to third-party producers.
Is WMTW-TV a public or private company?
WMTW-TV is a private company. It is classified as corporate owned and is currently operating.
When was WMTW-TV founded?
WMTW-TV was founded in 1954. It employs 11 to 50 people.
Where is WMTW-TV based?
WMTW-TV is headquartered in Westbrook, United States, in the North America region.
How does WMTW-TV make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are content Licensing.
Who are WMTW-TV's main competitors?
Bangor Daily News is listed as an emerging player. Direct peers are WPFO (Fox 23), WGME-TV, WPTV (NewsChannel 5), WCSH 6 / WLBZ 2, WCVB Channel 5 and WMUR-TV. NECN (New England Cable News) is listed as a broad incumbent. Regional players are WVII (Fox 7) / WFVX (Fox 22) and Maine Public (MPBN).
Does WMTW-TV have an API?
No public API is recorded for WMTW-TV.
What industry is WMTW-TV in?
WMTW-TV's product category is Local Television Broadcasting. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABACAA, Local TV Station Groups (Owned & Operated/Station Chains). Its NAICS code is 516120 and its SIC code is 4833.