What Bebird does

Bebird, operated through Heifeng Zhizao (Shenzhen) Technology Co., Ltd. (founded 2017) and Black Bees Innovation (HK) Technology Limited (founded 2019), is a Chinese designer, manufacturer, and seller of smart visual ear cleaning devices. The company produces WiFi-connected otoscopic devices with integrated HD cameras (3MP to 10MP) and companion iOS/Android apps that deliver real-time visualization of the ear canal during cleaning. The product portfolio spans five tiers — Starter, Youth, Middle, Gift, and Premium — covering 10+ SKUs including the flagship Note5 Pro (omnidirectional tweezers, Red Dot Design Award winner), Note3 Pro Max, Home30S (world's first flexible camera tube with UVC sterilization), EarSight Plus, M9 S, D3 Pro, Q3, R1, Xlife One, and T15. Proprietary technology includes the Q-elastic ear spoon, smart omnidirectional tweezers, a 6-axis gyroscope, constant temperature control, and an IoT-enabled remote video diagnosis service.

The company generates revenue through direct-to-consumer hardware sales via its global e-commerce storefront (bebirdglo.com), international distribution partnerships, and crowdfunding launches on Indiegogo and Makuake. Products are exported to over 100 countries with strategic distribution in China, Korea, Japan, USA, Thailand, France, and Belgium. The go-to-market combines product-led growth (crowdfunding validation), influencer and medical professional endorsements (YouTube, TikTok), and major trade shows (HKTDC, IFA Berlin). Bebird maintains CE, CE (MDR), FCC, RoHS, FDA, and IP67 certifications, holds multiple patents including U.S. design patents D972,900 S and D974,856 S, and operates two R&D centers and two manufacturing plants with 400+ employees. The company is privately held, founder/management-owned with no disclosed institutional investment, and reportedly invests over $2 million USD annually in R&D.

Name

Bebird

Legal name

Heifeng Zhizao (Shenzhen) Technology Co., Ltd.

Website

https://bebirdglo.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Bebird is a Shenzhen-based Chinese manufacturer of smart visual ear cleaning devices with WiFi-connected HD cameras and companion mobile apps, selling 10+ product models across five price tiers to consumers in over 100 countries.

Ownership category

akta.pro rank

Product category

Smart Personal Care Electronics

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Surgical and Medical Instrument Manufacturing (339112)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Eye, Ear & Nasal Care (HLAIADAF)

akta.pro secondary industries

Eye, Ear & Nasal Care OTC (Eye Drops, Ear Drops/Wax Removal, Saline Sprays) (CRADAMAG), Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC)

Keywords

• Smart ear cleaners
• Visual ear cleaning
• Ear endoscope devices
• Wireless otoscope tools
• Earwax removal devices

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Hardware product sales: Direct sales of smart visual ear cleaning devices and accessories. Products sold across multiple price tiers from starter to premium editions. Revenue generated through direct-to-consumer online sales and distribution partnerships with retailers in international markets.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bebird designs, manufactures, and sells smart visual ear cleaning devices that integrate medical-grade endoscopic cameras with WiFi wireless transmission to a companion smartphone app, enabling users to visualize the ear canal in real time and safely remove earwax using replaceable ear spoons and smart tweezers. The company offers a multi-tiered product portfolio (Starter, Youth, Middle, Gift, and Premium editions) ranging from entry-level 3MP models to premium 10MP multifunctional devices with omnidirectional tweezers, flexible camera tubes, and UVC sterilization, sold globally across more than 100 countries.

Product overview

Bebird is a smart visual ear care device company offering a multi-tiered product portfolio of WiFi-connected otoscopic devices with integrated cameras for consumer ear cleaning and health monitoring. The product lineup spans five editions (Starter, Youth, Middle/Home, Gift, and Premium) ranging from entry-level 3MP models (R1, Xlife One) to premium 10MP multifunctional devices with omnidirectional tweezers (Note5 Pro, Note3 Pro Max, Home30S). The ecosystem includes dedicated mobile apps for iOS/Android, E.N.T. observation accessories, and IoT-enabled remote diagnosis capabilities. Products share core technology of waterproof endoscopic cameras, intelligent gyroscopes, and WiFi connectivity, with premium models adding robotic tweezers, flexible camera tubes, and UVC sterilization.

Differentiator

Problem solved

Functional benefit

Brands

• AuriCare: Premium sub-brand for smart visual ear cleaning devices, notably used for Note5 Pro products featuring omnidirectional tweezers technology
• Heifeng Intelligent Manufacturing
• Heifeng Zhizao

Products and services

• Note5 Pro 3-in-1 multifunctional earwax removal device with 10MP 1080P HD camera, smart omnidirectional tweezers, and otoscope kit. Features dual cleaning modes (spoon and manual tweezers control) for at-home ear care.
• Note3 Pro Max 3-in-1 multifunctional earwax removal ear wax tweezers otoscope kit with 10MP 1080P camera, 6-axis gyroscope, and aluminum alloy body. Includes classic elastic ear picks, special ear picks, and curved neck ring ear picks.
• Home30S Smartest visual ear care kit for family featuring world's first flexible camera tube, 10 million pixels HD camera, 3.5mm ultra fine lens, UVC sterilization, and IoT-enabled remote video diagnosis capability.
• EarSight Plus Smart visual ear cleaner with detachable tweezers, 10 megapixels HD camera, bendable camera tube, and E.N.T observation tools included. Features 4 different modes for earwax removal.
• M9 S Smart visual ear cleaner ear endoscope with WiFi connectivity, 10MP camera, Type-C charging, 3.5mm lens diameter, and 60-minute battery life. Includes 9 replaceable ear tips.
• D3 Pro Smart visual wireless ear endoscope with 8MP camera, unique bendable and shapeable camera design, IP67 waterproof lens, and over 12pcs eartips. Features safety lock design for eartips container.
• Q3 Adorable smart visual wireless LED rechargeable earwax removal endoscope with 5MP camera, food-grade materials, and considerable design for ear scoops storage. Budget-friendly creative gift option.
• R1 Smart ear endoscope with replaceable scoop connected via mobile phone WiFi. Features 3MP camera, 3-axis gyroscope, 180mAh battery, and 45-minute working time. Successfully crowdfunded on Makuake with 3,631 supporters.
• Xlife One Smart visual wireless ear cleaner with 3MP HD camera, ultrafine camera lens for narrow ear canal, and Type-C charging.
• T15 Smart wireless ear cleaner with acne removal and acne camera functionality. Features 500W camera, 6-axis intelligent gyroscope, and metal pimple popper rod.
• ENT Observation Kit ENT observation tool accessory that replaces the ear spoon, allowing the device to be used for ear, nose, and throat examinations.
• Bebird App Mobile application for iOS and Android that connects to Bebird devices via WiFi, enabling real-time visualization of ear canal, controlling tweezers, taking photos/videos, and accessing IoT features for remote diagnosis with doctors.

Quantifiable outcome

• Products exported to over 100 countries and regions worldwide
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• International chain stores, supermarkets, and trade agentscoreChannel Partner/ Reseller/ DistributorBebird has established close business relationships with international chain stores, supermarkets, and trade agents, with strategic partnerships with importers in China, Korea, Japan, USA, Thailand, France, and Belgium.
• Makuake (Japanese crowdfunding platform)minorGTM or Marketing PartnerBebird R1 launched on Makuake, a Japanese crowdfunding platform, where it received unprecedented attention with 3,631 supporters.
• Indiegogo (Global crowdfunding platform)minorGTM or Marketing PartnerBebird X17 Pro crowdfunding campaign on Indiegogo raised $5,853,522 HKD from 9,598 backers, validating global product demand.
• Lee Elin (Korean celebrity/influencer)minorGTM or Marketing PartnerSouth Korean celebrity Lee Elin became a spokesperson, with Korean big Vs and influencers subsequently promoting Bebird products on social media.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Anykit: Anykit sells similar smart visual ear cleaning endoscope devices with WiFi connectivity and smartphone apps, targeting the same consumer ear-wax-removal use case. Their product line overlaps with Bebird's mid-tier and starter editions.
• NTCure: NTCure produces wireless ear cleaning endoscopes with smartphone connectivity and HD cameras, competing directly with Bebird in the consumer ear-care market. They share similar GTM via crowdfunding and Amazon.
• Firefly Global: Firefly Global makes digital video otoscopes for both clinical and consumer use, with USB/wireless models. They are a direct competitor in the visual ear examination device category, with overlap in medical professional and at-home use cases.
• ScopeAround: ScopeAround is one of the most direct competitors to Bebird, selling WiFi-connected smart visual ear cleaning otoscopes with HD cameras and companion smartphone apps. They compete head-to-head on Amazon and through their own D2C site in the same consumer ear-care category.

Emerging players

• Youpin / Xiaomi ecosystem brands: Several Xiaomi ecosystem brands (e.g., under Youpin) sell smart ear cleaning devices with similar WiFi endoscope features at aggressive price points. They represent the commoditization ceiling Bebird must defend against in the Chinese domestic market.
• Dr. Mom Otoscope: Dr. Mom (and similar consumer-grade otoscope brands on Amazon) target the same at-home family ear-care use case as Bebird's starter and middle editions, with competing HD wireless ear scopes.
• Withings: Withings is a consumer health tech company making connected devices (scales, watches, sleep analyzers) with companion apps. They represent a comparable connected-health business model and consumer-grade health hardware scale against which Bebird's IoT ambitions can be benchmarked.

Broad incumbents

• Welch Allyn (Hillrom / Baxter): Welch Allyn is a long-established medical device maker of professional otoscopes used by ENTs and pediatricians. While traditionally serving clinical channels, they set the quality and trust benchmark for visual ear examination devices that Bebird is consumerizing.
• Beurer: Beurer is a German consumer health and wellness brand offering a wide range of personal care devices distributed across Europe. They share Bebird's multi-tier consumer health positioning and D2C + retail distribution model.
• Demant (Oticon): Demant is a global hearing healthcare company (Oticon, Bernafon, Sonic) with growing consumer self-care instrumentation. As a broader ear health player, they represent the addressable adjacent market Bebird could expand into beyond earwax removal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFFqHcHIwFC1y6r306RvuJw
• LinkedInlinkedin.com/company/%E9%BB%91%E8%9C%82%E6%99%BA%E9%80%A0%EF%BC%88%E6%B7%B1%E5%9C%B3%EF%BC%89%E7%A7%91%E6%8A%80%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bebird