The Pension Lab

What The Pension Lab does

The Pension Lab is a UK-based, FCA-authorised pension technology company founded in 2016 and headquartered at The Dock, 75 Exploration Drive, Leicester. It builds modular B2B software for the pensions ecosystem, digitising processes that are traditionally paper-based — most prominently the Letter of Authority (LoA) workflow — and providing tools for pension tracing, transfers, member dashboards and engagement. Customers span pension providers (master trusts and specialist administrators), financial advisers, fintechs and employee benefits consultants, all within the United Kingdom.

The product suite comprises Digital LoA, Pension Finder, Transfers, Dashboards, Engagement Solutions and Consolidation, which can be licensed individually or bundled into full pension journeys. The platform supports three deployment models: a no-code hosted customer login (deployable in hours), an API for embedding modules into existing customer journeys, and a white-label bespoke build. Proprietary technical components include a UK-first signature-stripped LoA process, eIDAS qualified electronic signatures accepted by Standard Life, a Red Amber Green risk-rated digital pension transfer comparison service co-developed with Aegon, and the Letter of Authority Performance Index (LPI), an industry benchmark tracking provider response times. The firm is ISO 27001:2022 certified and operates to bank-grade security standards.

The Pension Lab sells B2B technology subscriptions on an annual billing cadence, with pricing not publicly disclosed. Notable customers include Smart Pension UK, HS Pensions, Creative Master Trust, Aegon Master Trust, Just Group, Standard Life and My Pension Expert; a channel agreement with Omnicore extends Digital LoA into the Simplybiz and threesiety adviser networks. The firm also runs the Fix LoA Action Group (FLAG), an industry advocacy initiative addressing £442 million in annual LoA-related inefficiency, and has publicly signalled intent to become a Qualified Pensions Dashboard Service (QPDS).

Name

The Pension Lab

Legal name

The Pension Lab

Website

https://thepensionlab.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The Pension Lab is a UK-based, FCA-authorised pension technology firm providing modular B2B software — Digital Letter of Authority, Pension Finder, and Transfers — to pension providers, financial advisers, fintechs and benefits consultants via no-code, API and white-label deployment.

Ownership category

akta.pro rank

Product category

Pension Technology

NAICS

Pension Funds (52511), Pension Funds (525110)

akta.pro primary industry

Digital Retirement Platforms (IRA/401(k), Pension & Decumulation) (FSAGAEAF)

akta.pro secondary industries

Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Corporate & Public Pension Funds (DB/DC Sponsors) (FSAAAGAA), Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)

Keywords

• Pension technology
• Digital letter of authority
• Pension consolidation
• Pension finder
• Pension dashboard solutions

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. B2B Technology Licensing/Module Sales: The Pension Lab generates revenue by selling access to their pension technology modules to pension companies, financial advisers, fintechs, and employee benefits consultants. Customers can purchase individual modules (LoA, Pension Finder, Transfers, Engagement, Consolidation) or full journey solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Pension Lab provides a modular B2B pension and investment technology platform for the UK pensions ecosystem, with core modules including Digital Letter of Authority (LoA), Pension Finder, Transfers, Dashboards, Engagement Solutions, and Consolidation. Customers can purchase individual modules or full end-to-end pension journeys, delivered through no-code hosted login, API integration, or integrated white-label solutions.

Product overview

The Pension Lab provides a modular pension and investment technology platform designed for the pensions ecosystem. The core offering consists of Digital LoA (Letter of Authority digitization), Finder (pension tracing/location), and Transfers (pension consolidation), supplemented by Dashboards for balance tracking, Engagement Solutions for member education, and Consolidation tools. The company operates on a platform-plus-modules architecture, offering three connection methods: no-code hosted customer login for rapid deployment, API integration for embedding modules in existing journeys, and white-label integrated solutions built to specification. Solutions are targeted at pension companies, financial advisers, fintechs, and employee benefits consultants.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital LoA Digitizes the Letter of Authority data gathering process, enabling paper-free transfer of pension pots between providers through digital authorization workflows. Sold to pension companies, financial advisers, and fintechs.
• Finder

Quantifiable outcome

• 80% time reduction for Letter of Authority processing (Just Group case study)
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eleven partnerships are on record, tiered notable, flagship and core.

• Smart Pension UKnotableOthersSmart Pension UK partnered with The Pension Lab to optimize the pension consolidation experience using agile application of technology with ongoing focus on solutions.
• HS PensionsnotableOthersHS Pensions, a specialist pension administrator, partnered with The Pension Lab to deploy a highly effective and frictionless end-to-end consolidation journey, from pension finding through to paper-free transfer process.
• Creative Master TrustnotableOthersCreative Master Trust partnered with The Pension Lab to offer members a superior pension dashboard and consolidation experience, allowing them to easily track, trace and transfer prior pension pots.
• Aegon Master TrustflagshipTechnology or IntegrationAegon Master Trust partnered with The Pension Lab to introduce a unique digital Red Amber Green rated pension transfer comparison service and trace and consolidation service for employers.
• Just GroupnotableOthersJust Group adopted The Pension Lab's Digital LoA solution achieving an 80% time reduction in processing.
• Standard LifenotableTechnology or IntegrationStandard Life now accepts The Pension Lab's eIDAS qualified electronic signatures for Letters of Authority, enabling paper-free transfer processes.
• OmnicorecoreChannel Partner/ Reseller/ DistributorOmnicore partnered with The Pension Lab to extend Digital LoA technology to Simplybiz and threesiety networks, distributing the solution through their channel partners.
• SimplybizcoreChannel Partner/ Reseller/ DistributorSimplybiz network receives Digital LoA technology through Omnicore partnership to serve their adviser member base.
• threesietycoreChannel Partner/ Reseller/ Distributorthreesiety network receives Digital LoA technology through Omnicore partnership.
• CriterionnotableStrategic or Co-development PartnerCriterion leads the Fix LoA Action Group (FLAG), building on The Pension Lab's founding work in the LoA space. The Pension Lab initiated the industry campaign to transform letters of authority.
• My Pension ExpertnotableOthersMy Pension Expert uses The Pension Lab's Digital LoA solution for their financial adviser services.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Avaloq: Swiss-headquartered wealth and pension platform vendor serving large financial institutions globally. Comparable as a broad incumbent offering modular platform infrastructure that overlaps with The Pension Lab's no-code/API/white-label architecture.
• Iress: Wealth-management and superannuation technology provider (owner of GBST). Comparable as a broader incumbent operating in adjacent retirement and wealth platform technology.
• Bravura Solutions: Global wealth and pensions administration technology vendor (incl. Sonata platform). Comparable as a much larger, established incumbent selling platform software to UK pension schemes and providers.
• Equiniti: UK-based administration and technology provider with significant pension administration operations. Comparable as a broad incumbent adjacent to Pension Lab's LoA and consolidation workflows.
• SS&C Technologies: Global financial services software firm with strong UK pension administration footprint (via DST/Gresham). Comparable as a broad incumbent selling into UK pension administration and transfer workflows.
• FNZ: Global wealth-management platform serving major financial institutions with end-to-end investment and pension infrastructure. Overlaps with The Pension Lab in modular, API-driven platform plays into pension providers.
• Capita: Large UK outsourcer with a pension administration business serving major schemes. Comparable as an incumbent with deep pension-scheme relationships that could either partner with or compete against The Pension Lab's technology.
• MUFG Pension & Marketplace Services: Pension administration and marketplace services business (formerly Link Group) covering UK and Australian superannuation. Comparable as a broad incumbent operating adjacent to where The Pension Lab's Transfer and Consolidation modules compete.

Direct peers

• Origo: UK-based provider of pension transfer messaging infrastructure (including the Origo Transfer Service). Directly comparable as a B2B technology backbone operating inside the UK pensions data exchange and transfer workflow.

Emerging players

• WealthOS: UK emerging wealth-tech platform offering API-first modular infrastructure for wealth managers and pension schemes. Comparable as a smaller, modern, modular-architecture competitor targeting similar fintech and platform customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ThePensionLab
• Facebookfacebook.com/thepensionlab
• LinkedInlinkedin.com/company/moneylabs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pension Lab