SITECH NorCal & SITECH Oregon

What SITECH NorCal & SITECH Oregon does

SITECH NorCal and SITECH Oregon are authorized Trimble construction technology dealers operating across Northern California, Oregon, and Southwest Washington, with headquarters in San Leandro, California and a second location in Aurora, Oregon. The company sells, rents, services, and provides training on a comprehensive portfolio of construction technology systems — machine control (Trimble Earthworks platform with TD540 displays, MS996 receivers, SNR radios, and the GO! 2.0 compact system), GNSS positioning (R750/R780 receivers, TSC7 controllers, Zephyr antennas), total stations (SPS930), scanning (SX12), and complementary third-party lines including DJI Enterprise and Wingtra survey drones, Seafloor hydrographic vessels, Spectra Precision lasers, Schonstedt utility locators, Rajant wireless networking, Seco accessories, and the Sodex (SDX) line of automated machine-mounted and handheld LiDAR scanning systems. It serves four primary verticals — construction, heavy civil, mining and quarry, and landfill — and is part of the Peterson Companies family of businesses, a third- and fourth-generation family-run heavy equipment distribution group whose parent is Peterson Holding.

The company operates a multi-revenue-stream business model: one-time equipment sales, multi-year equipment rentals (12–36 month terms with publicly listed monthly rates and up to 50% multi-year discounts), field and bench service performed by Trimble level-three certified technicians, tailored training programs (including Trimble Business Center, base/rover, and machine control operator training), and tiered Annual Support Agreements (Standard from $1,360/year, Pro from $2,610/year, Pro Plus from $3,310/year) that bundle phone support, remote technical support, priority field service, and loaner equipment. Trimble Works Plus has been introduced as an all-inclusive subscription bundling hardware, software, accidental damage coverage, and support. Distribution is field-sales-driven through sales engineers with direct customer engagement across a three-state territory, supported by an active digital presence (website, YouTube, LinkedIn, Facebook, X), industry event participation including Trimble Dimensions, and cross-selling leverage from the broader Peterson Companies portfolio.

Name

SITECH NorCal & SITECH Oregon

Legal name

Sitech Norcal, Inc.

Website

https://sitechnorcal.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

SITECH NorCal and SITECH Oregon are authorized Trimble construction technology dealers serving Northern California, Oregon, and Southwest Washington, selling, renting, servicing, and training on machine control, GNSS, total station, scanning, and drone systems for construction, heavy civil, mining, and landfill customers.

Ownership category

akta.pro rank

Product category

Construction Technology Distribution

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Support Activities for Mining (2131)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction Machinery & Equip (3531)

akta.pro primary industry

Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)

akta.pro secondary industry

Surface Mining Equipment (Excavators, Shovels, Draglines, Dozers) (IMAKANAA)

Keywords

• Construction technology systems
• Machine control solutions
• GNSS site positioning
• Construction equipment rentals
• Heavy civil surveying

Headquarters

HQ city

San Leandro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Sale of Trimble construction technology equipment including machine control systems, GNSS receivers, total stations, drones, scanners, and contractor tools. Revenue generated through direct sales as an authorized Trimble dealer.
2. Equipment Rentals: Weekly, monthly, and long-term rental of construction technology equipment. All rentals include maintenance and repairs. Discounts up to 50% available for 36-month contracts. Rental options include on-machine and off-machine setups.
3. Service and Repair: Field service and bench repair for Trimble equipment performed by Trimble level-three certified technicians. Covers calibrations, software/firmware updates, and onsite job-specific training. Annual Support Agreements available for ongoing support.
4. Training Services: Tailored training programs for Trimble products and workflows, including Trimble Business Center (TBC) training, base/rover training, machine control operator training, and total station training.
5. Annual Support Agreements: Tiered annual support packages (Standard $1,360/year, Pro $2,610/year, Pro Plus $3,310/year) providing phone support, remote technical support, priority field service, annual inspections, service loaners, and discounts on parts and labor.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

SITECH NorCal & SITECH Oregon is an authorized Trimble construction technology dealer serving northern California, Oregon, and southwest Washington. The company sells, rents, services, and provides training on a comprehensive portfolio of Trimble construction technology systems including machine control platforms, GNSS receivers, total stations, drones, and 3D laser scanning solutions for the construction, heavy civil, mining, quarry, aggregate, and landfill industries.

Product overview

SITECH NorCal & SITECH Oregon is an authorized Trimble dealer offering a comprehensive portfolio of construction technology systems for the construction, heavy civil, mining, quarry, aggregate, and landfill industries. The product portfolio spans machine control solutions (Trimble Earthworks platform with TD540 displays, MS996 receivers, and SNR radios), GNSS systems (R750/R780 receivers, TSC7 controllers, Zephyr antennas), total stations (SPS930), scanning technology (SX12 Scanning Total Station, T100 data collectors), and automated scanning via Sodex systems (SDX-Compact, SDX-Compact OnTop, SDX-4DVision, SDX-PocketScan). The offering also includes aerial solutions with DJI drones (Matrice 4, Matrice 400, Dock 3) and Wingtra Ray for surveying, hydrographic vessels from Seafloor for underwater inspection, and a full range of contractor tools including Spectra lasers, Schonstedt locators, Seco accessories, and Kishigo safety products. The company provides Trimble Works Plus subscription services bundling hardware and software, Trimble Business Center software for office data processing, and training services. Additional offerings include equipment rentals with flexible terms, repair/calibration services, and annual support agreements.

Differentiator

Problem solved

Functional benefit

Products and services

• Trimble Machine Control Systems

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• TrimblecoreChannel Partner/ Reseller/ DistributorSITECH NorCal and SITECH Oregon are authorized Trimble dealers serving northern California, Oregon, and southwest Washington. They sell, rent, service, and provide training on the complete Trimble construction technology portfolio including machine control, GNSS, total stations, drones, and scanning systems. They are part of the SITECH dealership network — the first fully dedicated global distribution network for construction technology. They are also a Trimble Authorized Service Provider and Trimble Certified Trainer.
• Peterson Companies (Peterson Holding)coreOthersSITECH NorCal and SITECH Oregon are part of the Peterson Companies family of companies. Peterson Holding is the parent company providing corporate services. The Peterson Companies portfolio includes earthmoving and forestry machines, electric power generation, on-highway trucks, truck and machine rental, vertical construction and DBO technology, marine construction technology, and manufacturer certified training. The company is a third and fourth generation family-run business.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Trimble Inc. Trimble is the manufacturer and ecosystem owner behind every core product SITECH NorCal/Oregon sells. As the OEM, Trimble operates across construction, geospatial, and agriculture with direct enterprise sales, software (Trimble Business Center), and subscription offerings that overlap with and partially bypass the dealer channel.
• Topcon Positioning Systems: Topcon is a major OEM of GNSS, total stations, machine control, and software solutions for construction, agriculture, and surveying. It competes head-to-head with Trimble at the product level, and its regional dealer network (including Topcon-aligned distributors) competes with SITECH NorCal/Oregon in the same western U.S. territory.
• Leica Geosystems: Leica Geosystems, part of Hexagon, manufactures total stations, GNSS, laser scanners, and machine control systems that directly compete with the Trimble products SITECH distributes. Leica's brand is especially strong in surveying and high-precision measurement, and its regional dealers compete with SITECH for the same contractor wallet share.
• Caterpillar Inc. Caterpillar, the dominant heavy equipment OEM, competes with Trimble's machine control ecosystem through its Cat Connect and VisionLink platforms and increasingly bundles technology into equipment sales. While not a direct channel peer, Cat's bundled tech strategy directly affects demand for Trimble machine control retrofits — SITECH's core category.
• Hexagon AB: Hexagon is the parent of Leica Geosystems and a broader industrial software and measurement technology group. Its construction technology stack (HxGN SDx, Leica iCON) competes with Trimble at both the product and platform level, with global scale that dwarfs the SITECH dealer footprint.

Direct peers

• RDO Integrated Controls: RDO Integrated Controls is the construction technology division of RDO Equipment Co. and an authorized Trimble dealer operating across multiple U.S. states. It sells, rents, services, and supports the same Trimble machine control, GNSS, and scanning portfolio as SITECH NorCal/Oregon, making it one of the closest direct comparables in the SITECH-style dealer landscape.
• BuildingPoint Pacific: BuildingPoint Pacific is a sister company to SITECH NorCal/Oregon within the Peterson Companies portfolio and an authorized Trimble distribution partner focused on building construction technology (BIM, layout, vertical construction). Same parent and same Trimble dealer relationship make it the most directly comparable Peterson-affiliated peer.

Emerging players

• Carlson Software: Carlson Software develops surveying, GIS, CAD, and machine control software and hardware for the construction, mining, and landfill sectors. Its Surveyor+, SurvCE/SurvPC, and machine guidance offerings compete with Trimble products at the data collector and software layer where SITECH positions its Trimble Business Center and Works Plus stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SITECHNorCal
• YouTubeyoutube.com/user/sitechnorcal
• Facebookfacebook.com/sitechnorcal
• LinkedInlinkedin.com/company/sitech-norcal-oregon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SITECH NorCal & SITECH Oregon