Clam Outdoors

What Clam Outdoors does

Clam Outdoors is a Rogers, Minnesota-based manufacturer of outdoor recreation equipment founded in 1980, operating as a private company with 11–50 employees. Its core product is portable ice fishing shelters across the FishTrap, Hub, Pack Trap, and ClamAYR lines, supported by Clam Pro Tackle (tungsten jigs, spoons, plastics, hard baits), IceArmor by Clam insulated apparel, Polar Trailers utility trailers and carts, and a ClamLock modular mounting accessory ecosystem. Differentiated technology includes the ClamAYR inflatable multi-season shelter rated for 50+ mph winds, Quick-Set screen shelters with 60-second single-person setup, and Clam Live mounting accessories engineered for Garmin LVS32/LVS34 Livescope sonar integration.

The company makes money entirely through one-time hardware sales, with no subscription or recurring revenue components. Primary revenue streams are ice shelters and accessories, fishing tackle, camping and screen tents, Polar Trailers, IceArmor apparel, and electronics/accessories (heaters, tip-ups, augers, Clam Live). Pricing ranges from $1.99 consumables (jigs) to $1,199.99 (HD Max Trailer), with periodic seasonal promotions such as a 4th of July sale.

Go-to-market is direct-to-consumer via a Shopify-powered storefront at clamoutdoors.com, complemented by a Canadian distribution partnership with Rapala (rapala.ca/ca_en/clam). Marketing is concentrated in organic social channels (Facebook, Instagram, TikTok, YouTube), email newsletter capture, and seasonal content promotions. Customer segments are predominantly individual recreational ice anglers, camping and outdoor recreation consumers, open water anglers, and a smaller utility-hauling buyer base; no enterprise or B2B channel of material scale is disclosed.

Name

Clam Outdoors

Website

https://clamoutdoors.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Clam Outdoors is a Rogers, Minnesota-based manufacturer founded in 1980 that designs and sells portable ice fishing shelters, tackle, apparel, utility trailers, and shelter accessories, serving recreational anglers and outdoor consumers through a Shopify DTC storefront and a Canadian distribution partnership with Rapala.

Ownership category

akta.pro rank

Product category

Ice Fishing Equipment & Outdoor Recreation Gear

NAICS

Textile Bag and Canvas Mills (314910)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Saltwater & Offshore Fishing Specialty Retail (CRAMALAC)

akta.pro secondary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Ice fishing shelters
• Outdoor recreation equipment
• Fishing tackle supplies
• Utility trailers carts
• Cold weather apparel

Headquarters

HQ city

Rogers

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ice Shelters and Accessories: One-time hardware sales of portable ice fishing shelters including FishTrap, Hub, Pack Trap, and ClamAYR models, along with shelter accessories
2. Fishing Tackle: One-time sales of Clam Pro Tackle including jigs, spoons, plastics, hard baits, and ice fishing line
3. Camping and Screen Tents: Sales of screen shelters, camping shelters, and accessories for backyard and outdoor camping use
4. Polar Trailers and Carts: Utility trailers and carts for hauling and yard work applications
5. Apparel: IceArmor by Clam suits, headwear, handwear, footwear, and branded apparel
6. Electronics and Accessories: Clam Live electronics, heaters, tip-ups, bait keepers, augers, and miscellaneous accessories

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Clam Outdoors designs, manufactures, and sells outdoor recreation equipment—primarily portable ice fishing shelters (FishTrap, Hub, Pack Trap, and ClamAYR), ice fishing tackle (Clam Pro Tackle jigs, spoons, plastics, hard baits), cold-weather apparel (IceArmor by Clam), screen tents and camping shelters, propane heaters, and Polar Trailers utility trailers. Products are sold unit-by-unit directly to consumers through the company's own Shopify storefront and via a Canadian retail partnership with Rapala.

Product overview

Clam Outdoors is an outdoor recreation equipment company offering a diversified product portfolio focused primarily on ice fishing gear and seasonal outdoor products. The core offerings center on portable ice fishing shelters (FishTrap, Hub, Pack Trap, ClamAYR lines), Clam Pro Tackle (tungsten jigs, spoons, plastics, hard baits), and IceArmor cold-weather apparel. Adjacent product lines include Quick-Set screen tents for camping and backyard use, Polar trailers and utility carts for hauling, open water fishing nets, propane heaters, Clam Live electronics mounting accessories (with Garmin sonar integrations), ClamLock modular mounting systems, tip-ups, bait keepers, and rod & reel equipment. The portfolio is organized around seasonal outdoor activities with ice fishing representing the primary market focus, complemented by camping, hauling, and open water fishing segments.

Differentiator

Problem solved

Functional benefit

Brands

• ClamAYR: All-season shelter brand that can be used for ice fishing, camping, tailgating, hunting, and other outdoor activities.
• IceArmor by Clam
• Polar Trailers
• Clam Pro Tackle
• ClamLock
• Clam Live
• FishTrap
• Quick-Set

Products and services

• Ice Shelters (FishTrap, Hub, Pack Trap, ClamAYR) Portable winter fishing shelters for individual recreational ice anglers. The portfolio covers FishTrap flip-over shelters, Hub-style shelters, Pack Trap shelters built for portability, and the ClamAYR all-season inflatable line.
• ClamAYR Boondocker Multi-season inflatable shelter for ice fishing, camping, tailgating, beach activities, and hunting, built to withstand sustained winds over 50 mph and heavy rain.
• Quick-Set Screen Shelters Pop-up screen tents (Traveler, Venture, Adventure, Escape, Pavilion Camper) that one person can set up in 60 seconds, with sun-protective fabric, no-see-um bug mesh, and weather-resistant features for camping, tailgating, and backyard use.
• Clam Pro Tackle Ice fishing lure and terminal tackle line sold to individual ice anglers: jigs, spoons, soft plastics, hard baits, and ice fishing line, with many products using high-density tungsten for faster sink rates and reduced environmental impact vs. lead.
• Clam Propane Heaters (CH-4200, CH-10000vh, CH-16000vh) Portable propane heaters with Variable Heat Technology, available in multiple sizes for different shelter configurations. Features adjustable heat output, tip-over shutoff, and low-oxygen sensors for indoor-shelter safety.
• Clam Live Electronics Mounting and transport accessories for live and forward-facing sonar in ice fishing shelters, including electronics shuttles, imaging poles, transducer covers, and Garmin LVS32/LVS34 Livescope mounts.
• IceArmor by Clam Apparel Insulated cold-weather outerwear sold under the IceArmor by Clam sub-brand, including full suits, headwear, handwear, footwear, and branded apparel engineered for ice fishing conditions.
• ClamLock Mounting System Modular mounting system for Clam shelters that lets users attach gear pockets, horizontal rattle reels, rod holders, cup holders, phone holders, power centers, and electronics mounts without drilling or permanent modifications.
• Camping Shelters Camping shelters and accessories marketed to outdoor consumers for non-ice-fishing camping, tailgating, hunting, and backyard use.
• Polar Trailers Heavy-duty utility trailers (LG7, LG900, HD 1200, HD 1500 TA, HD Max) for hauling gear, equipment, and supplies for property, farm, and yard work, priced from $269.99 to $1,199.99.
• Open Water Nets Landing nets for open-water anglers, including Floating Livewell and Bait Nets, the Fortis series coated and rubber nets, Fortis TD nets, and Colossus TD nets sized for muskie.
• Tip-Ups Ice fishing tip-up models (Predator, Watchtower, Trophy Thermal, Blue Ice, Arctic Warrior) with flag systems for monitoring multiple lines at once.
• Fortis 195 Coated Net 2025 launch of a coated landing net in the Fortis family, sized with a 110-inch reach for pike fishing, priced at $159.99.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

One partnership is on record.

• RapalacoreChannel Partner/ Reseller/ DistributorRapala serves as the Canadian retail distributor for Clam Outdoors products, with dedicated storefront at rapala.ca/ca_en/clam enabling market access in Canada through established retail channels

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rapala VMC Corporation: Global fishing tackle and outdoor brand that already serves as Clam Outdoors' Canadian retail distributor via rapala.ca/ca_en/clam. Overlaps directly on fishing lures, line, and tools, with much broader scale and international reach.
• Eskimo (Ardisam): Direct competitor in ice fishing shelters (flip-over and hub styles), augers, and ice fishing accessories, sold through a similar sporting goods channel network. Most head-to-head competitor on Clam's core FishTrap and Hub shelter categories.
• Frabill: Specialist ice fishing brand offering portable shelters, tip-ups, nets, and accessories that mirror Clam's portfolio. Directly comparable in fishing nets (Fortis vs. Frabill Conservation series) and ice accessories.
• Otter Outdoors: Family-owned ice fishing shelter and accessories manufacturer with flip-over, sled, and hub-style shelters that compete directly with Clam's FishTrap and Hub lines. Similar DTC and dealer model and seasonal demand pattern.
• Striker Ice Fishing: Striker makes ice fishing shelters and IceVFL suits that overlap with Clam's IceArmor apparel line. Strong direct competitor in cold-weather outerwear, with similar Minnesota roots and end-consumer focus.

Emerging players

• Nordic Ice (Arctic Den): Specialty ice fishing shelter and gear maker with comparable flip-over and hub-style offerings, often found through the same dealer base as Clam. Smaller scale but direct overlap in shelter category.
• YakAttack: Manufacturer of kayak fishing and accessories with a modular mounting system (similar concept to Clam's ClamLock). Comparable as a mounting/ecosystem brand in the fishing outdoor space, although kayak- rather than ice-focused.

Broad incumbents

• Bass Pro Shops / Cabela's: Mega-incumbent outdoor retailer and brand owner (Cabela's, White River Fly Shop, etc.). Sells Clam's competitors and complementary gear, comparable as the broadest distributor of ice fishing equipment, though not a direct product equivalent.
• Grizzly Sports: Owns AlumaKlaw and other ice fishing shelter/ice accessories brands that overlap with Clam's portable shelter and utility categories. Comparable scale and product mix and a similar aftermarket/accessory ecosystem.

Others

• Garmin (Livescope): Garmin Powers the LVS32 and LVS34 Livescope sonar that Clam Live Electronics integrate with. Comparable because Clam's mounting and integration aftermarket is directly dependent on Garmin's platform; acts as the OEM/infrastructure provider in the ice electronics stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/clamoutdoors
• YouTubeyoutube.com/user/ClamIceFishing
• Facebookfacebook.com/clamoutdoors
• Instagraminstagram.com/clamoutdoors
• TikToktiktok.com/@clamoutdoors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clam Outdoors