OMM

What OMM does

OMM is an independent creative digital agency headquartered in London, operating across Europe with a claimed global client footprint. The company delivers four integrated service lines: experiential experiences (immersive brand activations and events), web experiences (digital design and build), content/technology/space (integrated content, tech, and spatial design), and a sport consultancy practice that includes stadium content strategy. Notable technical capabilities include 3D design, motion FX, real-time graphics, and large-format digital print for physical installations. The company was acquired by Skyview Innovations on September 10, 2024 and now operates as a subsidiary within Hovercraft Ventures' portfolio.

OMM's revenue model is project-based professional services delivered through direct enterprise sales to brand decision-makers. The agency engages in consultative, bespoke creative briefs with major global brands and showcases work through case studies on its website and social channels (LinkedIn, Instagram). Pricing is not publicly disclosed and is quoted per-project based on scope and complexity. Named clients include Nike (Activity Finder, Keeps You Cool & Dry experiential), Unilever (Liquid I.V. global campaign launch), Tottenham Hotspur F.C. (new stadium content strategy), Samsung, and Gucci, indicating a horizontal segmentation across sportswear, consumer goods, sports entertainment, electronics, and luxury verticals. The company is privately held (formerly known as O'Neill Modern Media), operates with 11-50 employees, and is domiciled in the United Kingdom as a private limited company.

Name

OMM

Legal name

OMM

Website

https://omm.agency

Company type

Private

Founded year

1983

Operating status

Acquired

Headcount range

11–50 employees

Short description

OMM is a London-based creative digital agency specializing in experiential marketing, immersive technology, sport consultancy, and large-format digital print for major global brands including Nike, Samsung, Gucci, Unilever, and Tottenham Hotspur.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH)

akta.pro secondary industry

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

Keywords

• Experiential marketing
• Creative agency services
• Immersive technology
• Digital content creation
• Brand activation services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Experiential Marketing Services: OMM generates revenue through providing experiential marketing services to major brands, including immersive technology solutions, sport consultancy, and large-format digital print production.
2. Creative Agency Services: Project-based creative and digital agency engagements delivering design, technology, innovation, and experiential services to enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

OMM is a creative digital agency that designs and delivers experiential marketing campaigns, immersive technology experiences, web experiences, and large-format digital print for major global brands. The agency combines creative storytelling with technical capabilities such as VR, AR, 3D motion graphics, and real-time interactive elements to produce brand activations across physical spaces and digital channels.

Product overview

OMM is a creative digital agency offering a unified suite of services centered around experiential marketing, immersive technology solutions, and large-format digital experiences. The company operates as a single integrated offering rather than a platform-plus-modules architecture, combining capabilities in experiential activations, web experiences, and content creation with technology and spatial design. The portfolio includes client projects such as Nike Activity Finder, Liquid I.V. Global Campaign Launch, Nike Keeps You Cool & Dry Experiential, and Tottenham Hotspur Stadium Content Strategy. OMM's expertise spans sport consultancy and experiential marketing, working with major brands including NIKE, Samsung, and Gucci.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Experiences Design and production of physical brand activations and live experiential campaigns for global consumer brands, integrating immersive technologies with narrative storytelling.
• Web Experiences Design and development of digital/web-based brand experiences for consumer brands, including interactive content delivered through browser-based and digital channels.
• Content, Technology & Space Production of branded content and technology-enabled spatial experiences, including 3D motion graphics, real-time interactive elements, and large-format digital print for physical environments.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• George P. Johnson Experience Marketing: Experience marketing agency (IPG) specializing in immersive brand experiences, events, exhibits and content strategy for global enterprise brands - directly comparable in service mix and client tier to OMM.
• Momentum Worldwide: McCann Worldgroup's experiential agency creating brand experiences, sponsorships and cultural activations for global brands like Adidas, Microsoft and Coca-Cola - direct experiential peer to OMM.
• Sparks: Experiential marketing agency within Omnicom that designs and produces live brand experiences, pop-ups and immersive activations - closely overlaps with OMM's experiential and ambient offering.
• Tool of North America: Independent creative production studio with strengths in immersive content, real-time graphics and experiential work for major brands - comparable in technical creative production capabilities to OMM.
• MKG: Independent experiential marketing and creative agency delivering brand experiences, events and digital activations for major global brands - comparable independent experiential peer.
• Jack Morton Worldwide: Global brand experience agency owned by IPG that builds immersive brand experiences, activations and live events for major enterprise clients - directly comparable to OMM's experiential offering and enterprise client base.
• Amplify: London-headquartered independent creative/experiential agency building brand experiences, content and campaigns for global brands like Google, Adidas and Unilever - direct UK-based peer with similar client base.

Broad incumbents

• Huge Inc. IPG-owned digital experience agency delivering design, technology and brand experience services to global enterprises - broader incumbent overlapping on digital experience and creative.
• AKQA: WPP-owned digital creative agency offering design, innovation and experience services to global brands - broader incumbent that overlaps on experiential/digital creative work with OMM.
• Landor & Fitch: WPP-owned brand consulting and experience design firm combining brand strategy, design, motion and environments - adjacent peer with overlapping experiential and design capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/oneillmodernmedia?utm_source=ommweb
• Instagraminstagram.com/weareommagency/?utm_source=ommweb
• Xx.com/weareomm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMM