Healthcare Dive

What Healthcare Dive does

Healthcare Dive is a B2B digital media platform that delivers curated news, analysis, and industry intelligence to healthcare professionals in the United States. Founded in 2014 as part of Industry Dive's vertical publication portfolio, the publication was brought under Informa TechTarget (NASDAQ: TTGT) when the parent Industry Dive was acquired in 2017. It covers seven core healthcare verticals — Hospitals, Payers, Health IT, Government, Finances, Medical Groups, and Telehealth — through a mix of daily news articles, in-depth Deep Dive investigations, Opinion pieces, Trendlines, and a Library of whitepapers, webinars, and surveys.

The product portfolio is anchored by three free email newsletters: Daily Dive (Monday–Friday), Payer Weekly (Wednesday), and IT Weekly (Thursday). Distribution is entirely digital, relying on the website, email, SEO, and active social media presence on LinkedIn, Facebook, and X, with no mobile app. The underlying platform combines a content management system optimized for vertical healthcare coverage, audience engagement analytics, and an AI-powered search interface. Content is freely accessible with registration, and the site also distributes press releases and covers industry conferences including HIMSS.

Healthcare Dive operates a dual revenue model combining advertising and sponsorship (display ads, sponsored content from vendors such as Microsoft, Philips, and Waystar, and sponsored webinars/Trendlines) with subscription-based premium content access. The publication reaches an audience spanning healthcare executives, payer organizations, health IT professionals, and policy/government affairs specialists, serving as both a reader resource and an advertising channel for healthcare technology, payer, and provider advertisers.

Name

Healthcare Dive

Legal name

Healthcare Dive (Industry Dive, a subsidiary of Informa TechTarget)

Website

https://healthcaredive.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Healthcare Dive is a B2B digital media platform delivering curated news, analysis, and newsletters to US healthcare executives across hospitals, payers, health IT, and policy verticals. It operates within Informa TechTarget's Industry Dive portfolio, monetizing through advertising and sponsorships from healthcare vendors.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising and Sponsorship: Healthcare Dive generates revenue through sponsored content, display advertising, and branded content opportunities from healthcare industry advertisers including medtech companies, health IT vendors, payers, and healthcare service providers. The site features sponsored articles, webinars, and industry intel sections from partners like Microsoft, Philips, Waystar, and others.
2. Subscription-based Content Access: The publication offers free daily newsletters (Daily Dive, Payer Weekly, IT Weekly) with premium or archived content potentially available through paid subscriptions. The freemium model drives audience growth while monetizing through premium access and sponsored content.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Healthcare Dive is a B2B digital media platform that publishes healthcare industry news, analysis, and editorial content covering hospitals, payers, health IT, government regulation, finances, medical groups, and telehealth. Its core offerings are three free email newsletters (Daily Dive Monday–Friday, Payer Weekly on Wednesdays, IT Weekly on Thursdays) and supporting online content sections (Deep Dive, Opinion, Library, Events, Press Releases), with revenue generated primarily through sponsored content and display advertising sold to healthcare industry advertisers.

Product overview

Healthcare Dive is a B2B news publication owned by Informa TechTarget that delivers daily and weekly email newsletters along with online editorial content covering the healthcare industry. The core offering consists of the Healthcare Dive news platform providing coverage across multiple healthcare sectors (hospitals, payers, health IT, government regulation, finances, medical practices, and telehealth). The product portfolio includes three newsletter products (Daily Dive, Payer Weekly, and IT Weekly), Deep Dive in-depth analysis, an Opinion section for industry thought leadership, Library resources containing trendlines and webinars, Events coverage, and a Press Releases distribution platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthcare Dive News Platform A B2B online news publication delivering healthcare industry editorial coverage across seven verticals: hospitals, payers, health IT, government regulation, finances, medical practices, and telehealth. Used by healthcare executives and decision-makers for industry intelligence.
• Daily Dive Newsletter A free daily email newsletter delivering the top healthcare industry news to subscribers Monday through Friday. Targets healthcare executives and professionals seeking a curated daily briefing.
• Payer Weekly Newsletter A free weekly email newsletter covering payer-provider partnerships, value-based care efforts, payer market moves, and healthcare reform, delivered every Wednesday. Targets executives at payer organizations and payer-provider partnering companies.
• IT Weekly Newsletter A free weekly email newsletter covering interoperability, artificial intelligence, digital health, EHRs, cybersecurity, vendor activity, and telehealth, delivered every Thursday. Targets health IT professionals and technology leaders in healthcare.
• Sponsored Content Program A sponsored/native content offering on the Healthcare Dive platform that allows healthcare industry advertisers (medtech companies, health IT vendors, payers, providers) to publish branded editorial-style articles, sponsored Trendline reports, and industry intel content to Healthcare Dive's professional audience.
• Events and Webinars Sponsored and editorial webinars and events covering healthcare industry topics (e.g., clinical AI adoption, workforce management, healthcare technology), offered to healthcare professionals as content and to advertisers as a sponsorship channel.

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Informa TechTargetcoreOthersHealthcare Dive is owned and operated by Informa TechTarget, a global network that informs, influences and connects the world's technology buyers and sellers. The publication operates as part of TechTarget's media division alongside sister publications BioPharma Dive, MedTech Dive, and Xtelligent Healthcare titles.
• Xtelligent Healthcare PayersminorOthersRelated publication within the Informa TechTarget family covering healthcare payers topic area, cross-linked and referenced on Healthcare Dive platform.
• Xtelligent Health ITminorOthersRelated publication within the Informa TechTarget family covering health IT topics, cross-linked and referenced on Healthcare Dive platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Modern Healthcare: US B2B healthcare business news publication serving hospital executives, payers, and health IT leaders with daily news, rankings, and events. Direct competitor covering the same executive audience and healthcare verticals as Healthcare Dive, with overlapping advertising and sponsorship monetization.
• Becker's Hospital Review: Leading US B2B healthcare news publication focused on hospitals, health systems, and physician practice leadership. Comparable vertical coverage, similar executive readership, and competing for the same hospital/health system advertising dollars as Healthcare Dive.
• Fierce Healthcare: B2B healthcare industry publication covering payers, providers, health IT, and policy with daily newsletters and sponsored content. Direct peer to Healthcare Dive in audience (executives), verticals (payer/provider/health IT), and monetization (advertising and sponsorships).
• STAT News: Health and medicine news publication (Boston Globe Media) covering biotech, pharma, health policy, and healthcare delivery with a growing subscription business. Comparable in editorial depth and executive readership, though with broader life-sciences emphasis; competes for the same healthcare executive advertising and subscription spend.
• Healthcare IT News: B2B publication focused on health IT, EHRs, interoperability, and digital health, serving CIOs, IT leaders, and vendors. Directly overlaps with Healthcare Dive's Health IT vertical and competes for the same health IT vendor and provider IT advertiser relationships.
• MedCity News: B2B healthcare innovation publication covering digital health, payers, providers, and health tech investing. Targets a similar executive audience with comparable newsletter/digital advertising monetization, making it a direct peer in healthcare business journalism.
• HealthLeaders: B2B media brand serving healthcare executives through news, analysis, and events covering hospitals, payers, and health IT. Direct overlap in audience (C-suite), verticals, and event-driven monetization model with Healthcare Dive.
• Healthcare Finance News: B2B healthcare financial media covering revenue cycle, payer contracts, M&A, and hospital finance. Direct competitor for advertisers in revenue cycle vendors (Waystar-style sponsors) and overlaps with Healthcare Dive's Finances vertical.

Emerging players

• Healthcare Brew: Newsletter-first B2B healthcare industry publication targeting executives with daily and weekly briefings. Smaller-scale emerging competitor using a similar product-led newsletter GTM motion, increasingly competing for both reader attention and healthcare advertiser spend.

Broad incumbents

• Axios (healthcare coverage): Broader general business/news outlet with dedicated healthcare vertical coverage, newsletters, and sponsored content. Larger incumbent with overlapping executive audience, particularly health policy and M&A coverage, competing for healthcare advertiser dollars at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/healthcaredive
• Facebookfacebook.com/healthcaredive
• LinkedInlinkedin.com/company/healthcare-dive-healthcare-and-health-it-news

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthcare Dive