What Rags2Riches does

Rags2Riches (R2R) is a Philippine social enterprise founded in 2007 and operated under the legal entity Intentionality, Inc., that designs, produces, and sells handwoven sustainable fashion and home goods. The company's core products include signature bag collections (Buslo, Bento, Pusô, Saranggola), versatile clothing under the R2R On Repeat line (4-Way A-Line Skirts, Convertible Terno Tops, Lakbay Pants), and home accessories under R2R Living. Production relies on a Signature R2R Weave technique using upcycled fabric strips knotted onto wooden frames by community-based artisans working from home across Metro Manila, complemented by indigenous weaving communities in South Cotabato, Mindoro, Ilocos, Kalinga, and Ifugao that supply T'nalak, Mangyan Ramit, and various Abel Iloko textiles. Supporting producers such as Balai Kamay supply wooden gussets used in structured bag designs.

The company operates a direct-to-consumer commerce model anchored on its own e-commerce site (r2r.ph), with same-day pick-up from its Manila headquarters/showroom and a pre-order channel for weaving-in-progress items. Pricing is denominated in Philippine Pesos across unit-priced tiers — bags PHP 1,100–10,530, clothing PHP 1,980–7,500, and home items up to PHP 6,000 — supplemented by digital gift cards in PHP 300–5,000 denominations. Revenue is diversified across individual conscious consumers (primary segment), corporate clients (B2B custom gifts and upcycling services, including a sewing partnership with IKEA), and curated collaborations (BTS Love Song Festa Collection, Leeroy New wearable art, DoiTung Thailand cross-cultural line). Marketing leverages Instagram, a Joyful Stories blog, email newsletters, earned media in CNN, Forbes, and the World Economic Forum, and recurring presence at ArteFino (2024, 2025). Co-founder Reese Fernandez-Ruiz has been recognized in Forbes 30 Under 30, and the company is privately held with no disclosed institutional investors or parent company.

Name

Rags2Riches

Legal name

Intentionality, Inc.

Website

https://r2r.ph

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Rags2Riches is a Philippine social enterprise that designs and sells handwoven sustainable bags, clothing, and home goods, produced by community-based artisans using upcycled fabrics and indigenous textiles, sold primarily direct-to-consumer through its r2r.ph e-commerce site and via corporate collaborations.

Ownership category

akta.pro rank

Product category

Sustainable Fashion

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Sustainable & Certified Materials (Organic, Recycled, Traceable) (CRAAAMAK)

Keywords

• Sustainable fashion
• Artisan handbags
• Upcycled accessories
• Handwoven clothing
• Ethical apparel

Headquarters

HQ city

Quezon City

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Product Sales: R2R generates revenue through direct sales of handmade bags, clothing, home accessories, and gift items. Products are sold at fixed prices through their e-commerce platform with same-day pick-up options available.
2. Gift Cards: Digital gift cards available in denominations of PHP 300, 500, 1,000, 3,000, and 5,000, providing flexible gifting options for customers.
3. Corporate Collaborations: Corporate gifts and upcycling services for businesses, including sewing services with IKEA.
4. Custom Products: Customized bags including Bento Plus, Bento, Buslo, Buslo Mini, Buslo Micro, Pusô, and Saranggola bags made to customer specifications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Rags2Riches (R2R) is a Filipino sustainable fashion brand that designs and manufactures handwoven bags, clothing, and home accessories using upcycled fabric and indigenous Philippine textiles. The company partners with community-based artisans across Metro Manila, Mindoro, South Cotabato, Ilocos, Kalinga, and Ifugao to produce items through its signature R2R Weave technique. It sells direct to consumers via its own e-commerce platform and offers corporate gifts and upcycling services to businesses.

Product overview

Rags2Riches (R2R) is a sustainable Filipino fashion brand operating under Intentionality, Inc., founded in 2007. The company offers a diverse portfolio of eco-ethical fashion and home accessories centered around their signature hand-woven technique. The core product lineup includes signature bag collections (Buslo, Bento, Pusô, Saranggola), versatile clothing (4-Way A-Line Skirts, Convertible Terno Tops, Lakbay Pants, R2R On Repeat clothing line), and home accessories (R2R Living). The brand differentiates through artisan partnerships using upcycled and deadstock fabrics, offering customization services, corporate collaborations, and seasonal collections. The company operates as a fashion & design house rather than a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• R2R On Repeat: R2R's clothing line that celebrates repeating clothes, mixing & matching what you have, keeping a high-impact wardrobe as low impact as possible, and weaving joyful stories.

Products and services

• Buslo Bag R2R's signature hobo bag, available in standard, mini, and micro sizes and patterns including Blocks, Monochrome, Checkerboard, and Mat Pattern.
• Bento Bag Structured handbag in solid colors and Mat Pattern styles, including Bento Plus variants for added capacity.
• Pusô Bag Pyramid-shaped handbag designed as a statement piece for events and celebrations, including Pusô Micro and Pusô Hobo variants.
• Saranggola Bag Signature woven bag with distinctive design, available in custom configurations.
• 4-Way A-Line Skirt High-waisted A-line midi skirt with four mix-and-match zippered panels for versatile styling across multiple looks.
• Convertible Terno Top Travel-friendly top designed to be worn multiple ways for versatile styling.
• Lakbay Pants Ultra-flattering high-waisted, wide-legged pants with deep pockets, designed for travel and everyday wear.
• Bag Charms Decorative bag charms including Kabibe (clam), Pawikan (tortoise), Bituin (star), Alimango (crab), and Wonton (triangle) designs.
• R2R On Repeat Clothing Line Sub-brand clothing line that celebrates repeating clothes, mixing and matching existing pieces, and maintaining a high-impact wardrobe with low environmental impact.
• R2R Living Home Accessories Home accessories line including Pillows and Poufs, Rugs, Bath items, Decor, Garden, and Dining and Kitchen products (Round Pouf PHP 5,000-6,000, Square Pouf PHP 5,000-6,000, Linen Lounge Robe PHP 500).
• Tech Accessories Laptop sleeves and other technology accessories including the Charlie Laptop Sleeve line, offered in various colors and patterns (starting at PHP 1,500).
• Travel Bags Travel-friendly bags including the Casey multi-way bag and Fanny Packs (such as the Noah Fanny Pack) for commuters and travelers.
• Beach Bags Beach and resort bags including the Sampaguita Tote, Gumamela Hobo, Mercado Carry-all, and Marina Hobo for leisure and travel use.
• R2R Digital Gift Card Digital gift cards available in PHP 300, PHP 500, PHP 1,000, PHP 3,000, and PHP 5,000 denominations, redeemable across the r2r.ph product catalog.
• Custom Bags Customizable bag service offering Custom Bento Plus, Custom Bento, Custom Buslo, Custom Buslo Mini, Custom Buslo Micro, Custom Pusô, and Custom Saranggola bags made to customer specifications.
• Corporate Gifts and Upcycling Corporate collaboration service for businesses seeking custom gifts and upcycling solutions, including bulk orders and branded merchandise.
• Sewing and Upcycling at IKEA Sewing services partnership with IKEA providing artisan upcycling capabilities for product customization and sustainable textile initiatives.
• Love Song Festa Collection (BTS/ARMY) Limited-edition Love Song Festa Collection featuring Philippine-exclusive bags created as a tribute for BTS and ARMY for the Space of BTS pop-up in Metro Manila 2024.
• ArteFino 2025 Landscapes Collection Collection inspired by Philippine terrain and topographical features, featuring Boston Bag, Pusô Hobo, and Fiesta Hobo styles, showcased at ArteFino 2025.
• Waveforms Collection First chapter of the 2025 Morphologies theme examining wave transformations, featuring Sinag 4-Way items, Alon East-West bags, and scarves.
• R2R x DoiTung Thailand Collaborative Collection Cross-cultural collaboration between R2R from the Philippines and DoiTung from Thailand, presenting versatile multi-way bags (Bento Bag, Three-Tiered Bag, Fanny Pack, Duffle Bag) that redefine sustainable fashion through cultural exchange.

Quantifiable outcome

• Transforms discarded fabric into high-value artisan products

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and flagship.

• Balai KamaycoreTechnology or Integration · 1 January 2016Social enterprise producing custom wood items for R2R products. Woodworkers from Tondo create wood panels used as gussets in structured bags like the Kahon, reducing need for PVC plastics.
• IKEAcoreStrategic or Co-development PartnerIKEA x R2R collaboration providing sewing services and upcycling solutions. R2R offers their artisan sewing capabilities to IKEA for product customization and sustainable upcycling initiatives.
• Leeroy NewflagshipStrategic or Co-development PartnerLeeroy New x R2R collection featuring wearable art pieces combining R2R's sustainability and artisanal weaves with Leeroy New's multidisciplinary art practice. Includes hand-casted silicon Sacred Heart pieces integrated into artisanal bags and wall art.
• DoiTung (Thailand)flagshipStrategic or Co-development PartnerCross-cultural collaboration between R2R from the Philippines and DoiTung from Thailand, presenting versatile multi-way bags that redefine sustainable fashion through cultural exchange.
• Mangyan Communities (Buhid and Hanunuo)coreStrategic or Co-development PartnerIndigenous communities from Mindoro supplying Mangyan Ramit fabric - handwoven textiles using backstrap looms with intricate geometric patterns, traditionally used for skirts and blankets.
• T'boli Dreamweavers (Lake Sebu, South Cotabato)coreStrategic or Co-development PartnerWomen weavers producing T'nalak fabric, believed to be divinely inspired through dreams from Goddess Fu Dalu. Traditional abaca textiles with deep cultural and spiritual significance.
• Northern Luzon Weaving Communities (Ilocos, Kalinga, Ifugao)coreStrategic or Co-development PartnerVarious indigenous weaving communities supplying Abel Iloko fabrics including Pinilian, Binakol, Binetwagan, and Kundiman textiles - traditional fabrics with historical significance in Philippine culture.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• Reformation: DTC sustainable-fashion brand built around deadstock and lower-impact materials. Comparable on 'sustainable fashion + limited drops + premium pricing', though at much larger scale and category breadth.

Direct peers

• ABLE: Ethically made apparel, bags, and accessories brand employing and empowering women in Nashville and globally. Directly comparable as a mission-driven fashion brand with artisan production, premium pricing, and DTC plus wholesale channels.
• Noonday Collection: Artisan-made fashion and home accessories sourced from artisan communities globally using a consultant/ambassador sales model; comparable ethical-fashion, artisan impact narrative, and B2B gifting use cases.
• Sseko Designs: Fair-trade fashion accessories brand (sandals, bags, apparel) employing women artisans in Uganda. Mirrors R2R's artisan-empowerment narrative, handcrafted construction, and DTC/retail mix.
• Tonlé: Cambodian zero-waste fashion brand cutting patterns from remnant fabrics; very close peer on the upcycled-fabric process step and on artisan-driven Southeast Asian production plus DTC apparel/bag line.
• DoiTung International: Thai social enterprise under the Mae Fah Luang Foundation producing artisan-made textiles, apparel, and home goods from hill-tribe communities. Identical structural model to R2R (community artisans + indigenous textiles + ethical fashion + DTC/retail) and already a direct collaboration partner via the R2R x DoiTung collection.
• Krochet Kids: Social-enterprise apparel and accessories brand employing women artisans in Uganda and Peru; comparable made-by-name artisan model, ethical-fashion positioning, and DTC e-commerce distribution with corporate gift/B2B channels.
• Known Supply: Artisan-made apparel and accessories with transparent supply chain and named maker program; closely aligned ethical-fashion, artisan-empowerment, and DTC operating model.

Broad incumbents

• Patagonia: Established mission-driven outdoor apparel incumbent with apparel, bags, and accessories. Different category focus but the benchmark for brand-equity, mission-marketing, and sustainable-materials economics in Philippine consumer perception.
• Eileen Fisher Renew: Circular/renewed apparel program from established women's apparel brand Eileen Fisher; relevant adjacency on take-back, remade textiles, and circular apparel positioning overlapping R2R's home textilia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rags2richesinc
• Xx.com/R2RecoStyle
• Facebookfacebook.com/159915792395
• LinkedInlinkedin.com/company/riches-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rags2Riches