The Road Theatre Company

Name

The Road Theatre Company

Legal name

The Other Side of the Hill Productions, Inc.

Website

https://roadtheatre.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Theatre and Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

Keywords

• Live theatre productions
• New play development
• Playwrights festival
• Community theatre programs
• Arts education workshops

Headquarters

HQ city

North Hollywood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from single-ticket purchases for main stage productions and festival events. Standard tickets available plus discounted $5 Teen Tix for ages 13-19.
2. Season Subscriptions (FLEX PASS): Season subscription offering 4 tickets to use throughout the 2025-26 season, including all readings and Summer Playwrights Festival, with complimentary snack and beverage.
3. Donations and Contributions: As a 501c3 nonprofit organization, the company relies on donations and charitable contributions from supporters to fund operations and programming.
4. Venue Rentals: The Road Theatre on Magnolia and the 76-seat theatre within NoHo Senior Arts Colony are available for rental to outside productions and events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Road Theatre Company is a 501(c)(3) nonprofit performing arts organization that produces main stage theatrical productions, play development programs, and community engagement programming. Founded in 1991 and operating under Actors' Equity Association Membership Company Rule, the company runs an annual season of productions, the Summer Playwrights Festival (the largest of its kind in the country), Under Construction new play workshops, weekly WORD readings, and Common Ground programming for seniors and underserved audiences.

Product overview

The Road Theatre Company is a 501(c)(3) nonprofit performing arts organization operating primarily as a single-venue theatre company. Its core offerings center on main stage theatrical productions, play development programs (Summer Playwrights Festival, Under Construction, The Word readings series), and community engagement initiatives (Common Ground Series with EngAGE). The company operates The Road Theatre on Magnolia, a 76-seat theatre within the NoHo Senior Arts Colony. Add-on offerings include the FLEX PASS season subscription, Teen Tix LA partnership for $5 youth tickets, and venue rentals. The company has produced over 100 mainstage productions in its 35-year history and is led by Founder and Artistic Director Taylor Gilbert and Consulting Artistic Director Sam Anderson.

Differentiator

Problem solved

Functional benefit

Products and services

• Main Stage Productions Full-scale theatrical productions presented at The Road Theatre on Magnolia, featuring plays not previously available to the Los Angeles public that introduce socially and politically relevant voices to the American stage.
• Summer Playwrights Festival Week-long annual celebration of new works featuring staged readings, live music, and nightly receptions held each July.
• Under Construction Series Annual new play development program that evaluates hundreds of submissions and develops selected works through readings and workshops.
• WORD Reading Series Weekly readings program for play development available for community engagement.
• Venue Rentals Rental of The Road Theatre's performance spaces for outside productions and events, located in the NoHo Senior Arts Colony.

Quantifiable outcome

• Summer Playwrights Festival 11 reached over 18,000 patrons on six continents during livestream
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• EngAGEcoreStrategic or Co-development PartnerPartnership with EngAGE to provide performing arts programming at the NoHo Senior Arts Colony. The Road company members volunteer as instructors and work with residents who wish to volunteer as front-of-house staff or stagehands for Road productions. This partnership also enabled the opening of a second venue, a 76-seat theatre within the NoHo Senior Arts Colony in 2013.
• Teen Tix LAcoreGTM or Marketing PartnerPartnership providing $5 tickets for youth ages 13-19. Teens must sign up through the Teen Tix LA program to qualify for discounted admission to all Road Theatre productions.
• NoHo Senior Arts ColonycoreStrategic or Co-development PartnerThe Road Theatre Company is the resident company for the Historic Lankershim Arts Center in the NoHo Arts District, selected by the Los Angeles Department of Cultural Affairs. This includes housing at the NoHo Senior Arts Colony where they operate two venues.
• Los Angeles Department of Cultural AffairscoreStrategic or Co-development PartnerSelected by the DCA as the resident company for the Historic Lankershim Arts Center in the NoHo Arts District.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• East West Players: East West Players is a Los Angeles nonprofit theatre producing intimate-scale productions with a focus on underrepresented voices, operating a comparable community-engaged programming model.
• Antaeus Theatre Company: Antaeus is a Los Angeles-based nonprofit ensemble theatre producing classics and new works at a comparable intimate scale with a volunteer-driven company model mirroring The Road's structure.
• The Fountain Theatre: The Fountain is an LA intimate theatre producing new works with social/political relevance, sharing The Road's 99-seat/76-seat scale and mission-driven producing model.
• Celebration Theatre: Celebration is an LA intimate theatre running an ensemble-driven season with similar venue scale and nonprofit structure to The Road.
• The Echo Theater Company: Echo is a small LA intimate theatre dedicated to developing new plays, with direct ensemble overlap (a Road team member is also an Echo member), making it the closest functional comparable.
• The Actors' Gang: The Actors' Gang is an LA-based ensemble theatre company producing new and political works at a small-venue scale with a similar artist-driven mission.

Broad incumbents

• Geffen Playhouse: Geffen Playhouse is a larger, well-funded LA theatre presenting new plays and classic works, comparable as a regional theatre incumbent operating at greater scale than The Road.
• Center Theatre Group: Center Theatre Group operates the Ahmanson, Mark Taper, and Kirk Douglas theatres in LA as the largest local producing organization, representing a scaled incumbent in the same regional theatre category.

Regional players

• TheatreSquared: TheatreSquared is a regional theatre in Fayetteville, AR with similar intimate scale, new-works focus, and nonprofit ensemble structure, comparable as a regional peer outside the LA market.

Emerging players

• Playwrights Horizons: Playwrights Horizons is a New York nonprofit dedicated to developing new American plays, representing the national gold standard that The Road's new-works development programs parallel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/roadtheatre
• YouTubeyoutube.com/channel/UCp73eyq9S7V0UKdWJqaWlQQ
• Facebookfacebook.com/roadtheatre
• Instagraminstagram.com/roadtheatre

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Road Theatre Company