TheatreSquared
TheatreSquared is a 501(c)(3) nonprofit regional theater founded in 2005 in Fayetteville, Arkansas, producing live theatrical productions, operating the Arkansas New Play Festival, and running education programs that reach approximately 30,000 students and teachers annually across Northwest Arkansas.
- Company typePrivate
- Founded2005
- HeadquartersFayetteville, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What TheatreSquared does
TheatreSquared is a 501(c)(3) nonprofit regional theater company founded in 2005 in Fayetteville, Arkansas, that produces professional live theatrical productions and operates complementary education and community programs. Its core product is a seasonal lineup of plays and musicals presented at 477 West Spring Street, spanning classics such as Pride & Prejudice (co-produced with the University of Arkansas Fulbright College) and It's a Wonderful Life, to new works and world premieres including Sarah Gancher's Eugene Onegin: A Bluegrass Musical, directed by Rachel Chavkin and premiering June 10–28, 2026. The company has 101–250 employees and is led by founder and Artistic Director Robert Ford and Executive Director Shannon A. Jones.
Beyond mainstage productions, TheatreSquared operates multiple product lines: the Arkansas New Play Festival (a two-week annual program running 14+ years that develops works later produced at Lincoln Center Theater and other major venues, including FLEX by Candrice Jones and At the Wedding by Bryna Turner), the Professional Development Institute for approximately 30 educators annually, adult acting and improvisation classes, the LatinX Theatre Project serving Springdale, and venue rental services. Education outreach through the Arkansas Schools Tour reaches approximately 30,000 students and teachers annually across Arkansas, supported by a four-person education team led by co-founder Morgan Hicks. National recognition includes a Wall Street Journal feature, 2025 Governor's Arts Award, 2023 AIANY and USITT Architecture Awards for the building design, a Pulitzer finalist, a Kesselring Prize, and an Obie Award.
The revenue model is multi-streamed: individual ticket sales (via on-site Box Office and tix.theatre2.org), season subscriptions (15% savings, flexible exchanges, monthly billing), philanthropic donations and corporate sponsorships (including Associate Producer, Lead Show Sponsor, and Name-a-Chair tiers), grants (including a $50,000 NEA grant awarded February 2024), education program fees, gift cards, and event/facility rentals at The Commons Bar/Café. Distribution spans direct sales (Box Office, online ticketing, group sales, event rentals) and outreach channels (Arkansas Schools Tour, on-site education programs). The customer base is fragmented across individual subscribers, K-12 schools and students, adult learners, corporate sponsors, and philanthropic donors. Marketing leverages digital channels (Google AdWords remarketing, Facebook and Twitter advertising, email newsletters), community events (Meet the Creatives, Sunday Night Socials), and earned media. In May 2025, the organization disclosed a $30,000 loss in federal funding, signaling exposure to government arts-funding volatility.
TheatreSquared firmographics
Firmographics- Name
- TheatreSquared
- Legal name
- TheatreSquared
- Website
- https://theatre2.org
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TheatreSquared is a 501(c)(3) nonprofit regional theater founded in 2005 in Fayetteville, Arkansas, producing live theatrical productions, operating the Arkansas New Play Festival, and running education programs that reach approximately 30,000 students and teachers annually across Northwest Arkansas.
- Ownership category
- akta.pro rank
TheatreSquared industry classification
Industry- Product category
- Performing Arts / Live Theater
- NAICS
- Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Regional & Repertory Theatre Companies (MPAGABAB)
- akta.pro secondary industries
- Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Touring Theatre Productions (MPAGABAC), Theatre Education, Training & Conservatories (MPAGABAN)
Keywords
Where TheatreSquared is headquartered
LocationHeadquarters
- HQ city
- Fayetteville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TheatreSquared business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Ticket Sales: Revenue from individual performance tickets and season subscriptions. Subscribers receive 15% discount and additional benefits including flexible exchanges and Commons discounts.
- Donations and Fundraising: Philanthropic support including donor benefits program, corporate sponsorships, naming opportunities (Name a Chair), legacy giving, and Open Door Patrons program for accessibility-focused giving.
- Corporate Sponsorships: Production sponsorships including Associate Producers, Lead Show Sponsors, and Show Sponsors for specific productions like Eugene Onegin.
- Event Rentals: Event Spaces & Rentals available for community use, generating rental income from the facility.
- Education Programs: Revenue from educational programming including adult classes, youth camps, and professional development for teachers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Season Subscription |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels6 records
TheatreSquared product offering
Product offeringCore offering
TheatreSquared is a professional nonprofit regional theatre that produces and presents seasonal live theatrical productions—classics, contemporary works, musicals, and world premieres—at its Fayetteville, Arkansas venue. Its core commercial offering is ticketed access to these productions (individual tickets and season subscriptions), supplemented by new play development via the Arkansas New Play Festival and broad community education programs reaching Arkansas schools and adult learners.
Product overview
TheatreSquared operates as a regional theater company in Fayetteville, Arkansas, offering a unified live theater experience centered on seasonal productions of plays and musicals. The core product consists of professional live theater performances presented across multiple annual seasons. Supporting products and services include season subscriptions providing discounted access and benefits; the Arkansas New Play Festival for developing new theatrical works; educational programs including the Professional Development Institute for educators and adult acting/improvisation classes; the LatinX Theatre Project for underrepresented voices; and ancillary offerings such as gift cards and venue rentals. Productions range from classic adaptations (Pride & Prejudice, It's a Wonderful Life) to contemporary works and world premieres, with recent notable development successes including 'FLEX' and 'At the Wedding' which progressed from T2 to Lincoln Center Theater.
Differentiator
Problem solved
Functional benefit
Brands
- Arkansas New Play Festival: A two-week program that invites playwrights from all over the country to develop a work-in-progress, part of TheatreSquared's new play development mission.
- Education Programs
Products and services
- Live Theater Productions Professional live theatrical performances presented seasonally at the TheatreSquared venue in Fayetteville, Arkansas, including classics, contemporary works, musicals, and world premieres, intended for general audiences and theater patrons.
- Season Subscriptions Multi-show subscription packages providing discounted access to TheatreSquared's full season of productions, with flexible free exchanges, monthly payment options, and discounts at The Commons Bar/Café, for individual subscribers and families in Northwest Arkansas.
- Pride & Prejudice (Production) Stage adaptation of Jane Austen's novel co-produced with the University of Arkansas Fulbright College Department of Theatre, intended for general theater audiences during the FY26 season.
- The Book Club Play (Production) Comedic stage production by Karen Zacarías, directed by Rebecca Rivas, presented as part of TheatreSquared's FY26 season for general theater audiences.
- It's a Wonderful Life (Production)
Quantifiable outcome
- Nearly 30,000 students and teachers reached annually through Arkansas Schools Tour
- +1 more outcomes
Companies that use TheatreSquared
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
TheatreSquared technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TheatreSquared partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Fulbright College of Arts and Sciences Department of TheatrecoreCollaboration with the Fulbright College of Arts & Sciences Department of Theatre for the production of Pride & Prejudice, infusing the production with new energy and fresh talent from the university.
- Ozark Natural FoodsminorPartnership to provide new home for TheatreSquared's production storage needs.
- Sage PartnersminorPartnership to provide new home for TheatreSquared's production storage needs.
- Art VenturescoreCollaboration curating art exhibits to display in the Commons Bar/Café that complement current T2 productions. Partnership includes displaying works by LatinX artists like Lourdes Valverde and Andrea Carillio that represent Mexican culture and personal family stories.
- The Commons Bar/CafécoreOn-site food and beverage partner offering show-themed drinks and desserts. Subscribers receive up to 20% discount. Hosts various pre-show performances and community events.
- Park MobileminorParking app partnership to enhance parking experience for theatre patrons in the Entertainment District.
Scale indicators5 records
Recent moves4 records
Expansion highlights5 records
TheatreSquared competitors and assessment
Company assessmentBroad incumbents
- Steppenwolf Theatre Company: Chicago-based nonprofit regional theatre known for new play development and nationally recognized productions. Comparable to TheatreSquared as a professional nonprofit theatre with strong new work pipelines, though significantly larger and more established.
- Oregon Shakespeare Festival:
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
TheatreSquared social profiles
Digital presenceTheatreSquared financial estimates
Financial estimateRevenue estimate
Valuation estimate
TheatreSquared leadership team
Management profileNumber of profiles
Profiles7 records
TheatreSquared funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TheatreSquared M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TheatreSquared
What does TheatreSquared do?
TheatreSquared is a professional nonprofit regional theatre that produces and presents seasonal live theatrical productions—classics, contemporary works, musicals, and world premieres—at its Fayetteville, Arkansas venue. Its core commercial offering is ticketed access to these productions (individual tickets and season subscriptions), supplemented by new play development via the Arkansas New Play Festival and broad community education programs reaching Arkansas schools and adult learners.
Is TheatreSquared a public or private company?
TheatreSquared is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was TheatreSquared founded?
TheatreSquared was founded in 2005. It employs 101 to 250 people.
Where is TheatreSquared based?
TheatreSquared is headquartered in Fayetteville, United States, in the North America region.
How does TheatreSquared make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are donations and Fundraising, corporate Sponsorships, event Rentals and education Programs.
Who are TheatreSquared's main competitors?
Broad incumbents on record are Steppenwolf Theatre Company and Oregon Shakespeare Festival.
Does TheatreSquared have an API?
No public API is recorded for TheatreSquared.
What industry is TheatreSquared in?
TheatreSquared's product category is Performing Arts / Live Theater. Its primary akta.pro industry code is MPAGABAB, Regional & Repertory Theatre Companies, with a secondary code of MPAGABAH, Classical & Contemporary Theatre (Plays/Drama). Its NAICS code is 711110 and its SIC code is 7900.