Tokiwi

What Tokiwi does

Tokiwi (legal entity tokiwi SA) is a Swiss digital agency founded in 2014 and headquartered in Martigny, Valais. The agency provides web development, e-commerce platforms, mobile applications, UX/UI design, SEO, and WordPress-based solutions to Swiss SMEs, public institutions, associations, and a number of enterprise clients. It has built a portfolio of more than 50 named client engagements spanning insurance (Qualibroker/Slide), energy (Studer Innotec, DransEnergie, ProKilowatt), higher education (EPFL, HES-SO Valais-Wallis, Université de Fribourg), government and public registries (Swiss Army/Patrouille des Glaciers, RegBL with OFS, Antenne Région Valais Romand), and consumer brands (Maison Gilliard, Fournier Bois, Lazytax, SmartCaution).

The agency's core technology stack centers on WordPress with custom plugins, complemented by bespoke web and mobile application development for individual client platforms (e.g., the PDG WebApp for GPS-based race tracking, the Aquatech water-quality platform, the Guidos Outdoor route and live-tracking platform, the SmartCaution rental deposit platform). A differentiated productized offering is the Swiss LPD (Data Protection Law) compliance pack, sold as a CHF 650 WordPress Consent Plugin SKU plus a custom enterprise variant. Tokiwi also delivers ongoing maintenance, security updates, and continuous improvement as part of its engagement model. The team of 9 includes a Managing Director (Hugo Masson), a Technical Director (Gaétan Huser), a PhD-level Software Architect (Arnaud Durand), a UX/UI designer (Mathieu Morel), a second Software Architect/Developer (Denis Woeffray), a media specialist (Alison Gabioud), and two IT apprentices.

Revenue mechanics are predominantly project-based professional services (fixed-price or time-and-materials), supplemented by the productized LPD compliance SKUs and ongoing maintenance contracts. Go-to-market is sales-led and consultative, targeting Swiss SMEs and institutions via direct contact, website lead forms, content marketing (SEO-focused blog), and case-study-driven acquisition. Recognition includes a 2024 bronze medal in Innovation at the Best of Swiss Web awards and membership in the Swiss Made Software association. No external funding, M&A activity, or revenue figures are disclosed.

Name

Tokiwi

Legal name

tokiwi SA

Website

https://tokiwi.ch

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Tokiwi is a Martigny-based Swiss digital agency building websites, e-commerce platforms, mobile apps, UX/UI design, SEO, and Swiss LPD compliance solutions for Swiss SMEs, public institutions, and enterprise clients including EPFL, Qualibroker, and the Swiss Army.

Ownership category

akta.pro rank

Headquarters

HQ city

Martigny

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Web Development Services: Project-based web development including websites, e-commerce platforms, and mobile applications. Engagements are typically fixed-price or time-and-materials based on project scope.
2. WordPress Pack (LPD Compliance): Fixed-price package for WordPress consent plugin and privacy policy implementation at CHF 650.
3. Custom Pack (LPD Compliance): Custom plugin development and privacy policy solutions with pricing on request for bespoke web platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Tokiwi is a Swiss digital agency that designs and develops custom websites, e-commerce platforms, web platforms, and mobile applications for Swiss SMEs, startups, public institutions, and associations. The agency delivers end-to-end digital projects covering UX/UI design, front-end and back-end development, SEO, and ongoing maintenance, with a specialized focus on Swiss Data Protection Law (LPD) compliance solutions for WordPress and custom web platforms.

Product overview

Tokiwi is a Swiss digital agency based in Martigny, Valais, offering a comprehensive suite of digital services organized around experience design and strategy, UI design with front-end/back-end development, web and mobile development, e-commerce solutions, and SEO services. The agency operates on a services-based model rather than a unified software product, delivering custom solutions tailored to each client's needs. Key service modules include UX/UI design, WordPress and custom web development, mobile application development, LPD/Swiss data protection compliance solutions, and ongoing maintenance and evolution services. The agency has delivered numerous client-specific project deliverables including the PDG WebApp for real-time race tracking, SmartCaution for rental deposit management, the Guidos Outdoor platform with live tracking, the Analysis Lab business operations platform, and various e-commerce and institutional websites for Swiss clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Agency Services Full-service digital agency offering UX/UI design, website development, web platform development, e-commerce solutions, and mobile application development for Swiss enterprises, delivered through a structured six-step methodology with ongoing maintenance.
• WordPress LPD Compliance Pack Fixed-price productized package priced at CHF 650 for Swiss businesses running WordPress sites needing Swiss Data Protection Law (LPD) compliance; includes a consent plugin for showcase sites, standard privacy policy, navigation addition, one round of corrections, checkbox for contact forms, production deployment, and validation.
• Custom LPD Compliance Pack Custom-priced compliance package for bespoke web platforms requiring tailored Swiss LPD solutions; includes a custom consent plugin, checkboxes for various forms, and a custom listing of collected data, with pricing on request.

Quantifiable outcome

• 30x increase in prospect contact within first months for DransEnergie digital project
• +2 more outcomes

Named customers22 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• LR CommunicationminorStrategic or Co-development PartnerPartnership with LR Communication for CPVAL institutional website project. Collaborative execution combining Tokiwi's technical expertise with LR Communication's communication services.
• MSO (Chronométreur)coreStrategic or Co-development PartnerCollaboration with MSO as official timekeeper for Patrouille des Glaciers webapp development. MSO provides timing data integrated into the real-time tracking platform.
• Swiss ArmycoreStrategic or Co-development PartnerPartnership with Swiss Army for Patrouille des Glaciers digital platform, the international military race organized by the army.
• Antenne Région Valais RomandcoreStrategic or Co-development PartnerCollaboration with Antenne Région Valais Romand and Swiss Federal Statistical Office (OFS) for RegBL platform development to facilitate building and housing registry information collection.
• CimarkcoreStrategic or Co-development PartnerCo-conception of ProKilowatt platform with Cimark for energy efficiency program tracking, helping optimize public fund ROI for energy renovation projects.
• SOS-AmianteminorOthersReferral partnership where Analysis Lab directs private clients and non-specialists to SOS-Amiante for asbestos-related services, while Tokiwi developed the Analysis Lab website.
• Swiss Made SoftwareminorOthersMember of Swiss Made Software association, demonstrating commitment to Swiss software quality standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Liip: Swiss web and digital agency of comparable size offering UX, web and mobile development for SMEs and institutions across Switzerland — directly competing for the same Swiss client pool and skill profile as Tokiwi.
• Unic AG: Swiss digital agency delivering custom web, mobile, and enterprise application development to Swiss enterprises and institutions; recently acquired by Talan — a direct competitor in the same niche target market and capability set.
• Baseplus AG: Swiss digital agency specialising in WordPress, web development and digital strategy for SMEs and larger enterprises — closely comparable on technology stack and target client profile, and a clear peer in the Swiss WordPress/web market.

Broad incumbents

• Namics (Accenture Song): Switzerland-originated digital agency now part of Accenture Song; competes for many of the same institutional and enterprise Swiss clients but at materially larger scale, broader service breadth, and global delivery capacity.
• Dept Agency: International digital agency with Swiss offices delivering end-to-end digital experiences — overlaps on UX, web development, and digital transformation mandates at enterprise scale, and competes for the same upper-mid enterprise clients as Tokiwi.
• Elca: Swiss IT services and digital firm with comparable institutional and government-client footprint in Switzerland — competes for custom platform development mandates at the larger, more complex end of Tokiwi's pipeline.
• Zühlke Group: Swiss technology services firm with comparable institutional client wins, offering custom software, digital and compliance-driven solutions — competes for the larger end of Tokiwi's institutional and enterprise pipeline.

Emerging players

• Frontify: Swiss SaaS company focused on digital brand experience and UX tooling; adjacent in client base (Swiss enterprises, brand teams) although operating a product model rather than agency services — represents the direction Tokiwi's productisation efforts might move.

Others

• Infomaniak: Swiss hosting and cloud provider that Tokiwi already partners with as an official agency partner — an adjacent ecosystem participant (infrastructure provider) rather than a direct competitor, but relevant for understanding Tokiwi's platform/hosting strategy and channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tokiwi
• LinkedInlinkedin.com/company/tokiwi
• Instagraminstagram.com/tokiwi.ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tokiwi