Dodo Pizza
Dodo Pizza is a Russia-based pizza delivery franchise chain operating 1,501 pizzerias across 26 countries, serving mass-market consumers, families, and corporate customers through delivery, a proprietary Dodo IS management platform, and a mobile app with a Dodocoins loyalty program.
- Company typePrivate
- Founded2011
- HeadquartersSyktyvkar, Russia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Dodo Pizza does
Dodo Pizza is a Russia-originated pizza delivery franchise chain headquartered in Syktyvkar, Komi Republic, operating 1,501 franchised pizzerias across 26 countries under the legal entity ООО 'Додо Франчайзинг' (Dodo Franchising LLC). Founded in 2011 by Fyodor Ovchinnikov, the company claims the #1 position among pizza chains in Russia by unit count and operates a delivery-centric model with reported network revenue of approximately 11.4 billion rubles per month from its Russian network. Its product surface spans over 30 pizza varieties, Roman-style pizzas, pocket pizzas, combos with up to 29% discounts, appetizers, desserts, beverages, a children's menu, sauces, and branded merchandise, served primarily through delivery and takeaway.
The company's underlying technology stack is centered on a proprietary Dodo IS management system, a mobile ordering app, the Dodocoins loyalty program, and real-time kitchen visibility tools that are marketed as franchisee-facing transparency features. Go-to-market is exclusively franchise-based, with corporate headcount of only 251-500 employees supporting the entire 1,501-unit network — an unusually capital-light structure for a QSR operator at this scale. The Drinkit beverage sub-brand extends the portfolio into adjacent categories. Customer segmentation is horizontal, with individual consumers as the primary segment, supplemented by corporate/B2B orders, gift certificates in fixed ruble denominations, and a children's-menu-focused family segment. Marketing channels include the mobile app, Dodocoins loyalty rewards, the Skyeng educational partnership, and seasonal promotional campaigns.
The franchise revenue model combines food-and-beverage sales reported at the network level, recurring franchise fees from approximately 1,500 independent operators, and one-time corporate and gift-certificate transactions. Pricing is unit-based and pay-as-you-go, with pizza SKUs ranging from 269 to 805 rubles and combo discounts up to 29%, and minimum delivery orders of 649-699 rubles depending on city. In February 2026, the company publicly pivoted on a pet-friendly policy after a viral controversy over a Chelyabinsk delivery driver firing, with founder Ovchinnikov issuing a public apology and committing to make all Russian pizzerias pet-friendly — a positioning shift with operational and brand implications.
Dodo Pizza firmographics
Firmographics- Name
- Dodo Pizza
- Legal name
- ООО 'Додо Франчайзинг'
- Website
- https://dodopizza.ru
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Dodo Pizza is a Russia-based pizza delivery franchise chain operating 1,501 pizzerias across 26 countries, serving mass-market consumers, families, and corporate customers through delivery, a proprietary Dodo IS management platform, and a mobile app with a Dodocoins loyalty program.
- Ownership category
- akta.pro rank
Dodo Pizza industry classification
Industry- Product category
- Pizza Restaurants
- akta.pro primary industry
- Pizza QSR (THAFAAAB)
- akta.pro secondary industry
- Food Delivery (Restaurant Meals) (TLAAADAC)
Keywords
Where Dodo Pizza is headquartered
LocationHeadquarters
- HQ city
- Syktyvkar
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Dodo Pizza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Food and beverage sales: Direct sales of pizzas, combos, drinks, snacks, and desserts through owned and franchised pizzerias. Revenue of approximately 11.4 billion rubles monthly from Russian network.
- Franchise fees: Revenue generated from franchise partners who operate Dodo Pizza locations under the brand. The company operates 1501 pizzerias in 26 countries through franchise model.
- Corporate and business orders: Corporate catering orders and gift certificates for business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual pizza orders |
| Unit Pricing | Pay-as-you-go | Combo meals and bundles |
| One time/ perpetual license | Pay-as-you-go | Corporate orders and certificates |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Dodo Pizza product offering
Product offeringCore offering
Dodo Pizza operates a global pizza delivery franchise with 1,501 pizzerias across 26 countries, generating approximately 11.4 billion rubles in monthly revenue. Founded in 2011 in Syktyvkar, Russia as ООО 'Додо Франчайзинг' (Dodo Franchising LLC), the company sells pizzas, combos, snacks, desserts, and beverages through company-owned and franchised locations, with strong emphasis on digital ordering via mobile applications and direct delivery.
Product overview
Dodo Pizza operates as a unified pizza delivery platform with a network of 1501 pizzerias across 26 countries. The core product is the pizza ordering and delivery service, supported by a comprehensive menu of combo meals, Roman-style pizzas, appetizers and snacks, hot and cold beverages, desserts, sauces, and a dedicated children's menu. The platform offers value-added services including the Dodocoins loyalty program, corporate ordering for businesses, and branded merchandise. The product portfolio spans from everyday pizza delivery to specialized offerings like build-your-own pizzas, family-size combo deals (offering up to 29% savings), and individual pocket pizzas. The company also provides gift certificates and business certificates for corporate customers.
Differentiator
Problem solved
Functional benefit
Brands
- Drinkit: A beverage/drink brand associated with Dodo Pizza, mentioned alongside Dodo Pizza in design surveys as 'Dodo Pizza & Drinkit'.
Products and services
- Pizzas
Companies that use Dodo Pizza
Customer profileSegments3 records
Ideal customer profiles2 records
Dodo Pizza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dodo Pizza partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SkyengminorDodo Pizza partnered with Skyeng (online English learning platform) to offer a combo promotion - Dodo x Skyeng meal deals. This cross-promotion targets students and language learners with bundled offers.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Dodo Pizza competitors and assessment
Company assessmentDirect peers
- Papa John's: International pizza QSR franchise focused on delivery. Directly comparable in product category, franchise model, and digital ordering emphasis.
- Domino's Pizza: Global pizza QSR franchise and delivery leader. Closest direct competitor to Dodo Pizza's core offering, with a comparable franchise and digital ordering model at far greater scale.
- Sbarro: Pizza-focused QSR brand with franchised and licensed locations. Overlaps with Dodo in core product category and franchise-driven distribution.
- Little Caesars: Value-oriented pizza QSR chain with strong franchise network. Comparable category and pricing strategy to Dodo's discount-driven combo meals.
- Jet's Pizza: US pizza QSR franchise known for deep-dish and delivery. Comparable franchise-based pizza delivery operating model.
- Marco's Pizza: US-based pizza QSR franchise with growing footprint. Similar franchise and delivery-led model to Dodo, though at much smaller scale.
Broad incumbents
- Yum! Brands: Multi-brand QSR franchisor (KFC, Pizza Hut, Taco Bell). Provides the relevant global franchise parent comparable in business model and royalty-driven economics, though not a single-brand direct competitor.
- Pizza Hut: Iconic global pizza QSR brand under Yum! Brands. Comparable menu and franchise system but broader portfolio and dine-in heritage versus Dodo's delivery-centric model.
Regional players
- Telepizza: Pizza delivery chain with primary presence in Iberia and Latin America. Comparable delivery-led QSR model but focused on different geographies than Dodo.
- Pizza Pizza: Canadian pizza QSR franchise with comparable menu and delivery focus. Operates in a different geography but similar franchise economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dodo Pizza social profiles
Digital presenceDodo Pizza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dodo Pizza leadership team
Management profileNumber of profiles
Profiles1 record
Dodo Pizza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dodo Pizza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dodo Pizza
What does Dodo Pizza do?
Dodo Pizza operates a global pizza delivery franchise with 1,501 pizzerias across 26 countries, generating approximately 11.4 billion rubles in monthly revenue. Founded in 2011 in Syktyvkar, Russia as ООО 'Додо Франчайзинг' (Dodo Franchising LLC), the company sells pizzas, combos, snacks, desserts, and beverages through company-owned and franchised locations, with strong emphasis on digital ordering via mobile applications and direct delivery.
Is Dodo Pizza a public or private company?
Dodo Pizza is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dodo Pizza founded?
Dodo Pizza was founded in 2011. It employs 251 to 500 people.
Where is Dodo Pizza based?
Dodo Pizza is headquartered in Syktyvkar, Russia, in the Europe region.
How does Dodo Pizza make money?
Three revenue lines are on record. Food and beverage sales are the primary driver. The others are franchise fees and corporate and business orders.
Who are Dodo Pizza's main competitors?
Direct peers on record are Papa John's, Domino's Pizza, Sbarro, Little Caesars, Jet's Pizza and Marco's Pizza. Broad incumbents are Yum! Brands and Pizza Hut. Regional players are Telepizza and Pizza Pizza.
Does Dodo Pizza have an API?
No public API is recorded for Dodo Pizza.
What industry is Dodo Pizza in?
Dodo Pizza's product category is Pizza Restaurants. Its primary akta.pro industry code is THAFAAAB, Pizza QSR, with a secondary code of TLAAADAC, Food Delivery (Restaurant Meals).