What Nuherbs does

Nuherbs (legal entity: nuherbs co.) is a privately held wholesale distributor of Traditional Chinese Medicine (TCM) ingredients founded in 1979 and headquartered in San Leandro, California. The company sells Chinese herbs, herbal formulas, teapills, and botanical extracts primarily to three B2B customer segments: TCM practitioners and acupuncturists, nutritional supplement manufacturers, and health stores/dispensaries. Operations are conducted through a direct B2B e-commerce platform (nuherbs.com) requiring qualified-account registration, with sales supported by participation in industry trade shows such as SupplySide West and SupplySide Global.

The company's product surface spans six lines: core wholesale Chinese herbs, a Bespoke Extracts custom formulation service, and four sub-brands — Herbal Times Teapills, Jade Dragon Classical Formulas, Nuherbs Organic Herbs, and Nuherbs Lab Tested Herbs. Differentiation is concentrated in three operational areas: geo-authentic sourcing of herbs from their traditional geographic origins, rigorous laboratory testing for quality/purity/safety, and the capacity to produce custom proprietary extract blends for commercial customers. The company holds USDA organic and kosher certifications (documented on at least the Hibiscus sabdariffa extract line) and operates three registered trademarks (nuherbs®, Herbal Times®, Jade Dragon®).

Nuherbs runs a sales-led, transaction-based B2B model with quote-based wholesale pricing (specific product pricing is not publicly listed; customers must create accounts and request quotes). Free UPS ground shipping is offered on orders over $150 in the contiguous U.S., excluding bulk herbs and powders. Marketing is primarily content-driven — an educational blog/resource library, an email newsletter, organic social media, and the multi-platform "Herbal Explorations" podcast — supplemented by trade show presence. The company is founder/family owned and independently operated, with Wilson Lau (VP of Sales and Marketing) identified as senior leadership; there is no evidence of institutional investment, parent-company ownership, or public-market activity.

Name

Nuherbs

Legal name

nuherbs co.

Website

https://nuherbs.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Nuherbs is a B2B wholesale distributor of Traditional Chinese Medicine herbs, teapills, and botanical extracts serving TCM practitioners, supplement manufacturers, and health stores since 1979. It differentiates on geo-authentic sourcing, rigorous lab testing, and a bespoke custom extract formulation service.

Ownership category

akta.pro rank

Product category

Traditional Chinese Medicine Herbs

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421), Medicinal and Botanical Manufacturing (325411)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Compounding Ingredient & API Distributors (Pharma Supply) (HLAIAJAO)

Keywords

• Chinese herbal medicine
• Botanical extracts
• TCM wholesale supply
• Acupuncture supplies
• Herbal supplements

Headquarters

HQ city

San Leandro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wholesale Herb and Supplement Sales: Nuherbs generates revenue through the wholesale sale of Chinese herbs, herbal formulas, teapills, and botanical extracts to practitioners, manufacturers, and health stores. Products are sold in bulk and standard quantities through their B2B e-commerce platform with transaction-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Nuherbs is a wholesale manufacturer and distributor of Traditional Chinese Medicine (TCM) herbs, teapills, classical formulas, and botanical extracts. The company sources geo-authentic Chinese herbs and subjects them to rigorous scientific testing for quality and safety. It offers custom Bespoke Extract formulations for practitioners and manufacturers, and operates multiple product lines under sub-brands including Herbal Times (teapills), Jade Dragon (classical formulas), Nuherbs Organic (USDA-certified organic herbs), and Nuherbs Lab Tested (tested bulk herbs).

Product overview

Nuherbs is a wholesale distributor of Chinese herbs and herbal remedies offering multiple product lines. The core offerings include Wholesale Chinese Herbs and Bespoke Extracts (custom formulation service), supported by four sub-brands: Herbal Times Teapills (traditional TCM teapill formulations), Jade Dragon Classical Formulas (classical TCM formulas for practitioners), Nuherbs Organic Herbs (certified organic herbs), and Nuherbs Lab Tested Herbs (quality-tested bulk herbs). The company focuses on geo-authentic sourcing, sustainable harvesting, and rigorous testing to serve practitioners, manufacturers, and health stores.

Differentiator

Problem solved

Functional benefit

Brands

• Herbal Times: Herbal Times Teapills product line featuring traditional Chinese medicine teapills.
• Jade Dragon
• Nuherbs Organic
• Nuherbs Lab Tested

Products and services

• Wholesale Chinese Herbs Bulk Chinese herbs and herbal remedies sold wholesale to TCM practitioners, manufacturers, and retailers, with geo-authentic sourcing and rigorous laboratory testing for quality and safety.
• Bespoke Extracts Custom formulation service enabling practitioners and manufacturers to create unique, proprietary blends of clinical-quality botanical extracts tailored to their specifications.
• Herbal Times Teapills Traditional Chinese Medicine teapill formulations offered under the Herbal Times sub-brand for practitioners and consumers.
• Jade Dragon Classical Formulas Classical TCM formula products for practitioners offered under the Jade Dragon sub-brand, including formulas for sinus support and immune defense.
• Nuherbs Organic Herbs USDA-certified organic Chinese herbs sourced with sustainable and responsible harvesting practices, offered under the Nuherbs Organic sub-brand.
• Nuherbs Lab Tested Herbs Chinese herbs subjected to rigorous scientific laboratory testing for quality, purity, and safety verification, offered under the Nuherbs Lab Tested sub-brand.
• Hibiscus sabdariffa Powered Extract Organic and kosher-certified Hibiscus sabdariffa extract positioned as a high-quality botanical extract for supplement and formulation use.
• High-Potency Echinacea Extracts Standardized high-potency Echinacea extracts produced via a proprietary process to ensure consistent potency.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mayway Corporation: One of the largest U.S. wholesale distributors of Chinese herbs and TCM products, directly competing with Nuherbs in serving practitioners, acupuncturists, and manufacturers with bulk herbs, extracts, and classical formulas.
• KPC Products: TCM herb manufacturer and wholesaler offering granulated extracts, raw herbs, and classical formulas to the same practitioner and manufacturer customer base as Nuherbs.
• Sun Ten Laboratories: Producer and distributor of concentrated Chinese herbal extracts supplying U.S. and international TCM practitioners with granulated and powdered formulas overlapping Nuherbs' core offering.
• Golden Flower Chinese Herbs: Wholesale supplier of Chinese herbal extracts and classical formulas serving licensed acupuncturists and TCM practitioners with comparable catalog depth to Nuherbs.
• Spring Wind Herbs: Bulk Chinese herb wholesaler focusing on quality-tested, traditionally-processed herbs sold to TCM practitioners — a directly overlapping product and customer model with Nuherbs.
• Lotus Classics (East Earth Herbs / Treasure of the East): Supplier of classical Chinese herbal formulas and concentrates to U.S. acupuncture and Oriental medicine practitioners, competing in the same practitioner distribution channel as Nuherbs.
• Blue Poppy Enterprises: TCM-focused brand offering herbal formulas, educational content, and practitioner supplies; overlaps with Nuherbs in serving acupuncturists and herbalists with branded Chinese herbal products.

Broad incumbents

• Mountain Rose Herbs: Larger-scale bulk botanical supplier offering organic herbs, extracts, and essential oils across a broader category beyond TCM — competes for the same health-store and manufacturer buyers but with wider catalog scope.
• Starwest Botanicals: Long-established wholesale herb and botanical ingredients supplier serving manufacturers, retailers, and practitioners with a broader non-TCM-focused catalog — adjacent competitor for bulk herb purchasing decisions.
• Herb Pharm: Established liquid herbal extract manufacturer supplying health food stores and practitioners with branded botanical extracts — adjacent competitor in the extract and practitioner-channel segments where Nuherbs also competes.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nuherbs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nuherbs