Name

Starwest Botanicals

Legal name

Starwest Botanicals Holdings, LLC

Website

https://starwest-botanicals.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Starwest Botanicals is a Sacramento-based online retailer and wholesale supplier founded in 1975 that sells organic herbs, spices, teas, essential oils, and supplements to individual consumers, retailers, and commercial formulators through its retail site, wholesale program, and a separate B2B ingredients portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail E-commerce Sales: Direct-to-consumer sales through starwest-botanicals.com, offering individual products at published retail prices with free shipping thresholds ($49+ on main site, $75+ on sign-in page). Customers can purchase herbs, spices, teas, essential oils, supplements, and accessories in various sizes from 4 oz to bulk pound quantities.
2. Wholesale/Bulk Commercial Ingredients: B2B wholesale program through starwestherb.com offering commercial quantities (50+ lbs) of herbs, spices, and botanicals at up to 40% off retail prices. Targets makers, brands, and formulators with trusted certifications and consistent quality for product manufacturing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Starwest Botanicals sources, processes, and sells organic and conventional herbs, spices, teas, essential oils, herbal supplements, and related botanical products through retail e-commerce, wholesale, and commercial ingredient channels. The company offers over 2,000 certified products sourced from 30,000+ family farmers across 50+ countries, sold under the StarCare quality assurance program.

Product overview

Starwest Botanicals operates as an online herbal store offering a comprehensive portfolio of herbs, spices, teas, essential oils, and wellness products. The product line includes: bulk dried herbs and spices (such as Dandelion Root, Mullein Leaf, Slippery Elm Bark), organic and conventional teas (loose leaf, tea bags, herbal blends including signature Essiac Tea), essential oils and aromatherapy products (singles, blends, diffusers), herbal supplements in capsule and liquid extract forms (including GreenPower Blend, Herb Capsules, Liquid Herbal Extracts), and specialty items (carrier oils, flower waters, clays, butters, sea vegetables, gourmet salts, seasoning blends, smoke cleansing products). The company offers curated wellness bundles (Clean Slate, Deep Breath, Quiet Time, On Switch) and proprietary products like Satori Vocal Rescue. Distribution channels include a retail e-commerce platform (starwest-botanicals.com), a wholesale program (up to 40% off for 2,000+ products), and a commercial ingredients program (starwestherb.com for bulk 50+ lbs orders). Products are marketed under the #1 Supplier of Organic Herbs in USA positioning with emphasis on ethical sourcing from over 50 countries, USDA Organic, Non-GMO, Fair Trade, Kosher, and SQF certifications.

Differentiator

Problem solved

Functional benefit

Brands

• StarCare™: Quality assurance program that verifies purity, traceability, and purpose in every product.
• GreenPower Blend
• Satori Vocal Rescue

Products and services

• Dandelion Root Raw Cut and Sifted Organic Dried, cut, and sifted organic dandelion root sold in 4 oz and 1 lb sizes for teas, broths, soups, and culinary applications. Used by individual consumers and small wellness retailers.
• Mullein Leaf Cut and Sifted Organic Organic cut and sifted mullein leaf for herbal teas, infusions, and respiratory wellness preparations, sold in 4 oz and 1 lb sizes.
• Slippery Elm Bark Powder Organic Finely ground organic powder from the inner bark of the slippery elm tree with subtle maple flavor for digestive support and wellness applications.
• Essiac Tea Organic Traditional herbal tea blend of burdock root, sheep sorrel, slippery elm bark, and rhubarb root, marketed for immune support and wellness benefits.
• GreenPower Blend Organic Proprietary synergistic blend of nutrient-dense organic ingredients including several beneficial sea vegetables, formulated to support optimum health and well-being.
• Satori Vocal Rescue Proprietary invigorating voice restorative liquid formula featuring premium botanicals, extracted and blended for vocal comfort and clarity for vocalists, speakers, and throat care.
• Bulk Herbs & Spices Comprehensive retail offering of premium dried herbs and spices available in bulk quantities for culinary and wellness applications.
• Bulk Teas Bulk loose leaf teas including black, green, white, oolong, and herbal varieties available in large quantities for individual consumers and tea blenders.
• Essential Oil Singles 100% pure essential oils extracted from roots, bark, wood, seed, fruit, leaf, or flowers of freshly harvested plants for aromatherapy and wellness applications.
• Essential Oil Blends Pre-formulated blends of essential oils designed for specific therapeutic purposes and aromatherapy applications.
• Diffusers Aromatherapy devices for diffusing essential oils into indoor environments to create spa-like experiences.
• Herb Capsules Encapsulated herbal dietary supplements including single herb capsules and formula capsules for targeted wellness support.
• Liquid Herbal Extracts Premium liquid herbal extracts and formulas including certified organic and wildcrafted varieties for rapid absorption and convenient administration.
• Carrier Oils Natural and organic carrier oils for skin care, hair care, and dilution of essential oils in aromatherapy applications.
• Flower Waters Natural fragrances made with 100% pure essential oils and distilled water, offering hydrating and refreshing benefits for skin and environment.
• Clays & Butters Natural cosmetic clays and body butters for skincare, detoxification, and natural beauty applications.
• Sea Vegetables Nutrient-rich sea vegetables including agar agar, kelp, and Irish moss for culinary and wellness purposes.
• Gourmet Salts Premium gourmet and mineral salts with subtle, unique flavors containing naturally occurring minerals and trace elements.
• Seasoning Blends Authentic and uniquely flavorful spice blends and rubs made with premium herbs and spices to enhance natural food flavors.
• Smoke Cleansing Plant-based smoke cleansing bundles and sticks sourced from ethical wildcrafters for spiritual and energetic purification practices.
• Wholesale Program Wholesale platform offering access to 2,000+ organic herbs, spices, and teas at up to 40% off retail prices with same-day shipping, Net 30 terms, and free delivery on orders $250+ for retailers and wellness brands.
• Commercial Ingredients Program B2B commercial ingredient program via starwestherb.com for makers, brands, and formulators requiring herbs, spices, and botanicals in larger quantities (50 lbs or more).

Quantifiable outcome

• 8,328+ customer reviews with consistent 5/5 star ratings

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mountain Rose Herbs: Mountain Rose Herbs is a direct competitor selling organic bulk herbs, spices, teas, and essential oils to both retail and wholesale customers. It overlaps with Starwest on virtually every product category and customer segment and is frequently cited as the most comparable peer in the organic botanicals space.
• Frontier Co-op: Frontier Co-op is one of the largest wholesale suppliers of organic herbs, spices, and botanicals in North America, operating the Simply Organic and Frontier brands. It competes directly with Starwest's wholesale program on bulk SKUs to retailers and manufacturers.
• Herb Pharm: Herb Pharm specializes in liquid herbal extracts and tinctures using certified organic herbs, overlapping with Starwest's extract, capsule, and supplement lines. Both companies emphasize vertically controlled sourcing and GMP-certified manufacturing for health-oriented consumers.
• Gaia Herbs: Gaia Herbs produces certified organic herbal supplements including extracts, capsules, and powders. It overlaps with Starwest's supplement and extract portfolio and competes for the same wellness-focused retail consumer, particularly through specialty and natural-product channels.
• Nature's Way: Nature's Way is a long-established herbal supplement brand selling capsules, tablets, and gummies across immunity, digestive, and stress categories. It competes with Starwest's bundled wellness SKUs and is widely distributed through the same natural-product retail channels.
• Traditional Medicinals: Traditional Medicinals is a leading branded herbal tea company selling therapeutic-style blends into grocery and natural channels. It overlaps with Starwest's bulk and bagged tea categories and competes for the same wellness-positioned consumer.
• Standard Process: Standard Process manufactures whole-food herbal and nutritional supplements through practitioner and direct-to-consumer channels. It is a credible alternative for the same supplement-purchasing consumer that buys Starwest's capsules and liquid extracts.

Broad incumbents

• NOW Foods: NOW Foods is a large, diversified supplement and natural products manufacturer with a broad portfolio spanning herbs, vitamins, essential oils, and sports nutrition. It competes broadly with Starwest on supplements and essential oils across retail and wholesale, but at much larger scale and SKU breadth.
• iHerb: iHerb is the leading online global retailer of natural and supplements products, carrying many of the same brands Starwest competes with. It is an aggregator against which Starwest's direct e-commerce channel must compete on price, assortment, and shipping economics.
• Thrive Market: Thrive Market is an online membership-based natural and organic products marketplace carrying thousands of supplements, herbs, teas, and essential oils. It is both a potential channel partner and a competitor to Starwest's DTC e-commerce for the health-conscious consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sw_botanicals
• YouTubeyoutube.com/channel/starwestbotanicals
• Facebookfacebook.com/StarWestBotanicals
• LinkedInlinkedin.com/company/starwest-botanicals-inc.
• Instagraminstagram.com/starwestbotanicals
• Pinterestpinterest.com/starwestbotanicals

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starwest Botanicals