SmarDen

What SmarDen does

SmarDen Automations Private Limited, operating as SmarDen, is an India-based IoT company founded in 2018 and formally incorporated in 2021, headquartered in Bahadurgarh, Haryana with a regional office in Mumbai. The company runs two complementary lines under the SmarDen brand: SmarDen Home, a retrofit-first residential automation product line (smart touch switches, WiFi MCBs rated 40A-100A, smart door locks, motion/door/wardrobe sensors) that installs in under three hours without rewiring and is controlled through a unified app plus Alexa/Google/Siri voice; and SmarDen Prime, an industry-agnostic Industrial IoT platform built on MQTT, AWS cloud and edge-first gateways that delivers real-time visibility, energy management, predictive maintenance, OEE tracking and digital-twin views across multi-site manufacturing, waste management, logistics, hospitality, residential society and retail deployments. Proprietary hardware includes a 3-phase IoT contactor controller (STM32-based, dual WiFi/GSM, Modbus/MQTT/SMS) and a non-intrusive machine monitoring system that uses electrical signatures from Modbus energy meters to classify machine states.

SmarDen monetizes through five streams: hardware product sales (switches, MCBs, locks, sensors, controllers, gateways), recurring SmarDen Prime subscriptions for device lifecycle, OTA and dashboards, professional installation and lifetime support, custom IoT development, and an OEM/white-label licensing program that lets partners rebrand SmarDen's hardware, firmware, AWS cloud and app. Distribution combines direct sales (website, phone, email, free consultation) with a multi-tier channel including builders, distributors and dealers, certified installation partners in Tier-2 cities, and OEM resellers. Cumulative scale cited by the company includes 15,000+ homes automated, 375+ industrial IoT deployments, 500+ centrally managed sensors, and 10,000+ students trained, alongside enterprise customers such as Titan, IREO, Bluestone, PVR Controls, Acronics, MDIPL, SCYLLA and Swarn Griha.

The company is founder-led by CEO Shrey Sharma, operates with 11-50 employees, is registered under Startup India and MSME, and shows no disclosed institutional funding, M&A, or revenue in the source material. Recognized as 'Best Retrofit Smart Home Company' at the Architecture Reconnect Summit 2022, SmarDen positions its competitive edge on (a) zero-rewiring retrofit speed, (b) configuration-based deployment that compresses industrial timelines from 12-24 months to 3-4 months and claims up to 4x lower three-year TCO versus custom integration, and (c) edge-first architecture for offline reliability. The business remains India-only with active service in Delhi, Mumbai, Pune, Gurugram, Noida, Chandigarh and Indore.

Name

SmarDen

Legal name

SmarDen Automations Private Limited

Website

https://smarden.in

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

SmarDen Automations Private Limited is an India-based IoT company offering wireless-retrofit home automation (smart switches, MCBs, locks, sensors) under SmarDen Home and an industry-agnostic Industrial IoT platform (SmarDen Prime) for manufacturing, hospitality, logistics and retail customers, sold direct and via channel partners.

Ownership category

akta.pro rank

Product category

Industrial IoT and Home Automation

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Integrated Systems Design (7373), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Cybersecurity Management for SMB (Managed Security Add‑ons) (BPAEABAG)

Keywords

• Industrial IoT platform
• Home automation systems
• Smart home devices
• Energy management solutions
• Wireless retrofit automation

Headquarters

HQ city

Bahadurgarh

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Hardware Products: Sale of smart home and industrial IoT hardware including smart touch switches, smart MCBs, smart door locks, sensors, 3-phase contactor controllers, and IoT gateways. Products are sold directly and through channel partners. Retrofit installation adds professional services revenue.
2. IoT Platform Subscription: SmarDen Prime industrial IoT platform delivered as a service with subscription model. Includes device lifecycle management, monitoring, OTA updates, dashboards, and enterprise integrations. Annual subscription pricing for multi-site deployments.
3. Professional Installation Services: Installation, commissioning, and post-installation support for home and industrial automation. Residential installation completed in 2-4 hours for apartments, full-day for villas. Includes lifetime support and firmware updates.
4. Custom IoT Development: Custom IoT solutions development for specific industrial and commercial requirements. Bespoke system design, hardware integration, and platform configuration for enterprise clients.
5. OEM/White-Label Licensing: OEM and white-label program allows partners to launch SmarDen's smart home products and IoT solutions under their own brand identity. SmarDen provides hardware, firmware, cloud infrastructure (AWS), and app development.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

SmarDen builds IoT-based automation solutions for industrial and residential customers through two product lines. SmarDen Prime is an industry-agnostic Industrial IoT platform that delivers real-time visibility, energy management, predictive maintenance, digital twins, and OEE tracking across single or multi-site operations using MQTT, AWS, and edge-first architecture. SmarDen Home is a wireless retrofit home automation line offering smart touch switches, WiFi MCBs, smart door locks, and sensors installable in under 3 hours without rewiring, controlled through a unified app and voice assistants.

Product overview

SmarDen offers a dual-segment portfolio spanning Industrial IoT and Home Automation. The Industrial IoT offerings are built on SmarDen Prime, an industry-agnostic platform providing real-time visibility, energy management, predictive maintenance, and OEE tracking across multi-site operations. Key industrial products include the 3 Phase IoT Contactor Controller for 3-phase load monitoring and control, and a Machine Monitoring System that derives operational intelligence from electrical signatures. SmarDen also delivers vertical IoT solutions including Hotel Automation, Smart Society Management, Smart STP Systems, Cold Chain Management, Smart Water Metering, and Custom IoT Development. The Home Automation segment (SmarDen Home) provides consumer-facing products including Smart Touch Switches (retrofit touch panels), Smart MCB (WiFi circuit breakers 40A-100A), Smart Sensors (motion, door/window, wardrobe), and Smart Door Locks (fingerprint/PIN/RFID/app access). Both segments are unified through the SmarDen App, support voice assistants (Alexa, Google, Siri), and run on AWS cloud infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• SmarDen Prime: India's industry-agnostic Industrial IoT platform delivering real-time visibility, energy management, predictive maintenance, digital twins, and OEE tracking across single or multi-site operations for large industries, utilities, and public infrastructure.
• SmarDen Home

Products and services

• SmarDen Prime Industrial IoT Platform Industry-agnostic Industrial IoT platform delivering real-time visibility, energy management, predictive maintenance, digital twins, and OEE tracking across single or multi-site operations. Supports MQTT, Modbus, OPC UA, cellular, WiFi, Zigbee, and LoRaWAN protocols, runs on AWS cloud with edge-first architecture, and is sold on an annual subscription to industrial clients.
• SmarDen Home Automation Premium residential home automation line that automates lighting, appliances, security, and energy management through a wireless retrofit system with zero rewiring, installable in under 3 hours and controlled via the SmarDen app and Alexa/Google/Siri voice assistants.
• Smart Touch Switches Retrofit smart touch switch boards that replace conventional switches and allow control of appliances by hand, app, or voice via Alexa or Google Assistant; installable in under 3 hours without rewiring for residential customers.
• Smart WiFi MCB WiFi-enabled miniature circuit breaker available in 40A, 63A, and 100A ratings, providing remote ON/OFF control of heavy electrical loads such as ACs, geysers, pumps, and EV chargers via the SmarDen mobile app with industrial-grade overload protection, 128-bit AES encryption, and scheduling.
• Smart Sensors and Devices Wireless smart sensors including motion sensors, door/window sensors, and wardrobe sensors that detect motion or openings and trigger automated scenes in the SmarDen home ecosystem, connecting via WiFi or Bluetooth.
• Smart Door Locks Keyless multi-access smart door locks supporting fingerprint, PIN code, RFID card, mobile app, and mechanical key backup, with auto-lock, real-time access logs, temporary passcodes, and remote monitoring for residential customers.
• 3 Phase IoT Contactor Controller Industrial-grade DIN-rail device combining accurate per-phase energy measurement, relay-based contactor control, and dual WiFi/GSM connectivity for remote automation and monitoring of heavy 3-phase electrical equipment in industrial deployments.
• Hotel Automation System IoT-based automation solution for hotels enabling intelligent control of lighting, HVAC, and guest amenities with energy management and centralized monitoring across multi-property hospitality operations.
• Smart Society Management System Comprehensive IoT solution for residential societies featuring visitor management, gate control, smart access, lighting automation, and centralized management scalable for 2,000+ flats.
• Smart STP Systems Sewage treatment plant automation solutions enabling monitoring and control of STP operations with real-time data visibility and process optimization for municipal and commercial wastewater facilities.
• Cold Chain Management System IoT solution for temperature monitoring and management across cold chain operations, ensuring compliance and real-time visibility for perishable goods storage and transport in 3PL and warehousing environments.
• Smart Water Metering System IoT-enabled water metering solution for real-time monitoring of water consumption, leak detection, and automated billing support for residential and commercial applications.
• Custom IoT Development Tailored IoT solution development services building bespoke connected systems on the SmarDen Prime platform for unique industrial or commercial requirements, including custom hardware integration and platform configuration for enterprise clients.
• Machine Monitoring System Industrial application deployed on SmarDen Prime that uses electrical fingerprint analysis from Modbus energy meters to determine machine operational states, utilization rates, and anomaly detection without modifying existing production equipment.

Named customers13 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Builders and Real Estate DeveloperscoreChannel Partner/ Reseller/ DistributorSmarDen partners with builders and real estate developers to incorporate smart home automation into new residential projects. The partnership enables developers to offer smart home features as a premium differentiator without requiring rewiring, appealing to modern homebuyers seeking intelligent living spaces.
• Distributors & DealerscoreChannel Partner/ Reseller/ DistributorRegional distribution and dealer network partners who sell and install SmarDen smart home products. Partners receive training, technical support, and access to the full product portfolio for serving local markets across India.
• OEM / White-Label PartnerscoreOEM/ Whitelabel/ Licensing PartnerOEM and white-label program allowing partners to launch SmarDen's smart home products and industrial IoT solutions under their own brand identity. SmarDen provides complete hardware, firmware, cloud infrastructure (AWS), and app development while partners focus on branding and distribution.
• Certified Installation PartnersminorImplementation/ SI/ Consulting PartnerCertified partners outside SmarDen's primary service areas (Delhi, Mumbai, Pune, Gurugram, Noida, Chandigarh, Indore) who handle delivery, installation, and post-installation support. Ensures nationwide coverage through trained local installers.
• Alexa and Google AssistantcoreTechnology or IntegrationVoice assistant integration enabling hands-free control of SmarDen smart home devices through Amazon Alexa and Google Assistant. Users can operate lights, appliances, and scenes through voice commands.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Oakter: Indian smart home brand selling smart plugs, switches, sensors, and hub-based home automation directly to consumers. Directly comparable to SmarDen Home on product category, retrofit philosophy, and Indian market focus.
• Atomberg: India-based consumer IoT/connected appliance company (smart fans, smart switches) with proprietary IoT platform and Amazon Alexa/Google integrations. Comparable on IoT-enabled home products and India D2C distribution model.
• Wipro Smart Home / Consumer Lighting: Indian brand offering smart lighting, switches, and home automation products in the same retrofit segment as SmarDen Home, with similar channel strategy and pricing tiers.
• Altizon Systems: India-based industrial IoT platform vendor serving manufacturing and discrete industries with asset performance, OEE, and predictive maintenance use cases. Direct comparable to SmarDen Prime in Indian industrial IoT platform market.

Broad incumbents

• Tuya Smart: Global IoT cloud platform enabling OEMs/white-label smart device brands. Comparable to SmarDen's OEM/white-label program on business model, though at much larger global scale.
• Legrand (MyHome / Eliot): Global electrical and digital building infrastructure provider with MyHome/Eliot IoT program offering connected switches, door entry, and lighting. Competes with SmarDen Home in retrofit residential and integrated building systems.
• Schneider Electric (Wiser India): Global building automation and electrical equipment major with Wiser smart home range competing in switches, MCBs, and energy management. Comparable on smart switches, MCBs, and industrial energy management product overlap.
• Honeywell Building Technologies: Global building automation, security, and energy management solutions provider competing in hotel automation, commercial buildings, and industrial energy management, areas where SmarDen sells its solutions.
• PTC ThingWorx: Global industrial IoT platform offering connectivity, analytics, and digital twin capabilities. Comparable to SmarDen Prime on platform architecture and predictive maintenance/OEE/digital twin feature overlap.

Emerging players

• Fibaro / Nice Group: Wireless smart home system provider offering Z-Wave-based switches, sensors, and controllers. Comparable on retrofit-first residential automation philosophy, though serving European/North American markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/smarden_in
• YouTubeyoutube.com/@Smarden
• Facebookfacebook.com/smardensolutions
• LinkedInlinkedin.com/company/smardensolutions
• Instagraminstagram.com/smarden.in
• Pinterestin.pinterest.com/smardensolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmarDen